Quotidien Régional, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 18622 | 100.0% | 36.4% | 9526 | 100.0% | 38.9% | 9096 | 100.0% | 34.1% | 4684 | 100.0% | 27.6% |
Sexe |
Homme | 9526 | 51.2% | 38.9% | 9526 | 100.0% | 38.9% | - | - | - | 2648 | 56.5% | 30.1% |
Femme | 9096 | 48.8% | 34.1% | - | - | - | 9096 | 100.0% | 34.1% | 2036 | 43.5% | 24.9% |
Age |
15 à 24 ans | 1676 | 9.0% | 22.7% | 957 | 10.0% | 25.6% | 719 | 7.9% | 19.6% | 636 | 13.6% | 20.7% |
25 à 34 ans | 1971 | 10.6% | 25.6% | 1099 | 11.5% | 29.0% | 872 | 9.6% | 22.3% | 707 | 15.1% | 20.6% |
35 à 49 ans | 4171 | 22.4% | 33.0% | 2252 | 23.6% | 36.1% | 1920 | 21.1% | 29.9% | 1757 | 37.5% | 28.8% |
50 à 64 ans | 5210 | 28.0% | 42.5% | 2598 | 27.3% | 43.8% | 2613 | 28.7% | 41.3% | 1513 | 32.3% | 36.7% |
65 ans et plus | 5593 | 30.0% | 50.4% | 2620 | 27.5% | 55.0% | 2973 | 32.7% | 46.9% | 70 | 1.5% | 29.8% |
Individu |
Ménagère | 8355 | 44.9% | 35.7% | - | - | - | 8355 | 91.9% | 35.7% | 1806 | 38.6% | 26.4% |
Personne de Référence | 10906 | 58.6% | 38.6% | 8259 | 86.7% | 40.6% | 2647 | 29.1% | 33.5% | 2545 | 54.3% | 30.0% |
Responsable des achats | 12885 | 69.2% | 36.6% | 4666 | 49.0% | 38.3% | 8219 | 90.4% | 35.7% | 2891 | 61.7% | 27.1% |
PCS Individu |
Agriculteurs | 277 | 1.5% | 51.7% | 170 | 1.8% | 50.9% | 106 | 1.2% | 52.9% | 2 | - | 12.3% |
Petits patrons | 585 | 3.1% | 35.5% | 465 | 4.9% | 39.3% | 120 | 1.3% | 25.6% | 534 | 11.4% | 35.7% |
Affaires et Cadres | 1167 | 6.3% | 24.5% | 781 | 8.2% | 26.4% | 387 | 4.2% | 21.4% | 1060 | 22.6% | 24.1% |
Professions intermédiaires | 2012 | 10.8% | 29.8% | 1138 | 11.9% | 33.0% | 874 | 9.6% | 26.5% | 1633 | 34.9% | 29.4% |
Employés | 2995 | 16.1% | 35.8% | 832 | 8.7% | 41.2% | 2164 | 23.8% | 34.0% | 586 | 12.5% | 32.1% |
Ouvriers | 2381 | 12.8% | 36.8% | 1934 | 20.3% | 38.2% | 447 | 4.9% | 32.0% | 115 | 2.5% | 31.1% |
Retraités | 6381 | 34.3% | 50.8% | 3290 | 34.5% | 55.0% | 3091 | 34.0% | 46.9% | 95 | 2.0% | 37.8% |
Autres inactifs | 2823 | 15.2% | 28.2% | 915 | 9.6% | 26.4% | 1908 | 21.0% | 29.1% | 659 | 14.1% | 21.5% |
PCS Personne de Référence |
Agriculteurs | 390 | 2.1% | 49.0% | 185 | 1.9% | 49.0% | 205 | 2.3% | 49.0% | - | - | - |
Petits patrons | 854 | 4.6% | 32.4% | 525 | 5.5% | 36.5% | 329 | 3.6% | 27.6% | 854 | 18.2% | 32.4% |
Affaires et Cadres | 1652 | 8.9% | 24.1% | 903 | 9.5% | 26.1% | 749 | 8.2% | 22.1% | 1652 | 35.3% | 24.1% |
Professions intermédiaires | 2178 | 11.7% | 29.1% | 1219 | 12.8% | 31.4% | 958 | 10.5% | 26.7% | 2178 | 46.5% | 29.1% |
Employés | 1740 | 9.3% | 32.8% | 837 | 8.8% | 37.6% | 903 | 9.9% | 29.3% | - | - | - |
Ouvriers | 3183 | 17.1% | 33.6% | 1825 | 19.2% | 36.8% | 1358 | 14.9% | 30.2% | - | - | - |
Retraités | 7382 | 39.6% | 50.3% | 3548 | 37.2% | 53.4% | 3833 | 42.1% | 47.7% | - | - | - |
