Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 2443 | 100.0% | 4.8% | 1400 | 100.0% | 5.8% | 1043 | 100.0% | 3.9% | 826 | 100.0% | 4.9% |
Sexe |
Homme | 1400 | 57.3% | 5.8% | 1400 | 100.0% | 5.8% | - | - | 100.0% | 505 | 61.1% | 5.7% |
Femme | 1043 | 42.7% | 3.9% | - | - | 100.0% | 1043 | 100.0% | 3.9% | 321 | 38.9% | 4.0% |
Age |
15 à 24 ans | 293 | 12.0% | 4.0% | 184 | 13.1% | 4.9% | 109 | 10.5% | 3.0% | 137 | 16.6% | 4.6% |
25 à 34 ans | 378 | 15.5% | 4.9% | 206 | 14.7% | 5.4% | 172 | 16.5% | 4.4% | 141 | 17.1% | 4.1% |
35 à 49 ans | 650 | 26.6% | 5.1% | 408 | 29.1% | 6.5% | 242 | 23.2% | 3.8% | 307 | 37.1% | 5.1% |
50 à 64 ans | 661 | 27.1% | 5.4% | 370 | 26.4% | 6.2% | 291 | 27.9% | 4.6% | 233 | 28.2% | 5.7% |
65 ans et plus | 461 | 18.9% | 4.3% | 233 | 16.7% | 5.1% | 228 | 21.8% | 3.7% | 9 | 1.1% | 3.8% |
Individu |
Ménagère | 885 | 36.2% | 3.8% | - | - | 100.0% | 885 | 84.9% | 3.8% | 268 | 32.5% | 4.0% |
Personne de Référence | 1448 | 59.3% | 5.2% | 1151 | 82.2% | 5.7% | 297 | 28.4% | 3.8% | 462 | 55.8% | 5.5% |
Responsable des achats | 1214 | 49.7% | 5.0% | 513 | 36.7% | 6.7% | 700 | 67.2% | 4.3% | 416 | 50.4% | 5.0% |
PCS Individu |
Agriculteurs | 12 | 0.5% | 2.3% | 4 | 0.3% | 1.1% | 9 | 0.8% | 4.8% | - | - | - |
Petits patrons | 90 | 3.7% | 5.8% | 67 | 4.8% | 6.1% | 23 | 2.2% | 5.2% | 79 | 9.5% | 5.6% |
Affaires et Cadres | 245 | 10.0% | 5.3% | 173 | 12.4% | 5.9% | 72 | 6.9% | 4.1% | 228 | 27.6% | 5.3% |
Professions intermédiaires | 310 | 12.7% | 4.6% | 188 | 13.5% | 5.4% | 122 | 11.7% | 3.8% | 257 | 31.1% | 4.6% |
Employés | 466 | 19.1% | 5.5% | 176 | 12.6% | 9.0% | 290 | 27.8% | 4.5% | 98 | 11.8% | 5.5% |
Ouvriers | 326 | 13.3% | 5.0% | 284 | 20.3% | 5.6% | 42 | 4.0% | 3.0% | 15 | 1.8% | 4.3% |
Retraités | 564 | 23.1% | 4.6% | 311 | 22.2% | 5.3% | 253 | 24.2% | 4.0% | 10 | 1.2% | 4.4% |
Autres inactifs | 429 | 17.6% | 4.2% | 196 | 14.0% | 5.5% | 233 | 22.3% | 3.5% | 140 | 16.9% | 4.5% |
PCS Personne de Référence |
Agriculteurs | 3 | 0.1% | 0.3% | - | - | - | 3 | 0.2% | 0.6% | - | - | 100.0% |
Petits patrons | 133 | 5.4% | 5.3% | 82 | 5.9% | 6.1% | 50 | 4.8% | 4.4% | 133 | 16.1% | 5.3% |
Affaires et Cadres | 336 | 13.8% | 5.0% | 208 | 14.8% | 6.0% | 129 | 12.3% | 3.9% | 336 | 40.7% | 5.0% |
Professions intermédiaires | 357 | 14.6% | 4.7% | 215 | 15.4% | 5.4% | 142 | 13.7% | 4.0% | 357 | 43.3% | 4.7% |
Employés | 333 | 13.6% | 6.2% | 174 | 12.5% | 8.1% | 159 | 15.2% | 4.9% | - | - | 100.0% |
Ouvriers | 436 | 17.9% | 4.5% | 267 | 19.1% | 5.2% | 170 | 16.3% | 3.7% | - | - | 100.0% |
