L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 723 | 100.0% | 1.4% | 341 | 100.0% | 1.4% | 381 | 100.0% | 1.4% | 192 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 341 | 47.2% | 1.4% | 341 | 100.0% | 1.4% | - | - | - | 119 | 62.1% | 1.3% |
| Femme | 381 | 52.8% | 1.4% | - | - | - | 381 | 100.0% | 1.4% | 73 | 37.9% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 45 | 6.2% | 0.6% | 11 | 3.3% | 0.3% | 34 | 8.8% | 0.9% | 16 | 8.4% | 0.5% |
| 25 à 34 ans | 103 | 14.3% | 1.4% | 52 | 15.2% | 1.4% | 51 | 13.5% | 1.3% | 40 | 21.1% | 1.3% |
| 35 à 49 ans | 138 | 19.2% | 1.1% | 72 | 21.1% | 1.2% | 67 | 17.5% | 1.0% | 61 | 31.9% | 1.0% |
| 50 à 59 ans | 124 | 17.1% | 1.4% | 52 | 15.2% | 1.2% | 72 | 18.8% | 1.6% | 44 | 22.7% | 1.2% |
| 60 ans et plus | 313 | 43.3% | 1.9% | 154 | 45.2% | 2.1% | 158 | 41.5% | 1.8% | 31 | 15.9% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 349 | 48.3% | 1.5% | - | - | - | 349 | 91.5% | 1.5% | 61 | 31.7% | 0.9% |
| Personne de référence | 424 | 58.7% | 1.5% | 303 | 88.8% | 1.5% | 121 | 31.7% | 1.6% | 119 | 61.8% | 1.3% |
| Responsable des achats | 543 | 75.1% | 1.5% | 208 | 60.9% | 1.6% | 335 | 87.9% | 1.5% | 130 | 67.9% | 1.2% |
| PCS Individu | ||||||||||||
| Petits patrons | 43 | 6.0% | 2.6% | 34 | 10.1% | 2.8% | 9 | 2.3% | 2.1% | 39 | 20.4% | 2.6% |
| Affaires et Cadres | 36 | 5.0% | 0.7% | 23 | 6.8% | 0.8% | 13 | 3.3% | 0.6% | 31 | 16.2% | 0.7% |
| Professions intermédiaires | 92 | 12.7% | 1.2% | 56 | 16.5% | 1.5% | 35 | 9.2% | 1.0% | 75 | 39.0% | 1.2% |
| Employés | 153 | 21.2% | 1.8% | 48 | 13.9% | 2.1% | 106 | 27.8% | 1.7% | 19 | 9.8% | 1.1% |
| Ouvriers | 43 | 5.9% | 0.7% | 38 | 11.2% | 0.7% | 4 | 1.2% | 0.3% | 3 | 1.4% | 0.6% |
| Retraités | 244 | 33.8% | 1.9% | 118 | 34.5% | 2.0% | 127 | 33.2% | 1.8% | 1 | 0.7% | 0.6% |
| Autres inactifs | 111 | 15.4% | 1.1% | 24 | 6.9% | 0.7% | 88 | 23.0% | 1.4% | 24 | 12.4% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 57 | 7.8% | 2.1% | 34 | 10.1% | 2.4% | 22 | 5.8% | 1.8% | 57 | 29.5% | 2.1% |
| Affaires et Cadres | 51 | 7.0% | 0.7% | 22 | 6.5% | 0.6% | 28 | 7.5% | 0.8% | 51 | 26.4% | 0.7% |
| Professions intermédiaires | 85 | 11.7% | 1.0% | 63 | 18.3% | 1.5% | 22 | 5.8% | 0.6% | 85 | 44.1% | 1.0% |
| Employés | 96 | 13.2% | 1.7% | 40 | 11.8% | 1.7% | 55 | 14.5% | 1.7% | - | - | - |
| Ouvriers | 74 | 10.2% | 0.8% | 44 | 12.8% | 0.8% | 30 | 7.8% | 0.7% | - | - | - |
| Retraités | 292 | 40.4% | 1.9% | 125 | 36.6% | 1.9% | 167 | 43.9% | 2.0% | - | - | - |
| Autres inactifs | 69 | 9.6% | 2.0% | 13 | 3.9% | 0.9% | 56 | 14.7% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 138 | 19.1% | 1.4% | 50 | 14.5% | 1.2% | 88 | 23.2% | 1.6% | 27 | 14.2% | 1.2% |
| 2 personnes | 335 | 46.4% | 1.8% | 185 | 54.3% | 2.1% | 150 | 39.3% | 1.6% | 55 | 28.8% | 1.3% |
| 3 personnes | 146 | 20.3% | 1.6% | 61 | 18.0% | 1.3% | 85 | 22.3% | 1.8% | 52 | 27.2% | 1.3% |
| 4 personnes | 68 | 9.4% | 0.7% | 34 | 10.0% | 0.7% | 34 | 8.9% | 0.7% | 43 | 22.6% | 0.9% |
