L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1972 | 100.0% | 3.8% | 1093 | 100.0% | 4.4% | 879 | 100.0% | 3.2% | 772 | 100.0% | 4.3% |
| Sexe | ||||||||||||
| Homme | 1093 | 55.4% | 4.4% | 1093 | 100.0% | 4.4% | - | - | - | 492 | 63.7% | 5.4% |
| Femme | 879 | 44.6% | 3.2% | - | - | - | 879 | 100.0% | 3.2% | 280 | 36.3% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 294 | 14.9% | 4.0% | 154 | 14.1% | 4.1% | 140 | 16.0% | 3.8% | 129 | 16.7% | 4.0% |
| 25 à 34 ans | 277 | 14.1% | 3.6% | 171 | 15.6% | 4.6% | 107 | 12.2% | 2.7% | 142 | 18.4% | 4.4% |
| 35 à 49 ans | 392 | 19.9% | 3.1% | 245 | 22.4% | 3.9% | 147 | 16.8% | 2.3% | 252 | 32.6% | 4.1% |
| 50 à 59 ans | 230 | 11.6% | 2.7% | 137 | 12.6% | 3.3% | 92 | 10.5% | 2.1% | 137 | 17.7% | 3.8% |
| 60 ans et plus | 778 | 39.5% | 4.8% | 386 | 35.3% | 5.3% | 392 | 44.6% | 4.4% | 112 | 14.5% | 7.1% |
| Individu | ||||||||||||
| Ménagères | 726 | 36.8% | 3.1% | - | - | - | 726 | 82.5% | 3.1% | 203 | 26.3% | 2.9% |
| Personne de référence | 1150 | 58.3% | 4.1% | 906 | 82.9% | 4.4% | 244 | 27.7% | 3.3% | 450 | 58.3% | 5.1% |
| Responsable des achats | 1295 | 65.7% | 3.6% | 567 | 51.9% | 4.4% | 728 | 82.8% | 3.2% | 443 | 57.4% | 3.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.6% | 2.5% | 10 | 0.9% | 3.1% | 3 | 0.3% | 1.4% | 2 | 0.3% | 5.5% |
| Petits patrons | 106 | 5.4% | 6.5% | 90 | 8.2% | 7.4% | 16 | 1.9% | 3.9% | 102 | 13.2% | 6.9% |
| Affaires et Cadres | 314 | 15.9% | 6.2% | 225 | 20.6% | 7.8% | 89 | 10.1% | 4.1% | 285 | 37.0% | 6.4% |
| Professions intermédiaires | 183 | 9.3% | 2.5% | 113 | 10.4% | 3.1% | 70 | 8.0% | 1.9% | 165 | 21.3% | 2.7% |
| Employés | 233 | 11.8% | 2.7% | 99 | 9.1% | 4.4% | 134 | 15.3% | 2.1% | 49 | 6.3% | 2.7% |
| Ouvriers | 105 | 5.3% | 1.6% | 96 | 8.8% | 1.9% | 9 | 1.0% | 0.7% | 8 | 1.1% | 1.8% |
| Retraités | 577 | 29.3% | 4.5% | 306 | 28.0% | 5.1% | 270 | 30.8% | 3.9% | 12 | 1.6% | 5.6% |
| Autres inactifs | 440 | 22.3% | 4.4% | 153 | 14.0% | 4.2% | 288 | 32.7% | 4.5% | 149 | 19.2% | 4.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 0.8% | 2.0% | 10 | 1.0% | 2.9% | 5 | 0.5% | 1.1% | - | - | - |
| Petits patrons | 124 | 6.3% | 4.6% | 106 | 9.7% | 7.3% | 19 | 2.1% | 1.5% | 124 | 16.1% | 4.6% |
| Affaires et Cadres | 421 | 21.4% | 6.0% | 260 | 23.8% | 7.4% | 161 | 18.3% | 4.6% | 421 | 54.5% | 6.0% |
| Professions intermédiaires | 227 | 11.5% | 2.8% | 126 | 11.5% | 3.0% | 101 | 11.5% | 2.6% | 227 | 29.4% | 2.8% |
| Employés | 165 | 8.4% | 3.0% | 70 | 6.4% | 3.0% | 95 | 10.8% | 2.9% | - | - | - |
| Ouvriers | 204 | 10.4% | 2.1% | 131 | 12.0% | 2.5% | 73 | 8.4% | 1.6% | - | - | - |
