L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2580 | 100.0% | 4.9% | 2124 | 100.0% | 8.5% | 456 | 100.0% | 1.7% | 1111 | 100.0% | 6.2% |
| Sexe | ||||||||||||
| Homme | 2124 | 82.3% | 8.5% | 2124 | 100.0% | 8.5% | - | - | - | 953 | 85.8% | 10.4% |
| Femme | 456 | 17.7% | 1.7% | - | - | - | 456 | 100.0% | 1.7% | 158 | 14.2% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 500 | 19.4% | 6.8% | 399 | 18.8% | 10.7% | 101 | 22.1% | 2.8% | 233 | 20.9% | 7.2% |
| 25 à 34 ans | 526 | 20.4% | 6.9% | 452 | 21.3% | 12.2% | 74 | 16.2% | 1.9% | 275 | 24.7% | 8.6% |
| 35 à 49 ans | 729 | 28.3% | 5.8% | 633 | 29.8% | 10.2% | 96 | 21.0% | 1.5% | 378 | 34.0% | 6.1% |
| 50 à 59 ans | 378 | 14.6% | 4.4% | 312 | 14.7% | 7.5% | 66 | 14.5% | 1.5% | 177 | 16.0% | 4.9% |
| 60 ans et plus | 447 | 17.3% | 2.8% | 328 | 15.4% | 4.5% | 119 | 26.1% | 1.3% | 49 | 4.4% | 3.1% |
| Individu | ||||||||||||
| Ménagères | 350 | 13.6% | 1.5% | - | - | - | 350 | 76.8% | 1.5% | 106 | 9.5% | 1.5% |
| Personne de référence | 1718 | 66.6% | 6.1% | 1632 | 76.8% | 7.9% | 86 | 18.9% | 1.2% | 745 | 67.1% | 8.4% |
| Responsable des achats | 1394 | 54.0% | 3.9% | 1063 | 50.0% | 8.2% | 331 | 72.7% | 1.4% | 540 | 48.6% | 4.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.5% | 2.6% | 6 | 0.3% | 1.7% | 8 | 1.7% | 3.9% | 1 | 0.1% | 3.2% |
| Petits patrons | 120 | 4.7% | 7.4% | 115 | 5.4% | 9.4% | 5 | 1.2% | 1.3% | 117 | 10.5% | 7.9% |
| Affaires et Cadres | 284 | 11.0% | 5.6% | 248 | 11.7% | 8.6% | 36 | 8.0% | 1.7% | 268 | 24.1% | 6.0% |
| Professions intermédiaires | 469 | 18.2% | 6.3% | 422 | 19.9% | 11.4% | 47 | 10.4% | 1.3% | 441 | 39.7% | 7.3% |
| Employés | 337 | 13.0% | 3.9% | 233 | 11.0% | 10.4% | 104 | 22.8% | 1.6% | 49 | 4.4% | 2.7% |
| Ouvriers | 505 | 19.6% | 7.8% | 491 | 23.1% | 9.6% | 14 | 3.1% | 1.1% | 25 | 2.2% | 5.6% |
| Retraités | 353 | 13.7% | 2.7% | 259 | 12.2% | 4.3% | 94 | 20.6% | 1.4% | 1 | 0.1% | 0.4% |
| Autres inactifs | 499 | 19.3% | 5.0% | 352 | 16.6% | 9.7% | 147 | 32.3% | 2.3% | 210 | 18.9% | 6.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 0.7% | 2.3% | 10 | 0.5% | 2.8% | 7 | 1.6% | 1.8% | - | - | - |
| Petits patrons | 168 | 6.5% | 6.3% | 145 | 6.8% | 10.0% | 23 | 5.0% | 1.9% | 168 | 15.1% | 6.3% |
| Affaires et Cadres | 387 | 15.0% | 5.5% | 323 | 15.2% | 9.2% | 64 | 14.0% | 1.8% | 387 | 34.8% | 5.5% |
| Professions intermédiaires | 557 | 21.6% | 6.9% | 486 | 22.9% | 11.6% | 71 | 15.6% | 1.8% | 557 | 50.1% | 6.9% |
| Employés | 317 | 12.3% | 5.7% | 243 | 11.4% | 10.5% | 75 | 16.4% | 2.3% | - | - | - |
| Ouvriers | 582 | 22.5% | 6.0% | 515 | 24.2% | 10.0% | 67 | 14.7% | 1.5% | - | - | - |
