L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1091 | 100.0% | 2.1% | 541 | 100.0% | 2.2% | 550 | 100.0% | 2.0% | 342 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 541 | 49.6% | 2.2% | 541 | 100.0% | 2.2% | - | - | - | 182 | 53.2% | 2.0% |
| Femme | 550 | 50.4% | 2.0% | - | - | - | 550 | 100.0% | 2.0% | 160 | 46.8% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 111 | 10.2% | 1.5% | 50 | 9.3% | 1.3% | 61 | 11.1% | 1.7% | 62 | 18.1% | 1.9% |
| 25 à 34 ans | 110 | 10.1% | 1.4% | 56 | 10.3% | 1.5% | 54 | 9.9% | 1.4% | 52 | 15.3% | 1.6% |
| 35 à 49 ans | 253 | 23.2% | 2.0% | 127 | 23.6% | 2.0% | 126 | 22.9% | 2.0% | 112 | 32.7% | 1.8% |
| 50 à 59 ans | 195 | 17.9% | 2.3% | 92 | 17.1% | 2.2% | 102 | 18.6% | 2.3% | 77 | 22.4% | 2.1% |
| 60 ans et plus | 421 | 38.6% | 2.6% | 215 | 39.8% | 3.0% | 206 | 37.5% | 2.3% | 39 | 11.5% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 482 | 44.2% | 2.1% | - | - | - | 482 | 87.7% | 2.1% | 118 | 34.5% | 1.7% |
| Personne de référence | 588 | 53.9% | 2.1% | 476 | 87.9% | 2.3% | 113 | 20.5% | 1.5% | 165 | 48.2% | 1.9% |
| Responsable des achats | 732 | 67.1% | 2.0% | 258 | 47.7% | 2.0% | 473 | 86.1% | 2.1% | 185 | 54.1% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.1% | 2.4% | 11 | 2.0% | 3.4% | 2 | 0.3% | 0.8% | - | - | - |
| Petits patrons | 57 | 5.2% | 3.5% | 49 | 9.1% | 4.0% | 8 | 1.4% | 1.9% | 55 | 16.1% | 3.7% |
| Affaires et Cadres | 70 | 6.4% | 1.4% | 42 | 7.8% | 1.5% | 28 | 5.0% | 1.3% | 56 | 16.4% | 1.3% |
| Professions intermédiaires | 125 | 11.5% | 1.7% | 78 | 14.4% | 2.1% | 47 | 8.6% | 1.3% | 107 | 31.3% | 1.8% |
| Employés | 192 | 17.6% | 2.2% | 26 | 4.9% | 1.2% | 165 | 30.0% | 2.6% | 52 | 15.2% | 2.9% |
| Ouvriers | 136 | 12.4% | 2.1% | 114 | 21.1% | 2.2% | 21 | 3.9% | 1.6% | 11 | 3.2% | 2.5% |
| Retraités | 337 | 30.8% | 2.6% | 168 | 31.0% | 2.8% | 169 | 30.7% | 2.4% | 1 | 0.3% | 0.5% |
| Autres inactifs | 163 | 14.9% | 1.6% | 52 | 9.7% | 1.4% | 110 | 20.0% | 1.7% | 60 | 17.5% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 2.2% | 3.1% | 11 | 2.0% | 3.0% | 13 | 2.4% | 3.2% | - | - | - |
| Petits patrons | 81 | 7.4% | 3.0% | 58 | 10.7% | 4.0% | 23 | 4.2% | 1.9% | 81 | 23.8% | 3.0% |
| Affaires et Cadres | 117 | 10.7% | 1.7% | 54 | 10.1% | 1.6% | 63 | 11.4% | 1.8% | 117 | 34.3% | 1.7% |
| Professions intermédiaires | 144 | 13.2% | 1.8% | 70 | 12.9% | 1.7% | 74 | 13.4% | 1.9% | 144 | 42.0% | 1.8% |
| Employés | 93 | 8.5% | 1.7% | 31 | 5.7% | 1.3% | 62 | 11.3% | 1.9% | - | - | - |
| Ouvriers | 196 | 17.9% | 2.0% | 120 | 22.2% | 2.3% | 75 | 13.7% | 1.7% | - | - | - |
| Retraités | 379 | 34.7% | 2.5% | 172 | 31.8% | 2.6% | 207 | 37.6% | 2.5% | - | - | - |
| Autres inactifs | 58 | 5.3% | 1.6% | 25 | 4.6% | 1.7% | 33 | 6.0% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 155 | 14.2% | 1.6% | 69 | 12.8% | 1.6% | 85 | 15.5% | 1.5% | 28 | 8.2% | 1.2% |
| 2 personnes | 422 | 38.7% | 2.3% | 210 | 38.8% | 2.4% | 212 | 38.6% | 2.2% | 82 | 24.0% | 1.9% |
| 3 personnes | 183 | 16.8% | 2.0% | 96 | 17.8% | 2.1% | 87 | 15.8% | 1.9% | 80 | 23.4% | 2.0% |
| 4 personnes | 219 | 20.1% | 2.3% | 111 | 20.6% | 2.4% | 108 | 19.6% | 2.3% | 98 | 28.7% | 2.1% |
