L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 919 | 100.0% | 1.8% | 507 | 100.0% | 2.0% | 413 | 100.0% | 1.5% | 316 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 507 | 55.1% | 2.0% | 507 | 100.0% | 2.0% | - | - | - | 204 | 64.5% | 2.2% |
| Femme | 413 | 44.9% | 1.5% | - | - | - | 413 | 100.0% | 1.5% | 112 | 35.5% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 104 | 11.4% | 1.4% | 48 | 9.5% | 1.3% | 56 | 13.7% | 1.5% | 36 | 11.4% | 1.1% |
| 25 à 34 ans | 160 | 17.4% | 2.1% | 93 | 18.4% | 2.5% | 67 | 16.2% | 1.7% | 51 | 16.3% | 1.6% |
| 35 à 49 ans | 231 | 25.1% | 1.8% | 140 | 27.5% | 2.2% | 92 | 22.2% | 1.4% | 111 | 35.2% | 1.8% |
| 50 à 59 ans | 167 | 18.2% | 1.9% | 110 | 21.7% | 2.6% | 57 | 13.7% | 1.3% | 78 | 24.7% | 2.2% |
| 60 ans et plus | 257 | 28.0% | 1.6% | 116 | 22.9% | 1.6% | 141 | 34.2% | 1.6% | 39 | 12.4% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 346 | 37.6% | 1.5% | - | - | - | 346 | 83.9% | 1.5% | 91 | 28.7% | 1.3% |
| Personne de référence | 533 | 58.0% | 1.9% | 426 | 84.0% | 2.1% | 107 | 26.0% | 1.4% | 189 | 59.9% | 2.1% |
| Responsable des achats | 627 | 68.2% | 1.7% | 289 | 57.0% | 2.2% | 338 | 82.0% | 1.5% | 202 | 64.2% | 1.8% |
| PCS Individu | ||||||||||||
| Petits patrons | 41 | 4.4% | 2.5% | 41 | 8.0% | 3.4% | - | - | - | 38 | 12.1% | 2.6% |
| Affaires et Cadres | 116 | 12.6% | 2.3% | 69 | 13.6% | 2.4% | 47 | 11.3% | 2.2% | 106 | 33.5% | 2.4% |
| Professions intermédiaires | 112 | 12.1% | 1.5% | 79 | 15.6% | 2.1% | 33 | 7.9% | 0.9% | 103 | 32.5% | 1.7% |
| Employés | 184 | 20.0% | 2.1% | 65 | 12.9% | 2.9% | 118 | 28.6% | 1.9% | 31 | 9.9% | 1.8% |
| Ouvriers | 111 | 12.1% | 1.7% | 106 | 20.8% | 2.1% | 5 | 1.3% | 0.4% | - | - | - |
| Retraités | 199 | 21.7% | 1.5% | 81 | 15.9% | 1.3% | 119 | 28.7% | 1.7% | 2 | 0.5% | 0.7% |
| Autres inactifs | 158 | 17.1% | 1.6% | 66 | 13.1% | 1.8% | 91 | 22.2% | 1.4% | 36 | 11.4% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 58 | 6.3% | 2.2% | 46 | 9.0% | 3.1% | 12 | 3.0% | 1.0% | 58 | 18.4% | 2.2% |
| Affaires et Cadres | 125 | 13.6% | 1.8% | 75 | 14.9% | 2.1% | 49 | 11.9% | 1.4% | 125 | 39.5% | 1.8% |
| Professions intermédiaires | 133 | 14.5% | 1.6% | 82 | 16.3% | 2.0% | 50 | 12.2% | 1.3% | 133 | 42.1% | 1.6% |
| Employés | 120 | 13.0% | 2.1% | 67 | 13.3% | 2.9% | 52 | 12.7% | 1.6% | - | - | - |
| Ouvriers | 192 | 20.9% | 2.0% | 114 | 22.4% | 2.2% | 78 | 19.0% | 1.7% | - | - | - |
| Retraités | 239 | 26.0% | 1.6% | 93 | 18.3% | 1.4% | 146 | 35.5% | 1.7% | - | - | - |
| Autres inactifs | 53 | 5.8% | 1.5% | 30 | 5.8% | 2.0% | 24 | 5.8% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 171 | 18.6% | 1.7% | 102 | 20.2% | 2.4% | 69 | 16.6% | 1.2% | 53 | 16.8% | 2.2% |
| 2 personnes | 290 | 31.5% | 1.6% | 156 | 30.7% | 1.8% | 134 | 32.5% | 1.4% | 66 | 21.0% | 1.6% |
| 3 personnes | 136 | 14.8% | 1.5% | 71 | 14.0% | 1.5% | 65 | 15.8% | 1.4% | 68 | 21.5% | 1.7% |
