L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 375 | 100.0% | 0.7% | 201 | 100.0% | 0.8% | 173 | 100.0% | 0.6% | 78 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 201 | 53.7% | 0.8% | 201 | 100.0% | 0.8% | - | - | - | 44 | 56.6% | 0.5% |
| Femme | 173 | 46.3% | 0.6% | - | - | - | 173 | 100.0% | 0.6% | 34 | 43.4% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 48 | 12.8% | 0.7% | 27 | 13.2% | 0.7% | 22 | 12.4% | 0.6% | 11 | 14.5% | 0.4% |
| 25 à 34 ans | 59 | 15.8% | 0.8% | 21 | 10.6% | 0.6% | 38 | 21.8% | 1.0% | 9 | 11.3% | 0.3% |
| 35 à 49 ans | 87 | 23.2% | 0.7% | 55 | 27.2% | 0.9% | 32 | 18.6% | 0.5% | 28 | 35.8% | 0.5% |
| 50 à 59 ans | 83 | 22.1% | 1.0% | 57 | 28.2% | 1.4% | 26 | 14.9% | 0.6% | 22 | 28.4% | 0.6% |
| 60 ans et plus | 98 | 26.0% | 0.6% | 42 | 20.7% | 0.6% | 56 | 32.2% | 0.6% | 8 | 9.9% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 151 | 40.4% | 0.6% | - | - | - | 151 | 87.3% | 0.6% | 27 | 35.0% | 0.4% |
| Personne de référence | 213 | 56.8% | 0.8% | 181 | 90.0% | 0.9% | 32 | 18.2% | 0.4% | 43 | 55.0% | 0.5% |
| Responsable des achats | 267 | 71.2% | 0.7% | 121 | 60.1% | 0.9% | 146 | 84.1% | 0.6% | 55 | 70.5% | 0.5% |
| PCS Individu | ||||||||||||
| Petits patrons | 1 | 0.4% | 0.1% | 1 | 0.7% | 0.1% | - | - | - | 1 | 1.7% | 0.1% |
| Affaires et Cadres | 15 | 3.9% | 0.3% | 8 | 3.9% | 0.3% | 7 | 3.8% | 0.3% | 14 | 18.2% | 0.3% |
| Professions intermédiaires | 50 | 13.4% | 0.7% | 30 | 14.7% | 0.8% | 21 | 12.0% | 0.6% | 34 | 44.1% | 0.6% |
| Employés | 54 | 14.5% | 0.6% | 14 | 6.8% | 0.6% | 41 | 23.5% | 0.6% | 13 | 17.0% | 0.7% |
| Ouvriers | 106 | 28.2% | 1.6% | 80 | 39.8% | 1.6% | 26 | 14.8% | 2.0% | 2 | 2.8% | 0.5% |
| Retraités | 75 | 19.9% | 0.6% | 43 | 21.2% | 0.7% | 32 | 18.4% | 0.5% | 3 | 3.4% | 1.2% |
| Autres inactifs | 74 | 19.7% | 0.7% | 26 | 12.9% | 0.7% | 48 | 27.5% | 0.8% | 10 | 12.9% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 1.3% | 0.6% | - | - | - | 5 | 2.8% | 1.2% | - | - | - |
| Petits patrons | 5 | 1.5% | 0.2% | 2 | 1.0% | 0.1% | 3 | 1.9% | 0.3% | 5 | 7.0% | 0.2% |
| Affaires et Cadres | 22 | 5.9% | 0.3% | 12 | 5.8% | 0.3% | 10 | 5.9% | 0.3% | 22 | 28.0% | 0.3% |
| Professions intermédiaires | 51 | 13.6% | 0.6% | 30 | 15.1% | 0.7% | 20 | 11.7% | 0.5% | 51 | 65.0% | 0.6% |
| Employés | 28 | 7.5% | 0.5% | 14 | 6.8% | 0.6% | 14 | 8.3% | 0.4% | - | - | - |
| Ouvriers | 136 | 36.2% | 1.4% | 81 | 40.4% | 1.6% | 54 | 31.4% | 1.2% | - | - | - |
| Retraités | 97 | 25.9% | 0.6% | 44 | 22.0% | 0.7% | 53 | 30.5% | 0.6% | - | - | - |
| Autres inactifs | 30 | 8.1% | 0.9% | 18 | 8.8% | 1.2% | 13 | 7.4% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 68 | 18.3% | 0.7% | 38 | 18.8% | 0.9% | 31 | 17.6% | 0.6% | 14 | 18.3% | 0.6% |
| 2 personnes | 130 | 34.8% | 0.7% | 77 | 38.4% | 0.9% | 53 | 30.6% | 0.6% | 17 | 21.8% | 0.4% |
| 3 personnes | 80 | 21.5% | 0.9% | 41 | 20.5% | 0.9% | 39 | 22.6% | 0.8% | 16 | 21.0% | 0.4% |
| 4 personnes | 61 | 16.4% | 0.7% | 32 | 16.1% | 0.7% | 29 | 16.7% | 0.6% | 21 | 27.3% | 0.5% |
