Quotidien Urbain Gratuit, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 5967 | 100.0% | 11.7% | 3072 | 100.0% | 12.6% | 2895 | 100.0% | 10.9% | 2580 | 100.0% | 15.3% |
Sexe |
Homme | 3072 | 51.5% | 12.6% | 3072 | 100.0% | 12.6% | - | - | 100.0% | 1395 | 54.0% | 15.9% |
Femme | 2895 | 48.5% | 10.9% | - | - | 100.0% | 2895 | 100.0% | 10.9% | 1186 | 46.0% | 14.8% |
Age |
15 à 24 ans | 1546 | 25.9% | 20.9% | 717 | 23.3% | 19.3% | 829 | 28.6% | 22.6% | 675 | 26.2% | 22.6% |
25 à 34 ans | 1170 | 19.6% | 15.2% | 660 | 21.5% | 17.4% | 510 | 17.6% | 13.1% | 578 | 22.4% | 16.9% |
35 à 49 ans | 1555 | 26.1% | 12.2% | 856 | 27.9% | 13.6% | 699 | 24.1% | 10.8% | 782 | 30.3% | 12.9% |
50 à 64 ans | 1187 | 19.9% | 9.7% | 618 | 20.1% | 10.4% | 569 | 19.6% | 9.0% | 522 | 20.2% | 12.7% |
65 ans et plus | 509 | 8.5% | 4.7% | 221 | 7.2% | 4.8% | 288 | 10.0% | 4.7% | 24 | 0.9% | 10.2% |
Individu |
Ménagère | 2165 | 36.3% | 9.3% | - | - | 100.0% | 2165 | 74.8% | 9.3% | 862 | 33.4% | 12.9% |
Personne de Référence | 3173 | 53.2% | 11.3% | 2331 | 75.9% | 11.5% | 842 | 29.1% | 10.7% | 1294 | 50.1% | 15.3% |
Responsable des achats | 2627 | 44.0% | 10.9% | 1060 | 34.5% | 13.9% | 1567 | 54.1% | 9.5% | 1173 | 45.4% | 14.1% |
PCS Individu |
Agriculteurs | 10 | 0.2% | 2.0% | 5 | 0.2% | 1.4% | 6 | 0.2% | 3.1% | - | - | - |
Petits patrons | 109 | 1.8% | 7.0% | 74 | 2.4% | 6.7% | 35 | 1.2% | 7.9% | 94 | 3.6% | 6.6% |
Affaires et Cadres | 821 | 13.8% | 17.6% | 508 | 16.5% | 17.4% | 313 | 10.8% | 18.0% | 757 | 29.3% | 17.5% |
Professions intermédiaires | 1052 | 17.6% | 15.7% | 570 | 18.6% | 16.3% | 482 | 16.6% | 15.1% | 874 | 33.9% | 15.6% |
Employés | 1250 | 20.9% | 14.9% | 409 | 13.3% | 20.9% | 841 | 29.1% | 13.0% | 230 | 8.9% | 13.0% |
Ouvriers | 705 | 11.8% | 10.9% | 601 | 19.6% | 11.9% | 104 | 3.6% | 7.5% | 34 | 1.3% | 10.0% |
Retraités | 632 | 10.6% | 5.1% | 306 | 10.0% | 5.2% | 327 | 11.3% | 5.1% | 21 | 0.8% | 9.4% |
Autres inactifs | 1388 | 23.3% | 13.5% | 601 | 19.6% | 17.0% | 787 | 27.2% | 11.7% | 570 | 22.1% | 18.1% |
PCS Personne de Référence |
Agriculteurs | 20 | 0.3% | 2.6% | 7 | 0.2% | 1.8% | 13 | 0.5% | 3.3% | - | - | 100.0% |
Petits patrons | 251 | 4.2% | 10.0% | 124 | 4.0% | 9.2% | 127 | 4.4% | 11.0% | 251 | 9.7% | 10.0% |
Affaires et Cadres | 1173 | 19.7% | 17.4% | 627 | 20.4% | 18.1% | 546 | 18.9% | 16.7% | 1173 | 45.5% | 17.4% |
Professions intermédiaires | 1156 | 19.4% | 15.3% | 643 | 20.9% | 16.2% | 513 | 17.7% | 14.3% | 1156 | 44.8% | 15.3% |
Employés | 997 | 16.7% | 18.6% | 454 | 14.8% | 21.1% | 542 | 18.7% | 16.9% | - | - | 100.0% |
Ouvriers | 1078 | 18.1% | 11.1% | 640 | 20.8% | 12.6% | 438 | 15.1% | 9.5% | - | - | 100.0% |
