L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3940 | 100.0% | 7.5% | 2101 | 100.0% | 8.4% | 1839 | 100.0% | 6.7% | 1580 | 100.0% | 8.9% |
| Sexe | ||||||||||||
| Homme | 2101 | 53.3% | 8.4% | 2101 | 100.0% | 8.4% | - | - | - | 909 | 57.5% | 9.9% |
| Femme | 1839 | 46.7% | 6.7% | - | - | - | 1839 | 100.0% | 6.7% | 671 | 42.5% | 7.7% |
| Age | ||||||||||||
| 15 à 24 ans | 702 | 17.8% | 9.5% | 302 | 14.4% | 8.1% | 400 | 21.7% | 10.9% | 278 | 17.6% | 8.6% |
| 25 à 34 ans | 772 | 19.6% | 10.1% | 406 | 19.3% | 10.9% | 366 | 19.9% | 9.4% | 332 | 21.0% | 10.3% |
| 35 à 49 ans | 1227 | 31.2% | 9.7% | 719 | 34.2% | 11.5% | 508 | 27.6% | 7.9% | 593 | 37.6% | 9.6% |
| 50 à 59 ans | 611 | 15.5% | 7.1% | 340 | 16.2% | 8.1% | 271 | 14.7% | 6.1% | 254 | 16.1% | 7.0% |
| 60 ans et plus | 628 | 15.9% | 3.9% | 334 | 15.9% | 4.6% | 294 | 16.0% | 3.3% | 122 | 7.8% | 7.7% |
| Individu | ||||||||||||
| Ménagères | 1427 | 36.2% | 6.1% | - | - | - | 1427 | 77.6% | 6.1% | 499 | 31.6% | 7.0% |
| Personne de référence | 2280 | 57.9% | 8.1% | 1710 | 81.4% | 8.3% | 570 | 31.0% | 7.7% | 915 | 57.9% | 10.3% |
| Responsable des achats | 2667 | 67.7% | 7.4% | 1238 | 59.0% | 9.6% | 1429 | 77.7% | 6.2% | 992 | 62.8% | 8.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.3% | 2.3% | 8 | 0.4% | 2.4% | 4 | 0.2% | 2.0% | 2 | 0.1% | 4.8% |
| Petits patrons | 94 | 2.4% | 5.8% | 75 | 3.6% | 6.2% | 19 | 1.0% | 4.6% | 90 | 5.7% | 6.1% |
| Affaires et Cadres | 518 | 13.2% | 10.3% | 309 | 14.7% | 10.7% | 209 | 11.4% | 9.7% | 460 | 29.1% | 10.2% |
| Professions intermédiaires | 712 | 18.1% | 9.6% | 441 | 21.0% | 12.0% | 271 | 14.8% | 7.3% | 603 | 38.2% | 9.9% |
| Employés | 865 | 21.9% | 10.1% | 316 | 15.0% | 14.1% | 549 | 29.9% | 8.7% | 150 | 9.5% | 8.4% |
| Ouvriers | 576 | 14.6% | 8.9% | 482 | 22.9% | 9.4% | 94 | 5.1% | 7.2% | 17 | 1.1% | 3.8% |
| Retraités | 439 | 11.1% | 3.4% | 215 | 10.2% | 3.6% | 224 | 12.2% | 3.2% | 5 | 0.3% | 2.1% |
| Autres inactifs | 723 | 18.4% | 7.3% | 255 | 12.2% | 7.0% | 468 | 25.4% | 7.4% | 253 | 16.0% | 7.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 0.5% | 2.6% | 8 | 0.4% | 2.3% | 12 | 0.7% | 3.0% | - | - | - |
| Petits patrons | 169 | 4.3% | 6.3% | 92 | 4.4% | 6.3% | 77 | 4.2% | 6.3% | 169 | 10.7% | 6.3% |
| Affaires et Cadres | 664 | 16.9% | 9.4% | 354 | 16.9% | 10.1% | 310 | 16.8% | 8.8% | 664 | 42.1% | 9.4% |
| Professions intermédiaires | 747 | 19.0% | 9.2% | 462 | 22.0% | 11.0% | 284 | 15.4% | 7.2% | 747 | 47.3% | 9.2% |
| Employés | 656 | 16.7% | 11.8% | 317 | 15.1% | 13.6% | 340 | 18.5% | 10.5% | - | - | - |
| Ouvriers | 816 | 20.7% | 8.4% | 465 | 22.2% | 9.0% | 351 | 19.1% | 7.8% | - | - | - |
