Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
|---|
| Ensemble | 7400 | 100.0% | 14.5% | 4570 | 100.0% | 18.7% | 2830 | 100.0% | 10.6% | 2967 | 100.0% | 17.5% |
|---|
| Sexe |
|---|
| Homme | 4570 | 61.8% | 18.7% | 4570 | 100.0% | 18.7% | - | - | - | 1971 | 66.4% | 22.4% |
|---|
| Femme | 2830 | 38.2% | 10.6% | - | - | - | 2830 | 100.0% | 10.6% | 996 | 33.6% | 12.2% |
|---|
| Age |
|---|
| 15 à 24 ans | 1136 | 15.4% | 15.4% | 746 | 16.3% | 20.0% | 391 | 13.8% | 10.7% | 513 | 17.3% | 16.7% |
|---|
| 25 à 34 ans | 1104 | 14.9% | 14.3% | 759 | 16.6% | 20.0% | 345 | 12.2% | 8.8% | 530 | 17.9% | 15.5% |
|---|
| 35 à 49 ans | 1794 | 24.2% | 14.2% | 1178 | 25.8% | 18.9% | 616 | 21.8% | 9.6% | 994 | 33.5% | 16.3% |
|---|
| 50 à 64 ans | 1739 | 23.5% | 14.2% | 1023 | 22.4% | 17.3% | 717 | 25.3% | 11.3% | 839 | 28.3% | 20.3% |
|---|
| 65 ans et plus | 1627 | 22.0% | 14.7% | 865 | 18.9% | 18.2% | 761 | 26.9% | 12.0% | 91 | 3.1% | 39.1% |
|---|
| Individu |
|---|
| Ménagère | 2446 | 33.1% | 10.5% | - | - | - | 2446 | 86.4% | 10.5% | 840 | 28.3% | 12.3% |
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| Personne de Référence | 4584 | 61.9% | 16.2% | 3748 | 82.0% | 18.4% | 836 | 29.5% | 10.6% | 1809 | 60.9% | 21.3% |
|---|
| Responsable des achats | 4703 | 63.6% | 13.4% | 2292 | 50.1% | 18.8% | 2412 | 85.2% | 10.5% | 1722 | 58.0% | 16.2% |
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| PCS Individu |
|---|
| Agriculteurs | 43 | 0.6% | 8.0% | 26 | 0.6% | 7.6% | 17 | 0.6% | 8.6% | 0 | - | 2.1% |
|---|
| Petits patrons | 288 | 3.9% | 17.5% | 240 | 5.2% | 20.3% | 48 | 1.7% | 10.3% | 272 | 9.2% | 18.2% |
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| Affaires et Cadres | 1181 | 16.0% | 24.8% | 846 | 18.5% | 28.6% | 335 | 11.8% | 18.6% | 1102 | 37.2% | 25.1% |
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| Professions intermédiaires | 955 | 12.9% | 14.2% | 638 | 14.0% | 18.5% | 318 | 11.2% | 9.6% | 827 | 27.9% | 14.9% |
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| Employés | 1072 | 14.5% | 12.8% | 475 | 10.4% | 23.5% | 597 | 21.1% | 9.4% | 187 | 6.3% | 10.3% |
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| Ouvriers | 785 | 10.6% | 12.1% | 684 | 15.0% | 13.5% | 101 | 3.6% | 7.2% | 52 | 1.8% | 14.1% |
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| Retraités | 1783 | 24.1% | 14.2% | 1028 | 22.5% | 17.2% | 755 | 26.7% | 11.5% | 42 | 1.4% | 16.9% |
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| Autres inactifs | 1292 | 17.5% | 12.9% | 634 | 13.9% | 18.3% | 658 | 23.3% | 10.0% | 483 | 16.3% | 15.8% |
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| PCS Personne de Référence |
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| Agriculteurs | 55 | 0.7% | 7.0% | 34 | 0.7% | 9.0% | 22 | 0.8% | 5.2% | - | - | - |
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| Petits patrons | 422 | 5.7% | 16.0% | 291 | 6.4% | 20.2% | 131 | 4.6% | 10.9% | 422 | 14.2% | 16.0% |
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| Affaires et Cadres | 1474 | 19.9% | 21.5% | 955 | 20.9% | 27.6% | 519 | 18.3% | 15.3% | 1474 | 49.7% | 21.5% |
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| Professions intermédiaires | 1072 | 14.5% | 14.3% | 725 | 15.9% | 18.7% | 347 | 12.3% | 9.7% | 1072 | 36.1% | 14.3% |
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| Employés | 798 | 10.8% | 15.1% | 484 | 10.6% | 21.8% | 314 | 11.1% | 10.2% | - | - | - |
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| Ouvriers | 1023 | 13.8% | 10.8% | 685 | 15.0% | 13.8% | 338 | 11.9% | 7.5% | - | - | - |
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| Retraités | 2130 | 28.8% | 14.5% | 1166 | 25.5% | 17.5% | 964 | 34.1% | 12.0% | - | - | - |
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| Autres inactifs | 427 | 5.8% | 11.0% | 231 | 5.1% | 15.8% | 196 | 6.9% | 8.0% | - | - | - |
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| Taille du Foyer |
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| 1 personne | 1271 | 17.2% | 13.5% | 701 | 15.3% | 17.4% | 570 | 20.2% | 10.6% | 338 | 11.4% | 19.6% |