Autres inactifs | 1244 | 6.7% | 31.9% | 484 | 5.1% | 33.2% | 761 | 8.4% | 31.2% | - | - | - |
Taille du Foyer |
1 personne | 3431 | 18.4% | 36.5% | 1518 | 15.9% | 37.7% | 1914 | 21.0% | 35.6% | 452 | 9.6% | 26.2% |
2 personnes | 7833 | 42.1% | 43.5% | 4018 | 42.2% | 45.6% | 3815 | 41.9% | 41.5% | 1340 | 28.6% | 30.4% |
3 personnes | 2984 | 16.0% | 32.1% | 1610 | 16.9% | 34.9% | 1374 | 15.1% | 29.4% | 977 | 20.8% | 26.3% |
4 personnes | 2848 | 15.3% | 31.0% | 1586 | 16.7% | 34.7% | 1261 | 13.9% | 27.4% | 1300 | 27.7% | 28.1% |
5 personnes et + | 1526 | 8.2% | 29.1% | 794 | 8.3% | 32.6% | 732 | 8.0% | 26.1% | 616 | 13.2% | 24.6% |
Présence d'enfants de moins de 15 ans |
Oui | 4520 | 24.3% | 28.8% | 2351 | 24.7% | 32.6% | 2169 | 23.9% | 25.6% | 1936 | 41.3% | 25.6% |
Non | 14102 | 75.7% | 39.8% | 7175 | 75.3% | 41.6% | 6927 | 76.1% | 38.1% | 2748 | 58.7% | 29.2% |
Habitat |
Communes rurales | 4966 | 26.7% | 42.4% | 2440 | 25.6% | 43.5% | 2526 | 27.8% | 41.4% | 1100 | 23.5% | 32.5% |
Agglo. - 20 000 hab | 3752 | 20.1% | 42.1% | 1907 | 20.0% | 44.8% | 1845 | 20.3% | 39.6% | 858 | 18.3% | 33.4% |
Agglo. 20 000 à 100 000 hab | 2871 | 15.4% | 42.0% | 1462 | 15.3% | 43.5% | 1409 | 15.5% | 40.4% | 722 | 15.4% | 36.2% |
Agglo. + 100 000 hab | 5489 | 29.5% | 36.1% | 2863 | 30.1% | 39.5% | 2626 | 28.9% | 32.9% | 1447 | 30.9% | 28.1% |
Agglo. Paris | 1544 | 8.3% | 18.3% | 853 | 9.0% | 21.4% | 690 | 7.6% | 15.5% | 557 | 11.9% | 14.4% |
Région d'habitation |
Ile-de-France | 1762 | 9.5% | 18.6% | 983 | 10.3% | 21.8% | 778 | 8.6% | 15.7% | 651 | 13.9% | 15.1% |
Nord-Pas-de-Calais | 1214 | 6.5% | 37.8% | 588 | 6.2% | 38.5% | 626 | 6.9% | 37.1% | 266 | 5.7% | 29.0% |
Lorraine | 908 | 4.9% | 46.9% | 454 | 4.8% | 48.6% | 454 | 5.0% | 45.4% | 215 | 4.6% | 38.1% |
Alsace | 759 | 4.1% | 50.1% | 392 | 4.1% | 53.5% | 367 | 4.0% | 46.9% | 196 | 4.2% | 39.3% |
Franche-Comté | 424 | 2.3% | 44.5% | 217 | 2.3% | 46.9% | 206 | 2.3% | 42.2% | 88 | 1.9% | 34.5% |
Champagne-Ardenne | 531 | 2.9% | 48.7% | 270 | 2.8% | 51.3% | 261 | 2.9% | 46.3% | 128 | 2.7% | 42.1% |
Picardie | 510 | 2.7% | 33.3% | 261 | 2.7% | 35.1% | 250 | 2.7% | 31.6% | 130 | 2.8% | 28.8% |
Bourgogne | 611 | 3.3% | 44.9% | 301 | 3.2% | 46.1% | 310 | 3.4% | 43.8% | 117 | 2.5% | 32.7% |
Haute-Normandie | 360 | 1.9% | 24.3% | 179 | 1.9% | 25.4% | 181 | 2.0% | 23.4% | 89 | 1.9% | 20.6% |
Basse-Normandie | 473 | 2.5% | 39.3% | 249 | 2.6% | 43.1% | 224 | 2.5% | 35.8% | 100 | 2.1% | 30.3% |
Centre | 809 | 4.3% | 38.9% | 399 | 4.2% | 39.9% | 410 | 4.5% | 38.0% | 190 | 4.1% | 29.7% |
Pays de la Loire | 1376 | 7.4% | 47.9% | 692 | 7.3% | 50.0% | 684 | 7.5% | 46.0% | 299 | 6.4% | 36.3% |
Bretagne | 1591 | 8.5% | 61.1% | 779 | 8.2% | 62.4% | 812 | 8.9% | 59.9% | 411 | 8.8% | 52.1% |
Poitou-Charentes | 644 | 3.5% | 43.8% | 321 | 3.4% | 45.5% | 323 | 3.6% | 42.3% | 144 | 3.1% | 36.4% |
