L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1129 | 100.0% | 2.2% | 690 | 100.0% | 2.7% | 439 | 100.0% | 1.6% | 566 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 690 | 61.1% | 2.7% | 690 | 100.0% | 2.7% | - | - | - | 354 | 62.7% | 3.9% |
| Femme | 439 | 38.9% | 1.6% | - | - | - | 439 | 100.0% | 1.6% | 211 | 37.3% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 157 | 13.9% | 2.1% | 83 | 12.1% | 2.2% | 73 | 16.7% | 2.0% | 86 | 15.1% | 2.7% |
| 25 à 34 ans | 176 | 15.6% | 2.3% | 120 | 17.4% | 3.2% | 56 | 12.8% | 1.4% | 101 | 17.8% | 3.1% |
| 35 à 49 ans | 292 | 25.8% | 2.3% | 174 | 25.2% | 2.8% | 117 | 26.7% | 1.8% | 186 | 32.9% | 3.0% |
| 50 à 59 ans | 170 | 15.0% | 2.0% | 108 | 15.6% | 2.6% | 62 | 14.1% | 1.4% | 103 | 18.3% | 2.9% |
| 60 ans et plus | 335 | 29.7% | 2.1% | 205 | 29.7% | 2.8% | 130 | 29.6% | 1.5% | 90 | 15.9% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 355 | 31.5% | 1.5% | - | - | - | 355 | 80.9% | 1.5% | 162 | 28.6% | 2.3% |
| Personne de référence | 700 | 62.0% | 2.5% | 571 | 82.7% | 2.8% | 129 | 29.3% | 1.7% | 337 | 59.5% | 3.8% |
| Responsable des achats | 777 | 68.8% | 2.2% | 428 | 62.0% | 3.3% | 349 | 79.5% | 1.5% | 360 | 63.7% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.9% | 2.0% | 8 | 1.1% | 2.4% | 2 | 0.6% | 1.3% | - | - | - |
| Petits patrons | 67 | 6.0% | 4.1% | 57 | 8.3% | 4.7% | 10 | 2.3% | 2.4% | 67 | 11.9% | 4.6% |
| Affaires et Cadres | 241 | 21.3% | 4.8% | 140 | 20.2% | 4.8% | 101 | 23.1% | 4.7% | 215 | 38.1% | 4.8% |
| Professions intermédiaires | 169 | 15.0% | 2.3% | 115 | 16.6% | 3.1% | 54 | 12.3% | 1.5% | 154 | 27.3% | 2.5% |
| Employés | 125 | 11.1% | 1.5% | 54 | 7.9% | 2.4% | 71 | 16.2% | 1.1% | 24 | 4.2% | 1.3% |
| Ouvriers | 94 | 8.3% | 1.5% | 86 | 12.5% | 1.7% | 8 | 1.8% | 0.6% | 15 | 2.7% | 3.5% |
| Retraités | 226 | 20.0% | 1.8% | 140 | 20.3% | 2.3% | 86 | 19.5% | 1.2% | 5 | 0.9% | 2.3% |
| Autres inactifs | 197 | 17.4% | 2.0% | 90 | 13.1% | 2.5% | 107 | 24.2% | 1.7% | 84 | 14.9% | 2.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.9% | 1.3% | 8 | 1.1% | 2.2% | 2 | 0.5% | 0.6% | - | - | - |
| Petits patrons | 87 | 7.7% | 3.2% | 67 | 9.7% | 4.6% | 20 | 4.6% | 1.6% | 87 | 15.4% | 3.2% |
| Affaires et Cadres | 282 | 24.9% | 4.0% | 153 | 22.1% | 4.3% | 129 | 29.4% | 3.6% | 282 | 49.8% | 4.0% |
| Professions intermédiaires | 197 | 17.4% | 2.4% | 135 | 19.5% | 3.2% | 62 | 14.1% | 1.6% | 197 | 34.8% | 2.4% |
| Employés | 97 | 8.6% | 1.7% | 43 | 6.3% | 1.9% | 54 | 12.2% | 1.7% | - | - | - |
| Ouvriers | 126 | 11.2% | 1.3% | 84 | 12.2% | 1.6% | 42 | 9.6% | 0.9% | - | - | - |
