L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 550 | 100.0% | 1.0% | 264 | 100.0% | 1.1% | 286 | 100.0% | 1.0% | 96 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 264 | 48.1% | 1.1% | 264 | 100.0% | 1.1% | - | - | - | 42 | 44.1% | 0.5% |
| Femme | 286 | 51.9% | 1.0% | - | - | - | 286 | 100.0% | 1.0% | 54 | 55.9% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 65 | 11.9% | 0.9% | 28 | 10.7% | 0.8% | 37 | 12.9% | 1.0% | 17 | 17.8% | 0.5% |
| 25 à 34 ans | 50 | 9.1% | 0.7% | 39 | 14.8% | 1.0% | 11 | 3.8% | 0.3% | 12 | 12.2% | 0.4% |
| 35 à 49 ans | 130 | 23.7% | 1.0% | 69 | 25.9% | 1.1% | 62 | 21.6% | 1.0% | 32 | 33.6% | 0.5% |
| 50 à 59 ans | 111 | 20.3% | 1.3% | 43 | 16.3% | 1.0% | 68 | 23.9% | 1.5% | 29 | 30.2% | 0.8% |
| 60 ans et plus | 193 | 35.2% | 1.2% | 85 | 32.2% | 1.2% | 108 | 37.8% | 1.2% | 6 | 6.3% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 243 | 44.2% | 1.0% | - | - | - | 243 | 85.0% | 1.0% | 46 | 47.9% | 0.7% |
| Personne de référence | 271 | 49.3% | 1.0% | 221 | 83.5% | 1.1% | 50 | 17.7% | 0.7% | 42 | 43.4% | 0.5% |
| Responsable des achats | 388 | 70.6% | 1.1% | 141 | 53.4% | 1.1% | 247 | 86.5% | 1.1% | 81 | 84.6% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.1% | 1.2% | 6 | 2.3% | 1.9% | - | - | - | - | - | - |
| Petits patrons | 4 | 0.8% | 0.3% | 4 | 1.6% | 0.3% | - | - | - | 4 | 4.3% | 0.3% |
| Affaires et Cadres | 27 | 4.8% | 0.5% | 14 | 5.3% | 0.5% | 13 | 4.4% | 0.6% | 22 | 22.6% | 0.5% |
| Professions intermédiaires | 52 | 9.5% | 0.7% | 22 | 8.5% | 0.6% | 30 | 10.4% | 0.8% | 30 | 31.0% | 0.5% |
| Employés | 95 | 17.4% | 1.1% | 21 | 7.9% | 0.9% | 74 | 26.1% | 1.2% | 21 | 21.7% | 1.2% |
| Ouvriers | 97 | 17.7% | 1.5% | 88 | 33.1% | 1.7% | 10 | 3.4% | 0.8% | - | - | - |
| Retraités | 178 | 32.4% | 1.4% | 81 | 30.6% | 1.4% | 97 | 34.0% | 1.4% | 0 | 0.4% | 0.2% |
| Autres inactifs | 90 | 16.4% | 0.9% | 28 | 10.8% | 0.8% | 62 | 21.6% | 1.0% | 19 | 20.0% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.1% | 0.8% | 6 | 2.3% | 1.6% | - | - | - | - | - | - |
| Petits patrons | 9 | 1.6% | 0.3% | 5 | 1.9% | 0.3% | 4 | 1.4% | 0.3% | 9 | 9.4% | 0.3% |
| Affaires et Cadres | 39 | 7.1% | 0.6% | 18 | 6.7% | 0.5% | 21 | 7.5% | 0.6% | 39 | 40.7% | 0.6% |
| Professions intermédiaires | 48 | 8.7% | 0.6% | 20 | 7.4% | 0.5% | 28 | 9.9% | 0.7% | 48 | 49.9% | 0.6% |
| Employés | 64 | 11.7% | 1.2% | 25 | 9.5% | 1.1% | 39 | 13.7% | 1.2% | - | - | - |
| Ouvriers | 157 | 28.6% | 1.6% | 93 | 35.3% | 1.8% | 64 | 22.4% | 1.4% | - | - | - |
| Retraités | 215 | 39.0% | 1.4% | 91 | 34.4% | 1.4% | 124 | 43.3% | 1.5% | - | - | - |
| Autres inactifs | 12 | 2.1% | 0.3% | 7 | 2.5% | 0.4% | 5 | 1.8% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 84 | 15.3% | 0.9% | 45 | 17.0% | 1.1% | 39 | 13.7% | 0.7% | 16 | 16.6% | 0.7% |
| 2 personnes | 215 | 39.0% | 1.2% | 91 | 34.6% | 1.0% | 123 | 43.1% | 1.3% | 26 | 27.2% | 0.6% |
| 3 personnes | 111 | 20.2% | 1.2% | 50 | 18.9% | 1.1% | 61 | 21.5% | 1.3% | 22 | 23.0% | 0.6% |
| 4 personnes | 85 | 15.5% | 0.9% | 48 | 18.1% | 1.0% | 38 | 13.1% | 0.8% | 17 | 17.9% | 0.4% |
