L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1661 | 100.0% | 3.2% | 955 | 100.0% | 3.8% | 706 | 100.0% | 2.6% | 524 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 955 | 57.5% | 3.8% | 955 | 100.0% | 3.8% | - | - | - | 335 | 63.9% | 3.7% |
| Femme | 706 | 42.5% | 2.6% | - | - | - | 706 | 100.0% | 2.6% | 189 | 36.1% | 2.2% |
| Age | ||||||||||||
| 15 à 24 ans | 199 | 12.0% | 2.7% | 107 | 11.2% | 2.9% | 93 | 13.1% | 2.5% | 71 | 13.6% | 2.2% |
| 25 à 34 ans | 227 | 13.7% | 3.0% | 140 | 14.6% | 3.8% | 87 | 12.4% | 2.2% | 72 | 13.8% | 2.2% |
| 35 à 49 ans | 418 | 25.2% | 3.3% | 257 | 26.9% | 4.1% | 161 | 22.8% | 2.5% | 188 | 35.9% | 3.0% |
| 50 à 59 ans | 308 | 18.5% | 3.6% | 198 | 20.7% | 4.7% | 110 | 15.6% | 2.5% | 141 | 26.9% | 3.9% |
| 60 ans et plus | 508 | 30.6% | 3.1% | 254 | 26.5% | 3.5% | 255 | 36.1% | 2.9% | 52 | 9.8% | 3.2% |
| Individu | ||||||||||||
| Ménagères | 604 | 36.3% | 2.6% | - | - | - | 604 | 85.5% | 2.6% | 154 | 29.4% | 2.2% |
| Personne de référence | 974 | 58.6% | 3.5% | 807 | 84.5% | 3.9% | 167 | 23.6% | 2.2% | 313 | 59.7% | 3.5% |
| Responsable des achats | 1137 | 68.5% | 3.2% | 554 | 58.0% | 4.3% | 583 | 82.6% | 2.5% | 330 | 63.0% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.5% | 1.7% | 8 | 0.8% | 2.3% | 1 | 0.1% | 0.5% | - | - | - |
| Petits patrons | 72 | 4.3% | 4.4% | 66 | 7.0% | 5.5% | 6 | 0.8% | 1.3% | 67 | 12.9% | 4.6% |
| Affaires et Cadres | 168 | 10.1% | 3.3% | 97 | 10.2% | 3.4% | 70 | 9.9% | 3.3% | 145 | 27.6% | 3.2% |
| Professions intermédiaires | 203 | 12.2% | 2.7% | 144 | 15.1% | 3.9% | 58 | 8.3% | 1.6% | 188 | 35.9% | 3.1% |
| Employés | 291 | 17.5% | 3.4% | 124 | 12.9% | 5.5% | 168 | 23.7% | 2.7% | 51 | 9.8% | 2.9% |
| Ouvriers | 199 | 12.0% | 3.1% | 186 | 19.4% | 3.6% | 13 | 1.8% | 1.0% | 1 | 0.2% | 0.2% |
| Retraités | 411 | 24.7% | 3.2% | 196 | 20.5% | 3.3% | 215 | 30.4% | 3.1% | 2 | 0.4% | 1.1% |
| Autres inactifs | 309 | 18.6% | 3.1% | 134 | 14.0% | 3.7% | 175 | 24.8% | 2.8% | 69 | 13.2% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.5% | 1.2% | 8 | 0.8% | 2.1% | 2 | 0.2% | 0.4% | - | - | - |
| Petits patrons | 97 | 5.8% | 3.6% | 73 | 7.6% | 5.0% | 24 | 3.4% | 1.9% | 97 | 18.5% | 3.6% |
| Affaires et Cadres | 188 | 11.3% | 2.7% | 112 | 11.7% | 3.2% | 76 | 10.8% | 2.2% | 188 | 35.9% | 2.7% |
| Professions intermédiaires | 239 | 14.4% | 2.9% | 150 | 15.7% | 3.6% | 89 | 12.6% | 2.3% | 239 | 45.6% | 2.9% |
| Employés | 197 | 11.9% | 3.5% | 119 | 12.4% | 5.1% | 78 | 11.1% | 2.4% | - | - | - |
| Ouvriers | 343 | 20.7% | 3.5% | 203 | 21.2% | 3.9% | 141 | 19.9% | 3.1% | - | - | - |