| Retraités | 261 | 23.1% | 1.7% | 157 | 22.8% | 2.4% | 104 | 23.7% | 1.2% | - | - | - |
| Autres inactifs | 70 | 6.2% | 2.0% | 44 | 6.3% | 2.9% | 26 | 5.9% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 221 | 19.5% | 2.3% | 127 | 18.4% | 3.0% | 94 | 21.3% | 1.7% | 85 | 15.1% | 3.6% |
| 2 personnes | 380 | 33.7% | 2.1% | 236 | 34.2% | 2.7% | 144 | 32.8% | 1.5% | 160 | 28.3% | 3.8% |
| 3 personnes | 198 | 17.5% | 2.1% | 120 | 17.3% | 2.5% | 78 | 17.7% | 1.7% | 112 | 19.9% | 2.8% |
| 4 personnes | 206 | 18.2% | 2.2% | 138 | 19.9% | 2.9% | 69 | 15.6% | 1.5% | 139 | 24.5% | 3.0% |
| 5 personnes et + | 125 | 11.0% | 2.2% | 70 | 10.1% | 2.7% | 55 | 12.5% | 1.8% | 69 | 12.2% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 335 | 29.7% | 2.1% | 195 | 28.3% | 2.7% | 140 | 31.9% | 1.7% | 208 | 36.8% | 2.8% |
| Non | 794 | 70.3% | 2.2% | 495 | 71.7% | 2.8% | 299 | 68.1% | 1.6% | 357 | 63.2% | 3.5% |
| Habitat | ||||||||||||
| Communes rurales | 149 | 13.2% | 1.2% | 98 | 14.2% | 1.7% | 51 | 11.6% | 0.8% | 63 | 11.1% | 1.9% |
| Agglo. - 20 000 hab | 103 | 9.1% | 1.1% | 56 | 8.2% | 1.3% | 46 | 10.5% | 1.0% | 40 | 7.1% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 103 | 9.1% | 1.5% | 66 | 9.6% | 2.0% | 36 | 8.2% | 1.0% | 54 | 9.5% | 2.5% |
| Agglo. + 100 000 hab | 390 | 34.5% | 2.5% | 231 | 33.5% | 3.0% | 159 | 36.1% | 2.0% | 185 | 32.7% | 3.3% |
| Agglo. Paris | 385 | 34.1% | 4.4% | 238 | 34.5% | 5.7% | 147 | 33.5% | 3.2% | 224 | 39.6% | 5.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 410 | 36.3% | 4.2% | 252 | 36.5% | 5.4% | 158 | 36.0% | 3.1% | 236 | 41.7% | 5.4% |
| Nord Pas de Calais | 46 | 4.1% | 1.4% | 22 | 3.2% | 1.4% | 24 | 5.5% | 1.4% | 19 | 3.3% | 1.8% |
| Lorraine | 34 | 3.0% | 1.7% | 24 | 3.5% | 2.6% | 9 | 2.1% | 1.0% | 10 | 1.7% | 1.8% |
| Alsace | 27 | 2.4% | 1.7% | 19 | 2.7% | 2.5% | 9 | 2.0% | 1.1% | 9 | 1.6% | 2.0% |
| Franche-Comté | 12 | 1.0% | 1.2% | 7 | 1.1% | 1.6% | 4 | 0.9% | 0.8% | 9 | 1.6% | 3.2% |
| Champagne Ardennes | 11 | 1.0% | 1.0% | 6 | 0.9% | 1.1% | 5 | 1.1% | 0.8% | 3 | 0.5% | 1.0% |
| Picardie | 18 | 1.6% | 1.1% | 11 | 1.6% | 1.5% | 6 | 1.4% | 0.8% | 9 | 1.7% | 2.1% |
| Bourgogne | 17 | 1.5% | 1.2% | 10 | 1.4% | 1.5% | 7 | 1.6% | 1.0% | 6 | 1.1% | 1.6% |
| Haute Normandie | 20 | 1.7% | 1.3% | 12 | 1.7% | 1.7% | 8 | 1.8% | 1.0% | 11 | 1.9% | 2.3% |
| Basse Normandie | 15 | 1.4% | 1.3% | 8 | 1.1% | 1.3% | 8 | 1.7% | 1.2% | 5 | 0.8% | 1.3% |
| Centre | 33 | 2.9% | 1.6% | 22 | 3.2% | 2.2% | 11 | 2.5% | 1.0% | 15 | 2.6% | 2.3% |
