L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 618 | 100.0% | 1.2% | 305 | 100.0% | 1.2% | 313 | 100.0% | 1.1% | 144 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 305 | 49.4% | 1.2% | 305 | 100.0% | 1.2% | - | - | - | 71 | 49.5% | 0.8% |
| Femme | 313 | 50.6% | 1.1% | - | - | - | 313 | 100.0% | 1.1% | 73 | 50.5% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 70 | 11.4% | 1.0% | 41 | 13.4% | 1.1% | 29 | 9.4% | 0.8% | 17 | 11.7% | 0.5% |
| 25 à 34 ans | 70 | 11.3% | 0.9% | 35 | 11.6% | 1.0% | 34 | 10.9% | 0.9% | 26 | 18.1% | 0.8% |
| 35 à 49 ans | 140 | 22.7% | 1.1% | 71 | 23.3% | 1.1% | 69 | 22.1% | 1.1% | 54 | 37.7% | 0.9% |
| 50 à 59 ans | 115 | 18.6% | 1.3% | 51 | 16.6% | 1.2% | 64 | 20.6% | 1.5% | 38 | 26.5% | 1.1% |
| 60 ans et plus | 223 | 36.1% | 1.4% | 107 | 35.1% | 1.5% | 116 | 37.0% | 1.3% | 9 | 6.1% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 270 | 43.7% | 1.2% | - | - | - | 270 | 86.4% | 1.2% | 65 | 45.2% | 0.9% |
| Personne de référence | 309 | 49.9% | 1.1% | 263 | 86.1% | 1.3% | 46 | 14.6% | 0.6% | 64 | 44.4% | 0.7% |
| Responsable des achats | 445 | 71.9% | 1.2% | 172 | 56.3% | 1.3% | 273 | 87.1% | 1.2% | 108 | 74.7% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 1.3% | 1.6% | 5 | 1.5% | 1.4% | 4 | 1.2% | 1.9% | - | - | - |
| Petits patrons | 13 | 2.1% | 0.8% | 8 | 2.8% | 0.7% | 5 | 1.5% | 1.1% | 13 | 9.1% | 0.9% |
| Affaires et Cadres | 36 | 5.8% | 0.7% | 22 | 7.2% | 0.8% | 14 | 4.3% | 0.6% | 33 | 22.6% | 0.7% |
| Professions intermédiaires | 72 | 11.6% | 1.0% | 35 | 11.4% | 0.9% | 37 | 11.8% | 1.0% | 47 | 32.8% | 0.8% |
| Employés | 104 | 16.8% | 1.2% | 23 | 7.5% | 1.0% | 81 | 25.9% | 1.3% | 27 | 19.0% | 1.5% |
| Ouvriers | 97 | 15.6% | 1.5% | 83 | 27.2% | 1.6% | 14 | 4.4% | 1.0% | 3 | 2.0% | 0.7% |
| Retraités | 205 | 33.1% | 1.6% | 103 | 33.7% | 1.7% | 102 | 32.5% | 1.5% | 0 | 0.3% | 0.2% |
| Autres inactifs | 85 | 13.7% | 0.8% | 27 | 8.7% | 0.7% | 58 | 18.5% | 0.9% | 21 | 14.3% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.6% | 1.3% | 5 | 1.6% | 1.3% | 5 | 1.6% | 1.2% | - | - | - |
| Petits patrons | 18 | 2.8% | 0.7% | 9 | 2.9% | 0.6% | 9 | 2.8% | 0.7% | 18 | 12.2% | 0.7% |
| Affaires et Cadres | 54 | 8.8% | 0.8% | 29 | 9.6% | 0.8% | 25 | 8.0% | 0.7% | 54 | 37.6% | 0.8% |
| Professions intermédiaires | 72 | 11.7% | 0.9% | 33 | 10.9% | 0.8% | 39 | 12.5% | 1.0% | 72 | 50.2% | 0.9% |
| Employés | 64 | 10.3% | 1.1% | 26 | 8.6% | 1.1% | 38 | 12.1% | 1.2% | - | - | - |
| Ouvriers | 149 | 24.1% | 1.5% | 88 | 28.9% | 1.7% | 61 | 19.4% | 1.3% | - | - | - |
| Retraités | 246 | 39.8% | 1.6% | 113 | 36.9% | 1.7% | 133 | 42.6% | 1.6% | - | - | - |
| Autres inactifs | 5 | 0.9% | 0.2% | 2 | 0.7% | 0.1% | 3 | 1.0% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 90 | 14.5% | 0.9% | 52 | 17.1% | 1.2% | 37 | 12.0% | 0.7% | 18 | 12.3% | 0.8% |
| 2 personnes | 252 | 40.7% | 1.4% | 118 | 38.6% | 1.3% | 134 | 42.7% | 1.4% | 36 | 25.3% | 0.9% |
| 3 personnes | 116 | 18.8% | 1.2% | 53 | 17.3% | 1.1% | 63 | 20.3% | 1.4% | 27 | 18.8% | 0.7% |
| 4 personnes | 106 | 17.2% | 1.1% | 54 | 17.6% | 1.1% | 52 | 16.7% | 1.1% | 40 | 27.5% | 0.8% |
| 5 personnes et + | 55 | 8.8% | 1.0% | 29 | 9.4% | 1.1% | 26 | 8.4% | 0.9% | 23 | 16.2% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 170 | 27.4% | 1.1% | 77 | 25.2% | 1.1% | 93 | 29.7% | 1.1% | 67 | 46.5% | 0.9% |