| Retraités | 619 | 15.7% | 4.1% | 288 | 13.7% | 4.3% | 331 | 18.0% | 3.9% | - | - | - |
| Autres inactifs | 248 | 6.3% | 7.0% | 114 | 5.4% | 7.6% | 134 | 7.3% | 6.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 711 | 18.1% | 7.3% | 362 | 17.2% | 8.5% | 349 | 19.0% | 6.3% | 244 | 15.4% | 10.3% |
| 2 personnes | 1020 | 25.9% | 5.6% | 533 | 25.4% | 6.0% | 487 | 26.5% | 5.2% | 346 | 21.9% | 8.2% |
| 3 personnes | 833 | 21.2% | 8.9% | 452 | 21.5% | 9.6% | 381 | 20.7% | 8.2% | 356 | 22.6% | 9.0% |
| 4 personnes | 836 | 21.2% | 8.9% | 484 | 23.0% | 10.3% | 352 | 19.1% | 7.5% | 399 | 25.3% | 8.5% |
| 5 personnes et + | 540 | 13.7% | 9.6% | 269 | 12.8% | 10.5% | 270 | 14.7% | 8.9% | 234 | 14.8% | 8.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1428 | 36.2% | 9.1% | 769 | 36.6% | 10.6% | 659 | 35.9% | 7.8% | 650 | 41.1% | 8.6% |
| Non | 2512 | 63.8% | 6.8% | 1332 | 63.4% | 7.5% | 1180 | 64.1% | 6.3% | 930 | 58.9% | 9.0% |
| Habitat | ||||||||||||
| Communes rurales | 347 | 8.8% | 2.9% | 207 | 9.9% | 3.6% | 140 | 7.6% | 2.2% | 124 | 7.9% | 3.7% |
| Agglo. - 20 000 hab | 360 | 9.1% | 4.0% | 211 | 10.0% | 4.9% | 149 | 8.1% | 3.2% | 134 | 8.5% | 4.9% |
| Agglo. 20 000 à 100 000 hab | 237 | 6.0% | 3.4% | 135 | 6.4% | 4.1% | 101 | 5.5% | 2.8% | 95 | 6.0% | 4.5% |
| Agglo. + 100 000 hab | 1499 | 38.1% | 9.5% | 816 | 38.8% | 10.7% | 683 | 37.2% | 8.4% | 552 | 35.0% | 9.8% |
| Agglo. Paris | 1496 | 38.0% | 17.0% | 732 | 34.8% | 17.5% | 764 | 41.6% | 16.6% | 674 | 42.7% | 16.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 1614 | 41.0% | 16.6% | 799 | 38.0% | 17.3% | 815 | 44.3% | 16.0% | 721 | 45.7% | 16.4% |
| Nord Pas de Calais | 315 | 8.0% | 9.8% | 174 | 8.3% | 11.2% | 141 | 7.7% | 8.5% | 121 | 7.7% | 12.0% |
| Lorraine | 104 | 2.6% | 5.4% | 63 | 3.0% | 6.7% | 41 | 2.2% | 4.2% | 24 | 1.5% | 4.5% |
| Alsace | 113 | 2.9% | 7.2% | 63 | 3.0% | 8.3% | 50 | 2.7% | 6.3% | 28 | 1.8% | 6.1% |
| Franche-Comté | 10 | 0.3% | 1.1% | 7 | 0.4% | 1.6% | 3 | 0.2% | 0.6% | 6 | 0.4% | 2.2% |
| Champagne Ardennes | 17 | 0.4% | 1.6% | 9 | 0.4% | 1.6% | 9 | 0.5% | 1.5% | 9 | 0.6% | 3.0% |
| Picardie | 61 | 1.6% | 4.0% | 47 | 2.2% | 6.3% | 14 | 0.8% | 1.8% | 22 | 1.4% | 5.1% |
| Bourgogne | 19 | 0.5% | 1.4% | 10 | 0.5% | 1.5% | 9 | 0.5% | 1.2% | 5 | 0.3% | 1.3% |
| Haute Normandie | 56 | 1.4% | 3.8% | 30 | 1.5% | 4.3% | 26 | 1.4% | 3.3% | 22 | 1.4% | 4.7% |
| Basse Normandie | 7 | 0.2% | 0.6% | 2 | 0.1% | 0.4% | 5 | 0.3% | 0.8% | 3 | 0.2% | 1.0% |
| Centre | 45 | 1.1% | 2.2% | 33 | 1.6% | 3.4% | 12 | 0.6% | 1.1% | 18 | 1.1% | 2.8% |
| Pays de Loire | 141 | 3.6% | 4.7% | 64 | 3.0% | 4.4% | 78 | 4.2% | 4.9% | 56 | 3.5% | 6.2% |