Aquitaine | 1037 | 5.6% | 38.6% | 533 | 5.6% | 41.8% | 504 | 5.5% | 35.8% | 258 | 5.5% | 31.3% |
Midi-Pyrénées | 835 | 4.5% | 34.9% | 432 | 4.5% | 37.4% | 403 | 4.4% | 32.5% | 203 | 4.3% | 25.7% |
Limousin | 300 | 1.6% | 47.6% | 147 | 1.5% | 48.7% | 153 | 1.7% | 46.7% | 64 | 1.4% | 40.3% |
Auvergne | 557 | 3.0% | 49.5% | 276 | 2.9% | 51.0% | 281 | 3.1% | 48.0% | 118 | 2.5% | 38.6% |
Rhône-Alpes | 1582 | 8.5% | 31.5% | 817 | 8.6% | 33.8% | 765 | 8.4% | 29.4% | 371 | 7.9% | 21.4% |
Languedoc-Roussillon | 816 | 4.4% | 37.5% | 430 | 4.5% | 41.8% | 386 | 4.2% | 33.7% | 202 | 4.3% | 31.8% |
Provence-Alpes-Côte-d'Azur-Corse | 1524 | 8.2% | 35.3% | 806 | 8.5% | 39.6% | 718 | 7.9% | 31.4% | 445 | 9.5% | 30.8% |
Habitudes de connexion Internet |
Tous les jours | 8838 | 47.5% | 32.0% | 4861 | 51.0% | 34.6% | 3977 | 43.7% | 29.3% | 3473 | 74.1% | 27.0% |
Presque tous les jours | 2053 | 11.0% | 33.8% | 1067 | 11.2% | 36.5% | 987 | 10.8% | 31.2% | 650 | 13.9% | 26.7% |
1 à 2 fois par semaine | 1234 | 6.6% | 38.3% | 590 | 6.2% | 41.2% | 644 | 7.1% | 35.9% | 290 | 6.2% | 32.1% |
1 à 3 fois par mois | 324 | 1.7% | 37.4% | 152 | 1.6% | 40.4% | 173 | 1.9% | 35.1% | 66 | 1.4% | 33.9% |
Moins souvent | 468 | 2.5% | 35.3% | 229 | 2.4% | 38.6% | 239 | 2.6% | 32.7% | 36 | 0.8% | 28.7% |
Jamais | 115 | 0.6% | 54.8% | 75 | 0.8% | 57.5% | 39 | 0.4% | 50.3% | 12 | 0.3% | 59.5% |
Revenus du Foyer |
Moins de 9 000 euros par an | 758 | 4.1% | 32.5% | 295 | 3.1% | 31.6% | 463 | 5.1% | 33.1% | 50 | 1.1% | 25.3% |
De 9 000 à moins de 12 000 euros par an | 1214 | 6.5% | 37.2% | 429 | 4.5% | 38.9% | 785 | 8.6% | 36.3% | 57 | 1.2% | 23.1% |
De 12 000 à moins de 18 000 euros par an | 2630 | 14.1% | 39.0% | 1221 | 12.8% | 41.6% | 1409 | 15.5% | 36.9% | 212 | 4.5% | 25.8% |
De 18 000 à moins de 24 000 euros par an | 2852 | 15.3% | 38.9% | 1462 | 15.4% | 41.9% | 1389 | 15.3% | 36.1% | 446 | 9.5% | 27.7% |
De 24 000 à moins de 36 000 euros par an | 4374 | 23.5% | 38.6% | 2310 | 24.2% | 41.6% | 2065 | 22.7% | 35.7% | 1092 | 23.3% | 29.2% |
De 36 000 à moins de 45 000 euros par an | 2301 | 12.4% | 36.0% | 1322 | 13.9% | 38.7% | 978 | 10.8% | 32.8% | 804 | 17.2% | 28.4% |
De 45 000 à moins de 65 000 euros par an | 1937 | 10.4% | 33.6% | 1193 | 12.5% | 37.5% | 745 | 8.2% | 28.9% | 985 | 21.0% | 28.2% |
De 65 000 à moins de 80 000 euros par an | 466 | 2.5% | 30.1% | 305 | 3.2% | 32.0% | 162 | 1.8% | 27.0% | 311 | 6.6% | 28.3% |
De 80 000 à moins de 115 000 euros par an | 283 | 1.5% | 28.1% | 192 | 2.0% | 31.8% | 91 | 1.0% | 22.6% | 209 | 4.5% | 25.6% |
115 000 euros et plus par an | 116 | 0.6% | 23.5% | 80 | 0.8% | 28.9% | 35 | 0.4% | 16.6% | 92 | 2.0% | 22.2% |
Refus | 1195 | 6.4% | 36.1% | 501 | 5.3% | 37.2% | 694 | 7.6% | 35.3% | 299 | 6.4% | 26.3% |
Ne sait pas | 496 | 2.7% | 31.3% | 216 | 2.3% | 32.0% | 280 | 3.1% | 30.8% | 125 | 2.7% | 22.8% |