L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1022 | 100.0% | 1.9% | 536 | 100.0% | 2.1% | 486 | 100.0% | 1.8% | 265 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 536 | 52.5% | 2.1% | 536 | 100.0% | 2.1% | - | - | - | 163 | 61.5% | 1.8% |
| Femme | 486 | 47.5% | 1.8% | - | - | - | 486 | 100.0% | 1.8% | 102 | 38.5% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 99 | 9.6% | 1.3% | 58 | 10.8% | 1.6% | 40 | 8.3% | 1.1% | 37 | 13.9% | 1.1% |
| 25 à 34 ans | 128 | 12.5% | 1.7% | 57 | 10.6% | 1.5% | 71 | 14.6% | 1.8% | 24 | 9.0% | 0.7% |
| 35 à 49 ans | 191 | 18.7% | 1.5% | 127 | 23.8% | 2.0% | 64 | 13.2% | 1.0% | 86 | 32.3% | 1.4% |
| 50 à 59 ans | 169 | 16.5% | 2.0% | 97 | 18.1% | 2.3% | 72 | 14.8% | 1.6% | 80 | 30.3% | 2.2% |
| 60 ans et plus | 435 | 42.6% | 2.7% | 197 | 36.7% | 2.7% | 239 | 49.1% | 2.7% | 38 | 14.5% | 2.4% |
| Individu | ||||||||||||
| Ménagères | 429 | 42.0% | 1.8% | - | - | - | 429 | 88.3% | 1.8% | 87 | 32.7% | 1.2% |
| Personne de référence | 582 | 57.0% | 2.1% | 461 | 86.1% | 2.2% | 121 | 24.9% | 1.6% | 166 | 62.7% | 1.9% |
| Responsable des achats | 678 | 66.3% | 1.9% | 252 | 46.9% | 1.9% | 426 | 87.7% | 1.9% | 152 | 57.5% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 1.8% | 3.6% | 9 | 1.6% | 2.7% | 10 | 2.0% | 5.0% | - | - | - |
| Petits patrons | 47 | 4.6% | 2.9% | 42 | 7.8% | 3.4% | 6 | 1.2% | 1.4% | 47 | 17.7% | 3.2% |
| Affaires et Cadres | 64 | 6.2% | 1.3% | 41 | 7.7% | 1.4% | 23 | 4.6% | 1.0% | 52 | 19.7% | 1.2% |
| Professions intermédiaires | 127 | 12.4% | 1.7% | 66 | 12.4% | 1.8% | 61 | 12.5% | 1.6% | 106 | 39.9% | 1.7% |
| Employés | 139 | 13.6% | 1.6% | 41 | 7.7% | 1.8% | 98 | 20.2% | 1.6% | 21 | 7.8% | 1.2% |
| Ouvriers | 130 | 12.7% | 2.0% | 117 | 21.8% | 2.3% | 13 | 2.7% | 1.0% | 4 | 1.3% | 0.8% |
| Retraités | 382 | 37.4% | 3.0% | 169 | 31.4% | 2.8% | 213 | 43.9% | 3.1% | 4 | 1.6% | 1.9% |
| Autres inactifs | 114 | 11.2% | 1.1% | 52 | 9.6% | 1.4% | 63 | 12.9% | 1.0% | 32 | 12.1% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 34 | 3.4% | 4.4% | 15 | 2.8% | 4.1% | 20 | 4.0% | 4.8% | - | - | - |
| Petits patrons | 60 | 5.9% | 2.2% | 44 | 8.2% | 3.0% | 16 | 3.3% | 1.3% | 60 | 22.7% | 2.2% |
| Affaires et Cadres | 80 | 7.8% | 1.1% | 46 | 8.6% | 1.3% | 33 | 6.9% | 0.9% | 80 | 30.0% | 1.1% |
| Professions intermédiaires | 125 | 12.3% | 1.5% | 73 | 13.6% | 1.7% | 53 | 10.8% | 1.3% | 125 | 47.3% | 1.5% |
| Employés | 80 | 7.8% | 1.4% | 34 | 6.4% | 1.5% | 45 | 9.4% | 1.4% | - | - | - |
| Ouvriers | 173 | 16.9% | 1.8% | 115 | 21.4% | 2.2% | 58 | 12.0% | 1.3% | - | - | - |
| Retraités | 435 | 42.6% | 2.9% | 189 | 35.2% | 2.8% | 247 | 50.8% | 2.9% | - | - | - |
| Autres inactifs | 35 | 3.4% | 1.0% | 21 | 3.9% | 1.4% | 14 | 2.8% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 174 | 17.0% | 1.8% | 72 | 13.4% | 1.7% | 102 | 21.0% | 1.8% | 43 | 16.1% | 1.8% |
| 2 personnes | 424 | 41.5% | 2.3% | 202 | 37.6% | 2.3% | 222 | 45.8% | 2.4% | 55 | 20.9% | 1.3% |
| 3 personnes | 165 | 16.1% | 1.8% | 103 | 19.3% | 2.2% | 62 | 12.7% | 1.3% | 49 | 18.6% | 1.2% |
| 4 personnes | 164 | 16.0% | 1.7% | 100 | 18.6% | 2.1% | 64 | 13.1% | 1.4% | 66 | 24.9% | 1.4% |