| 4 personnes | 183 | 19.9% | 1.9% | 115 | 22.7% | 2.4% | 68 | 16.4% | 1.4% | 83 | 26.4% | 1.8% |
| 5 personnes et + | 140 | 15.3% | 2.5% | 63 | 12.4% | 2.5% | 77 | 18.7% | 2.5% | 45 | 14.3% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 301 | 32.7% | 1.9% | 148 | 29.2% | 2.0% | 153 | 37.0% | 1.8% | 121 | 38.2% | 1.6% |
| Non | 619 | 67.3% | 1.7% | 359 | 70.8% | 2.0% | 260 | 63.0% | 1.4% | 195 | 61.8% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 51 | 5.6% | 0.4% | 26 | 5.2% | 0.5% | 25 | 6.0% | 0.4% | 12 | 3.8% | 0.4% |
| Agglo. - 20 000 hab | 66 | 7.2% | 0.7% | 26 | 5.2% | 0.6% | 40 | 9.7% | 0.9% | 17 | 5.4% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 52 | 5.6% | 0.7% | 23 | 4.5% | 0.7% | 29 | 7.0% | 0.8% | 25 | 8.1% | 1.2% |
| Agglo. + 100 000 hab | 15 | 1.7% | 0.1% | 3 | 0.6% | - | 12 | 3.0% | 0.2% | 3 | 0.9% | 0.1% |
| Agglo. Paris | 735 | 79.9% | 8.4% | 428 | 84.5% | 10.3% | 306 | 74.3% | 6.6% | 258 | 81.8% | 6.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 838 | 91.2% | 8.6% | 460 | 90.8% | 9.9% | 378 | 91.6% | 7.4% | 291 | 92.3% | 6.6% |
| Picardie | 81 | 8.8% | 5.3% | 46 | 9.2% | 6.2% | 35 | 8.4% | 4.4% | 24 | 7.7% | 5.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 729 | 79.3% | 1.7% | 397 | 78.3% | 1.9% | 332 | 80.5% | 1.5% | 268 | 85.1% | 1.7% |
| Presque tous les jours | 107 | 11.6% | 1.7% | 52 | 10.3% | 1.9% | 55 | 13.2% | 1.6% | 28 | 8.9% | 2.0% |
| 1 à 2 fois par semaine | 69 | 7.5% | 2.3% | 47 | 9.3% | 3.7% | 22 | 5.3% | 1.2% | 17 | 5.3% | 3.3% |
| 1 à 3 fois par mois | 14 | 1.5% | 3.4% | 9 | 1.9% | 5.1% | 4 | 1.0% | 2.0% | 1 | 0.2% | 1.2% |
| Moins souvent | 1 | 0.2% | 1.4% | 1 | 0.3% | 3.9% | - | - | - | 1 | 0.5% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 42 | 4.5% | 3.1% | 23 | 4.6% | 3.7% | 19 | 4.5% | 2.5% | 2 | 0.6% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 45 | 4.8% | 2.2% | 10 | 2.0% | 1.3% | 34 | 8.3% | 2.8% | 3 | 0.8% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 72 | 7.8% | 1.4% | 44 | 8.6% | 2.1% | 28 | 6.9% | 1.0% | 5 | 1.7% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 106 | 11.5% | 1.5% | 55 | 10.9% | 1.9% | 50 | 12.2% | 1.3% | 37 | 11.8% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 239 | 26.0% | 1.9% | 119 | 23.4% | 2.1% | 121 | 29.2% | 1.8% | 69 | 21.7% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 112 | 12.2% | 1.5% | 57 | 11.2% | 1.5% | 56 | 13.5% | 1.5% | 29 | 9.3% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 128 | 14.0% | 1.7% | 89 | 17.5% | 2.1% | 40 | 9.6% | 1.2% | 76 | 24.0% | 2.0% |
| 65 000 euros et plus par an | 94 | 10.2% | 2.2% | 61 | 12.0% | 2.4% | 33 | 8.1% | 1.9% | 74 | 23.5% | 2.6% |
| Refus | 55 | 6.0% | 1.6% | 29 | 5.8% | 1.9% | 26 | 6.2% | 1.3% | 15 | 4.6% | 1.1% |
| Ne sait pas | 26 | 2.9% | 1.7% | 20 | 4.0% | 2.8% | 6 | 1.5% | 0.7% | 6 | 2.0% | 1.0% |
