Quotidien Urbain Gratuit, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 4280 | 100.0% | 8.4% | 2251 | 100.0% | 9.3% | 2029 | 100.0% | 7.6% | 1844 | 100.0% | 11.0% |
Sexe |
Homme | 2251 | 52.6% | 9.3% | 2251 | 100.0% | 9.3% | - | - | 100.0% | 1039 | 56.3% | 11.8% |
Femme | 2029 | 47.4% | 7.6% | - | - | 100.0% | 2029 | 100.0% | 7.6% | 806 | 43.7% | 10.0% |
Age |
15 à 24 ans | 1142 | 26.7% | 15.5% | 529 | 23.5% | 14.2% | 614 | 30.2% | 16.7% | 485 | 26.3% | 16.2% |
25 à 34 ans | 860 | 20.1% | 11.2% | 502 | 22.3% | 13.3% | 357 | 17.6% | 9.2% | 415 | 22.5% | 12.1% |
35 à 49 ans | 1113 | 26.0% | 8.7% | 621 | 27.6% | 9.9% | 492 | 24.2% | 7.6% | 562 | 30.5% | 9.3% |
50 à 64 ans | 858 | 20.0% | 7.0% | 461 | 20.5% | 7.8% | 397 | 19.5% | 6.3% | 370 | 20.1% | 9.0% |
65 ans et plus | 308 | 7.2% | 2.9% | 138 | 6.1% | 3.0% | 170 | 8.4% | 2.7% | 11 | 0.6% | 4.6% |
Individu |
Ménagère | 1476 | 34.5% | 6.4% | - | - | 100.0% | 1476 | 72.7% | 6.4% | 582 | 31.5% | 8.7% |
Personne de Référence | 2280 | 53.3% | 8.1% | 1706 | 75.8% | 8.4% | 574 | 28.3% | 7.3% | 950 | 51.5% | 11.2% |
Responsable des achats | 1874 | 43.8% | 7.8% | 786 | 34.9% | 10.3% | 1088 | 53.6% | 6.6% | 829 | 44.9% | 9.9% |
PCS Individu |
Agriculteurs | 5 | 0.1% | 1.0% | 5 | 0.2% | 1.4% | 1 | - | 0.4% | - | - | - |
Petits patrons | 67 | 1.6% | 4.3% | 47 | 2.1% | 4.3% | 19 | 1.0% | 4.4% | 58 | 3.1% | 4.1% |
Affaires et Cadres | 591 | 13.8% | 12.7% | 374 | 16.6% | 12.8% | 217 | 10.7% | 12.5% | 541 | 29.4% | 12.5% |
Professions intermédiaires | 774 | 18.1% | 11.6% | 435 | 19.3% | 12.4% | 338 | 16.7% | 10.6% | 642 | 34.8% | 11.5% |
Employés | 926 | 21.6% | 11.0% | 309 | 13.7% | 15.8% | 618 | 30.4% | 9.6% | 164 | 8.9% | 9.2% |
Ouvriers | 508 | 11.9% | 7.9% | 431 | 19.1% | 8.5% | 77 | 3.8% | 5.5% | 23 | 1.3% | 6.8% |
Retraités | 402 | 9.4% | 3.3% | 206 | 9.1% | 3.5% | 196 | 9.7% | 3.1% | 14 | 0.8% | 6.3% |
Autres inactifs | 1007 | 23.5% | 9.8% | 444 | 19.7% | 12.6% | 563 | 27.8% | 8.4% | 402 | 21.8% | 12.8% |
PCS Personne de Référence |
Agriculteurs | 17 | 0.4% | 2.2% | 5 | 0.2% | 1.4% | 12 | 0.6% | 2.9% | - | - | 100.0% |
Petits patrons | 170 | 4.0% | 6.8% | 92 | 4.1% | 6.8% | 78 | 3.8% | 6.7% | 170 | 9.2% | 6.8% |
Affaires et Cadres | 831 | 19.4% | 12.3% | 463 | 20.6% | 13.3% | 369 | 18.2% | 11.3% | 831 | 45.1% | 12.3% |
Professions intermédiaires | 843 | 19.7% | 11.1% | 484 | 21.5% | 12.2% | 359 | 17.7% | 10.0% | 843 | 45.7% | 11.1% |
Employés | 729 | 17.0% | 13.6% | 338 | 15.0% | 15.7% | 391 | 19.3% | 12.2% | - | - | 100.0% |
Ouvriers | 780 | 18.2% | 8.0% | 460 | 20.4% | 9.0% | 319 | 15.7% | 6.9% | - | - | 100.0% |
