L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 521 | 100.0% | 1.0% | 307 | 100.0% | 1.2% | 213 | 100.0% | 0.8% | 135 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 307 | 59.0% | 1.2% | 307 | 100.0% | 1.2% | - | - | - | 89 | 66.2% | 1.0% |
| Femme | 213 | 41.0% | 0.8% | - | - | - | 213 | 100.0% | 0.8% | 46 | 33.8% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 26 | 5.0% | 0.4% | 19 | 6.1% | 0.5% | 7 | 3.5% | 0.2% | 8 | 6.2% | 0.3% |
| 25 à 34 ans | 51 | 9.8% | 0.7% | 22 | 7.2% | 0.6% | 29 | 13.6% | 0.7% | 21 | 15.3% | 0.6% |
| 35 à 49 ans | 130 | 24.9% | 1.0% | 85 | 27.5% | 1.4% | 45 | 21.2% | 0.7% | 53 | 39.0% | 0.8% |
| 50 à 59 ans | 140 | 26.9% | 1.6% | 84 | 27.3% | 2.0% | 56 | 26.4% | 1.3% | 40 | 29.5% | 1.1% |
| 60 ans et plus | 173 | 33.3% | 1.1% | 98 | 31.9% | 1.4% | 75 | 35.3% | 0.8% | 13 | 10.0% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 191 | 36.7% | 0.8% | - | - | - | 191 | 89.6% | 0.8% | 39 | 29.3% | 0.6% |
| Personne de référence | 326 | 62.6% | 1.2% | 275 | 89.4% | 1.3% | 51 | 24.1% | 0.7% | 85 | 63.2% | 1.0% |
| Responsable des achats | 345 | 66.3% | 1.0% | 152 | 49.4% | 1.2% | 193 | 90.5% | 0.8% | 83 | 61.6% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.2% | 1.3% | 6 | 2.1% | 2.0% | - | - | - | - | - | - |
| Petits patrons | 15 | 2.9% | 0.9% | 13 | 4.2% | 1.1% | 2 | 0.9% | 0.5% | 13 | 9.7% | 0.9% |
| Affaires et Cadres | 27 | 5.1% | 0.5% | 21 | 6.9% | 0.7% | 5 | 2.5% | 0.3% | 23 | 16.9% | 0.5% |
| Professions intermédiaires | 86 | 16.5% | 1.2% | 52 | 16.9% | 1.4% | 34 | 16.0% | 0.9% | 69 | 51.0% | 1.1% |
| Employés | 87 | 16.7% | 1.0% | 25 | 8.0% | 1.1% | 62 | 29.2% | 1.0% | 18 | 13.2% | 1.0% |
| Ouvriers | 102 | 19.5% | 1.6% | 80 | 26.0% | 1.6% | 22 | 10.2% | 1.7% | 2 | 1.2% | 0.4% |
| Retraités | 144 | 27.6% | 1.1% | 83 | 27.1% | 1.4% | 61 | 28.4% | 0.9% | - | - | - |
| Autres inactifs | 54 | 10.4% | 0.5% | 27 | 8.8% | 0.7% | 27 | 12.7% | 0.4% | 11 | 8.1% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 1.5% | 1.0% | 6 | 2.1% | 1.8% | 1 | 0.6% | 0.3% | - | - | - |
| Petits patrons | 16 | 3.1% | 0.6% | 15 | 4.8% | 1.0% | 1 | 0.7% | 0.1% | 16 | 12.0% | 0.6% |
| Affaires et Cadres | 42 | 8.1% | 0.6% | 27 | 8.9% | 0.8% | 15 | 6.9% | 0.4% | 42 | 31.2% | 0.6% |
| Professions intermédiaires | 76 | 14.7% | 0.9% | 47 | 15.3% | 1.1% | 30 | 13.9% | 0.8% | 76 | 56.7% | 0.9% |
| Employés | 53 | 10.2% | 1.0% | 22 | 7.1% | 0.9% | 31 | 14.7% | 1.0% | - | - | - |
| Ouvriers | 122 | 23.5% | 1.3% | 80 | 26.1% | 1.5% | 42 | 19.7% | 0.9% | - | - | - |
| Retraités | 167 | 32.1% | 1.1% | 84 | 27.5% | 1.3% | 83 | 38.8% | 1.0% | - | - | - |
| Autres inactifs | 35 | 6.8% | 1.0% | 25 | 8.2% | 1.7% | 10 | 4.8% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 93 | 17.9% | 1.0% | 45 | 14.8% | 1.1% | 48 | 22.4% | 0.9% | 10 | 7.1% | 0.4% |
| 2 personnes | 226 | 43.3% | 1.2% | 138 | 45.0% | 1.6% | 87 | 40.9% | 0.9% | 50 | 36.8% | 1.2% |
| 3 personnes | 99 | 18.9% | 1.1% | 62 | 20.2% | 1.3% | 36 | 17.0% | 0.8% | 31 | 22.9% | 0.8% |
| 4 personnes | 69 | 13.3% | 0.7% | 40 | 13.1% | 0.9% | 29 | 13.7% | 0.6% | 30 | 22.2% | 0.6% |
