L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1248 | 100.0% | 2.4% | 648 | 100.0% | 2.6% | 600 | 100.0% | 2.2% | 529 | 100.0% | 3.0% |
| Sexe | ||||||||||||
| Homme | 648 | 51.9% | 2.6% | 648 | 100.0% | 2.6% | - | - | - | 291 | 55.0% | 3.2% |
| Femme | 600 | 48.1% | 2.2% | - | - | - | 600 | 100.0% | 2.2% | 238 | 45.0% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 193 | 15.5% | 2.6% | 83 | 12.8% | 2.2% | 110 | 18.4% | 3.0% | 94 | 17.7% | 2.9% |
| 25 à 34 ans | 256 | 20.5% | 3.4% | 127 | 19.6% | 3.4% | 129 | 21.5% | 3.3% | 91 | 17.2% | 2.8% |
| 35 à 49 ans | 391 | 31.3% | 3.1% | 223 | 34.4% | 3.6% | 168 | 28.0% | 2.6% | 186 | 35.2% | 3.0% |
| 50 à 59 ans | 207 | 16.6% | 2.4% | 128 | 19.8% | 3.1% | 79 | 13.1% | 1.8% | 105 | 19.9% | 2.9% |
| 60 ans et plus | 201 | 16.1% | 1.2% | 87 | 13.4% | 1.2% | 114 | 19.0% | 1.3% | 53 | 10.0% | 3.3% |
| Individu | ||||||||||||
| Ménagères | 454 | 36.4% | 1.9% | - | - | - | 454 | 75.6% | 1.9% | 185 | 35.0% | 2.6% |
| Personne de référence | 716 | 57.4% | 2.6% | 519 | 80.1% | 2.5% | 197 | 32.8% | 2.7% | 310 | 58.7% | 3.5% |
| Responsable des achats | 862 | 69.0% | 2.4% | 391 | 60.3% | 3.0% | 471 | 78.5% | 2.1% | 345 | 65.2% | 3.1% |
| PCS Individu | ||||||||||||
| Petits patrons | 30 | 2.4% | 1.8% | 24 | 3.7% | 2.0% | 6 | 1.0% | 1.4% | 28 | 5.2% | 1.9% |
| Affaires et Cadres | 221 | 17.7% | 4.4% | 114 | 17.6% | 4.0% | 107 | 17.8% | 5.0% | 188 | 35.5% | 4.2% |
| Professions intermédiaires | 210 | 16.9% | 2.8% | 134 | 20.7% | 3.6% | 76 | 12.7% | 2.1% | 188 | 35.5% | 3.1% |
| Employés | 288 | 23.1% | 3.4% | 117 | 18.1% | 5.2% | 170 | 28.4% | 2.7% | 35 | 6.7% | 2.0% |
| Ouvriers | 154 | 12.3% | 2.4% | 131 | 20.2% | 2.5% | 23 | 3.8% | 1.7% | 0 | 0.1% | 0.1% |
| Retraités | 126 | 10.1% | 1.0% | 42 | 6.4% | 0.7% | 84 | 14.0% | 1.2% | 2 | 0.4% | 0.8% |
| Autres inactifs | 220 | 17.6% | 2.2% | 86 | 13.3% | 2.4% | 134 | 22.3% | 2.1% | 88 | 16.7% | 2.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | - | - | - |
| Petits patrons | 56 | 4.5% | 2.1% | 23 | 3.6% | 1.6% | 33 | 5.5% | 2.7% | 56 | 10.6% | 2.1% |
| Affaires et Cadres | 241 | 19.3% | 3.4% | 130 | 20.0% | 3.7% | 111 | 18.6% | 3.1% | 241 | 45.6% | 3.4% |
| Professions intermédiaires | 232 | 18.6% | 2.9% | 138 | 21.3% | 3.3% | 94 | 15.6% | 2.4% | 232 | 43.9% | 2.9% |
| Employés | 218 | 17.5% | 3.9% | 127 | 19.5% | 5.5% | 91 | 15.2% | 2.8% | - | - | - |
| Ouvriers | 219 | 17.6% | 2.3% | 122 | 18.9% | 2.4% | 97 | 16.2% | 2.1% | - | - | - |