| Bretagne | 140 | 3.6% | 5.2% | 78 | 3.7% | 6.0% | 63 | 3.4% | 4.5% | 47 | 3.0% | 6.1% |
| Poitou Charentes | 20 | 0.5% | 1.3% | 13 | 0.6% | 1.9% | 6 | 0.4% | 0.8% | 9 | 0.6% | 2.2% |
| Aquitaine | 158 | 4.0% | 5.6% | 90 | 4.3% | 6.7% | 68 | 3.7% | 4.7% | 58 | 3.7% | 6.5% |
| Midi Pyrénées | 197 | 5.0% | 7.9% | 113 | 5.4% | 9.4% | 84 | 4.6% | 6.6% | 87 | 5.5% | 9.9% |
| Limousin | 5 | 0.1% | 0.8% | 1 | 0.1% | 0.5% | 4 | 0.2% | 1.1% | 2 | 0.1% | 1.1% |
| Auvergne | 12 | 0.3% | 1.0% | 5 | 0.3% | 1.0% | 6 | 0.3% | 1.0% | 4 | 0.2% | 1.2% |
| Rhône Alpes | 364 | 9.2% | 6.9% | 211 | 10.0% | 8.3% | 153 | 8.3% | 5.6% | 150 | 9.5% | 7.6% |
| Languedoc Roussillon | 141 | 3.6% | 6.0% | 89 | 4.2% | 8.1% | 52 | 2.8% | 4.2% | 51 | 3.2% | 7.0% |
| Provence Alpes Côte d'Azur, Corse | 400 | 10.1% | 9.1% | 200 | 9.5% | 9.6% | 200 | 10.9% | 8.6% | 135 | 8.6% | 8.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3402 | 86.3% | 7.9% | 1840 | 87.6% | 8.8% | 1562 | 84.9% | 7.1% | 1463 | 92.6% | 9.2% |
| Presque tous les jours | 347 | 8.8% | 5.7% | 177 | 8.4% | 6.4% | 171 | 9.3% | 5.1% | 76 | 4.8% | 5.5% |
| 1 à 2 fois par semaine | 157 | 4.0% | 5.2% | 69 | 3.3% | 5.5% | 88 | 4.8% | 5.0% | 36 | 2.3% | 7.0% |
| 1 à 3 fois par mois | 30 | 0.8% | 7.6% | 14 | 0.7% | 7.6% | 16 | 0.9% | 7.6% | 3 | 0.2% | 4.4% |
| Moins souvent | 3 | 0.1% | 3.1% | 1 | 0.1% | 3.2% | 2 | 0.1% | 3.1% | 2 | 0.1% | 8.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 116 | 3.0% | 8.5% | 47 | 2.3% | 7.6% | 69 | 3.8% | 9.3% | 13 | 0.8% | 6.1% |
| De 9 000 à moins de 12 000 euros par an | 166 | 4.2% | 8.3% | 74 | 3.5% | 9.6% | 92 | 5.0% | 7.5% | 15 | 1.0% | 6.1% |
| De 12 000 à moins de 18 000 euros par an | 404 | 10.2% | 8.0% | 173 | 8.2% | 8.4% | 231 | 12.6% | 7.8% | 61 | 3.9% | 7.9% |
| De 18 000 à moins de 24 000 euros par an | 437 | 11.1% | 6.3% | 192 | 9.1% | 6.5% | 245 | 13.3% | 6.2% | 161 | 10.2% | 10.8% |
| De 24 000 à moins de 36 000 euros par an | 816 | 20.7% | 6.6% | 433 | 20.6% | 7.6% | 383 | 20.8% | 5.8% | 275 | 17.4% | 7.8% |
| De 36 000 à moins de 45 000 euros par an | 571 | 14.5% | 7.4% | 345 | 16.4% | 8.9% | 226 | 12.3% | 5.9% | 265 | 16.8% | 9.1% |
| De 45 000 à moins de 65 000 euros par an | 659 | 16.7% | 8.5% | 409 | 19.5% | 9.5% | 250 | 13.6% | 7.3% | 374 | 23.7% | 9.7% |
| 65 000 euros et plus par an | 349 | 8.8% | 8.1% | 214 | 10.2% | 8.4% | 134 | 7.3% | 7.7% | 249 | 15.8% | 8.7% |
| Refus | 275 | 7.0% | 7.7% | 134 | 6.4% | 8.8% | 140 | 7.6% | 6.9% | 120 | 7.6% | 9.0% |
| Ne sait pas | 147 | 3.7% | 9.4% | 78 | 3.7% | 10.6% | 69 | 3.8% | 8.3% | 47 | 3.0% | 7.1% |
