L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1743 | 100.0% | 3.3% | 785 | 100.0% | 3.1% | 959 | 100.0% | 3.5% | 446 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 785 | 45.0% | 3.1% | 785 | 100.0% | 3.1% | - | - | - | 232 | 52.1% | 2.5% |
| Femme | 959 | 55.0% | 3.5% | - | - | - | 959 | 100.0% | 3.5% | 213 | 47.9% | 2.5% |
| Age | ||||||||||||
| 15 à 24 ans | 159 | 9.1% | 2.2% | 75 | 9.6% | 2.0% | 84 | 8.8% | 2.3% | 65 | 14.5% | 2.0% |
| 25 à 34 ans | 112 | 6.4% | 1.5% | 52 | 6.7% | 1.4% | 60 | 6.2% | 1.5% | 52 | 11.7% | 1.6% |
| 35 à 49 ans | 377 | 21.6% | 3.0% | 209 | 26.6% | 3.3% | 168 | 17.5% | 2.6% | 143 | 32.0% | 2.3% |
| 50 à 59 ans | 327 | 18.7% | 3.8% | 141 | 18.0% | 3.4% | 185 | 19.3% | 4.2% | 134 | 30.0% | 3.7% |
| 60 ans et plus | 769 | 44.1% | 4.8% | 307 | 39.1% | 4.2% | 462 | 48.2% | 5.2% | 53 | 11.8% | 3.3% |
| Individu | ||||||||||||
| Ménagères | 881 | 50.5% | 3.8% | - | - | - | 881 | 91.9% | 3.8% | 176 | 39.4% | 2.5% |
| Personne de référence | 907 | 52.0% | 3.2% | 699 | 89.1% | 3.4% | 208 | 21.7% | 2.8% | 250 | 56.1% | 2.8% |
| Responsable des achats | 1241 | 71.2% | 3.5% | 390 | 49.7% | 3.0% | 851 | 88.7% | 3.7% | 288 | 64.6% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 35 | 2.0% | 6.8% | 24 | 3.0% | 7.4% | 11 | 1.2% | 5.9% | 1 | 0.2% | 2.1% |
| Petits patrons | 20 | 1.2% | 1.2% | 15 | 2.0% | 1.3% | 5 | 0.5% | 1.1% | 14 | 3.2% | 1.0% |
| Affaires et Cadres | 97 | 5.5% | 1.9% | 62 | 7.9% | 2.1% | 35 | 3.6% | 1.6% | 81 | 18.1% | 1.8% |
| Professions intermédiaires | 251 | 14.4% | 3.4% | 151 | 19.3% | 4.1% | 100 | 10.4% | 2.7% | 214 | 48.0% | 3.5% |
| Employés | 263 | 15.1% | 3.1% | 58 | 7.4% | 2.6% | 205 | 21.4% | 3.2% | 59 | 13.2% | 3.3% |
| Ouvriers | 193 | 11.1% | 3.0% | 136 | 17.3% | 2.6% | 58 | 6.0% | 4.4% | 16 | 3.5% | 3.6% |
| Retraités | 681 | 39.0% | 5.3% | 280 | 35.6% | 4.7% | 401 | 41.8% | 5.8% | 12 | 2.7% | 5.3% |
| Autres inactifs | 203 | 11.6% | 2.0% | 59 | 7.5% | 1.6% | 144 | 15.1% | 2.3% | 50 | 11.2% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 54 | 3.1% | 6.9% | 24 | 3.1% | 6.7% | 29 | 3.1% | 7.1% | - | - | - |
| Petits patrons | 39 | 2.2% | 1.4% | 15 | 1.9% | 1.0% | 24 | 2.5% | 1.9% | 39 | 8.6% | 1.4% |
| Affaires et Cadres | 155 | 8.9% | 2.2% | 69 | 8.8% | 2.0% | 86 | 8.9% | 2.4% | 155 | 34.7% | 2.2% |
| Professions intermédiaires | 252 | 14.5% | 3.1% | 149 | 18.9% | 3.5% | 104 | 10.8% | 2.6% | 252 | 56.6% | 3.1% |
| Employés | 135 | 7.7% | 2.4% | 62 | 7.9% | 2.7% | 73 | 7.6% | 2.2% | - | - | - |
| Ouvriers | 306 | 17.6% | 3.2% | 154 | 19.6% | 3.0% | 153 | 15.9% | 3.4% | - | - | - |
| Retraités | 740 | 42.4% | 4.9% | 292 | 37.2% | 4.4% | 448 | 46.7% | 5.3% | - | - | - |
| Autres inactifs | 64 | 3.6% | 1.8% | 20 | 2.6% | 1.4% | 43 | 4.5% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 306 | 17.5% | 3.1% | 135 | 17.2% | 3.2% | 170 | 17.8% | 3.1% | 49 | 11.0% | 2.1% |
| 2 personnes | 780 | 44.7% | 4.3% | 322 | 41.0% | 3.6% | 458 | 47.7% | 4.8% | 115 | 25.8% | 2.7% |
| 3 personnes | 255 | 14.6% | 2.7% | 122 | 15.5% | 2.6% | 133 | 13.9% | 2.9% | 120 | 26.8% | 3.0% |
| 4 personnes | 240 | 13.8% | 2.5% | 132 | 16.8% | 2.8% | 108 | 11.3% | 2.3% | 91 | 20.5% | 1.9% |
| 5 personnes et + | 164 | 9.4% | 2.9% | 74 | 9.5% | 2.9% | 90 | 9.3% | 3.0% | 71 | 15.9% | 2.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 410 | 23.5% | 2.6% | 196 | 24.9% | 2.7% | 214 | 22.4% | 2.5% | 164 | 36.8% | 2.2% |