| Retraités | 677 | 34.3% | 4.5% | 333 | 30.5% | 5.0% | 343 | 39.1% | 4.1% | - | - | - |
| Autres inactifs | 138 | 7.0% | 3.9% | 56 | 5.1% | 3.8% | 82 | 9.3% | 4.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 393 | 19.9% | 4.0% | 188 | 17.2% | 4.4% | 205 | 23.3% | 3.7% | 109 | 14.1% | 4.6% |
| 2 personnes | 769 | 39.0% | 4.2% | 400 | 36.6% | 4.5% | 369 | 42.0% | 3.9% | 196 | 25.3% | 4.6% |
| 3 personnes | 279 | 14.2% | 3.0% | 171 | 15.7% | 3.6% | 108 | 12.3% | 2.3% | 141 | 18.3% | 3.6% |
| 4 personnes | 315 | 16.0% | 3.4% | 220 | 20.2% | 4.7% | 95 | 10.8% | 2.0% | 194 | 25.1% | 4.1% |
| 5 personnes et + | 215 | 10.9% | 3.8% | 113 | 10.4% | 4.4% | 102 | 11.6% | 3.4% | 133 | 17.2% | 5.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 479 | 24.3% | 3.1% | 298 | 27.2% | 4.1% | 182 | 20.7% | 2.2% | 297 | 38.5% | 4.0% |
| Non | 1492 | 75.7% | 4.1% | 795 | 72.8% | 4.4% | 697 | 79.3% | 3.7% | 475 | 61.5% | 4.6% |
| Habitat | ||||||||||||
| Communes rurales | 259 | 13.1% | 2.2% | 154 | 14.1% | 2.7% | 105 | 12.0% | 1.7% | 74 | 9.6% | 2.2% |
| Agglo. - 20 000 hab | 216 | 11.0% | 2.4% | 115 | 10.5% | 2.7% | 102 | 11.6% | 2.2% | 78 | 10.1% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 204 | 10.3% | 2.9% | 103 | 9.4% | 3.1% | 101 | 11.5% | 2.7% | 67 | 8.7% | 3.2% |
| Agglo. + 100 000 hab | 644 | 32.6% | 4.1% | 370 | 33.8% | 4.9% | 274 | 31.2% | 3.4% | 225 | 29.1% | 4.0% |
| Agglo. Paris | 649 | 32.9% | 7.4% | 351 | 32.2% | 8.4% | 298 | 33.9% | 6.5% | 328 | 42.4% | 8.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 682 | 34.6% | 7.0% | 370 | 33.9% | 8.0% | 312 | 35.5% | 6.1% | 339 | 43.9% | 7.7% |
| Nord Pas de Calais | 74 | 3.7% | 2.3% | 31 | 2.9% | 2.0% | 43 | 4.8% | 2.6% | 35 | 4.6% | 3.5% |
| Lorraine | 53 | 2.7% | 2.8% | 37 | 3.4% | 4.0% | 16 | 1.8% | 1.6% | 14 | 1.8% | 2.7% |
| Alsace | 58 | 2.9% | 3.7% | 17 | 1.6% | 2.3% | 40 | 4.6% | 5.0% | 18 | 2.4% | 4.0% |
| Franche-Comté | 29 | 1.4% | 2.9% | 14 | 1.3% | 3.0% | 14 | 1.6% | 2.9% | 6 | 0.8% | 2.3% |
| Champagne Ardennes | 25 | 1.2% | 2.2% | 15 | 1.4% | 2.8% | 10 | 1.1% | 1.7% | 6 | 0.8% | 2.0% |
| Picardie | 38 | 1.9% | 2.5% | 28 | 2.6% | 3.8% | 10 | 1.1% | 1.2% | 14 | 1.8% | 3.1% |
| Bourgogne | 46 | 2.3% | 3.4% | 27 | 2.5% | 4.1% | 19 | 2.2% | 2.7% | 21 | 2.7% | 5.5% |
| Haute Normandie | 40 | 2.0% | 2.7% | 24 | 2.2% | 3.5% | 16 | 1.8% | 2.0% | 9 | 1.1% | 1.9% |
| Basse Normandie | 23 | 1.1% | 1.9% | 11 | 1.0% | 2.0% | 11 | 1.3% | 1.8% | 4 | 0.5% | 1.1% |
| Centre | 65 | 3.3% | 3.2% | 33 | 3.0% | 3.4% | 32 | 3.6% | 3.0% | 21 | 2.7% | 3.2% |
