L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2308 | 100.0% | 4.4% | 1077 | 100.0% | 4.3% | 1231 | 100.0% | 4.5% | 573 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 1077 | 46.7% | 4.3% | 1077 | 100.0% | 4.3% | - | - | - | 301 | 52.6% | 3.3% |
| Femme | 1231 | 53.3% | 4.5% | - | - | - | 1231 | 100.0% | 4.5% | 272 | 47.4% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 209 | 9.1% | 2.8% | 99 | 9.2% | 2.7% | 110 | 8.9% | 3.0% | 68 | 11.9% | 2.1% |
| 25 à 34 ans | 267 | 11.6% | 3.5% | 114 | 10.6% | 3.1% | 153 | 12.4% | 3.9% | 91 | 15.8% | 2.8% |
| 35 à 49 ans | 536 | 23.2% | 4.2% | 271 | 25.2% | 4.3% | 264 | 21.5% | 4.1% | 218 | 38.0% | 3.5% |
| 50 à 59 ans | 425 | 18.4% | 4.9% | 195 | 18.1% | 4.7% | 230 | 18.7% | 5.2% | 134 | 23.3% | 3.7% |
| 60 ans et plus | 871 | 37.7% | 5.4% | 397 | 36.9% | 5.5% | 474 | 38.5% | 5.3% | 62 | 10.9% | 3.9% |
| Individu | ||||||||||||
| Ménagères | 1108 | 48.0% | 4.7% | - | - | - | 1108 | 90.0% | 4.7% | 235 | 41.1% | 3.3% |
| Personne de référence | 1264 | 54.8% | 4.5% | 959 | 89.0% | 4.7% | 306 | 24.8% | 4.1% | 324 | 56.5% | 3.7% |
| Responsable des achats | 1624 | 70.4% | 4.5% | 515 | 47.9% | 4.0% | 1108 | 90.0% | 4.8% | 359 | 62.7% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 29 | 1.3% | 5.7% | 19 | 1.7% | 5.9% | 11 | 0.9% | 5.5% | 4 | 0.8% | 11.9% |
| Petits patrons | 42 | 1.8% | 2.5% | 32 | 3.0% | 2.6% | 9 | 0.8% | 2.3% | 36 | 6.3% | 2.4% |
| Affaires et Cadres | 151 | 6.5% | 3.0% | 86 | 8.0% | 3.0% | 65 | 5.3% | 3.0% | 128 | 22.3% | 2.8% |
| Professions intermédiaires | 287 | 12.4% | 3.9% | 160 | 14.9% | 4.3% | 126 | 10.3% | 3.4% | 237 | 41.4% | 3.9% |
| Employés | 445 | 19.3% | 5.2% | 85 | 7.9% | 3.8% | 360 | 29.3% | 5.7% | 90 | 15.8% | 5.1% |
| Ouvriers | 323 | 14.0% | 5.0% | 257 | 23.9% | 5.0% | 66 | 5.4% | 5.1% | 11 | 1.9% | 2.5% |
| Retraités | 744 | 32.2% | 5.8% | 349 | 32.4% | 5.8% | 395 | 32.1% | 5.7% | 7 | 1.3% | 3.3% |
| Autres inactifs | 287 | 12.4% | 2.9% | 89 | 8.2% | 2.4% | 198 | 16.1% | 3.1% | 59 | 10.3% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 55 | 2.4% | 7.1% | 20 | 1.9% | 5.5% | 35 | 2.9% | 8.6% | - | - | - |
| Petits patrons | 87 | 3.8% | 3.2% | 33 | 3.1% | 2.3% | 54 | 4.4% | 4.4% | 87 | 15.2% | 3.2% |
| Affaires et Cadres | 185 | 8.0% | 2.6% | 92 | 8.6% | 2.6% | 93 | 7.5% | 2.6% | 185 | 32.3% | 2.6% |
| Professions intermédiaires | 301 | 13.0% | 3.7% | 176 | 16.3% | 4.2% | 125 | 10.2% | 3.2% | 301 | 52.5% | 3.7% |
| Employés | 237 | 10.3% | 4.2% | 106 | 9.9% | 4.6% | 130 | 10.6% | 4.0% | - | - | - |
| Ouvriers | 502 | 21.8% | 5.2% | 254 | 23.6% | 4.9% | 249 | 20.2% | 5.5% | - | - | - |