| Retraités | 471 | 28.3% | 3.1% | 215 | 22.5% | 3.2% | 255 | 36.2% | 3.0% | - | - | - |
| Autres inactifs | 117 | 7.1% | 3.3% | 76 | 8.0% | 5.1% | 41 | 5.8% | 2.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 333 | 20.1% | 3.4% | 216 | 22.6% | 5.1% | 117 | 16.6% | 2.1% | 81 | 15.5% | 3.4% |
| 2 personnes | 567 | 34.2% | 3.1% | 322 | 33.7% | 3.6% | 246 | 34.8% | 2.6% | 123 | 23.4% | 2.9% |
| 3 personnes | 246 | 14.8% | 2.6% | 131 | 13.7% | 2.8% | 115 | 16.3% | 2.5% | 111 | 21.2% | 2.8% |
| 4 personnes | 306 | 18.4% | 3.3% | 194 | 20.3% | 4.1% | 112 | 15.8% | 2.4% | 140 | 26.8% | 3.0% |
| 5 personnes et + | 208 | 12.5% | 3.7% | 93 | 9.7% | 3.6% | 116 | 16.4% | 3.8% | 69 | 13.1% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 497 | 29.9% | 3.2% | 254 | 26.6% | 3.5% | 243 | 34.5% | 2.9% | 208 | 39.7% | 2.8% |
| Non | 1164 | 70.1% | 3.2% | 701 | 73.4% | 3.9% | 463 | 65.5% | 2.5% | 316 | 60.3% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 208 | 12.5% | 1.7% | 117 | 12.2% | 2.0% | 91 | 12.9% | 1.5% | 55 | 10.6% | 1.7% |
| Agglo. - 20 000 hab | 213 | 12.8% | 2.4% | 113 | 11.8% | 2.6% | 100 | 14.2% | 2.2% | 56 | 10.8% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 183 | 11.0% | 2.6% | 82 | 8.5% | 2.5% | 101 | 14.3% | 2.8% | 67 | 12.8% | 3.2% |
| Agglo. + 100 000 hab | 300 | 18.1% | 1.9% | 203 | 21.3% | 2.7% | 97 | 13.8% | 1.2% | 82 | 15.7% | 1.5% |
| Agglo. Paris | 757 | 45.6% | 8.6% | 441 | 46.1% | 10.6% | 316 | 44.8% | 6.9% | 262 | 50.1% | 6.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 864 | 52.0% | 8.9% | 476 | 49.9% | 10.3% | 387 | 54.9% | 7.6% | 296 | 56.5% | 6.7% |
| Nord Pas de Calais | 82 | 5.0% | 2.6% | 75 | 7.9% | 4.8% | 7 | 1.1% | 0.5% | 14 | 2.6% | 1.4% |
| Lorraine | 31 | 1.9% | 1.6% | 24 | 2.5% | 2.5% | 7 | 1.0% | 0.7% | 9 | 1.8% | 1.8% |
| Alsace | 5 | 0.3% | 0.3% | - | - | - | 5 | 0.7% | 0.6% | 2 | 0.5% | 0.5% |
| Franche-Comté | 17 | 1.0% | 1.7% | 8 | 0.8% | 1.6% | 9 | 1.3% | 1.9% | 5 | 1.0% | 1.8% |
| Champagne Ardennes | 22 | 1.3% | 2.0% | 15 | 1.6% | 2.9% | 7 | 1.0% | 1.2% | 4 | 0.9% | 1.5% |
| Picardie | 109 | 6.6% | 7.1% | 67 | 7.0% | 9.0% | 42 | 5.9% | 5.2% | 31 | 5.9% | 7.1% |
| Bourgogne | 35 | 2.1% | 2.5% | 24 | 2.5% | 3.7% | 11 | 1.5% | 1.5% | 13 | 2.4% | 3.4% |
| Haute Normandie | 47 | 2.8% | 3.1% | 29 | 3.0% | 4.1% | 18 | 2.5% | 2.3% | 15 | 2.8% | 3.2% |
| Basse Normandie | 17 | 1.0% | 1.4% | 4 | 0.4% | 0.7% | 13 | 1.8% | 2.0% | 3 | 0.7% | 0.9% |
| Centre | 52 | 3.1% | 2.5% | 33 | 3.5% | 3.4% | 19 | 2.7% | 1.8% | 15 | 2.9% | 2.4% |