Retraités | 879 | 14.7% | 6.1% | 395 | 12.8% | 6.0% | 484 | 16.7% | 6.1% | - | - | 100.0% |
Autres inactifs | 413 | 6.9% | 11.0% | 181 | 5.9% | 13.3% | 232 | 8.0% | 9.6% | - | - | 100.0% |
Taille du Foyer |
1 personne | 1007 | 16.9% | 10.9% | 513 | 16.7% | 13.0% | 493 | 17.0% | 9.3% | 290 | 11.2% | 16.8% |
2 personnes | 1645 | 27.6% | 9.3% | 832 | 27.1% | 9.6% | 813 | 28.1% | 8.9% | 625 | 24.2% | 14.7% |
3 personnes | 1302 | 21.8% | 13.9% | 705 | 23.0% | 15.2% | 597 | 20.6% | 12.6% | 640 | 24.8% | 17.2% |
4 personnes | 1246 | 20.9% | 13.4% | 634 | 20.6% | 13.7% | 613 | 21.2% | 13.2% | 666 | 25.8% | 14.4% |
5 personnes et + | 767 | 12.8% | 14.6% | 388 | 12.6% | 15.8% | 379 | 13.1% | 13.6% | 359 | 13.9% | 14.3% |
Présence d'enfants de moins de 15 ans |
Oui | 2040 | 34.2% | 13.0% | 1041 | 33.9% | 14.3% | 1000 | 34.5% | 11.9% | 1031 | 39.9% | 13.9% |
Non | 3927 | 65.8% | 11.2% | 2031 | 66.1% | 11.9% | 1895 | 65.5% | 10.5% | 1550 | 60.1% | 16.5% |
Habitat |
Communes rurales | 442 | 7.4% | 3.4% | 254 | 8.3% | 4.1% | 188 | 6.5% | 2.8% | 198 | 7.7% | 5.5% |
Agglo. - 20 000 hab | 405 | 6.8% | 4.7% | 230 | 7.5% | 5.7% | 175 | 6.0% | 3.9% | 207 | 8.0% | 8.4% |
Agglo. 20 000 à 100 000 hab | 249 | 4.2% | 3.7% | 151 | 4.9% | 4.7% | 98 | 3.4% | 2.8% | 111 | 4.3% | 5.7% |
Agglo. + 100 000 hab | 2202 | 36.9% | 15.3% | 1104 | 35.9% | 16.0% | 1098 | 37.9% | 14.6% | 822 | 31.9% | 16.8% |
Agglo. Paris | 2669 | 44.7% | 32.1% | 1333 | 43.4% | 33.8% | 1336 | 46.1% | 30.6% | 1242 | 48.1% | 32.1% |
Région d'habitation |
Ile-de-France | 2864 | 48.0% | 30.4% | 1456 | 47.4% | 32.5% | 1408 | 48.7% | 28.6% | 1342 | 52.0% | 31.0% |
Nord-Pas-de-Calais | 442 | 7.4% | 13.8% | 240 | 7.8% | 15.8% | 201 | 6.9% | 12.0% | 158 | 6.1% | 17.8% |
Lorraine | 65 | 1.1% | 3.4% | 39 | 1.3% | 4.1% | 26 | 0.9% | 2.6% | 32 | 1.2% | 6.2% |
Alsace | 178 | 3.0% | 11.8% | 107 | 3.5% | 14.6% | 71 | 2.5% | 9.1% | 65 | 2.5% | 12.6% |
Franche-Comté | 10 | 0.2% | 1.0% | 5 | 0.2% | 1.2% | 4 | 0.2% | 0.9% | 4 | 0.1% | 1.5% |
Champagne-Ardenne | 28 | 0.5% | 2.6% | 12 | 0.4% | 2.3% | 16 | 0.6% | 2.9% | 11 | 0.4% | 4.0% |
Picardie | 87 | 1.5% | 5.7% | 50 | 1.6% | 6.8% | 37 | 1.3% | 4.7% | 37 | 1.4% | 8.3% |
Bourgogne | 41 | 0.7% | 3.0% | 22 | 0.7% | 3.4% | 19 | 0.6% | 2.6% | 21 | 0.8% | 6.1% |
Haute-Normandie | 56 | 0.9% | 3.8% | 29 | 1.0% | 4.2% | 27 | 0.9% | 3.5% | 21 | 0.8% | 4.7% |
Basse-Normandie | 23 | 0.4% | 1.9% | 12 | 0.4% | 2.1% | 11 | 0.4% | 1.8% | 10 | 0.4% | 3.3% |
Centre | 78 | 1.3% | 3.8% | 46 | 1.5% | 4.7% | 32 | 1.1% | 3.0% | 42 | 1.6% | 6.8% |
Pays de la Loire | 245 | 4.1% | 8.6% | 140 | 4.5% | 10.2% | 106 | 3.6% | 7.2% | 107 | 4.2% | 12.3% |