| Retraités | 839 | 36.4% | 5.6% | 363 | 33.8% | 5.5% | 476 | 38.7% | 5.7% | - | - | - |
| Autres inactifs | 101 | 4.4% | 2.9% | 32 | 3.0% | 2.1% | 69 | 5.6% | 3.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 391 | 16.9% | 4.0% | 172 | 15.9% | 4.0% | 219 | 17.8% | 4.0% | 67 | 11.7% | 2.8% |
| 2 personnes | 934 | 40.5% | 5.1% | 434 | 40.3% | 4.9% | 500 | 40.6% | 5.3% | 147 | 25.7% | 3.5% |
| 3 personnes | 367 | 15.9% | 3.9% | 175 | 16.2% | 3.7% | 193 | 15.7% | 4.2% | 139 | 24.2% | 3.5% |
| 4 personnes | 349 | 15.1% | 3.7% | 168 | 15.6% | 3.6% | 181 | 14.7% | 3.9% | 124 | 21.7% | 2.7% |
| 5 personnes et + | 266 | 11.5% | 4.8% | 129 | 11.9% | 5.0% | 138 | 11.2% | 4.5% | 95 | 16.6% | 3.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 656 | 28.4% | 4.2% | 297 | 27.6% | 4.1% | 360 | 29.2% | 4.3% | 246 | 43.0% | 3.3% |
| Non | 1651 | 71.6% | 4.5% | 780 | 72.4% | 4.4% | 871 | 70.8% | 4.6% | 326 | 57.0% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 865 | 37.5% | 7.2% | 408 | 37.9% | 7.1% | 457 | 37.1% | 7.3% | 192 | 33.5% | 5.8% |
| Agglo. - 20 000 hab | 589 | 25.5% | 6.6% | 285 | 26.5% | 6.6% | 304 | 24.7% | 6.5% | 160 | 27.9% | 5.8% |
| Agglo. 20 000 à 100 000 hab | 374 | 16.2% | 5.4% | 146 | 13.6% | 4.4% | 227 | 18.5% | 6.2% | 79 | 13.9% | 3.7% |
| Agglo. + 100 000 hab | 194 | 8.4% | 1.2% | 102 | 9.5% | 1.3% | 92 | 7.5% | 1.1% | 44 | 7.7% | 0.8% |
| Agglo. Paris | 286 | 12.4% | 3.3% | 135 | 12.6% | 3.2% | 151 | 12.2% | 3.3% | 97 | 17.0% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 448 | 19.4% | 4.6% | 211 | 19.6% | 4.6% | 237 | 19.2% | 4.6% | 146 | 25.5% | 3.3% |
| Nord Pas de Calais | 33 | 1.4% | 1.0% | 22 | 2.0% | 1.4% | 11 | 0.9% | 0.7% | 4 | 0.6% | 0.4% |
| Lorraine | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | - | - | - | - | - | - |
| Alsace | 11 | 0.5% | 0.7% | 3 | 0.2% | 0.3% | 8 | 0.7% | 1.0% | - | - | - |
| Franche-Comté | 56 | 2.4% | 5.8% | 22 | 2.1% | 4.7% | 34 | 2.7% | 6.8% | 16 | 2.7% | 5.5% |
| Champagne Ardennes | 3 | 0.1% | 0.3% | 3 | 0.3% | 0.5% | - | - | - | - | - | - |
| Picardie | 102 | 4.4% | 6.6% | 44 | 4.1% | 5.9% | 58 | 4.7% | 7.3% | 9 | 1.6% | 2.1% |
| Bourgogne | 8 | 0.3% | 0.6% | 6 | 0.6% | 0.9% | 2 | 0.1% | 0.2% | 1 | 0.1% | 0.2% |
| Haute Normandie | 362 | 15.7% | 24.4% | 169 | 15.7% | 23.9% | 193 | 15.7% | 24.9% | 77 | 13.4% | 16.7% |
| Basse Normandie | 311 | 13.5% | 25.6% | 140 | 13.0% | 24.4% | 171 | 13.9% | 26.8% | 92 | 16.1% | 25.5% |
| Centre | 21 | 0.9% | 1.0% | 11 | 1.0% | 1.1% | 10 | 0.8% | 1.0% | 5 | 0.9% | 0.8% |