| Non | 1333 | 76.5% | 3.6% | 589 | 75.1% | 3.3% | 744 | 77.6% | 3.9% | 282 | 63.2% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 557 | 31.9% | 4.6% | 258 | 32.9% | 4.5% | 299 | 31.1% | 4.8% | 131 | 29.4% | 3.9% |
| Agglo. - 20 000 hab | 492 | 28.2% | 5.5% | 213 | 27.2% | 4.9% | 279 | 29.1% | 6.0% | 114 | 25.5% | 4.1% |
| Agglo. 20 000 à 100 000 hab | 303 | 17.4% | 4.3% | 118 | 15.1% | 3.6% | 184 | 19.2% | 5.0% | 72 | 16.1% | 3.4% |
| Agglo. + 100 000 hab | 363 | 20.8% | 2.3% | 173 | 22.0% | 2.3% | 191 | 19.9% | 2.3% | 115 | 25.8% | 2.1% |
| Agglo. Paris | 29 | 1.6% | 0.3% | 22 | 2.8% | 0.5% | 6 | 0.7% | 0.1% | 14 | 3.2% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 41 | 2.3% | 0.4% | 23 | 3.0% | 0.5% | 18 | 1.8% | 0.3% | 18 | 4.0% | 0.4% |
| Nord Pas de Calais | 2 | 0.1% | 0.1% | 2 | 0.3% | 0.1% | - | - | - | 2 | 0.5% | 0.2% |
| Lorraine | 3 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% |
| Picardie | 4 | 0.2% | 0.2% | 4 | 0.5% | 0.5% | - | - | - | 4 | 0.8% | 0.8% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Haute Normandie | 28 | 1.6% | 1.9% | 9 | 1.1% | 1.2% | 19 | 2.0% | 2.5% | 7 | 1.5% | 1.5% |
| Basse Normandie | 247 | 14.2% | 20.4% | 112 | 14.3% | 19.5% | 135 | 14.1% | 21.2% | 69 | 15.4% | 19.0% |
| Centre | 11 | 0.6% | 0.5% | 3 | 0.4% | 0.3% | 7 | 0.8% | 0.7% | 8 | 1.9% | 1.3% |
| Pays de Loire | 633 | 36.3% | 20.9% | 285 | 36.3% | 19.8% | 348 | 36.3% | 22.0% | 163 | 36.6% | 18.1% |
| Bretagne | 758 | 43.5% | 28.2% | 336 | 42.8% | 25.8% | 422 | 44.0% | 30.4% | 169 | 37.9% | 21.6% |
| Poitou Charentes | 11 | 0.6% | 0.7% | 3 | 0.4% | 0.5% | 7 | 0.8% | 0.9% | 3 | 0.7% | 0.7% |
| Limousin | 2 | 0.1% | 0.3% | 2 | 0.3% | 0.7% | - | - | - | 0 | 0.1% | 0.1% |
| Rhône Alpes | 2 | 0.1% | - | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - |
| Languedoc Roussillon | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 1 | - | - | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1388 | 79.6% | 3.2% | 663 | 84.5% | 3.2% | 725 | 75.6% | 3.3% | 388 | 87.1% | 2.4% |
| Presque tous les jours | 250 | 14.4% | 4.1% | 79 | 10.1% | 2.9% | 171 | 17.9% | 5.1% | 33 | 7.5% | 2.4% |
| 1 à 2 fois par semaine | 88 | 5.1% | 2.9% | 29 | 3.7% | 2.3% | 59 | 6.1% | 3.3% | 15 | 3.4% | 3.0% |
| 1 à 3 fois par mois | 16 | 0.9% | 4.0% | 12 | 1.6% | 6.6% | 4 | 0.4% | 1.7% | 7 | 1.6% | 12.1% |
| Moins souvent | 1 | 0.1% | 1.4% | 1 | 0.2% | 3.9% | - | - | - | 1 | 0.3% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 0.8% | 1.0% | 5 | 0.7% | 0.9% | 8 | 0.8% | 1.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 53 | 3.1% | 2.7% | 31 | 4.0% | 4.0% | 22 | 2.3% | 1.8% | 3 | 0.7% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 130 | 7.5% | 2.6% | 53 | 6.8% | 2.6% | 77 | 8.1% | 2.6% | 9 | 2.0% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 270 | 15.5% | 3.9% | 95 | 12.2% | 3.2% | 174 | 18.2% | 4.4% | 49 | 10.9% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 462 | 26.5% | 3.7% | 197 | 25.1% | 3.4% | 265 | 27.6% | 4.0% | 89 | 19.9% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 304 | 17.4% | 4.0% | 158 | 20.2% | 4.1% | 145 | 15.2% | 3.8% | 114 | 25.6% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 279 | 16.0% | 3.6% | 145 | 18.5% | 3.4% | 134 | 14.0% | 3.9% | 104 | 23.2% | 2.7% |
| 65 000 euros et plus par an | 92 | 5.3% | 2.1% | 51 | 6.5% | 2.0% | 41 | 4.3% | 2.4% | 52 | 11.7% | 1.8% |
| Refus | 104 | 6.0% | 2.9% | 27 | 3.5% | 1.8% | 77 | 8.0% | 3.8% | 16 | 3.7% | 1.2% |
| Ne sait pas | 36 | 2.1% | 2.3% | 22 | 2.7% | 2.9% | 15 | 1.5% | 1.7% | 10 | 2.3% | 1.5% |