| 5 personnes et + | 34 | 6.5% | 0.6% | 21 | 6.9% | 0.8% | 13 | 5.9% | 0.4% | 15 | 11.0% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 117 | 22.6% | 0.7% | 81 | 26.3% | 1.1% | 37 | 17.1% | 0.4% | 47 | 34.7% | 0.6% |
| Non | 403 | 77.4% | 1.1% | 226 | 73.7% | 1.3% | 177 | 82.9% | 0.9% | 88 | 65.3% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 156 | 29.9% | 1.3% | 97 | 31.5% | 1.7% | 59 | 27.7% | 0.9% | 43 | 32.0% | 1.3% |
| Agglo. - 20 000 hab | 133 | 25.5% | 1.5% | 79 | 25.7% | 1.8% | 54 | 25.3% | 1.2% | 39 | 28.9% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 65 | 12.5% | 0.9% | 32 | 10.3% | 1.0% | 33 | 15.6% | 0.9% | 17 | 12.9% | 0.8% |
| Agglo. + 100 000 hab | 167 | 32.1% | 1.1% | 100 | 32.5% | 1.3% | 67 | 31.4% | 0.8% | 35 | 26.3% | 0.6% |
| Régions INSEE | ||||||||||||
| Nord Pas de Calais | 4 | 0.8% | 0.1% | 4 | 1.4% | 0.3% | - | - | - | - | - | - |
| Lorraine | 26 | 5.1% | 1.4% | 13 | 4.3% | 1.4% | 13 | 6.2% | 1.3% | 7 | 5.0% | 1.3% |
| Alsace | 485 | 93.1% | 31.1% | 287 | 93.5% | 38.0% | 197 | 92.5% | 24.6% | 125 | 92.5% | 27.2% |
| Franche-Comté | 1 | 0.1% | 0.1% | 0 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - |
| Bourgogne | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.2% | - | - | - | - | - | - |
| Centre | 1 | 0.1% | - | - | - | - | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.1% |
| Bretagne | 1 | 0.2% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.8% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.3% | - | - | - | - | 2 | 0.8% | 0.1% | 2 | 1.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 390 | 74.9% | 0.9% | 239 | 77.6% | 1.1% | 151 | 71.0% | 0.7% | 118 | 87.5% | 0.7% |
| Presque tous les jours | 88 | 17.0% | 1.4% | 49 | 15.9% | 1.8% | 40 | 18.5% | 1.2% | 10 | 7.5% | 0.7% |
| 1 à 2 fois par semaine | 32 | 6.2% | 1.1% | 20 | 6.5% | 1.6% | 12 | 5.8% | 0.7% | 2 | 1.8% | 0.5% |
| 1 à 3 fois par mois | 10 | 1.9% | 2.5% | - | - | - | 10 | 4.7% | 4.6% | 4 | 3.2% | 7.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 11 | 2.0% | 0.8% | 8 | 2.5% | 1.2% | 3 | 1.4% | 0.4% | 4 | 2.9% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 30 | 5.7% | 1.5% | 10 | 3.2% | 1.3% | 20 | 9.2% | 1.6% | 2 | 1.3% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 40 | 7.7% | 0.8% | 26 | 8.5% | 1.3% | 14 | 6.5% | 0.5% | - | - | - |
| De 18 000 à moins de 24 000 euros par an | 46 | 8.8% | 0.7% | 17 | 5.6% | 0.6% | 29 | 13.5% | 0.7% | 13 | 9.6% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 141 | 27.1% | 1.1% | 82 | 26.6% | 1.4% | 59 | 27.8% | 0.9% | 27 | 20.4% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 55 | 10.7% | 0.7% | 30 | 9.7% | 0.8% | 26 | 12.0% | 0.7% | 17 | 12.9% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 107 | 20.6% | 1.4% | 76 | 24.8% | 1.8% | 31 | 14.5% | 0.9% | 40 | 29.6% | 1.0% |
| 65 000 euros et plus par an | 33 | 6.3% | 0.8% | 21 | 7.0% | 0.8% | 11 | 5.4% | 0.7% | 18 | 13.4% | 0.6% |
| Refus | 43 | 8.3% | 1.2% | 31 | 10.2% | 2.1% | 12 | 5.7% | 0.6% | 8 | 5.6% | 0.6% |
| Ne sait pas | 14 | 2.8% | 0.9% | 6 | 1.9% | 0.8% | 9 | 4.0% | 1.0% | 6 | 4.4% | 0.9% |