Retraités | 598 | 14.0% | 4.1% | 276 | 12.3% | 4.2% | 322 | 15.9% | 4.1% | - | - | 100.0% |
Autres inactifs | 311 | 7.3% | 8.3% | 132 | 5.9% | 9.8% | 179 | 8.8% | 7.4% | - | - | 100.0% |
Taille du Foyer |
1 personne | 679 | 15.9% | 7.3% | 346 | 15.4% | 8.7% | 333 | 16.4% | 6.3% | 204 | 11.1% | 11.8% |
2 personnes | 1183 | 27.6% | 6.7% | 613 | 27.2% | 7.1% | 570 | 28.1% | 6.3% | 432 | 23.4% | 10.2% |
3 personnes | 966 | 22.6% | 10.3% | 535 | 23.7% | 11.5% | 432 | 21.3% | 9.1% | 474 | 25.7% | 12.7% |
4 personnes | 886 | 20.7% | 9.6% | 466 | 20.7% | 10.1% | 420 | 20.7% | 9.1% | 476 | 25.8% | 10.3% |
5 personnes et + | 566 | 13.2% | 10.8% | 292 | 13.0% | 11.9% | 274 | 13.5% | 9.8% | 258 | 14.0% | 10.3% |
Présence d'enfants de moins de 15 ans |
Oui | 1465 | 34.2% | 9.3% | 772 | 34.3% | 10.6% | 693 | 34.1% | 8.2% | 737 | 40.0% | 9.9% |
Non | 2815 | 65.8% | 8.0% | 1479 | 65.7% | 8.7% | 1336 | 65.9% | 7.4% | 1107 | 60.0% | 11.8% |
Habitat |
Communes rurales | 359 | 8.4% | 2.8% | 209 | 9.3% | 3.4% | 150 | 7.4% | 2.2% | 165 | 9.0% | 4.6% |
Agglo. - 20 000 hab | 308 | 7.2% | 3.6% | 176 | 7.8% | 4.3% | 133 | 6.5% | 2.9% | 157 | 8.5% | 6.4% |
Agglo. 20 000 à 100 000 hab | 196 | 4.6% | 2.9% | 114 | 5.1% | 3.6% | 82 | 4.1% | 2.4% | 84 | 4.6% | 4.3% |
Agglo. + 100 000 hab | 1625 | 38.0% | 11.3% | 830 | 36.9% | 12.0% | 796 | 39.2% | 10.6% | 619 | 33.6% | 12.6% |
Agglo. Paris | 1791 | 41.9% | 21.6% | 923 | 41.0% | 23.4% | 868 | 42.8% | 19.9% | 820 | 44.4% | 21.2% |
Région d'habitation |
Ile-de-France | 1935 | 45.2% | 20.6% | 1016 | 45.1% | 22.7% | 919 | 45.3% | 18.7% | 892 | 48.4% | 20.6% |
Nord-Pas-de-Calais | 363 | 8.5% | 11.3% | 204 | 9.0% | 13.4% | 159 | 7.8% | 9.4% | 136 | 7.4% | 15.3% |
Lorraine | 49 | 1.1% | 2.5% | 31 | 1.4% | 3.3% | 18 | 0.9% | 1.8% | 25 | 1.4% | 4.8% |
Alsace | 151 | 3.5% | 10.0% | 94 | 4.2% | 12.8% | 57 | 2.8% | 7.4% | 54 | 2.9% | 10.4% |
Franche-Comté | 9 | 0.2% | 0.9% | 5 | 0.2% | 1.0% | 4 | 0.2% | 0.8% | 3 | 0.2% | 1.4% |
Champagne-Ardenne | 26 | 0.6% | 2.4% | 11 | 0.5% | 2.1% | 15 | 0.7% | 2.6% | 10 | 0.6% | 3.8% |
Picardie | 79 | 1.8% | 5.1% | 46 | 2.1% | 6.3% | 32 | 1.6% | 4.1% | 32 | 1.7% | 7.1% |
Bourgogne | 35 | 0.8% | 2.6% | 20 | 0.9% | 3.0% | 16 | 0.8% | 2.2% | 18 | 1.0% | 5.2% |
Haute-Normandie | 49 | 1.2% | 3.3% | 26 | 1.2% | 3.7% | 23 | 1.2% | 3.0% | 18 | 1.0% | 4.0% |
Basse-Normandie | 23 | 0.5% | 1.9% | 12 | 0.5% | 2.0% | 11 | 0.6% | 1.8% | 10 | 0.5% | 3.2% |
Centre | 72 | 1.7% | 3.5% | 44 | 1.9% | 4.4% | 28 | 1.4% | 2.6% | 39 | 2.1% | 6.2% |
Pays de la Loire | 206 | 4.8% | 7.2% | 119 | 5.3% | 8.7% | 87 | 4.3% | 5.9% | 90 | 4.9% | 10.2% |