| Pays de Loire | 32 | 2.0% | 1.1% | 13 | 1.4% | 0.9% | 19 | 2.7% | 1.2% | 7 | 1.3% | 0.8% |
| Bretagne | 18 | 1.1% | 0.7% | 8 | 0.9% | 0.6% | 10 | 1.3% | 0.7% | 7 | 1.3% | 0.8% |
| Poitou Charentes | 38 | 2.3% | 2.6% | 30 | 3.2% | 4.2% | 8 | 1.1% | 1.0% | 8 | 1.5% | 1.9% |
| Aquitaine | 33 | 2.0% | 1.2% | 20 | 2.1% | 1.5% | 13 | 1.8% | 0.9% | 13 | 2.4% | 1.4% |
| Midi Pyrénées | 44 | 2.7% | 1.8% | 21 | 2.2% | 1.8% | 23 | 3.2% | 1.8% | 10 | 1.9% | 1.2% |
| Limousin | 12 | 0.7% | 1.9% | 4 | 0.4% | 1.3% | 8 | 1.1% | 2.4% | 2 | 0.3% | 1.0% |
| Auvergne | 15 | 0.9% | 1.3% | 7 | 0.7% | 1.2% | 8 | 1.2% | 1.4% | 4 | 0.7% | 1.2% |
| Rhône Alpes | 76 | 4.6% | 1.4% | 39 | 4.1% | 1.5% | 37 | 5.3% | 1.4% | 29 | 5.5% | 1.5% |
| Languedoc Roussillon | 32 | 1.9% | 1.4% | 17 | 1.8% | 1.5% | 15 | 2.1% | 1.2% | 8 | 1.5% | 1.1% |
| Provence Alpes Côte d'Azur, Corse | 79 | 4.8% | 1.8% | 40 | 4.2% | 2.0% | 39 | 5.5% | 1.7% | 30 | 5.7% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1339 | 80.6% | 3.1% | 764 | 80.0% | 3.7% | 575 | 81.4% | 2.6% | 462 | 88.1% | 2.9% |
| Presque tous les jours | 178 | 10.7% | 2.9% | 93 | 9.7% | 3.4% | 86 | 12.2% | 2.6% | 38 | 7.2% | 2.7% |
| 1 à 2 fois par semaine | 124 | 7.5% | 4.1% | 84 | 8.8% | 6.7% | 40 | 5.6% | 2.3% | 20 | 3.8% | 3.9% |
| 1 à 3 fois par mois | 17 | 1.0% | 4.4% | 13 | 1.3% | 6.8% | 5 | 0.7% | 2.2% | 3 | 0.5% | 4.7% |
| Moins souvent | 3 | 0.2% | 2.3% | 2 | 0.2% | 5.1% | 1 | 0.1% | 0.9% | 1 | 0.3% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 69 | 4.2% | 5.1% | 42 | 4.4% | 6.7% | 27 | 3.9% | 3.7% | 8 | 1.4% | 3.6% |
| De 9 000 à moins de 12 000 euros par an | 82 | 4.9% | 4.1% | 38 | 4.0% | 5.0% | 44 | 6.2% | 3.6% | 6 | 1.1% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 154 | 9.2% | 3.1% | 86 | 9.0% | 4.2% | 68 | 9.6% | 2.3% | 8 | 1.6% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 208 | 12.5% | 3.0% | 115 | 12.0% | 3.9% | 94 | 13.3% | 2.4% | 56 | 10.7% | 3.8% |
| De 24 000 à moins de 36 000 euros par an | 416 | 25.0% | 3.4% | 214 | 22.4% | 3.7% | 201 | 28.5% | 3.0% | 110 | 21.0% | 3.1% |
| De 36 000 à moins de 45 000 euros par an | 223 | 13.4% | 2.9% | 129 | 13.5% | 3.3% | 94 | 13.3% | 2.5% | 72 | 13.7% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 244 | 14.7% | 3.1% | 162 | 16.9% | 3.8% | 82 | 11.6% | 2.4% | 128 | 24.5% | 3.3% |
| 65 000 euros et plus par an | 140 | 8.4% | 3.3% | 91 | 9.5% | 3.6% | 49 | 6.9% | 2.8% | 100 | 19.1% | 3.5% |
| Refus | 84 | 5.0% | 2.4% | 43 | 4.5% | 2.8% | 41 | 5.8% | 2.0% | 25 | 4.7% | 1.9% |
| Ne sait pas | 43 | 2.6% | 2.7% | 36 | 3.7% | 4.9% | 7 | 1.0% | 0.8% | 12 | 2.2% | 1.8% |
