L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 398 | 100.0% | 0.8% | 243 | 100.0% | 1.0% | 155 | 100.0% | 0.6% | 113 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 243 | 61.0% | 1.0% | 243 | 100.0% | 1.0% | - | - | - | 72 | 63.5% | 0.8% |
| Femme | 155 | 39.0% | 0.6% | - | - | - | 155 | 100.0% | 0.6% | 41 | 36.5% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 42 | 10.6% | 0.6% | 20 | 8.4% | 0.6% | 22 | 14.0% | 0.6% | 18 | 15.8% | 0.6% |
| 25 à 34 ans | 45 | 11.4% | 0.6% | 24 | 9.9% | 0.6% | 21 | 13.7% | 0.5% | 17 | 15.3% | 0.5% |
| 35 à 49 ans | 63 | 15.9% | 0.5% | 49 | 20.3% | 0.8% | 14 | 9.2% | 0.2% | 29 | 25.8% | 0.5% |
| 50 à 59 ans | 72 | 18.0% | 0.8% | 40 | 16.3% | 0.9% | 32 | 20.7% | 0.7% | 32 | 28.8% | 0.9% |
| 60 ans et plus | 175 | 44.1% | 1.1% | 110 | 45.1% | 1.5% | 66 | 42.5% | 0.7% | 16 | 14.3% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 139 | 34.9% | 0.6% | - | - | - | 139 | 89.4% | 0.6% | 33 | 29.5% | 0.5% |
| Personne de référence | 275 | 69.2% | 1.0% | 208 | 85.6% | 1.0% | 67 | 43.4% | 0.9% | 70 | 62.1% | 0.8% |
| Responsable des achats | 279 | 70.1% | 0.8% | 153 | 62.9% | 1.2% | 126 | 81.3% | 0.6% | 70 | 61.8% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.2% | 1 | 0.2% | 0.2% | 0 | 0.3% | 0.2% | - | - | - |
| Petits patrons | 9 | 2.3% | 0.6% | 4 | 1.6% | 0.3% | 5 | 3.3% | 1.2% | 7 | 6.4% | 0.5% |
| Affaires et Cadres | 45 | 11.2% | 0.9% | 28 | 11.7% | 1.0% | 16 | 10.5% | 0.8% | 40 | 35.4% | 0.9% |
| Professions intermédiaires | 41 | 10.4% | 0.6% | 27 | 11.2% | 0.7% | 14 | 9.0% | 0.4% | 37 | 32.7% | 0.6% |
| Employés | 41 | 10.3% | 0.5% | 17 | 6.9% | 0.8% | 24 | 15.7% | 0.4% | 6 | 5.4% | 0.3% |
| Ouvriers | 59 | 14.9% | 0.9% | 51 | 21.2% | 1.0% | 8 | 5.0% | 0.6% | 0 | 0.3% | 0.1% |
| Retraités | 154 | 38.7% | 1.2% | 94 | 38.6% | 1.6% | 60 | 39.0% | 0.9% | 5 | 4.3% | 2.2% |
| Autres inactifs | 48 | 11.9% | 0.5% | 21 | 8.6% | 0.6% | 27 | 17.2% | 0.4% | 17 | 15.4% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.2% | 0 | 0.2% | 0.1% | - | - | - |
| Petits patrons | 11 | 2.7% | 0.4% | 5 | 1.9% | 0.3% | 6 | 4.0% | 0.5% | 11 | 9.6% | 0.4% |
| Affaires et Cadres | 52 | 13.1% | 0.7% | 33 | 13.6% | 0.9% | 19 | 12.3% | 0.5% | 52 | 46.1% | 0.7% |
| Professions intermédiaires | 50 | 12.5% | 0.6% | 34 | 14.0% | 0.8% | 16 | 10.2% | 0.4% | 50 | 44.2% | 0.6% |
| Employés | 31 | 7.7% | 0.6% | 16 | 6.6% | 0.7% | 15 | 9.5% | 0.5% | - | - | - |
| Ouvriers | 78 | 19.5% | 0.8% | 51 | 21.0% | 1.0% | 27 | 17.2% | 0.6% | - | - | - |