| 5 personnes et + | 34 | 9.1% | 0.6% | 12 | 6.2% | 0.5% | 22 | 12.5% | 0.7% | 9 | 11.6% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 116 | 31.0% | 0.7% | 52 | 26.0% | 0.7% | 64 | 36.8% | 0.8% | 26 | 33.8% | 0.4% |
| Non | 259 | 69.0% | 0.7% | 149 | 74.0% | 0.8% | 110 | 63.2% | 0.6% | 52 | 66.2% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 128 | 34.1% | 1.1% | 62 | 30.9% | 1.1% | 65 | 37.7% | 1.0% | 33 | 42.2% | 1.0% |
| Agglo. - 20 000 hab | 94 | 25.2% | 1.1% | 51 | 25.1% | 1.2% | 44 | 25.3% | 0.9% | 19 | 23.8% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 56 | 15.0% | 0.8% | 28 | 13.7% | 0.8% | 29 | 16.5% | 0.8% | 13 | 17.0% | 0.6% |
| Agglo. + 100 000 hab | 84 | 22.3% | 0.5% | 56 | 28.0% | 0.7% | 27 | 15.7% | 0.3% | 11 | 14.6% | 0.2% |
| Agglo. Paris | 13 | 3.4% | 0.1% | 4 | 2.2% | 0.1% | 8 | 4.7% | 0.2% | 2 | 2.5% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 13 | 3.4% | 0.1% | 4 | 2.2% | 0.1% | 8 | 4.7% | 0.2% | 2 | 2.5% | - |
| Nord Pas de Calais | 20 | 5.3% | 0.6% | 18 | 8.7% | 1.1% | 2 | 1.3% | 0.1% | 4 | 5.1% | 0.4% |
| Lorraine | 2 | 0.6% | 0.1% | 1 | 0.7% | 0.2% | 1 | 0.4% | 0.1% | 1 | 0.8% | 0.1% |
| Picardie | 325 | 86.6% | 21.0% | 174 | 86.3% | 23.3% | 151 | 87.0% | 18.9% | 69 | 88.1% | 15.7% |
| Bourgogne | 3 | 0.9% | 0.2% | - | - | - | 3 | 2.0% | 0.5% | - | - | - |
| Haute Normandie | 12 | 3.1% | 0.8% | 4 | 2.1% | 0.6% | 7 | 4.3% | 1.0% | 2 | 2.6% | 0.4% |
| Poitou Charentes | 1 | 0.2% | - | - | - | - | 1 | 0.3% | 0.1% | 1 | 0.8% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 306 | 81.7% | 0.7% | 161 | 79.9% | 0.8% | 145 | 83.8% | 0.7% | 67 | 85.7% | 0.4% |
| Presque tous les jours | 44 | 11.8% | 0.7% | 25 | 12.5% | 0.9% | 19 | 11.0% | 0.6% | 6 | 7.4% | 0.4% |
| 1 à 2 fois par semaine | 13 | 3.4% | 0.4% | 6 | 3.1% | 0.5% | 7 | 3.8% | 0.4% | 4 | 4.5% | 0.7% |
| 1 à 3 fois par mois | 10 | 2.6% | 2.4% | 9 | 4.5% | 4.9% | 0 | 0.2% | 0.2% | - | - | - |
| Moins souvent | 2 | 0.5% | 1.7% | - | - | - | 2 | 1.1% | 2.6% | 2 | 2.4% | 8.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 6 | 1.5% | 0.4% | 2 | 0.8% | 0.2% | 4 | 2.3% | 0.5% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 21 | 5.7% | 1.1% | 5 | 2.7% | 0.7% | 16 | 9.3% | 1.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 44 | 11.8% | 0.9% | 26 | 12.7% | 1.2% | 19 | 10.8% | 0.6% | - | - | - |
| De 18 000 à moins de 24 000 euros par an | 62 | 16.5% | 0.9% | 29 | 14.2% | 1.0% | 33 | 19.3% | 0.9% | 10 | 12.3% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 103 | 27.6% | 0.8% | 51 | 25.4% | 0.9% | 52 | 30.1% | 0.8% | 25 | 31.8% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 58 | 15.4% | 0.8% | 44 | 21.7% | 1.1% | 14 | 8.1% | 0.4% | 14 | 18.3% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 47 | 12.6% | 0.6% | 24 | 11.8% | 0.6% | 23 | 13.4% | 0.7% | 11 | 14.4% | 0.3% |
| 65 000 euros et plus par an | 14 | 3.7% | 0.3% | 12 | 5.9% | 0.5% | 2 | 1.1% | 0.1% | 7 | 9.5% | 0.3% |
| Refus | 16 | 4.3% | 0.5% | 7 | 3.2% | 0.4% | 10 | 5.5% | 0.5% | 9 | 11.6% | 0.7% |
| Ne sait pas | 3 | 0.9% | 0.2% | 3 | 1.7% | 0.5% | - | - | - | 2 | 2.1% | 0.2% |