Retraités | 680 | 27.8% | 4.7% | 360 | 25.7% | 5.5% | 320 | 30.7% | 4.1% | - | - | 100.0% |
Autres inactifs | 165 | 6.7% | 4.4% | 94 | 6.7% | 6.9% | 71 | 6.8% | 2.9% | - | - | 100.0% |
Taille du Foyer |
1 personne | 420 | 17.2% | 4.5% | 253 | 18.1% | 6.4% | 167 | 16.0% | 3.2% | 79 | 9.6% | 4.6% |
2 personnes | 811 | 33.2% | 4.6% | 434 | 31.0% | 5.0% | 377 | 36.2% | 4.1% | 209 | 25.3% | 4.9% |
3 personnes | 451 | 18.5% | 4.8% | 262 | 18.7% | 5.7% | 189 | 18.1% | 4.0% | 197 | 23.8% | 5.3% |
4 personnes | 468 | 19.1% | 5.0% | 277 | 19.8% | 6.0% | 191 | 18.3% | 4.1% | 225 | 27.2% | 4.9% |
5 personnes et + | 293 | 12.0% | 5.6% | 175 | 12.5% | 7.1% | 118 | 11.3% | 4.2% | 116 | 14.1% | 4.6% |
Présence d'enfants de moins de 15 ans |
Oui | 755 | 30.9% | 4.8% | 437 | 31.2% | 6.0% | 317 | 30.4% | 3.8% | 346 | 41.9% | 4.7% |
Non | 1689 | 69.1% | 4.8% | 963 | 68.8% | 5.7% | 725 | 69.6% | 4.0% | 480 | 58.1% | 5.1% |
Habitat |
Communes rurales | 286 | 11.7% | 2.2% | 165 | 11.8% | 2.7% | 121 | 11.6% | 1.8% | 89 | 10.8% | 2.5% |
Agglo. - 20 000 hab | 277 | 11.3% | 3.2% | 166 | 11.8% | 4.1% | 111 | 10.7% | 2.5% | 85 | 10.2% | 3.4% |
Agglo. 20 000 à 100 000 hab | 254 | 10.4% | 3.8% | 144 | 10.3% | 4.5% | 111 | 10.6% | 3.2% | 71 | 8.5% | 3.6% |
Agglo. + 100 000 hab | 202 | 8.3% | 1.4% | 124 | 8.9% | 1.8% | 78 | 7.4% | 1.0% | 50 | 6.0% | 1.0% |
Agglo. Paris | 1424 | 58.3% | 17.1% | 802 | 57.3% | 20.3% | 622 | 59.6% | 14.2% | 533 | 64.5% | 13.8% |
Région d'habitation |
Ile-de-France | 1656 | 67.8% | 17.6% | 925 | 66.0% | 20.6% | 731 | 70.1% | 14.8% | 605 | 73.2% | 14.0% |
Nord-Pas-de-Calais | 55 | 2.3% | 1.7% | 34 | 2.4% | 2.2% | 21 | 2.0% | 1.2% | 12 | 1.5% | 1.4% |
Lorraine | 10 | 0.4% | 0.5% | 6 | 0.4% | 0.6% | 4 | 0.4% | 0.4% | 2 | 0.3% | 0.5% |
Alsace | 16 | 0.6% | 1.1% | 2 | 0.2% | 0.3% | 13 | 1.3% | 1.7% | 3 | 0.3% | 0.5% |
Franche-Comté | 3 | 0.1% | 0.4% | 2 | 0.1% | 0.3% | 2 | 0.2% | 0.4% | 1 | 0.1% | 0.3% |
Champagne-Ardenne | 16 | 0.6% | 1.4% | 7 | 0.5% | 1.3% | 9 | 0.8% | 1.5% | 6 | 0.7% | 2.1% |
Picardie | 188 | 7.7% | 12.3% | 115 | 8.2% | 15.5% | 73 | 7.0% | 9.2% | 51 | 6.2% | 11.6% |
Bourgogne | 22 | 0.9% | 1.6% | 16 | 1.2% | 2.5% | 6 | 0.6% | 0.8% | 5 | 0.6% | 1.5% |
Haute-Normandie | 39 | 1.6% | 2.6% | 23 | 1.6% | 3.2% | 16 | 1.5% | 2.1% | 14 | 1.7% | 3.2% |
Basse-Normandie | 22 | 0.9% | 1.9% | 17 | 1.2% | 2.9% | 5 | 0.5% | 0.9% | 9 | 1.1% | 3.0% |
Centre | 62 | 2.5% | 3.0% | 43 | 3.1% | 4.3% | 19 | 1.8% | 1.8% | 17 | 2.1% | 2.7% |
Pays de la Loire | 43 | 1.8% | 1.5% | 31 | 2.2% | 2.3% | 12 | 1.2% | 0.8% | 8 | 1.0% | 0.9% |