| Retraités | 160 | 40.2% | 1.1% | 96 | 39.4% | 1.4% | 64 | 41.6% | 0.8% | - | - | - |
| Autres inactifs | 16 | 4.0% | 0.4% | 8 | 3.3% | 0.5% | 8 | 5.1% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 96 | 24.1% | 1.0% | 51 | 20.9% | 1.2% | 45 | 29.2% | 0.8% | 18 | 15.5% | 0.7% |
| 2 personnes | 150 | 37.6% | 0.8% | 88 | 36.3% | 1.0% | 62 | 39.7% | 0.7% | 31 | 27.6% | 0.7% |
| 3 personnes | 54 | 13.5% | 0.6% | 40 | 16.4% | 0.8% | 14 | 8.9% | 0.3% | 16 | 14.0% | 0.4% |
| 4 personnes | 63 | 15.9% | 0.7% | 41 | 16.8% | 0.9% | 22 | 14.4% | 0.5% | 32 | 28.1% | 0.7% |
| 5 personnes et + | 35 | 8.9% | 0.6% | 23 | 9.6% | 0.9% | 12 | 7.8% | 0.4% | 17 | 14.8% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 89 | 22.3% | 0.6% | 59 | 24.2% | 0.8% | 30 | 19.2% | 0.4% | 40 | 35.1% | 0.5% |
| Non | 309 | 77.7% | 0.8% | 184 | 75.8% | 1.0% | 125 | 80.8% | 0.7% | 73 | 64.9% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 58 | 14.6% | 0.5% | 37 | 15.3% | 0.7% | 21 | 13.4% | 0.3% | 14 | 12.2% | 0.4% |
| Agglo. - 20 000 hab | 56 | 14.1% | 0.6% | 39 | 16.0% | 0.9% | 17 | 11.0% | 0.4% | 18 | 16.2% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 44 | 11.0% | 0.6% | 29 | 11.8% | 0.9% | 15 | 9.8% | 0.4% | 9 | 7.5% | 0.4% |
| Agglo. + 100 000 hab | 130 | 32.8% | 0.8% | 78 | 32.2% | 1.0% | 52 | 33.7% | 0.6% | 32 | 28.4% | 0.6% |
| Agglo. Paris | 110 | 27.5% | 1.2% | 60 | 24.6% | 1.4% | 50 | 32.1% | 1.1% | 40 | 35.6% | 1.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 119 | 29.9% | 1.2% | 68 | 27.9% | 1.5% | 51 | 33.0% | 1.0% | 47 | 41.5% | 1.1% |
| Nord Pas de Calais | 10 | 2.5% | 0.3% | 6 | 2.7% | 0.4% | 4 | 2.3% | 0.2% | 2 | 2.1% | 0.2% |
| Lorraine | 12 | 3.1% | 0.6% | 11 | 4.7% | 1.2% | 1 | 0.7% | 0.1% | 0 | 0.3% | 0.1% |
| Alsace | 3 | 0.8% | 0.2% | 3 | 1.3% | 0.4% | - | - | - | 1 | 0.6% | 0.1% |
| Franche-Comté | 6 | 1.4% | 0.6% | 4 | 1.6% | 0.8% | 2 | 1.0% | 0.3% | 2 | 2.0% | 0.8% |
| Champagne Ardennes | 4 | 0.9% | 0.3% | 2 | 0.9% | 0.4% | 1 | 0.8% | 0.2% | 1 | 0.9% | 0.3% |
| Picardie | 15 | 3.7% | 1.0% | 12 | 5.0% | 1.6% | 2 | 1.6% | 0.3% | 1 | 0.8% | 0.2% |
| Bourgogne | 16 | 3.9% | 1.1% | 11 | 4.6% | 1.7% | 4 | 2.8% | 0.6% | 1 | 1.2% | 0.4% |
| Haute Normandie | 11 | 2.7% | 0.7% | 8 | 3.5% | 1.2% | 2 | 1.4% | 0.3% | 2 | 2.1% | 0.5% |
| Basse Normandie | 8 | 2.0% | 0.7% | 8 | 3.2% | 1.4% | 0 | 0.2% | 0.1% | 1 | 0.8% | 0.2% |
| Centre | 14 | 3.5% | 0.7% | 9 | 3.9% | 1.0% | 4 | 2.9% | 0.4% | 2 | 2.0% | 0.4% |