| 5 personnes et + | 112 | 10.2% | 2.0% | 54 | 9.9% | 2.1% | 58 | 10.6% | 1.9% | 54 | 15.7% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 311 | 28.5% | 2.0% | 153 | 28.3% | 2.1% | 157 | 28.6% | 1.9% | 147 | 42.9% | 2.0% |
| Non | 780 | 71.5% | 2.1% | 388 | 71.7% | 2.2% | 393 | 71.4% | 2.1% | 195 | 57.1% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 255 | 23.3% | 2.1% | 100 | 18.4% | 1.7% | 155 | 28.2% | 2.5% | 56 | 16.3% | 1.7% |
| Agglo. - 20 000 hab | 264 | 24.2% | 2.9% | 133 | 24.5% | 3.1% | 131 | 23.8% | 2.8% | 90 | 26.3% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 213 | 19.5% | 3.1% | 115 | 21.3% | 3.5% | 98 | 17.8% | 2.7% | 78 | 22.8% | 3.7% |
| Agglo. + 100 000 hab | 357 | 32.7% | 2.3% | 193 | 35.7% | 2.5% | 164 | 29.8% | 2.0% | 115 | 33.8% | 2.1% |
| Agglo. Paris | 3 | 0.2% | - | - | - | - | 3 | 0.5% | 0.1% | 3 | 0.7% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.2% | - | - | - | - | 3 | 0.5% | 0.1% | 3 | 0.7% | 0.1% |
| Picardie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.2% |
| Bourgogne | 1 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | 0.1% |
| Haute Normandie | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Midi Pyrénées | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% |
| Auvergne | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Rhône Alpes | 960 | 88.0% | 18.1% | 464 | 85.7% | 18.2% | 496 | 90.3% | 18.1% | 295 | 86.1% | 14.9% |
| Languedoc Roussillon | 16 | 1.5% | 0.7% | 16 | 3.0% | 1.5% | - | - | - | 10 | 3.0% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 109 | 10.0% | 2.5% | 60 | 11.0% | 2.9% | 49 | 8.9% | 2.1% | 33 | 9.6% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 849 | 77.8% | 2.0% | 410 | 75.8% | 2.0% | 439 | 79.9% | 2.0% | 288 | 84.1% | 1.8% |
| Presque tous les jours | 144 | 13.2% | 2.4% | 76 | 14.1% | 2.8% | 67 | 12.2% | 2.0% | 34 | 9.8% | 2.4% |
| 1 à 2 fois par semaine | 91 | 8.4% | 3.0% | 52 | 9.5% | 4.1% | 40 | 7.2% | 2.2% | 21 | 6.1% | 4.1% |
| 1 à 3 fois par mois | 4 | 0.3% | 0.9% | 1 | 0.2% | 0.7% | 2 | 0.4% | 1.1% | - | - | - |
| Moins souvent | 3 | 0.3% | 3.1% | 2 | 0.3% | 4.9% | 2 | 0.3% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 2.2% | 1.7% | 17 | 3.2% | 2.8% | 6 | 1.1% | 0.8% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 20 | 1.8% | 1.0% | 8 | 1.4% | 1.0% | 12 | 2.2% | 1.0% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 81 | 7.4% | 1.6% | 48 | 8.9% | 2.3% | 33 | 5.9% | 1.1% | 13 | 3.9% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 136 | 12.5% | 2.0% | 46 | 8.5% | 1.6% | 90 | 16.4% | 2.3% | 24 | 6.9% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 279 | 25.6% | 2.3% | 148 | 27.4% | 2.6% | 131 | 23.8% | 2.0% | 72 | 21.0% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 154 | 14.1% | 2.0% | 67 | 12.3% | 1.7% | 87 | 15.8% | 2.3% | 57 | 16.6% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 159 | 14.6% | 2.1% | 90 | 16.6% | 2.1% | 69 | 12.6% | 2.0% | 66 | 19.4% | 1.7% |
| 65 000 euros et plus par an | 119 | 10.9% | 2.8% | 79 | 14.5% | 3.1% | 40 | 7.3% | 2.3% | 70 | 20.4% | 2.4% |
| Refus | 87 | 8.0% | 2.4% | 32 | 6.0% | 2.1% | 54 | 9.9% | 2.7% | 26 | 7.6% | 2.0% |
| Ne sait pas | 33 | 3.0% | 2.1% | 6 | 1.1% | 0.8% | 27 | 4.9% | 3.2% | 14 | 4.0% | 2.1% |