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| 2 personnes | 2624 | 35.5% | 14.6% | 1608 | 35.2% | 18.2% | 1016 | 35.9% | 11.1% | 789 | 26.6% | 17.9% |
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| 3 personnes | 1369 | 18.5% | 14.7% | 861 | 18.8% | 18.7% | 507 | 17.9% | 10.8% | 642 | 21.6% | 17.3% |
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| 4 personnes | 1317 | 17.8% | 14.3% | 881 | 19.3% | 19.3% | 436 | 15.4% | 9.5% | 762 | 25.7% | 16.4% |
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| 5 personnes et + | 819 | 11.1% | 15.6% | 520 | 11.4% | 21.3% | 299 | 10.6% | 10.7% | 436 | 14.7% | 17.4% |
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| Présence d'enfants de moins de 15 ans |
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| Oui | 2187 | 29.6% | 14.0% | 1420 | 31.1% | 19.7% | 767 | 27.1% | 9.0% | 1222 | 41.2% | 16.2% |
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| Non | 5213 | 70.4% | 14.7% | 3150 | 68.9% | 18.3% | 2063 | 72.9% | 11.3% | 1745 | 58.8% | 18.5% |
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| Habitat |
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| Communes rurales | 1038 | 14.0% | 8.9% | 672 | 14.7% | 12.0% | 366 | 12.9% | 6.0% | 375 | 12.6% | 11.1% |
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| Agglo. - 20 000 hab | 977 | 13.2% | 11.0% | 639 | 14.0% | 15.0% | 338 | 12.0% | 7.3% | 348 | 11.7% | 13.5% |
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| Agglo. 20 000 à 100 000 hab | 817 | 11.0% | 11.9% | 536 | 11.7% | 16.0% | 281 | 9.9% | 8.1% | 308 | 10.4% | 15.5% |
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| Agglo. + 100 000 hab | 1838 | 24.8% | 12.1% | 1184 | 25.9% | 16.3% | 654 | 23.1% | 8.2% | 723 | 24.4% | 14.0% |
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| Agglo. Paris | 2730 | 36.9% | 32.4% | 1540 | 33.7% | 38.5% | 1190 | 42.1% | 26.8% | 1214 | 40.9% | 31.3% |
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| Région d'habitation |
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| Ile-de-France | 3013 | 40.7% | 31.9% | 1719 | 37.6% | 38.2% | 1294 | 45.7% | 26.1% | 1343 | 45.3% | 31.1% |
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| Nord-Pas-de-Calais | 240 | 3.2% | 7.5% | 169 | 3.7% | 11.1% | 71 | 2.5% | 4.2% | 88 | 3.0% | 9.6% |
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| Lorraine | 129 | 1.7% | 6.6% | 84 | 1.8% | 9.0% | 45 | 1.6% | 4.5% | 52 | 1.8% | 9.3% |
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| Alsace | 144 | 1.9% | 9.5% | 96 | 2.1% | 13.0% | 48 | 1.7% | 6.2% | 61 | 2.0% | 12.2% |
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| Franche-Comté | 71 | 1.0% | 7.5% | 51 | 1.1% | 11.1% | 20 | 0.7% | 4.1% | 31 | 1.1% | 12.4% |
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| Champagne-Ardenne | 101 | 1.4% | 9.2% | 62 | 1.4% | 11.7% | 39 | 1.4% | 6.9% | 36 | 1.2% | 11.9% |
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| Picardie | 268 | 3.6% | 17.5% | 157 | 3.4% | 21.1% | 112 | 3.9% | 14.1% | 94 | 3.2% | 20.8% |
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| Bourgogne | 153 | 2.1% | 11.2% | 102 | 2.2% | 15.6% | 50 | 1.8% | 7.1% | 53 | 1.8% | 15.0% |
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| Haute-Normandie | 173 | 2.3% | 11.7% | 103 | 2.3% | 14.6% | 70 | 2.5% | 9.1% | 51 | 1.7% | 11.7% |
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| Basse-Normandie | 96 | 1.3% | 7.9% | 62 | 1.4% | 10.7% | 34 | 1.2% | 5.4% | 34 | 1.2% | 10.3% |
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| Centre | 260 | 3.5% | 12.5% | 166 | 3.6% | 16.6% | 94 | 3.3% | 8.7% | 94 | 3.2% | 14.6% |
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| Pays de la Loire | 279 | 3.8% | 9.7% | 186 | 4.1% | 13.4% | 93 | 3.3% | 6.3% | 113 | 3.8% | 13.8% |
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| Bretagne | 220 | 3.0% | 8.5% | 141 | 3.1% | 11.3% | 79 | 2.8% | 5.9% | 73 | 2.5% | 9.3% |
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| Poitou-Charentes | 141 | 1.9% | 9.6% | 94 | 2.1% | 13.4% | 47 | 1.7% | 6.1% | 57 | 1.9% | 14.6% |
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| Aquitaine | 289 | 3.9% | 10.8% | 192 | 4.2% | 15.0% | 97 | 3.4% | 6.9% | 100 | 3.4% | 12.1% |