| Pays de Loire | 369 | 16.0% | 12.2% | 162 | 15.0% | 11.2% | 207 | 16.8% | 13.0% | 85 | 14.9% | 9.5% |
| Bretagne | 400 | 17.3% | 14.9% | 191 | 17.7% | 14.6% | 209 | 17.0% | 15.1% | 99 | 17.3% | 12.7% |
| Poitou Charentes | 7 | 0.3% | 0.5% | 6 | 0.6% | 0.9% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% |
| Aquitaine | 82 | 3.5% | 2.9% | 49 | 4.6% | 3.7% | 32 | 2.6% | 2.2% | 15 | 2.6% | 1.6% |
| Midi Pyrénées | 56 | 2.4% | 2.3% | 26 | 2.4% | 2.1% | 30 | 2.5% | 2.4% | 17 | 2.9% | 1.9% |
| Limousin | 3 | 0.1% | 0.4% | 3 | 0.2% | 0.9% | - | - | - | 1 | 0.1% | 0.4% |
| Auvergne | 17 | 0.7% | 1.5% | 8 | 0.7% | 1.4% | 9 | 0.7% | 1.5% | 6 | 1.1% | 2.1% |
| Rhône Alpes | 5 | 0.2% | 0.1% | - | - | - | 5 | 0.4% | 0.2% | - | - | - |
| Languedoc Roussillon | 4 | 0.2% | 0.2% | 0 | - | - | 3 | 0.3% | 0.3% | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 11 | 0.5% | 0.2% | 1 | 0.1% | - | 10 | 0.8% | 0.4% | 1 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1837 | 79.6% | 4.3% | 890 | 82.7% | 4.3% | 947 | 76.9% | 4.3% | 498 | 86.9% | 3.1% |
| Presque tous les jours | 248 | 10.8% | 4.1% | 109 | 10.1% | 4.0% | 140 | 11.3% | 4.2% | 49 | 8.6% | 3.6% |
| 1 à 2 fois par semaine | 193 | 8.4% | 6.4% | 60 | 5.5% | 4.7% | 133 | 10.8% | 7.5% | 25 | 4.3% | 4.8% |
| 1 à 3 fois par mois | 24 | 1.1% | 6.1% | 13 | 1.2% | 7.0% | 12 | 0.9% | 5.4% | - | - | - |
| Moins souvent | 5 | 0.2% | 4.8% | 5 | 0.5% | 13.9% | - | - | - | 1 | 0.3% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 43 | 1.9% | 3.1% | 13 | 1.2% | 2.1% | 30 | 2.4% | 4.0% | 5 | 0.9% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 96 | 4.2% | 4.8% | 23 | 2.2% | 3.0% | 73 | 5.9% | 5.9% | 2 | 0.3% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 204 | 8.8% | 4.1% | 91 | 8.4% | 4.4% | 113 | 9.2% | 3.8% | 23 | 3.9% | 2.9% |
| De 18 000 à moins de 24 000 euros par an | 375 | 16.3% | 5.5% | 170 | 15.8% | 5.7% | 206 | 16.7% | 5.2% | 60 | 10.5% | 4.0% |
| De 24 000 à moins de 36 000 euros par an | 653 | 28.3% | 5.3% | 250 | 23.3% | 4.4% | 403 | 32.7% | 6.1% | 118 | 20.6% | 3.4% |
| De 36 000 à moins de 45 000 euros par an | 361 | 15.6% | 4.7% | 205 | 19.1% | 5.3% | 155 | 12.6% | 4.1% | 117 | 20.4% | 4.0% |
| De 45 000 à moins de 65 000 euros par an | 317 | 13.7% | 4.1% | 176 | 16.3% | 4.1% | 141 | 11.4% | 4.1% | 140 | 24.4% | 3.7% |
| 65 000 euros et plus par an | 120 | 5.2% | 2.8% | 89 | 8.3% | 3.5% | 31 | 2.5% | 1.8% | 66 | 11.5% | 2.3% |
| Refus | 121 | 5.3% | 3.4% | 54 | 5.0% | 3.5% | 68 | 5.5% | 3.3% | 37 | 6.5% | 2.8% |
| Ne sait pas | 17 | 0.7% | 1.1% | 5 | 0.5% | 0.7% | 12 | 1.0% | 1.4% | 5 | 0.9% | 0.7% |