Bretagne | 64 | 1.5% | 2.5% | 39 | 1.7% | 3.1% | 25 | 1.2% | 1.9% | 28 | 1.5% | 3.6% |
Poitou-Charentes | 8 | 0.2% | 0.5% | 4 | 0.2% | 0.6% | 3 | 0.2% | 0.4% | 5 | 0.3% | 1.3% |
Aquitaine | 157 | 3.7% | 5.9% | 73 | 3.3% | 5.8% | 83 | 4.1% | 6.0% | 65 | 3.5% | 7.6% |
Midi-Pyrénées | 178 | 4.2% | 7.5% | 91 | 4.1% | 8.0% | 87 | 4.3% | 7.1% | 74 | 4.0% | 9.4% |
Limousin | 3 | 0.1% | 0.5% | 1 | 0.1% | 0.5% | 2 | 0.1% | 0.5% | 1 | 0.1% | 0.6% |
Auvergne | 36 | 0.8% | 3.2% | 14 | 0.6% | 2.6% | 22 | 1.1% | 3.8% | 9 | 0.5% | 2.8% |
Rhône-Alpes | 459 | 10.7% | 9.2% | 246 | 10.9% | 10.3% | 213 | 10.5% | 8.3% | 186 | 10.1% | 11.0% |
Languedoc-Roussillon | 79 | 1.9% | 3.7% | 35 | 1.6% | 3.5% | 44 | 2.2% | 3.9% | 39 | 2.1% | 6.2% |
Provence-Alpes-Côte-d'Azur-Corse | 300 | 7.0% | 6.9% | 120 | 5.3% | 5.9% | 180 | 8.9% | 7.9% | 111 | 6.0% | 7.9% |
Habitudes de connexion Internet |
Tous les jours | 2917 | 68.2% | 10.8% | 1612 | 71.6% | 11.7% | 1305 | 64.3% | 9.9% | 1501 | 81.4% | 11.8% |
Presque tous les jours | 524 | 12.2% | 8.6% | 253 | 11.2% | 9.1% | 271 | 13.3% | 8.2% | 211 | 11.4% | 8.7% |
1 à 2 fois par semaine | 262 | 6.1% | 8.2% | 107 | 4.8% | 7.6% | 154 | 7.6% | 8.7% | 92 | 5.0% | 10.3% |
1 à 3 fois par mois | 49 | 1.2% | 5.8% | 21 | 1.0% | 5.4% | 28 | 1.4% | 6.0% | 12 | 0.7% | 6.4% |
Moins souvent | 99 | 2.3% | 6.9% | 38 | 1.7% | 6.2% | 61 | 3.0% | 7.5% | 4 | 0.2% | 2.7% |
Jamais | 4 | 0.1% | 1.6% | 1 | 0.1% | 1.1% | 3 | 0.1% | 2.3% | 1 | 0.1% | 4.5% |
Revenus du Foyer |
Moins de 9 000 euros par an | 208 | 4.9% | 8.5% | 86 | 3.8% | 9.0% | 122 | 6.0% | 8.2% | 13 | 0.7% | 6.9% |
De 9 000 à moins de 12 000 euros par an | 192 | 4.5% | 5.9% | 82 | 3.6% | 7.6% | 110 | 5.4% | 5.1% | 39 | 2.1% | 14.2% |
De 12 000 à moins de 18 000 euros par an | 445 | 10.4% | 6.5% | 223 | 9.9% | 7.5% | 222 | 10.9% | 5.8% | 91 | 4.9% | 11.2% |
De 18 000 à moins de 24 000 euros par an | 578 | 13.5% | 7.9% | 297 | 13.2% | 8.8% | 280 | 13.8% | 7.2% | 156 | 8.4% | 9.9% |
De 24 000 à moins de 36 000 euros par an | 857 | 20.0% | 7.8% | 452 | 20.1% | 8.2% | 406 | 20.0% | 7.3% | 358 | 19.4% | 9.9% |
De 36 000 à moins de 45 000 euros par an | 596 | 13.9% | 9.5% | 342 | 15.2% | 10.4% | 255 | 12.5% | 8.6% | 280 | 15.2% | 9.9% |
De 45 000 à moins de 65 000 euros par an | 599 | 14.0% | 10.6% | 351 | 15.6% | 11.1% | 248 | 12.2% | 10.0% | 416 | 22.6% | 12.1% |
65 000 euros et plus | 323 | 7.6% | 11.3% | 206 | 9.2% | 11.8% | 117 | 5.8% | 10.4% | 256 | 13.9% | 11.4% |
Refus | 296 | 6.9% | 7.9% | 124 | 5.5% | 8.0% | 172 | 8.5% | 7.8% | 149 | 8.1% | 11.6% |
Ne sait pas | 186 | 4.3% | 12.3% | 89 | 3.9% | 13.3% | 97 | 4.8% | 11.5% | 88 | 4.8% | 16.1% |