L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1528 | 100.0% | 2.9% | 808 | 100.0% | 3.2% | 721 | 100.0% | 2.6% | 594 | 100.0% | 3.3% |
| Sexe | ||||||||||||
| Homme | 808 | 52.8% | 3.2% | 808 | 100.0% | 3.2% | - | - | - | 352 | 59.3% | 3.8% |
| Femme | 721 | 47.2% | 2.6% | - | - | - | 721 | 100.0% | 2.6% | 242 | 40.7% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 174 | 11.4% | 2.4% | 67 | 8.3% | 1.8% | 107 | 14.9% | 2.9% | 81 | 13.7% | 2.5% |
| 25 à 34 ans | 269 | 17.6% | 3.5% | 155 | 19.2% | 4.2% | 114 | 15.8% | 2.9% | 115 | 19.4% | 3.6% |
| 35 à 49 ans | 447 | 29.3% | 3.5% | 240 | 29.7% | 3.9% | 207 | 28.7% | 3.2% | 239 | 40.3% | 3.9% |
| 50 à 59 ans | 239 | 15.6% | 2.8% | 149 | 18.4% | 3.6% | 90 | 12.5% | 2.0% | 101 | 17.0% | 2.8% |
| 60 ans et plus | 399 | 26.1% | 2.5% | 196 | 24.3% | 2.7% | 203 | 28.1% | 2.3% | 58 | 9.7% | 3.6% |
| Individu | ||||||||||||
| Ménagères | 599 | 39.2% | 2.6% | - | - | - | 599 | 83.1% | 2.6% | 192 | 32.3% | 2.7% |
| Personne de référence | 895 | 58.6% | 3.2% | 688 | 85.2% | 3.3% | 208 | 28.8% | 2.8% | 348 | 58.6% | 3.9% |
| Responsable des achats | 1036 | 67.8% | 2.9% | 459 | 56.8% | 3.5% | 577 | 80.1% | 2.5% | 386 | 65.0% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.1% | 0.4% | 2 | 0.3% | 0.7% | - | - | - | - | - | - |
| Petits patrons | 61 | 4.0% | 3.7% | 55 | 6.8% | 4.5% | 6 | 0.8% | 1.4% | 57 | 9.6% | 3.9% |
| Affaires et Cadres | 218 | 14.3% | 4.3% | 131 | 16.2% | 4.5% | 87 | 12.1% | 4.0% | 197 | 33.2% | 4.4% |
| Professions intermédiaires | 234 | 15.3% | 3.2% | 143 | 17.7% | 3.9% | 92 | 12.8% | 2.5% | 201 | 33.9% | 3.3% |
| Employés | 317 | 20.7% | 3.7% | 119 | 14.7% | 5.3% | 198 | 27.5% | 3.1% | 60 | 10.0% | 3.4% |
| Ouvriers | 169 | 11.0% | 2.6% | 152 | 18.8% | 3.0% | 17 | 2.3% | 1.3% | 3 | 0.5% | 0.7% |
| Retraités | 311 | 20.3% | 2.4% | 129 | 16.0% | 2.2% | 182 | 25.2% | 2.6% | 2 | 0.3% | 0.7% |
| Autres inactifs | 217 | 14.2% | 2.2% | 77 | 9.5% | 2.1% | 140 | 19.4% | 2.2% | 74 | 12.5% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.2% | 0.3% | 2 | 0.3% | 0.6% | 0 | 0.1% | 0.1% | - | - | - |
| Petits patrons | 89 | 5.8% | 3.3% | 58 | 7.2% | 4.0% | 31 | 4.3% | 2.5% | 89 | 14.9% | 3.3% |
| Affaires et Cadres | 235 | 15.4% | 3.3% | 146 | 18.1% | 4.2% | 89 | 12.3% | 2.5% | 235 | 39.5% | 3.3% |
| Professions intermédiaires | 271 | 17.7% | 3.3% | 148 | 18.4% | 3.5% | 122 | 16.9% | 3.1% | 271 | 45.5% | 3.3% |
| Employés | 238 | 15.6% | 4.3% | 119 | 14.8% | 5.1% | 119 | 16.5% | 3.7% | - | - | - |
| Ouvriers | 253 | 16.5% | 2.6% | 148 | 18.3% | 2.9% | 105 | 14.5% | 2.3% | - | - | - |
| Retraités | 369 | 24.1% | 2.5% | 149 | 18.4% | 2.2% | 220 | 30.5% | 2.6% | - | - | - |
| Autres inactifs | 72 | 4.7% | 2.0% | 38 | 4.6% | 2.5% | 34 | 4.8% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 268 | 17.6% | 2.7% | 146 | 18.1% | 3.4% | 123 | 17.0% | 2.2% | 86 | 14.5% | 3.7% |
| 2 personnes | 464 | 30.3% | 2.5% | 241 | 29.9% | 2.7% | 223 | 30.9% | 2.4% | 116 | 19.5% | 2.8% |