| Retraités | 445 | 17.3% | 3.0% | 321 | 15.1% | 4.8% | 124 | 27.3% | 1.5% | - | - | - |
| Autres inactifs | 107 | 4.1% | 3.0% | 83 | 3.9% | 5.6% | 24 | 5.3% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 348 | 13.5% | 3.6% | 287 | 13.5% | 6.7% | 61 | 13.3% | 1.1% | 115 | 10.3% | 4.9% |
| 2 personnes | 709 | 27.5% | 3.9% | 542 | 25.5% | 6.1% | 167 | 36.7% | 1.8% | 228 | 20.5% | 5.4% |
| 3 personnes | 563 | 21.8% | 6.0% | 498 | 23.4% | 10.6% | 65 | 14.3% | 1.4% | 266 | 23.9% | 6.7% |
| 4 personnes | 647 | 25.1% | 6.9% | 547 | 25.7% | 11.6% | 101 | 22.1% | 2.1% | 349 | 31.4% | 7.4% |
| 5 personnes et + | 314 | 12.2% | 5.6% | 252 | 11.8% | 9.8% | 62 | 13.6% | 2.0% | 154 | 13.8% | 5.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 945 | 36.6% | 6.0% | 804 | 37.9% | 11.1% | 141 | 30.9% | 1.7% | 512 | 46.1% | 6.8% |
| Non | 1635 | 63.4% | 4.4% | 1320 | 62.1% | 7.4% | 315 | 69.1% | 1.7% | 599 | 53.9% | 5.8% |
| Habitat | ||||||||||||
| Communes rurales | 461 | 17.8% | 3.8% | 372 | 17.5% | 6.5% | 89 | 19.5% | 1.4% | 172 | 15.4% | 5.1% |
| Agglo. - 20 000 hab | 398 | 15.4% | 4.4% | 326 | 15.4% | 7.6% | 71 | 15.7% | 1.5% | 176 | 15.8% | 6.4% |
| Agglo. 20 000 à 100 000 hab | 365 | 14.1% | 5.2% | 278 | 13.1% | 8.4% | 87 | 19.1% | 2.4% | 130 | 11.7% | 6.1% |
| Agglo. + 100 000 hab | 862 | 33.4% | 5.5% | 743 | 35.0% | 9.8% | 119 | 26.2% | 1.5% | 375 | 33.7% | 6.7% |
| Agglo. Paris | 495 | 19.2% | 5.6% | 406 | 19.1% | 9.7% | 89 | 19.5% | 1.9% | 259 | 23.3% | 6.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 530 | 20.5% | 5.4% | 436 | 20.5% | 9.4% | 94 | 20.6% | 1.8% | 278 | 25.0% | 6.3% |
| Nord Pas de Calais | 131 | 5.1% | 4.1% | 113 | 5.3% | 7.3% | 18 | 3.9% | 1.1% | 66 | 5.9% | 6.5% |
| Lorraine | 96 | 3.7% | 5.0% | 75 | 3.5% | 8.0% | 21 | 4.5% | 2.1% | 33 | 2.9% | 6.1% |
| Alsace | 53 | 2.1% | 3.4% | 48 | 2.2% | 6.3% | 6 | 1.2% | 0.7% | 19 | 1.7% | 4.1% |
| Franche-Comté | 49 | 1.9% | 5.0% | 40 | 1.9% | 8.6% | 8 | 1.8% | 1.7% | 15 | 1.3% | 5.3% |
| Champagne Ardennes | 31 | 1.2% | 2.8% | 25 | 1.2% | 4.8% | 6 | 1.3% | 1.0% | 9 | 0.8% | 3.1% |
| Picardie | 84 | 3.2% | 5.4% | 76 | 3.6% | 10.2% | 8 | 1.7% | 1.0% | 24 | 2.2% | 5.6% |
| Bourgogne | 70 | 2.7% | 5.1% | 55 | 2.6% | 8.4% | 15 | 3.3% | 2.1% | 25 | 2.2% | 6.5% |
| Haute Normandie | 66 | 2.6% | 4.4% | 59 | 2.8% | 8.3% | 7 | 1.5% | 0.9% | 26 | 2.3% | 5.6% |
| Basse Normandie | 38 | 1.5% | 3.1% | 32 | 1.5% | 5.7% | 6 | 1.2% | 0.9% | 15 | 1.3% | 4.1% |
| Centre | 80 | 3.1% | 3.9% | 63 | 3.0% | 6.4% | 17 | 3.7% | 1.6% | 32 | 2.9% | 5.0% |