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| Midi-Pyrénées | 276 | 3.7% | 11.5% | 182 | 4.0% | 15.8% | 94 | 3.3% | 7.6% | 99 | 3.3% | 12.6% |
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| Limousin | 71 | 1.0% | 11.2% | 49 | 1.1% | 16.1% | 22 | 0.8% | 6.7% | 16 | 0.5% | 10.1% |
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| Auvergne | 102 | 1.4% | 9.0% | 68 | 1.5% | 12.6% | 33 | 1.2% | 5.7% | 40 | 1.4% | 13.1% |
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| Rhône-Alpes | 572 | 7.7% | 11.4% | 366 | 8.0% | 15.1% | 206 | 7.3% | 7.9% | 221 | 7.5% | 12.8% |
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| Languedoc-Roussillon | 243 | 3.3% | 11.2% | 165 | 3.6% | 16.0% | 78 | 2.8% | 6.8% | 95 | 3.2% | 14.9% |
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| Provence-Alpes-Côte-d'Azur-Corse | 560 | 7.6% | 13.0% | 358 | 7.8% | 17.6% | 202 | 7.1% | 8.9% | 214 | 7.2% | 14.8% |
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| Habitudes de connexion Internet |
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| Tous les jours | 4732 | 63.9% | 17.1% | 3071 | 67.2% | 21.8% | 1661 | 58.7% | 12.2% | 2377 | 80.1% | 18.5% |
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| Presque tous les jours | 853 | 11.5% | 14.0% | 511 | 11.2% | 17.5% | 342 | 12.1% | 10.8% | 366 | 12.3% | 15.1% |
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| 1 à 2 fois par semaine | 408 | 5.5% | 12.6% | 229 | 5.0% | 16.0% | 179 | 6.3% | 10.0% | 107 | 3.6% | 11.8% |
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| 1 à 3 fois par mois | 112 | 1.5% | 12.9% | 56 | 1.2% | 14.9% | 56 | 2.0% | 11.4% | 35 | 1.2% | 18.1% |
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| Moins souvent | 144 | 1.9% | 10.9% | 73 | 1.6% | 12.3% | 71 | 2.5% | 9.7% | 19 | 0.6% | 14.8% |
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| Jamais | 18 | 0.2% | 8.4% | 14 | 0.3% | 10.4% | 4 | 0.1% | 5.0% | 1 | - | 5.9% |
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| Revenus du Foyer |
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| Moins de 9 000 euros par an | 227 | 3.1% | 9.7% | 114 | 2.5% | 12.2% | 113 | 4.0% | 8.1% | 26 | 0.9% | 13.2% |
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| De 9 000 à moins de 12 000 euros par an | 293 | 4.0% | 9.0% | 152 | 3.3% | 13.8% | 141 | 5.0% | 6.5% | 29 | 1.0% | 11.6% |
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| De 12 000 à moins de 18 000 euros par an | 655 | 8.8% | 9.7% | 358 | 7.8% | 12.2% | 296 | 10.5% | 7.8% | 84 | 2.8% | 10.2% |
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| De 18 000 à moins de 24 000 euros par an | 838 | 11.3% | 11.4% | 501 | 11.0% | 14.4% | 336 | 11.9% | 8.7% | 226 | 7.6% | 14.0% |
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| De 24 000 à moins de 36 000 euros par an | 1539 | 20.8% | 13.6% | 950 | 20.8% | 17.1% | 588 | 20.8% | 10.2% | 540 | 18.2% | 14.4% |
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| De 36 000 à moins de 45 000 euros par an | 1048 | 14.2% | 16.4% | 694 | 15.2% | 20.3% | 355 | 12.5% | 11.9% | 461 | 15.5% | 16.2% |
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| De 45 000 à moins de 65 000 euros par an | 1191 | 16.1% | 20.7% | 803 | 17.6% | 25.2% | 388 | 13.7% | 15.0% | 630 | 21.2% | 18.0% |
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| De 65 000 à moins de 80 000 euros par an | 440 | 5.9% | 28.4% | 311 | 6.8% | 32.7% | 129 | 4.5% | 21.5% | 298 | 10.0% | 27.1% |
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| De 80 000 à moins de 115 000 euros par an | 319 | 4.3% | 31.7% | 227 | 5.0% | 37.5% | 92 | 3.3% | 22.8% | 241 | 8.1% | 29.5% |
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| 115 000 euros et plus par an | 180 | 2.4% | 36.7% | 119 | 2.6% | 42.9% | 61 | 2.1% | 28.5% | 146 | 4.9% | 35.2% |
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| Refus | 466 | 6.3% | 14.1% | 220 | 4.8% | 16.4% | 245 | 8.7% | 12.5% | 194 | 6.5% | 17.1% |
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| Ne sait pas | 206 | 2.8% | 13.0% | 121 | 2.6% | 17.9% | 85 | 3.0% | 9.4% | 93 | 3.1% | 16.9% |
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