| Pays de Loire | 41 | 3.6% | 1.3% | 31 | 4.5% | 2.1% | 10 | 2.2% | 0.6% | 19 | 3.3% | 2.1% |
| Bretagne | 46 | 4.1% | 1.7% | 28 | 4.0% | 2.1% | 19 | 4.2% | 1.3% | 22 | 3.8% | 2.8% |
| Poitou Charentes | 29 | 2.5% | 1.9% | 16 | 2.3% | 2.2% | 13 | 2.9% | 1.7% | 12 | 2.2% | 3.0% |
| Aquitaine | 52 | 4.6% | 1.9% | 24 | 3.4% | 1.7% | 29 | 6.5% | 2.0% | 29 | 5.1% | 3.2% |
| Midi Pyrénées | 39 | 3.4% | 1.6% | 24 | 3.5% | 2.0% | 14 | 3.3% | 1.1% | 19 | 3.4% | 2.2% |
| Limousin | 12 | 1.0% | 1.9% | 8 | 1.2% | 2.8% | 4 | 0.8% | 1.1% | 3 | 0.5% | 1.8% |
| Auvergne | 17 | 1.5% | 1.5% | 10 | 1.5% | 1.9% | 7 | 1.6% | 1.2% | 9 | 1.7% | 3.2% |
| Rhône Alpes | 101 | 8.9% | 1.9% | 62 | 9.0% | 2.4% | 38 | 8.8% | 1.4% | 59 | 10.5% | 3.0% |
| Languedoc Roussillon | 42 | 3.7% | 1.8% | 34 | 4.9% | 3.1% | 8 | 1.8% | 0.7% | 15 | 2.6% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 110 | 9.7% | 2.5% | 61 | 8.8% | 2.9% | 49 | 11.2% | 2.1% | 48 | 8.4% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1000 | 88.5% | 2.3% | 619 | 89.7% | 3.0% | 381 | 86.7% | 1.7% | 531 | 93.9% | 3.3% |
| Presque tous les jours | 91 | 8.1% | 1.5% | 54 | 7.8% | 2.0% | 38 | 8.6% | 1.1% | 32 | 5.7% | 2.3% |
| 1 à 2 fois par semaine | 34 | 3.0% | 1.1% | 15 | 2.1% | 1.2% | 19 | 4.4% | 1.1% | 2 | 0.3% | 0.4% |
| 1 à 3 fois par mois | 4 | 0.3% | 0.9% | 2 | 0.4% | 1.3% | 1 | 0.3% | 0.6% | 1 | 0.1% | 1.1% |
| Moins souvent | 1 | - | 0.5% | 0 | 0.1% | 1.1% | 0 | - | 0.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 2.2% | 1.9% | 18 | 2.7% | 3.0% | 7 | 1.6% | 0.9% | 3 | 0.6% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 55 | 4.9% | 2.8% | 27 | 3.9% | 3.5% | 28 | 6.4% | 2.3% | 7 | 1.3% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 70 | 6.2% | 1.4% | 38 | 5.6% | 1.9% | 31 | 7.2% | 1.1% | 17 | 3.1% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 95 | 8.4% | 1.4% | 55 | 8.0% | 1.9% | 40 | 9.1% | 1.0% | 35 | 6.3% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 196 | 17.4% | 1.6% | 123 | 17.8% | 2.1% | 74 | 16.8% | 1.1% | 86 | 15.2% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 157 | 13.9% | 2.0% | 91 | 13.1% | 2.3% | 67 | 15.2% | 1.8% | 84 | 14.8% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 227 | 20.1% | 2.9% | 144 | 20.9% | 3.3% | 83 | 18.8% | 2.4% | 131 | 23.1% | 3.4% |
| 65 000 euros et plus par an | 200 | 17.7% | 4.7% | 139 | 20.1% | 5.4% | 62 | 14.1% | 3.6% | 156 | 27.6% | 5.4% |
| Refus | 73 | 6.4% | 2.1% | 45 | 6.5% | 3.0% | 28 | 6.3% | 1.4% | 32 | 5.7% | 2.4% |
| Ne sait pas | 31 | 2.7% | 2.0% | 11 | 1.6% | 1.5% | 20 | 4.6% | 2.4% | 13 | 2.3% | 1.9% |