| Non | 449 | 72.6% | 1.2% | 228 | 74.8% | 1.3% | 220 | 70.3% | 1.2% | 77 | 53.5% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 165 | 26.7% | 1.4% | 76 | 25.0% | 1.3% | 88 | 28.3% | 1.4% | 34 | 23.5% | 1.0% |
| Agglo. - 20 000 hab | 155 | 25.0% | 1.7% | 84 | 27.5% | 1.9% | 71 | 22.6% | 1.5% | 30 | 21.0% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 70 | 11.4% | 1.0% | 26 | 8.6% | 0.8% | 44 | 14.1% | 1.2% | 5 | 3.5% | 0.2% |
| Agglo. + 100 000 hab | 224 | 36.3% | 1.4% | 114 | 37.4% | 1.5% | 110 | 35.1% | 1.4% | 73 | 50.4% | 1.3% |
| Agglo. Paris | 4 | 0.7% | - | 4 | 1.4% | 0.1% | - | - | - | 2 | 1.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.9% | 0.1% | 4 | 1.4% | 0.1% | 1 | 0.4% | - | 2 | 1.6% | 0.1% |
| Picardie | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.5% | 0.2% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Basse Normandie | 4 | 0.6% | 0.3% | 3 | 1.1% | 0.6% | 0 | 0.1% | 0.1% | 0 | 0.3% | 0.1% |
| Centre | 4 | 0.6% | 0.2% | 3 | 1.1% | 0.3% | 1 | 0.2% | 0.1% | 0 | 0.2% | - |
| Pays de Loire | 547 | 88.4% | 18.1% | 270 | 88.5% | 18.8% | 276 | 88.3% | 17.4% | 125 | 86.7% | 13.9% |
| Bretagne | 2 | 0.3% | 0.1% | 0 | 0.1% | - | 2 | 0.6% | 0.1% | 1 | 0.7% | 0.1% |
| Poitou Charentes | 52 | 8.4% | 3.5% | 22 | 7.1% | 3.0% | 31 | 9.7% | 3.9% | 13 | 8.9% | 3.1% |
| Aquitaine | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Limousin | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.2% |
| Rhône Alpes | 2 | 0.4% | - | - | - | - | 2 | 0.7% | 0.1% | 1 | 0.9% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.2% | - | 1 | 0.5% | 0.1% | - | - | - | 0 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 489 | 79.1% | 1.1% | 258 | 84.6% | 1.2% | 231 | 73.8% | 1.1% | 137 | 95.0% | 0.9% |
| Presque tous les jours | 53 | 8.6% | 0.9% | 23 | 7.4% | 0.8% | 31 | 9.8% | 0.9% | 4 | 2.4% | 0.3% |
| 1 à 2 fois par semaine | 74 | 12.0% | 2.4% | 23 | 7.4% | 1.8% | 51 | 16.4% | 2.9% | 4 | 2.5% | 0.7% |
| 1 à 3 fois par mois | 2 | 0.3% | 0.5% | 2 | 0.7% | 1.1% | 0 | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.7% | 0.3% | 3 | 1.0% | 0.5% | 1 | 0.4% | 0.2% | 2 | 1.6% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 12 | 1.9% | 0.6% | 5 | 1.7% | 0.7% | 6 | 2.0% | 0.5% | 2 | 1.2% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 66 | 10.6% | 1.3% | 26 | 8.5% | 1.3% | 40 | 12.7% | 1.3% | 7 | 5.0% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 86 | 13.8% | 1.2% | 42 | 13.8% | 1.4% | 44 | 13.9% | 1.1% | 9 | 6.0% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 171 | 27.6% | 1.4% | 80 | 26.1% | 1.4% | 91 | 29.2% | 1.4% | 34 | 23.6% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 122 | 19.8% | 1.6% | 58 | 18.8% | 1.5% | 65 | 20.7% | 1.7% | 21 | 14.8% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 84 | 13.6% | 1.1% | 47 | 15.5% | 1.1% | 37 | 11.8% | 1.1% | 39 | 26.8% | 1.0% |
| 65 000 euros et plus par an | 35 | 5.6% | 0.8% | 23 | 7.7% | 0.9% | 11 | 3.6% | 0.6% | 19 | 13.3% | 0.7% |
| Refus | 29 | 4.7% | 0.8% | 15 | 4.9% | 1.0% | 14 | 4.5% | 0.7% | 5 | 3.8% | 0.4% |
| Ne sait pas | 10 | 1.7% | 0.7% | 6 | 2.0% | 0.8% | 4 | 1.4% | 0.5% | 5 | 3.8% | 0.8% |