| 5 personnes et + | 96 | 9.4% | 1.7% | 59 | 11.1% | 2.3% | 36 | 7.5% | 1.2% | 52 | 19.6% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 255 | 24.9% | 1.6% | 154 | 28.7% | 2.1% | 101 | 20.8% | 1.2% | 109 | 41.1% | 1.4% |
| Non | 767 | 75.1% | 2.1% | 382 | 71.3% | 2.1% | 385 | 79.2% | 2.0% | 156 | 58.9% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 251 | 24.6% | 2.1% | 119 | 22.2% | 2.1% | 132 | 27.2% | 2.1% | 64 | 24.0% | 1.9% |
| Agglo. - 20 000 hab | 146 | 14.3% | 1.6% | 81 | 15.1% | 1.9% | 65 | 13.4% | 1.4% | 44 | 16.7% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 153 | 14.9% | 2.2% | 86 | 16.0% | 2.6% | 67 | 13.8% | 1.8% | 44 | 16.8% | 2.1% |
| Agglo. + 100 000 hab | 466 | 45.6% | 3.0% | 245 | 45.6% | 3.2% | 222 | 45.6% | 2.7% | 107 | 40.5% | 1.9% |
| Agglo. Paris | 5 | 0.5% | 0.1% | 5 | 1.0% | 0.1% | - | - | - | 5 | 2.0% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.5% | 0.1% | 5 | 1.0% | 0.1% | - | - | - | 5 | 2.0% | 0.1% |
| Alsace | 3 | 0.3% | 0.2% | 3 | 0.5% | 0.3% | - | - | - | - | - | - |
| Franche-Comté | 101 | 9.9% | 10.5% | 51 | 9.5% | 10.8% | 50 | 10.4% | 10.1% | 20 | 7.7% | 7.2% |
| Champagne Ardennes | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Bourgogne | 5 | 0.5% | 0.4% | 0 | 0.1% | 0.1% | 5 | 1.0% | 0.7% | - | - | - |
| Haute Normandie | 2 | 0.2% | 0.2% | 2 | 0.4% | 0.3% | - | - | - | - | - | - |
| Auvergne | 69 | 6.8% | 6.0% | 32 | 5.9% | 5.8% | 38 | 7.7% | 6.3% | 14 | 5.5% | 4.9% |
| Rhône Alpes | 835 | 81.7% | 15.8% | 442 | 82.5% | 17.3% | 393 | 80.9% | 14.3% | 224 | 84.8% | 11.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 811 | 79.3% | 1.9% | 430 | 80.3% | 2.1% | 380 | 78.3% | 1.7% | 241 | 91.0% | 1.5% |
| Presque tous les jours | 128 | 12.5% | 2.1% | 64 | 11.9% | 2.3% | 64 | 13.2% | 1.9% | 14 | 5.1% | 1.0% |
| 1 à 2 fois par semaine | 63 | 6.2% | 2.1% | 31 | 5.8% | 2.5% | 32 | 6.6% | 1.8% | 10 | 3.9% | 2.0% |
| 1 à 3 fois par mois | 20 | 2.0% | 5.0% | 11 | 2.0% | 5.7% | 9 | 1.9% | 4.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 3 | 0.2% | 0.2% | 3 | 0.5% | 0.4% | - | - | - | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 16 | 1.5% | 0.8% | 4 | 0.8% | 0.6% | 11 | 2.3% | 0.9% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 106 | 10.4% | 2.1% | 45 | 8.5% | 2.2% | 61 | 12.6% | 2.1% | 18 | 7.0% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 145 | 14.2% | 2.1% | 72 | 13.4% | 2.4% | 73 | 15.1% | 1.9% | 23 | 8.9% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 251 | 24.6% | 2.0% | 121 | 22.5% | 2.1% | 131 | 26.9% | 2.0% | 41 | 15.4% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 163 | 16.0% | 2.1% | 87 | 16.3% | 2.2% | 76 | 15.7% | 2.0% | 45 | 16.9% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 164 | 16.1% | 2.1% | 111 | 20.6% | 2.6% | 54 | 11.0% | 1.6% | 74 | 27.8% | 1.9% |
| 65 000 euros et plus par an | 64 | 6.2% | 1.5% | 46 | 8.6% | 1.8% | 17 | 3.6% | 1.0% | 41 | 15.4% | 1.4% |
| Refus | 89 | 8.7% | 2.5% | 45 | 8.5% | 3.0% | 44 | 9.0% | 2.2% | 15 | 5.8% | 1.2% |
| Ne sait pas | 20 | 2.0% | 1.3% | 2 | 0.4% | 0.3% | 18 | 3.8% | 2.2% | 7 | 2.8% | 1.1% |
