L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1312 | 100.0% | 2.5% | 615 | 100.0% | 2.4% | 697 | 100.0% | 2.6% | 287 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 615 | 46.9% | 2.4% | 615 | 100.0% | 2.4% | - | - | - | 158 | 55.0% | 1.7% |
| Femme | 697 | 53.1% | 2.6% | - | - | - | 697 | 100.0% | 2.6% | 129 | 45.0% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 95 | 7.3% | 1.3% | 52 | 8.5% | 1.4% | 43 | 6.2% | 1.2% | 29 | 10.3% | 0.9% |
| 25 à 34 ans | 128 | 9.7% | 1.7% | 57 | 9.3% | 1.5% | 71 | 10.2% | 1.8% | 51 | 17.8% | 1.6% |
| 35 à 49 ans | 265 | 20.2% | 2.1% | 140 | 22.7% | 2.2% | 125 | 18.0% | 1.9% | 90 | 31.4% | 1.4% |
| 50 à 59 ans | 257 | 19.6% | 3.0% | 127 | 20.7% | 3.0% | 129 | 18.6% | 2.9% | 82 | 28.6% | 2.3% |
| 60 ans et plus | 567 | 43.2% | 3.5% | 239 | 38.8% | 3.3% | 329 | 47.1% | 3.7% | 34 | 11.9% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 640 | 48.8% | 2.7% | - | - | - | 640 | 91.8% | 2.7% | 111 | 38.8% | 1.6% |
| Personne de référence | 715 | 54.5% | 2.6% | 540 | 87.8% | 2.6% | 174 | 25.0% | 2.4% | 151 | 52.6% | 1.7% |
| Responsable des achats | 950 | 72.4% | 2.7% | 326 | 53.0% | 2.5% | 624 | 89.5% | 2.7% | 191 | 66.5% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 27 | 2.1% | 5.3% | 16 | 2.6% | 5.0% | 11 | 1.6% | 5.8% | 1 | 0.2% | 1.5% |
| Petits patrons | 26 | 2.0% | 1.6% | 20 | 3.3% | 1.6% | 6 | 0.8% | 1.3% | 23 | 8.2% | 1.6% |
| Affaires et Cadres | 80 | 6.1% | 1.6% | 51 | 8.3% | 1.8% | 29 | 4.1% | 1.3% | 66 | 23.0% | 1.5% |
| Professions intermédiaires | 162 | 12.3% | 2.2% | 71 | 11.6% | 1.9% | 91 | 13.0% | 2.5% | 120 | 41.9% | 2.0% |
| Employés | 244 | 18.6% | 2.9% | 80 | 13.1% | 3.6% | 164 | 23.5% | 2.6% | 30 | 10.4% | 1.7% |
| Ouvriers | 131 | 10.0% | 2.0% | 107 | 17.4% | 2.1% | 24 | 3.5% | 1.9% | 4 | 1.3% | 0.9% |
| Retraités | 481 | 36.6% | 3.7% | 208 | 33.8% | 3.5% | 273 | 39.1% | 3.9% | 8 | 2.7% | 3.4% |
| Autres inactifs | 161 | 12.3% | 1.6% | 61 | 9.9% | 1.7% | 100 | 14.3% | 1.6% | 35 | 12.4% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 36 | 2.7% | 4.6% | 15 | 2.4% | 4.1% | 21 | 3.0% | 5.0% | - | - | - |
| Petits patrons | 40 | 3.0% | 1.5% | 23 | 3.7% | 1.6% | 17 | 2.4% | 1.4% | 40 | 13.8% | 1.5% |
| Affaires et Cadres | 104 | 7.9% | 1.5% | 62 | 10.0% | 1.8% | 42 | 6.1% | 1.2% | 104 | 36.2% | 1.5% |
| Professions intermédiaires | 143 | 10.9% | 1.8% | 73 | 11.9% | 1.7% | 70 | 10.0% | 1.8% | 143 | 49.9% | 1.8% |
| Employés | 131 | 10.0% | 2.4% | 70 | 11.5% | 3.0% | 61 | 8.7% | 1.9% | - | - | - |
| Ouvriers | 234 | 17.8% | 2.4% | 114 | 18.6% | 2.2% | 120 | 17.2% | 2.6% | - | - | - |
| Retraités | 545 | 41.5% | 3.6% | 224 | 36.5% | 3.4% | 320 | 45.9% | 3.8% | - | - | - |
| Autres inactifs | 81 | 6.2% | 2.3% | 34 | 5.5% | 2.3% | 47 | 6.8% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 264 | 20.1% | 2.7% | 117 | 19.0% | 2.7% | 147 | 21.1% | 2.7% | 39 | 13.5% | 1.6% |
| 2 personnes | 588 | 44.8% | 3.2% | 273 | 44.4% | 3.1% | 315 | 45.2% | 3.3% | 92 | 32.0% | 2.2% |
| 3 personnes | 197 | 15.0% | 2.1% | 102 | 16.6% | 2.2% | 95 | 13.6% | 2.0% | 57 | 19.8% | 1.4% |
| 4 personnes | 172 | 13.1% | 1.8% | 90 | 14.6% | 1.9% | 82 | 11.8% | 1.7% | 72 | 25.1% | 1.5% |
| 5 personnes et + | 92 | 7.0% | 1.6% | 34 | 5.5% | 1.3% | 58 | 8.4% | 1.9% | 28 | 9.6% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 276 | 21.0% | 1.8% | 125 | 20.3% | 1.7% | 151 | 21.6% | 1.8% | 104 | 36.2% | 1.4% |
| Non | 1037 | 79.0% | 2.8% | 490 | 79.7% | 2.7% | 546 | 78.4% | 2.9% | 183 | 63.8% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 500 | 38.1% | 4.2% | 216 | 35.2% | 3.8% | 284 | 40.7% | 4.5% | 96 | 33.6% | 2.9% |