| 5 personnes et + | 35 | 4.8% | 0.6% | 11 | 3.2% | 0.4% | 24 | 6.3% | 0.8% | 14 | 7.2% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 175 | 24.3% | 1.1% | 75 | 22.0% | 1.0% | 100 | 26.3% | 1.2% | 84 | 43.8% | 1.1% |
| Non | 547 | 75.7% | 1.5% | 266 | 78.0% | 1.5% | 281 | 73.7% | 1.5% | 108 | 56.2% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 41 | 5.7% | 0.3% | 15 | 4.5% | 0.3% | 26 | 6.7% | 0.4% | 15 | 7.7% | 0.4% |
| Agglo. - 20 000 hab | 87 | 12.1% | 1.0% | 43 | 12.6% | 1.0% | 44 | 11.6% | 1.0% | 25 | 13.0% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 103 | 14.2% | 1.5% | 52 | 15.3% | 1.6% | 51 | 13.3% | 1.4% | 19 | 9.7% | 0.9% |
| Agglo. + 100 000 hab | 482 | 66.7% | 3.1% | 228 | 66.9% | 3.0% | 253 | 66.5% | 3.1% | 133 | 69.1% | 2.4% |
| Agglo. Paris | 10 | 1.4% | 0.1% | 3 | 0.7% | 0.1% | 7 | 1.9% | 0.2% | 1 | 0.6% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 10 | 1.4% | 0.1% | 3 | 0.7% | 0.1% | 7 | 1.9% | 0.1% | 1 | 0.6% | - |
| Nord Pas de Calais | 3 | 0.4% | 0.1% | - | - | - | 3 | 0.8% | 0.2% | - | - | - |
| Lorraine | 5 | 0.6% | 0.2% | - | - | - | 5 | 1.2% | 0.5% | 3 | 1.4% | 0.5% |
| Picardie | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.1% |
| Centre | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.2% | - | - | - | 2 | 1.0% | 0.3% |
| Rhône Alpes | 6 | 0.8% | 0.1% | 5 | 1.3% | 0.2% | 1 | 0.4% | 0.1% | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 697 | 96.4% | 15.9% | 332 | 97.2% | 16.1% | 365 | 95.7% | 15.7% | 186 | 96.8% | 12.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 569 | 78.7% | 1.3% | 295 | 86.4% | 1.4% | 274 | 71.9% | 1.3% | 174 | 90.6% | 1.1% |
| Presque tous les jours | 88 | 12.2% | 1.4% | 35 | 10.1% | 1.3% | 54 | 14.0% | 1.6% | 15 | 7.7% | 1.1% |
| 1 à 2 fois par semaine | 64 | 8.9% | 2.1% | 12 | 3.5% | 1.0% | 52 | 13.7% | 3.0% | 3 | 1.4% | 0.5% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.3% | - | - | - | 1 | 0.3% | 0.6% | 1 | 0.3% | 0.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 4.4% | 2.3% | 13 | 3.8% | 2.1% | 19 | 5.0% | 2.5% | 3 | 1.5% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 26 | 3.6% | 1.3% | 6 | 1.9% | 0.8% | 20 | 5.2% | 1.6% | 2 | 0.8% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 54 | 7.5% | 1.1% | 6 | 1.7% | 0.3% | 48 | 12.7% | 1.6% | 9 | 4.7% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 85 | 11.8% | 1.2% | 30 | 8.8% | 1.0% | 55 | 14.5% | 1.4% | 14 | 7.2% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 162 | 22.4% | 1.3% | 80 | 23.5% | 1.4% | 81 | 21.3% | 1.2% | 46 | 23.7% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 120 | 16.6% | 1.6% | 60 | 17.6% | 1.5% | 60 | 15.8% | 1.6% | 19 | 9.9% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 103 | 14.2% | 1.3% | 67 | 19.7% | 1.6% | 36 | 9.3% | 1.0% | 36 | 18.8% | 0.9% |
| 65 000 euros et plus par an | 55 | 7.6% | 1.3% | 34 | 9.9% | 1.3% | 21 | 5.6% | 1.2% | 32 | 16.6% | 1.1% |
| Refus | 60 | 8.3% | 1.7% | 32 | 9.3% | 2.1% | 28 | 7.3% | 1.4% | 26 | 13.7% | 2.0% |
| Ne sait pas | 26 | 3.6% | 1.6% | 13 | 3.7% | 1.7% | 13 | 3.4% | 1.6% | 6 | 3.1% | 0.9% |