| 5 personnes et + | 55 | 9.9% | 1.0% | 30 | 11.3% | 1.2% | 25 | 8.6% | 0.8% | 15 | 15.3% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 149 | 27.1% | 0.9% | 75 | 28.4% | 1.0% | 74 | 25.8% | 0.9% | 35 | 36.8% | 0.5% |
| Non | 401 | 72.9% | 1.1% | 189 | 71.6% | 1.1% | 212 | 74.2% | 1.1% | 61 | 63.2% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 150 | 27.2% | 1.2% | 66 | 24.8% | 1.2% | 84 | 29.4% | 1.3% | 21 | 21.8% | 0.6% |
| Agglo. - 20 000 hab | 134 | 24.3% | 1.5% | 64 | 24.3% | 1.5% | 69 | 24.3% | 1.5% | 17 | 17.2% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 67 | 12.2% | 1.0% | 29 | 11.1% | 0.9% | 38 | 13.3% | 1.0% | 3 | 2.8% | 0.1% |
| Agglo. + 100 000 hab | 200 | 36.3% | 1.3% | 105 | 39.8% | 1.4% | 94 | 33.1% | 1.2% | 56 | 58.1% | 1.0% |
| Régions INSEE | ||||||||||||
| Bourgogne | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Basse Normandie | 3 | 0.5% | 0.2% | 2 | 0.8% | 0.3% | 1 | 0.4% | 0.2% | 0 | 0.4% | 0.1% |
| Centre | 3 | 0.5% | 0.1% | 2 | 0.8% | 0.2% | 1 | 0.2% | 0.1% | 1 | 0.7% | 0.1% |
| Pays de Loire | 478 | 87.0% | 15.8% | 232 | 87.9% | 16.1% | 246 | 86.1% | 15.5% | 83 | 86.3% | 9.2% |
| Bretagne | 3 | 0.5% | 0.1% | - | - | - | 3 | 1.0% | 0.2% | - | - | - |
| Poitou Charentes | 56 | 10.2% | 3.8% | 24 | 9.1% | 3.4% | 32 | 11.3% | 4.1% | 9 | 9.7% | 2.3% |
| Midi Pyrénées | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | 1 | 1.2% | 0.1% |
| Limousin | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% | - | - | - | 0 | 0.5% | 0.3% |
| Rhône Alpes | 3 | 0.5% | 0.1% | - | - | - | 3 | 0.9% | 0.1% | 1 | 1.3% | 0.1% |
| Languedoc Roussillon | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.3% | - | 2 | 0.7% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 433 | 78.7% | 1.0% | 225 | 85.0% | 1.1% | 208 | 72.8% | 0.9% | 89 | 92.6% | 0.6% |
| Presque tous les jours | 59 | 10.8% | 1.0% | 22 | 8.2% | 0.8% | 38 | 13.1% | 1.1% | 4 | 4.7% | 0.3% |
| 1 à 2 fois par semaine | 58 | 10.5% | 1.9% | 17 | 6.6% | 1.4% | 40 | 14.1% | 2.3% | 3 | 2.7% | 0.5% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.7% | 0.3% | 4 | 1.5% | 0.6% | - | - | - | 2 | 2.4% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 13 | 2.3% | 0.6% | 1 | 0.4% | 0.1% | 11 | 4.0% | 0.9% | 3 | 2.7% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 71 | 13.0% | 1.4% | 29 | 11.1% | 1.4% | 42 | 14.6% | 1.4% | 3 | 3.0% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 87 | 15.8% | 1.3% | 51 | 19.1% | 1.7% | 36 | 12.7% | 0.9% | 13 | 13.2% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 154 | 28.0% | 1.2% | 79 | 29.8% | 1.4% | 75 | 26.4% | 1.1% | 14 | 14.5% | 0.4% |
| De 36 000 à moins de 45 000 euros par an | 97 | 17.6% | 1.3% | 35 | 13.2% | 0.9% | 62 | 21.5% | 1.6% | 5 | 5.0% | 0.2% |
| De 45 000 à moins de 65 000 euros par an | 69 | 12.5% | 0.9% | 40 | 15.3% | 0.9% | 28 | 9.9% | 0.8% | 33 | 34.2% | 0.9% |
| 65 000 euros et plus par an | 21 | 3.9% | 0.5% | 11 | 4.1% | 0.4% | 10 | 3.6% | 0.6% | 15 | 15.2% | 0.5% |
| Refus | 23 | 4.3% | 0.7% | 8 | 3.1% | 0.5% | 15 | 5.4% | 0.8% | 6 | 6.4% | 0.5% |
| Ne sait pas | 11 | 2.1% | 0.7% | 6 | 2.3% | 0.8% | 5 | 1.8% | 0.6% | 3 | 3.3% | 0.5% |
