L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 492 | 100.0% | 0.9% | 241 | 100.0% | 1.0% | 251 | 100.0% | 0.9% | 95 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 241 | 49.0% | 1.0% | 241 | 100.0% | 1.0% | - | - | - | 50 | 52.2% | 0.5% |
| Femme | 251 | 51.0% | 0.9% | - | - | - | 251 | 100.0% | 0.9% | 46 | 47.8% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 7.5% | 0.5% | 25 | 10.2% | 0.7% | 12 | 4.9% | 0.3% | 12 | 13.0% | 0.4% |
| 25 à 34 ans | 45 | 9.1% | 0.6% | 25 | 10.3% | 0.7% | 20 | 8.0% | 0.5% | 9 | 9.8% | 0.3% |
| 35 à 49 ans | 104 | 21.1% | 0.8% | 50 | 20.9% | 0.8% | 54 | 21.3% | 0.8% | 35 | 36.3% | 0.6% |
| 50 à 59 ans | 90 | 18.3% | 1.0% | 51 | 21.3% | 1.2% | 39 | 15.4% | 0.9% | 31 | 32.8% | 0.9% |
| 60 ans et plus | 216 | 44.0% | 1.3% | 90 | 37.4% | 1.2% | 126 | 50.3% | 1.4% | 8 | 8.2% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 230 | 46.7% | 1.0% | - | - | - | 230 | 91.5% | 1.0% | 39 | 40.8% | 0.5% |
| Personne de référence | 274 | 55.6% | 1.0% | 209 | 86.9% | 1.0% | 64 | 25.6% | 0.9% | 53 | 55.4% | 0.6% |
| Responsable des achats | 335 | 68.2% | 0.9% | 113 | 46.8% | 0.9% | 223 | 88.7% | 1.0% | 62 | 65.3% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 2.7% | 2.6% | 7 | 3.0% | 2.2% | 6 | 2.5% | 3.2% | 1 | 1.2% | 3.2% |
| Petits patrons | 10 | 2.1% | 0.6% | 9 | 3.8% | 0.8% | 1 | 0.4% | 0.3% | 10 | 10.9% | 0.7% |
| Affaires et Cadres | 19 | 3.9% | 0.4% | 10 | 4.1% | 0.3% | 9 | 3.7% | 0.4% | 14 | 15.2% | 0.3% |
| Professions intermédiaires | 56 | 11.4% | 0.8% | 26 | 10.7% | 0.7% | 30 | 11.9% | 0.8% | 41 | 43.1% | 0.7% |
| Employés | 78 | 15.7% | 0.9% | 30 | 12.5% | 1.3% | 47 | 18.9% | 0.8% | 11 | 12.0% | 0.6% |
| Ouvriers | 76 | 15.4% | 1.2% | 62 | 25.9% | 1.2% | 14 | 5.4% | 1.0% | 1 | 0.5% | 0.1% |
| Retraités | 179 | 36.4% | 1.4% | 74 | 30.8% | 1.2% | 105 | 41.7% | 1.5% | 1 | 1.2% | 0.5% |
| Autres inactifs | 61 | 12.4% | 0.6% | 22 | 9.3% | 0.6% | 39 | 15.4% | 0.6% | 15 | 15.8% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 2.8% | 1.8% | 7 | 3.0% | 2.0% | 7 | 2.6% | 1.6% | - | - | - |
| Petits patrons | 14 | 2.8% | 0.5% | 10 | 4.3% | 0.7% | 3 | 1.3% | 0.3% | 14 | 14.4% | 0.5% |
| Affaires et Cadres | 25 | 5.0% | 0.4% | 11 | 4.6% | 0.3% | 14 | 5.4% | 0.4% | 25 | 26.0% | 0.4% |
| Professions intermédiaires | 57 | 11.5% | 0.7% | 28 | 11.7% | 0.7% | 29 | 11.4% | 0.7% | 57 | 59.6% | 0.7% |
| Employés | 44 | 9.0% | 0.8% | 26 | 10.9% | 1.1% | 18 | 7.2% | 0.6% | - | - | - |
| Ouvriers | 106 | 21.6% | 1.1% | 64 | 26.5% | 1.2% | 42 | 16.9% | 0.9% | - | - | - |
| Retraités | 210 | 42.7% | 1.4% | 79 | 32.8% | 1.2% | 131 | 52.3% | 1.6% | - | - | - |
| Autres inactifs | 22 | 4.5% | 0.6% | 15 | 6.2% | 1.0% | 7 | 2.8% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 83 | 16.8% | 0.8% | 24 | 9.9% | 0.6% | 59 | 23.5% | 1.1% | 13 | 13.4% | 0.5% |
| 2 personnes | 227 | 46.2% | 1.2% | 116 | 48.0% | 1.3% | 111 | 44.4% | 1.2% | 24 | 25.2% | 0.6% |
| 3 personnes | 76 | 15.5% | 0.8% | 47 | 19.3% | 1.0% | 30 | 11.8% | 0.6% | 23 | 23.8% | 0.6% |
| 4 personnes | 73 | 14.9% | 0.8% | 36 | 14.9% | 0.8% | 37 | 14.9% | 0.8% | 26 | 27.1% | 0.6% |