| Retraités | 192 | 15.4% | 1.3% | 66 | 10.2% | 1.0% | 126 | 21.0% | 1.5% | - | - | - |
| Autres inactifs | 89 | 7.1% | 2.5% | 42 | 6.5% | 2.8% | 47 | 7.8% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 245 | 19.7% | 2.5% | 121 | 18.7% | 2.8% | 124 | 20.7% | 2.2% | 90 | 17.0% | 3.8% |
| 2 personnes | 283 | 22.7% | 1.5% | 146 | 22.5% | 1.6% | 137 | 22.9% | 1.5% | 125 | 23.6% | 3.0% |
| 3 personnes | 236 | 18.9% | 2.5% | 127 | 19.6% | 2.7% | 109 | 18.1% | 2.4% | 105 | 19.8% | 2.7% |
| 4 personnes | 281 | 22.5% | 3.0% | 160 | 24.7% | 3.4% | 122 | 20.3% | 2.6% | 124 | 23.5% | 2.6% |
| 5 personnes et + | 203 | 16.2% | 3.6% | 95 | 14.6% | 3.7% | 108 | 18.0% | 3.6% | 85 | 16.1% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 475 | 38.0% | 3.0% | 249 | 38.5% | 3.4% | 225 | 37.6% | 2.7% | 203 | 38.3% | 2.7% |
| Non | 774 | 62.0% | 2.1% | 399 | 61.5% | 2.2% | 375 | 62.4% | 2.0% | 326 | 61.7% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 40 | 3.2% | 0.3% | 20 | 3.2% | 0.4% | 19 | 3.2% | 0.3% | 13 | 2.4% | 0.4% |
| Agglo. - 20 000 hab | 32 | 2.5% | 0.4% | 23 | 3.6% | 0.5% | 8 | 1.4% | 0.2% | 8 | 1.6% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 39 | 3.1% | 0.6% | 27 | 4.2% | 0.8% | 11 | 1.9% | 0.3% | 19 | 3.5% | 0.9% |
| Agglo. + 100 000 hab | 86 | 6.9% | 0.5% | 48 | 7.4% | 0.6% | 38 | 6.4% | 0.5% | 34 | 6.4% | 0.6% |
| Agglo. Paris | 1052 | 84.3% | 12.0% | 529 | 81.6% | 12.7% | 523 | 87.1% | 11.3% | 455 | 86.0% | 11.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 1106 | 88.6% | 11.4% | 566 | 87.2% | 12.2% | 541 | 90.1% | 10.6% | 473 | 89.4% | 10.8% |
| Nord Pas de Calais | 23 | 1.8% | 0.7% | 10 | 1.6% | 0.7% | 12 | 2.1% | 0.8% | 6 | 1.2% | 0.6% |
| Lorraine | 6 | 0.5% | 0.3% | 3 | 0.4% | 0.3% | 3 | 0.6% | 0.3% | 0 | - | - |
| Alsace | 4 | 0.3% | 0.3% | - | - | - | 4 | 0.7% | 0.5% | - | - | - |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 0 | - | - | 0 | - | 0.1% |
| Champagne Ardennes | 2 | 0.2% | 0.2% | 2 | 0.3% | 0.4% | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.2% |
| Picardie | 22 | 1.8% | 1.5% | 13 | 2.0% | 1.8% | 9 | 1.5% | 1.2% | 13 | 2.5% | 3.0% |
| Bourgogne | 4 | 0.3% | 0.3% | 3 | 0.5% | 0.5% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% |
| Haute Normandie | 4 | 0.3% | 0.3% | 3 | 0.5% | 0.5% | 1 | 0.2% | 0.1% | 3 | 0.6% | 0.7% |
| Basse Normandie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | 0 | 0.1% | - | 1 | 0.2% | 0.3% |
| Centre | 8 | 0.6% | 0.4% | 4 | 0.6% | 0.4% | 4 | 0.7% | 0.4% | 4 | 0.8% | 0.7% |