| Agglo. - 20 000 hab | 252 | 19.2% | 2.8% | 127 | 20.6% | 2.9% | 125 | 17.9% | 2.7% | 51 | 17.7% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 268 | 20.4% | 3.8% | 136 | 22.0% | 4.1% | 133 | 19.0% | 3.6% | 54 | 19.0% | 2.6% |
| Agglo. + 100 000 hab | 265 | 20.2% | 1.7% | 118 | 19.1% | 1.5% | 147 | 21.1% | 1.8% | 73 | 25.4% | 1.3% |
| Agglo. Paris | 27 | 2.1% | 0.3% | 19 | 3.1% | 0.4% | 9 | 1.2% | 0.2% | 12 | 4.3% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 28 | 2.1% | 0.3% | 19 | 3.1% | 0.4% | 9 | 1.3% | 0.2% | 12 | 4.3% | 0.3% |
| Nord Pas de Calais | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.2% | - | - | - | 2 | 0.9% | 0.2% |
| Champagne Ardennes | 2 | 0.1% | 0.2% | 1 | 0.2% | 0.3% | 0 | - | 0.1% | 0 | 0.1% | 0.1% |
| Picardie | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Bourgogne | 189 | 14.4% | 13.8% | 84 | 13.7% | 12.9% | 105 | 15.0% | 14.6% | 34 | 11.8% | 9.0% |
| Haute Normandie | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | 1 | 0.5% | 0.3% |
| Basse Normandie | 1 | - | - | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Centre | 336 | 25.6% | 16.4% | 154 | 25.1% | 15.6% | 182 | 26.1% | 17.0% | 73 | 25.6% | 11.6% |
| Pays de Loire | 1 | - | - | - | - | - | 1 | 0.1% | - | 1 | 0.2% | 0.1% |
| Poitou Charentes | 3 | 0.2% | 0.2% | 3 | 0.5% | 0.4% | - | - | - | 0 | 0.1% | - |
| Aquitaine | 2 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | 0 | 0.1% | - | 0 | 0.2% | - |
| Midi Pyrénées | 4 | 0.3% | 0.2% | 3 | 0.5% | 0.2% | 1 | 0.2% | 0.1% | 2 | 0.7% | 0.2% |
| Limousin | 236 | 17.9% | 37.7% | 107 | 17.3% | 35.9% | 129 | 18.5% | 39.4% | 51 | 17.7% | 29.4% |
| Auvergne | 501 | 38.2% | 43.6% | 236 | 38.4% | 42.8% | 265 | 38.0% | 44.3% | 105 | 36.6% | 35.3% |
| Rhône Alpes | 4 | 0.3% | 0.1% | 2 | 0.3% | 0.1% | 3 | 0.4% | 0.1% | 3 | 1.0% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | 0 | - | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.2% | - | 2 | 0.3% | 0.1% | 0 | - | - | 1 | 0.3% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 987 | 75.2% | 2.3% | 493 | 80.1% | 2.4% | 494 | 70.9% | 2.3% | 244 | 85.3% | 1.5% |
| Presque tous les jours | 195 | 14.8% | 3.2% | 87 | 14.1% | 3.2% | 108 | 15.5% | 3.2% | 32 | 11.1% | 2.3% |
| 1 à 2 fois par semaine | 111 | 8.5% | 3.7% | 32 | 5.2% | 2.5% | 79 | 11.4% | 4.5% | 10 | 3.5% | 2.0% |
| 1 à 3 fois par mois | 11 | 0.8% | 2.6% | 2 | 0.3% | 1.1% | 8 | 1.2% | 4.0% | 0 | 0.1% | 0.5% |
| Moins souvent | 10 | 0.7% | 8.7% | 2 | 0.3% | 5.1% | 8 | 1.1% | 10.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 1.6% | 1.6% | 12 | 1.9% | 1.9% | 10 | 1.4% | 1.3% | 3 | 1.0% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 33 | 2.5% | 1.6% | 15 | 2.5% | 2.0% | 17 | 2.5% | 1.4% | 3 | 1.1% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 126 | 9.6% | 2.5% | 46 | 7.6% | 2.3% | 80 | 11.5% | 2.7% | 12 | 4.3% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 236 | 18.0% | 3.4% | 106 | 17.3% | 3.6% | 130 | 18.6% | 3.3% | 32 | 11.3% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 337 | 25.7% | 2.7% | 158 | 25.7% | 2.8% | 180 | 25.8% | 2.7% | 61 | 21.3% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 224 | 17.1% | 2.9% | 103 | 16.8% | 2.7% | 121 | 17.4% | 3.2% | 54 | 18.9% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 181 | 13.8% | 2.3% | 103 | 16.7% | 2.4% | 78 | 11.3% | 2.3% | 62 | 21.8% | 1.6% |
| 65 000 euros et plus par an | 61 | 4.7% | 1.4% | 39 | 6.4% | 1.5% | 22 | 3.1% | 1.2% | 34 | 11.7% | 1.2% |
| Refus | 60 | 4.5% | 1.7% | 20 | 3.3% | 1.3% | 39 | 5.7% | 1.9% | 19 | 6.7% | 1.4% |
| Ne sait pas | 31 | 2.4% | 2.0% | 12 | 2.0% | 1.6% | 19 | 2.8% | 2.3% | 5 | 1.9% | 0.8% |