| 3 personnes | 252 | 16.5% | 2.7% | 137 | 17.0% | 2.9% | 114 | 15.9% | 2.5% | 122 | 20.5% | 3.1% |
| 4 personnes | 322 | 21.0% | 3.4% | 188 | 23.3% | 4.0% | 134 | 18.6% | 2.8% | 167 | 28.1% | 3.6% |
| 5 personnes et + | 223 | 14.6% | 4.0% | 96 | 11.8% | 3.7% | 127 | 17.7% | 4.2% | 103 | 17.4% | 3.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 516 | 33.8% | 3.3% | 259 | 32.1% | 3.6% | 257 | 35.7% | 3.0% | 255 | 42.9% | 3.4% |
| Non | 1012 | 66.2% | 2.8% | 548 | 67.9% | 3.1% | 464 | 64.3% | 2.5% | 339 | 57.1% | 3.3% |
| Habitat | ||||||||||||
| Communes rurales | 75 | 4.9% | 0.6% | 45 | 5.6% | 0.8% | 30 | 4.1% | 0.5% | 23 | 3.8% | 0.7% |
| Agglo. - 20 000 hab | 98 | 6.4% | 1.1% | 50 | 6.2% | 1.2% | 49 | 6.8% | 1.0% | 37 | 6.3% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 62 | 4.1% | 0.9% | 31 | 3.8% | 0.9% | 32 | 4.4% | 0.9% | 21 | 3.6% | 1.0% |
| Agglo. + 100 000 hab | 19 | 1.3% | 0.1% | 5 | 0.7% | 0.1% | 14 | 1.9% | 0.2% | 4 | 0.6% | 0.1% |
| Agglo. Paris | 1273 | 83.3% | 14.5% | 677 | 83.8% | 16.2% | 597 | 82.8% | 12.9% | 509 | 85.7% | 12.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 1414 | 92.5% | 14.5% | 741 | 91.8% | 16.0% | 673 | 93.3% | 13.2% | 564 | 94.9% | 12.8% |
| Picardie | 115 | 7.5% | 7.4% | 66 | 8.2% | 8.9% | 48 | 6.7% | 6.1% | 31 | 5.1% | 7.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1268 | 83.0% | 3.0% | 684 | 84.7% | 3.3% | 584 | 81.1% | 2.7% | 545 | 91.6% | 3.4% |
| Presque tous les jours | 179 | 11.7% | 2.9% | 79 | 9.8% | 2.9% | 100 | 13.8% | 3.0% | 38 | 6.5% | 2.8% |
| 1 à 2 fois par semaine | 63 | 4.1% | 2.1% | 34 | 4.2% | 2.7% | 29 | 4.0% | 1.6% | 9 | 1.5% | 1.8% |
| 1 à 3 fois par mois | 16 | 1.0% | 4.0% | 9 | 1.2% | 5.1% | 7 | 0.9% | 3.0% | 1 | 0.1% | 1.2% |
| Moins souvent | 3 | 0.2% | 2.7% | 1 | 0.2% | 3.9% | 1 | 0.2% | 2.1% | 1 | 0.3% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 43 | 2.8% | 3.1% | 18 | 2.2% | 2.8% | 25 | 3.5% | 3.4% | 5 | 0.8% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 47 | 3.1% | 2.4% | 8 | 1.0% | 1.1% | 39 | 5.3% | 3.1% | 3 | 0.5% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 103 | 6.7% | 2.1% | 58 | 7.1% | 2.8% | 45 | 6.3% | 1.5% | 15 | 2.6% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 172 | 11.3% | 2.5% | 71 | 8.7% | 2.4% | 101 | 14.1% | 2.6% | 65 | 11.0% | 4.4% |
| De 24 000 à moins de 36 000 euros par an | 377 | 24.7% | 3.1% | 193 | 23.9% | 3.4% | 184 | 25.6% | 2.8% | 87 | 14.7% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 202 | 13.2% | 2.6% | 107 | 13.2% | 2.7% | 96 | 13.3% | 2.5% | 82 | 13.8% | 2.8% |
| De 45 000 à moins de 65 000 euros par an | 259 | 17.0% | 3.3% | 161 | 19.9% | 3.7% | 99 | 13.7% | 2.9% | 144 | 24.3% | 3.8% |
| 65 000 euros et plus par an | 201 | 13.1% | 4.7% | 130 | 16.1% | 5.1% | 71 | 9.8% | 4.1% | 147 | 24.8% | 5.1% |
| Refus | 96 | 6.3% | 2.7% | 47 | 5.8% | 3.1% | 49 | 6.8% | 2.4% | 37 | 6.2% | 2.8% |
| Ne sait pas | 28 | 1.8% | 1.8% | 16 | 2.0% | 2.2% | 12 | 1.6% | 1.4% | 9 | 1.5% | 1.3% |