| Pays de Loire | 11 | 2.8% | 0.4% | 7 | 3.1% | 0.5% | 4 | 2.5% | 0.2% | 4 | 3.5% | 0.4% |
| Bretagne | 7 | 1.7% | 0.3% | 3 | 1.4% | 0.3% | 3 | 2.2% | 0.2% | 3 | 2.4% | 0.3% |
| Poitou Charentes | 8 | 2.0% | 0.5% | 4 | 1.6% | 0.5% | 4 | 2.7% | 0.5% | 2 | 1.4% | 0.4% |
| Aquitaine | 23 | 5.7% | 0.8% | 11 | 4.5% | 0.8% | 12 | 7.6% | 0.8% | 8 | 6.7% | 0.8% |
| Midi Pyrénées | 31 | 7.7% | 1.2% | 19 | 7.8% | 1.6% | 12 | 7.5% | 0.9% | 5 | 4.8% | 0.6% |
| Limousin | 9 | 2.2% | 1.4% | 5 | 2.1% | 1.7% | 4 | 2.5% | 1.2% | 1 | 0.7% | 0.4% |
| Auvergne | 6 | 1.6% | 0.5% | 4 | 1.8% | 0.8% | 2 | 1.2% | 0.3% | 3 | 2.3% | 0.9% |
| Rhône Alpes | 26 | 6.5% | 0.5% | 10 | 4.0% | 0.4% | 16 | 10.3% | 0.6% | 13 | 11.6% | 0.7% |
| Languedoc Roussillon | 21 | 5.2% | 0.9% | 13 | 5.5% | 1.2% | 7 | 4.7% | 0.6% | 5 | 4.1% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 40 | 10.1% | 0.9% | 22 | 8.9% | 1.0% | 19 | 12.1% | 0.8% | 9 | 8.2% | 0.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 300 | 75.3% | 0.7% | 177 | 73.0% | 0.8% | 122 | 78.9% | 0.6% | 101 | 90.0% | 0.6% |
| Presque tous les jours | 74 | 18.7% | 1.2% | 51 | 21.1% | 1.9% | 23 | 15.0% | 0.7% | 11 | 9.6% | 0.8% |
| 1 à 2 fois par semaine | 19 | 4.8% | 0.6% | 10 | 4.0% | 0.8% | 9 | 6.0% | 0.5% | 0 | 0.4% | 0.1% |
| 1 à 3 fois par mois | 5 | 1.1% | 1.1% | 5 | 1.9% | 2.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 6 | 1.5% | 0.4% | 3 | 1.4% | 0.6% | 2 | 1.5% | 0.3% | 1 | 1.0% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 25 | 6.2% | 1.2% | 8 | 3.4% | 1.1% | 17 | 10.7% | 1.4% | 3 | 2.5% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 35 | 8.8% | 0.7% | 19 | 7.6% | 0.9% | 16 | 10.5% | 0.6% | 5 | 4.9% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 59 | 14.7% | 0.9% | 40 | 16.4% | 1.3% | 19 | 12.2% | 0.5% | 7 | 6.1% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 90 | 22.7% | 0.7% | 49 | 20.2% | 0.9% | 41 | 26.6% | 0.6% | 17 | 14.8% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 64 | 16.1% | 0.8% | 46 | 19.0% | 1.2% | 18 | 11.5% | 0.5% | 22 | 19.2% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 55 | 13.8% | 0.7% | 35 | 14.5% | 0.8% | 20 | 12.8% | 0.6% | 29 | 25.5% | 0.7% |
| 65 000 euros et plus par an | 26 | 6.6% | 0.6% | 15 | 6.4% | 0.6% | 11 | 7.1% | 0.6% | 15 | 12.9% | 0.5% |
| Refus | 19 | 4.8% | 0.5% | 14 | 5.8% | 0.9% | 5 | 3.3% | 0.2% | 6 | 5.1% | 0.4% |
| Ne sait pas | 19 | 4.8% | 1.2% | 13 | 5.4% | 1.8% | 6 | 3.8% | 0.7% | 9 | 8.0% | 1.4% |