| Pays de Loire | 3 | 0.2% | 0.1% | 0 | - | - | 3 | 0.4% | 0.2% | 1 | 0.3% | 0.2% |
| Bretagne | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% |
| Aquitaine | 8 | 0.6% | 0.3% | 7 | 1.0% | 0.5% | 1 | 0.2% | 0.1% | 3 | 0.6% | 0.3% |
| Midi Pyrénées | 5 | 0.4% | 0.2% | 2 | 0.3% | 0.2% | 3 | 0.5% | 0.2% | 2 | 0.5% | 0.3% |
| Limousin | 1 | - | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.1% | 0.3% |
| Auvergne | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 0 | - | 0.1% |
| Rhône Alpes | 24 | 1.9% | 0.5% | 19 | 2.9% | 0.7% | 5 | 0.9% | 0.2% | 11 | 2.0% | 0.5% |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | 0 | 0.1% | - | 1 | 0.2% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 21 | 1.7% | 0.5% | 10 | 1.5% | 0.5% | 11 | 1.8% | 0.5% | 6 | 1.1% | 0.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1050 | 84.1% | 2.5% | 551 | 85.0% | 2.6% | 499 | 83.1% | 2.3% | 477 | 90.2% | 3.0% |
| Presque tous les jours | 132 | 10.6% | 2.2% | 62 | 9.5% | 2.2% | 70 | 11.7% | 2.1% | 37 | 7.0% | 2.7% |
| 1 à 2 fois par semaine | 61 | 4.9% | 2.0% | 30 | 4.7% | 2.4% | 30 | 5.1% | 1.7% | 13 | 2.5% | 2.5% |
| 1 à 3 fois par mois | 4 | 0.3% | 1.0% | 3 | 0.5% | 1.8% | 1 | 0.1% | 0.3% | 0 | 0.1% | 0.6% |
| Moins souvent | 1 | 0.1% | 1.4% | 1 | 0.2% | 3.9% | - | - | - | 1 | 0.3% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 3.2% | 3.0% | 17 | 2.6% | 2.7% | 24 | 3.9% | 3.2% | 3 | 0.5% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 53 | 4.2% | 2.7% | 19 | 3.0% | 2.5% | 34 | 5.6% | 2.7% | 5 | 0.9% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 97 | 7.8% | 1.9% | 54 | 8.4% | 2.7% | 42 | 7.1% | 1.4% | 10 | 1.9% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 137 | 11.0% | 2.0% | 64 | 9.9% | 2.2% | 73 | 12.2% | 1.9% | 53 | 10.0% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 224 | 17.9% | 1.8% | 108 | 16.6% | 1.9% | 116 | 19.3% | 1.8% | 85 | 16.0% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 169 | 13.5% | 2.2% | 88 | 13.6% | 2.3% | 81 | 13.4% | 2.1% | 85 | 16.1% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 200 | 16.0% | 2.6% | 121 | 18.7% | 2.8% | 79 | 13.1% | 2.3% | 118 | 22.2% | 3.1% |
| 65 000 euros et plus par an | 151 | 12.1% | 3.5% | 90 | 13.9% | 3.5% | 61 | 10.2% | 3.5% | 107 | 20.3% | 3.7% |
| Refus | 105 | 8.4% | 2.9% | 46 | 7.1% | 3.0% | 58 | 9.7% | 2.9% | 40 | 7.6% | 3.0% |
| Ne sait pas | 73 | 5.8% | 4.6% | 40 | 6.1% | 5.4% | 33 | 5.5% | 3.9% | 24 | 4.5% | 3.6% |