| 5 personnes et + | 33 | 6.6% | 0.6% | 19 | 7.9% | 0.7% | 14 | 5.4% | 0.4% | 10 | 10.5% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 110 | 22.4% | 0.7% | 62 | 25.5% | 0.8% | 49 | 19.4% | 0.6% | 39 | 40.5% | 0.5% |
| Non | 382 | 77.6% | 1.0% | 179 | 74.5% | 1.0% | 202 | 80.6% | 1.1% | 57 | 59.5% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 202 | 41.0% | 1.7% | 92 | 38.2% | 1.6% | 109 | 43.6% | 1.7% | 42 | 44.5% | 1.3% |
| Agglo. - 20 000 hab | 75 | 15.2% | 0.8% | 38 | 15.7% | 0.9% | 37 | 14.8% | 0.8% | 13 | 13.3% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 111 | 22.6% | 1.6% | 59 | 24.4% | 1.8% | 52 | 20.9% | 1.4% | 21 | 22.4% | 1.0% |
| Agglo. + 100 000 hab | 101 | 20.4% | 0.6% | 50 | 20.6% | 0.7% | 51 | 20.3% | 0.6% | 17 | 17.6% | 0.3% |
| Agglo. Paris | 4 | 0.8% | - | 3 | 1.1% | 0.1% | 1 | 0.5% | - | 2 | 2.3% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.8% | - | 3 | 1.2% | 0.1% | 1 | 0.5% | - | 2 | 2.4% | 0.1% |
| Nord Pas de Calais | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Lorraine | 5 | 1.0% | 0.3% | 3 | 1.1% | 0.3% | 3 | 1.0% | 0.3% | 3 | 3.0% | 0.5% |
| Champagne Ardennes | 384 | 78.0% | 34.7% | 186 | 77.2% | 35.0% | 198 | 78.9% | 34.4% | 67 | 70.2% | 22.7% |
| Picardie | 95 | 19.3% | 6.1% | 46 | 18.9% | 6.1% | 49 | 19.6% | 6.2% | 22 | 23.0% | 5.0% |
| Bourgogne | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.7% | 0.2% |
| Bretagne | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.7% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 3 | 0.5% | 0.1% | 3 | 1.0% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 400 | 81.2% | 0.9% | 203 | 84.3% | 1.0% | 197 | 78.3% | 0.9% | 82 | 86.3% | 0.5% |
| Presque tous les jours | 52 | 10.6% | 0.9% | 22 | 9.2% | 0.8% | 30 | 12.0% | 0.9% | 8 | 8.2% | 0.6% |
| 1 à 2 fois par semaine | 32 | 6.6% | 1.1% | 13 | 5.5% | 1.1% | 19 | 7.5% | 1.1% | 4 | 4.4% | 0.8% |
| 1 à 3 fois par mois | 8 | 1.6% | 1.9% | 2 | 1.0% | 1.3% | 5 | 2.1% | 2.5% | 1 | 1.1% | 1.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 7 | 1.3% | 0.5% | 2 | 0.8% | 0.3% | 5 | 1.9% | 0.6% | 1 | 1.5% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 16 | 3.3% | 0.8% | 8 | 3.5% | 1.1% | 8 | 3.1% | 0.6% | 1 | 1.1% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 42 | 8.5% | 0.8% | 17 | 7.1% | 0.8% | 25 | 10.0% | 0.8% | 3 | 3.2% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 87 | 17.6% | 1.3% | 46 | 19.0% | 1.6% | 41 | 16.3% | 1.0% | 8 | 8.9% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 127 | 25.9% | 1.0% | 54 | 22.4% | 0.9% | 73 | 29.3% | 1.1% | 25 | 25.9% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 79 | 16.1% | 1.0% | 47 | 19.4% | 1.2% | 33 | 13.0% | 0.9% | 17 | 18.3% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 59 | 12.1% | 0.8% | 28 | 11.7% | 0.7% | 31 | 12.5% | 0.9% | 16 | 17.3% | 0.4% |
| 65 000 euros et plus par an | 27 | 5.6% | 0.6% | 17 | 7.1% | 0.7% | 10 | 4.1% | 0.6% | 12 | 12.4% | 0.4% |
| Refus | 30 | 6.2% | 0.9% | 16 | 6.5% | 1.0% | 15 | 5.8% | 0.7% | 7 | 7.0% | 0.5% |
| Ne sait pas | 16 | 3.3% | 1.0% | 6 | 2.6% | 0.8% | 10 | 4.1% | 1.2% | 4 | 4.3% | 0.6% |