| Pays de Loire | 60 | 3.0% | 2.0% | 36 | 3.3% | 2.5% | 24 | 2.7% | 1.5% | 18 | 2.3% | 2.0% |
| Bretagne | 56 | 2.8% | 2.1% | 36 | 3.3% | 2.7% | 20 | 2.3% | 1.5% | 17 | 2.2% | 2.2% |
| Poitou Charentes | 48 | 2.4% | 3.2% | 26 | 2.3% | 3.6% | 22 | 2.5% | 2.9% | 13 | 1.7% | 3.2% |
| Aquitaine | 83 | 4.2% | 3.0% | 44 | 4.0% | 3.2% | 40 | 4.5% | 2.7% | 28 | 3.6% | 3.1% |
| Midi Pyrénées | 88 | 4.5% | 3.5% | 53 | 4.8% | 4.4% | 35 | 4.0% | 2.7% | 30 | 3.8% | 3.4% |
| Limousin | 18 | 0.9% | 2.8% | 11 | 1.0% | 3.8% | 6 | 0.7% | 1.9% | 7 | 1.0% | 4.3% |
| Auvergne | 32 | 1.6% | 2.8% | 12 | 1.1% | 2.2% | 20 | 2.3% | 3.4% | 8 | 1.0% | 2.7% |
| Rhône Alpes | 210 | 10.7% | 4.0% | 121 | 11.0% | 4.7% | 90 | 10.2% | 3.3% | 92 | 12.0% | 4.7% |
| Languedoc Roussillon | 53 | 2.7% | 2.3% | 34 | 3.1% | 3.1% | 19 | 2.2% | 1.6% | 14 | 1.8% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 191 | 9.7% | 4.4% | 112 | 10.2% | 5.4% | 79 | 9.0% | 3.4% | 58 | 7.6% | 3.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1697 | 86.1% | 4.0% | 965 | 88.3% | 4.6% | 732 | 83.3% | 3.3% | 728 | 94.3% | 4.6% |
| Presque tous les jours | 193 | 9.8% | 3.2% | 86 | 7.9% | 3.1% | 107 | 12.2% | 3.2% | 36 | 4.7% | 2.6% |
| 1 à 2 fois par semaine | 71 | 3.6% | 2.3% | 35 | 3.2% | 2.8% | 35 | 4.0% | 2.0% | 7 | 0.9% | 1.4% |
| 1 à 3 fois par mois | 7 | 0.4% | 1.8% | 4 | 0.4% | 2.1% | 3 | 0.4% | 1.5% | 0 | - | 0.4% |
| Moins souvent | 4 | 0.2% | 3.3% | 3 | 0.3% | 7.3% | 1 | 0.1% | 1.2% | 1 | 0.1% | 3.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 64 | 3.2% | 4.6% | 36 | 3.3% | 5.7% | 28 | 3.2% | 3.8% | 9 | 1.2% | 4.4% |
| De 9 000 à moins de 12 000 euros par an | 41 | 2.1% | 2.1% | 21 | 1.9% | 2.7% | 21 | 2.4% | 1.7% | 4 | 0.5% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 122 | 6.2% | 2.4% | 44 | 4.0% | 2.1% | 78 | 8.8% | 2.6% | 17 | 2.2% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 158 | 8.0% | 2.3% | 84 | 7.7% | 2.8% | 74 | 8.4% | 1.9% | 48 | 6.2% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 322 | 16.3% | 2.6% | 176 | 16.1% | 3.1% | 147 | 16.7% | 2.2% | 109 | 14.1% | 3.1% |
| De 36 000 à moins de 45 000 euros par an | 254 | 12.9% | 3.3% | 137 | 12.6% | 3.5% | 117 | 13.3% | 3.1% | 98 | 12.7% | 3.4% |
| De 45 000 à moins de 65 000 euros par an | 372 | 18.9% | 4.8% | 230 | 21.1% | 5.3% | 142 | 16.2% | 4.1% | 155 | 20.1% | 4.0% |
| 65 000 euros et plus par an | 418 | 21.2% | 9.7% | 270 | 24.7% | 10.6% | 148 | 16.8% | 8.5% | 265 | 34.3% | 9.2% |
| Refus | 161 | 8.2% | 4.5% | 75 | 6.8% | 4.9% | 87 | 9.9% | 4.3% | 49 | 6.3% | 3.7% |
| Ne sait pas | 59 | 3.0% | 3.8% | 21 | 1.9% | 2.9% | 38 | 4.3% | 4.6% | 18 | 2.4% | 2.8% |