| Pays de Loire | 144 | 5.6% | 4.8% | 107 | 5.0% | 7.4% | 37 | 8.1% | 2.3% | 50 | 4.5% | 5.5% |
| Bretagne | 119 | 4.6% | 4.4% | 100 | 4.7% | 7.7% | 20 | 4.3% | 1.4% | 42 | 3.8% | 5.3% |
| Poitou Charentes | 53 | 2.1% | 3.5% | 43 | 2.0% | 6.0% | 10 | 2.2% | 1.3% | 28 | 2.5% | 6.8% |
| Aquitaine | 149 | 5.8% | 5.3% | 113 | 5.3% | 8.3% | 37 | 8.0% | 2.5% | 55 | 5.0% | 6.1% |
| Midi Pyrénées | 130 | 5.0% | 5.3% | 102 | 4.8% | 8.5% | 28 | 6.3% | 2.2% | 72 | 6.5% | 8.2% |
| Limousin | 30 | 1.2% | 4.9% | 28 | 1.3% | 9.5% | 2 | 0.4% | 0.6% | 9 | 0.8% | 5.2% |
| Auvergne | 69 | 2.7% | 6.0% | 58 | 2.7% | 10.6% | 11 | 2.4% | 1.8% | 27 | 2.4% | 9.1% |
| Rhône Alpes | 317 | 12.3% | 6.0% | 262 | 12.4% | 10.3% | 55 | 12.0% | 2.0% | 158 | 14.2% | 8.0% |
| Languedoc Roussillon | 104 | 4.0% | 4.5% | 92 | 4.3% | 8.3% | 12 | 2.7% | 1.0% | 39 | 3.5% | 5.3% |
| Provence Alpes Côte d'Azur, Corse | 237 | 9.2% | 5.4% | 197 | 9.3% | 9.5% | 40 | 8.7% | 1.7% | 91 | 8.2% | 5.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2234 | 86.6% | 5.2% | 1859 | 87.5% | 8.9% | 375 | 82.2% | 1.7% | 1019 | 91.7% | 6.4% |
| Presque tous les jours | 222 | 8.6% | 3.6% | 172 | 8.1% | 6.2% | 51 | 11.1% | 1.5% | 67 | 6.1% | 4.9% |
| 1 à 2 fois par semaine | 93 | 3.6% | 3.1% | 67 | 3.1% | 5.3% | 26 | 5.8% | 1.5% | 16 | 1.5% | 3.2% |
| 1 à 3 fois par mois | 27 | 1.1% | 6.9% | 23 | 1.1% | 12.5% | 4 | 0.9% | 2.0% | 9 | 0.8% | 15.0% |
| Moins souvent | 4 | 0.1% | 3.2% | 4 | 0.2% | 9.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 42 | 1.6% | 3.1% | 34 | 1.6% | 5.5% | 8 | 1.7% | 1.0% | 7 | 0.6% | 3.3% |
| De 9 000 à moins de 12 000 euros par an | 72 | 2.8% | 3.6% | 57 | 2.7% | 7.4% | 16 | 3.4% | 1.3% | 7 | 0.6% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 174 | 6.8% | 3.5% | 123 | 5.8% | 6.0% | 51 | 11.2% | 1.7% | 33 | 3.0% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 272 | 10.6% | 4.0% | 229 | 10.8% | 7.8% | 43 | 9.5% | 1.1% | 77 | 6.9% | 5.1% |
| De 24 000 à moins de 36 000 euros par an | 600 | 23.3% | 4.9% | 484 | 22.8% | 8.5% | 116 | 25.4% | 1.8% | 183 | 16.4% | 5.2% |
| De 36 000 à moins de 45 000 euros par an | 430 | 16.7% | 5.6% | 371 | 17.4% | 9.5% | 59 | 13.0% | 1.6% | 221 | 19.9% | 7.6% |
| De 45 000 à moins de 65 000 euros par an | 418 | 16.2% | 5.4% | 366 | 17.2% | 8.5% | 51 | 11.3% | 1.5% | 243 | 21.8% | 6.3% |
| 65 000 euros et plus par an | 286 | 11.1% | 6.7% | 244 | 11.5% | 9.5% | 43 | 9.4% | 2.5% | 221 | 19.8% | 7.7% |
| Refus | 190 | 7.4% | 5.4% | 148 | 7.0% | 9.7% | 43 | 9.4% | 2.1% | 80 | 7.2% | 6.0% |
| Ne sait pas | 95 | 3.7% | 6.0% | 68 | 3.2% | 9.3% | 26 | 5.8% | 3.1% | 41 | 3.7% | 6.2% |