Bretagne | 120 | 2.0% | 4.6% | 70 | 2.3% | 5.6% | 50 | 1.7% | 3.7% | 52 | 2.0% | 6.9% |
Poitou-Charentes | 12 | 0.2% | 0.8% | 8 | 0.3% | 1.2% | 4 | 0.1% | 0.5% | 7 | 0.3% | 1.7% |
Aquitaine | 220 | 3.7% | 8.3% | 112 | 3.6% | 8.9% | 109 | 3.8% | 7.8% | 87 | 3.4% | 10.3% |
Midi-Pyrénées | 271 | 4.5% | 11.4% | 139 | 4.5% | 12.1% | 132 | 4.6% | 10.7% | 116 | 4.5% | 14.8% |
Limousin | 4 | 0.1% | 0.6% | 1 | - | 0.5% | 2 | 0.1% | 0.7% | 1 | - | 0.8% |
Auvergne | 37 | 0.6% | 3.3% | 15 | 0.5% | 2.7% | 22 | 0.8% | 3.8% | 9 | 0.3% | 2.8% |
Rhône-Alpes | 567 | 9.5% | 11.4% | 303 | 9.9% | 12.6% | 264 | 9.1% | 10.2% | 230 | 8.9% | 13.6% |
Languedoc-Roussillon | 126 | 2.1% | 5.9% | 58 | 1.9% | 5.7% | 68 | 2.4% | 6.0% | 57 | 2.2% | 8.9% |
Provence-Alpes-Côte-d'Azur-Corse | 492 | 8.2% | 11.4% | 208 | 6.8% | 10.2% | 284 | 9.8% | 12.5% | 170 | 6.6% | 12.1% |
Habitudes de connexion Internet |
Tous les jours | 3991 | 66.9% | 14.8% | 2173 | 70.7% | 15.8% | 1818 | 62.8% | 13.8% | 2081 | 80.6% | 16.4% |
Presque tous les jours | 748 | 12.5% | 12.3% | 352 | 11.5% | 12.7% | 396 | 13.7% | 12.0% | 307 | 11.9% | 12.6% |
1 à 2 fois par semaine | 354 | 5.9% | 11.1% | 138 | 4.5% | 9.7% | 216 | 7.5% | 12.1% | 124 | 4.8% | 13.9% |
1 à 3 fois par mois | 76 | 1.3% | 8.8% | 37 | 1.2% | 9.3% | 39 | 1.4% | 8.4% | 20 | 0.8% | 10.3% |
Moins souvent | 133 | 2.2% | 9.3% | 47 | 1.5% | 7.6% | 86 | 3.0% | 10.5% | 9 | 0.3% | 5.7% |
Jamais | 10 | 0.2% | 4.1% | 6 | 0.2% | 4.7% | 4 | 0.1% | 3.3% | 2 | 0.1% | 5.3% |
Revenus du Foyer |
Moins de 9 000 euros par an | 286 | 4.8% | 11.7% | 120 | 3.9% | 12.5% | 165 | 5.7% | 11.2% | 17 | 0.6% | 8.6% |
De 9 000 à moins de 12 000 euros par an | 303 | 5.1% | 9.3% | 136 | 4.4% | 12.6% | 167 | 5.8% | 7.7% | 53 | 2.0% | 19.1% |
De 12 000 à moins de 18 000 euros par an | 626 | 10.5% | 9.2% | 296 | 9.6% | 9.9% | 330 | 11.4% | 8.7% | 134 | 5.2% | 16.6% |
De 18 000 à moins de 24 000 euros par an | 772 | 12.9% | 10.6% | 385 | 12.5% | 11.4% | 387 | 13.4% | 9.9% | 219 | 8.5% | 13.9% |
De 24 000 à moins de 36 000 euros par an | 1224 | 20.5% | 11.1% | 636 | 20.7% | 11.5% | 588 | 20.3% | 10.6% | 512 | 19.8% | 14.2% |
De 36 000 à moins de 45 000 euros par an | 802 | 13.4% | 12.8% | 451 | 14.7% | 13.7% | 351 | 12.1% | 11.8% | 374 | 14.5% | 13.2% |
De 45 000 à moins de 65 000 euros par an | 823 | 13.8% | 14.6% | 474 | 15.4% | 15.0% | 349 | 12.1% | 14.0% | 571 | 22.1% | 16.6% |
65 000 euros et plus | 473 | 7.9% | 16.5% | 288 | 9.4% | 16.6% | 185 | 6.4% | 16.5% | 379 | 14.7% | 16.9% |
Refus | 413 | 6.9% | 11.0% | 175 | 5.7% | 11.3% | 239 | 8.2% | 10.9% | 200 | 7.7% | 15.5% |
Ne sait pas | 245 | 4.1% | 16.2% | 111 | 3.6% | 16.7% | 134 | 4.6% | 15.9% | 123 | 4.8% | 22.5% |