Bretagne | 35 | 1.4% | 1.4% | 23 | 1.6% | 1.8% | 13 | 1.2% | 0.9% | 14 | 1.7% | 1.9% |
Poitou-Charentes | 23 | 0.9% | 1.6% | 16 | 1.1% | 2.3% | 7 | 0.7% | 0.9% | 7 | 0.9% | 1.9% |
Aquitaine | 39 | 1.6% | 1.5% | 27 | 1.9% | 2.1% | 12 | 1.1% | 0.9% | 7 | 0.9% | 0.8% |
Midi-Pyrénées | 37 | 1.5% | 1.6% | 20 | 1.4% | 1.7% | 17 | 1.7% | 1.4% | 8 | 1.0% | 1.0% |
Limousin | 8 | 0.3% | 1.2% | 6 | 0.4% | 1.9% | 2 | 0.2% | 0.6% | 2 | 0.3% | 1.4% |
Auvergne | 18 | 0.8% | 1.6% | 12 | 0.9% | 2.2% | 6 | 0.6% | 1.1% | 5 | 0.6% | 1.7% |
Rhône-Alpes | 66 | 2.7% | 1.3% | 28 | 2.0% | 1.2% | 38 | 3.6% | 1.5% | 21 | 2.6% | 1.3% |
Languedoc-Roussillon | 30 | 1.2% | 1.4% | 14 | 1.0% | 1.4% | 16 | 1.5% | 1.4% | 8 | 1.0% | 1.3% |
Provence-Alpes-Côte-d'Azur-Corse | 55 | 2.3% | 1.3% | 35 | 2.5% | 1.7% | 20 | 1.9% | 0.9% | 19 | 2.2% | 1.3% |
Habitudes de connexion Internet |
Tous les jours | 1348 | 55.2% | 5.0% | 792 | 56.6% | 5.8% | 555 | 53.2% | 4.2% | 621 | 75.2% | 4.9% |
Presque tous les jours | 270 | 11.1% | 4.5% | 143 | 10.2% | 5.2% | 127 | 12.2% | 3.9% | 109 | 13.2% | 4.5% |
1 à 2 fois par semaine | 148 | 6.1% | 4.6% | 72 | 5.2% | 5.1% | 76 | 7.3% | 4.3% | 52 | 6.3% | 5.8% |
1 à 3 fois par mois | 35 | 1.4% | 4.1% | 17 | 1.2% | 4.4% | 18 | 1.7% | 3.8% | 11 | 1.3% | 5.8% |
Moins souvent | 87 | 3.5% | 6.0% | 58 | 4.2% | 9.4% | 29 | 2.7% | 3.5% | 10 | 1.2% | 6.6% |
Jamais | 2 | 0.1% | 0.8% | 1 | 0.1% | 0.7% | 1 | 0.1% | 1.0% | - | - | - |
Revenus du Foyer |
Moins de 9 000 euros par an | 73 | 3.0% | 3.0% | 43 | 3.1% | 4.5% | 30 | 2.8% | 2.0% | 9 | 1.1% | 4.5% |
De 9 000 à moins de 12 000 euros par an | 137 | 5.6% | 4.2% | 62 | 4.5% | 5.8% | 75 | 7.2% | 3.4% | 14 | 1.7% | 5.0% |
De 12 000 à moins de 18 000 euros par an | 292 | 11.9% | 4.3% | 139 | 9.9% | 4.7% | 152 | 14.6% | 4.0% | 36 | 4.3% | 4.4% |
De 18 000 à moins de 24 000 euros par an | 290 | 11.9% | 4.0% | 174 | 12.4% | 5.2% | 115 | 11.1% | 3.0% | 48 | 5.8% | 3.0% |
De 24 000 à moins de 36 000 euros par an | 558 | 22.9% | 5.1% | 299 | 21.3% | 5.4% | 260 | 24.9% | 4.7% | 184 | 22.3% | 5.1% |
De 36 000 à moins de 45 000 euros par an | 366 | 15.0% | 5.8% | 246 | 17.5% | 7.5% | 120 | 11.5% | 4.0% | 129 | 15.6% | 4.6% |
De 45 000 à moins de 65 000 euros par an | 323 | 13.2% | 5.7% | 191 | 13.6% | 6.0% | 132 | 12.7% | 5.3% | 179 | 21.7% | 5.2% |
65 000 euros et plus | 174 | 7.1% | 6.1% | 130 | 9.3% | 7.5% | 44 | 4.2% | 3.9% | 139 | 16.8% | 6.2% |
Refus | 157 | 6.4% | 4.2% | 71 | 5.0% | 4.5% | 86 | 8.3% | 3.9% | 60 | 7.2% | 4.6% |
Ne sait pas | 74 | 3.0% | 4.9% | 46 | 3.3% | 6.9% | 28 | 2.7% | 3.3% | 28 | 3.4% | 5.2% |