L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2093 | 100.0% | 4.0% | 1067 | 100.0% | 4.2% | 1025 | 100.0% | 3.8% | 565 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 1067 | 51.0% | 4.2% | 1067 | 100.0% | 4.2% | - | - | - | 327 | 57.9% | 3.6% |
| Femme | 1025 | 49.0% | 3.8% | - | - | - | 1025 | 100.0% | 3.8% | 238 | 42.1% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 183 | 8.8% | 2.5% | 107 | 10.0% | 2.9% | 77 | 7.5% | 2.1% | 75 | 13.3% | 2.3% |
| 25 à 34 ans | 200 | 9.6% | 2.6% | 116 | 10.9% | 3.1% | 84 | 8.2% | 2.1% | 81 | 14.3% | 2.5% |
| 35 à 49 ans | 455 | 21.7% | 3.6% | 252 | 23.6% | 4.0% | 203 | 19.8% | 3.2% | 202 | 35.8% | 3.3% |
| 50 à 59 ans | 353 | 16.8% | 4.1% | 181 | 17.0% | 4.3% | 172 | 16.7% | 3.9% | 139 | 24.5% | 3.8% |
| 60 ans et plus | 902 | 43.1% | 5.6% | 411 | 38.5% | 5.7% | 491 | 47.9% | 5.5% | 68 | 12.0% | 4.3% |
| Individu | ||||||||||||
| Ménagères | 941 | 45.0% | 4.0% | - | - | - | 941 | 91.8% | 4.0% | 207 | 36.7% | 2.9% |
| Personne de référence | 1152 | 55.1% | 4.1% | 924 | 86.6% | 4.5% | 228 | 22.2% | 3.1% | 311 | 55.0% | 3.5% |
| Responsable des achats | 1429 | 68.3% | 4.0% | 510 | 47.8% | 3.9% | 919 | 89.6% | 4.0% | 334 | 59.1% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 1.1% | 4.5% | 17 | 1.6% | 5.3% | 6 | 0.6% | 3.1% | - | - | - |
| Petits patrons | 72 | 3.5% | 4.4% | 66 | 6.2% | 5.4% | 6 | 0.6% | 1.5% | 70 | 12.3% | 4.7% |
| Affaires et Cadres | 147 | 7.0% | 2.9% | 85 | 7.9% | 2.9% | 62 | 6.1% | 2.9% | 123 | 21.7% | 2.7% |
| Professions intermédiaires | 254 | 12.1% | 3.4% | 135 | 12.7% | 3.7% | 119 | 11.6% | 3.2% | 202 | 35.7% | 3.3% |
| Employés | 347 | 16.6% | 4.1% | 92 | 8.7% | 4.1% | 255 | 24.8% | 4.0% | 79 | 14.0% | 4.4% |
| Ouvriers | 257 | 12.3% | 4.0% | 223 | 20.9% | 4.3% | 34 | 3.3% | 2.6% | 12 | 2.2% | 2.8% |
| Retraités | 766 | 36.6% | 5.9% | 359 | 33.6% | 6.0% | 407 | 39.7% | 5.9% | 6 | 1.0% | 2.6% |
| Autres inactifs | 227 | 10.8% | 2.3% | 90 | 8.4% | 2.5% | 137 | 13.3% | 2.2% | 74 | 13.0% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 48 | 2.3% | 6.3% | 24 | 2.2% | 6.5% | 25 | 2.4% | 6.0% | - | - | - |
| Petits patrons | 106 | 5.1% | 4.0% | 75 | 7.0% | 5.2% | 31 | 3.0% | 2.5% | 106 | 18.8% | 4.0% |
| Affaires et Cadres | 189 | 9.1% | 2.7% | 102 | 9.6% | 2.9% | 87 | 8.5% | 2.5% | 189 | 33.5% | 2.7% |
| Professions intermédiaires | 270 | 12.9% | 3.3% | 150 | 14.0% | 3.6% | 120 | 11.7% | 3.1% | 270 | 47.7% | 3.3% |
| Employés | 205 | 9.8% | 3.7% | 83 | 7.8% | 3.6% | 122 | 11.9% | 3.7% | - | - | - |
| Ouvriers | 318 | 15.2% | 3.3% | 198 | 18.6% | 3.8% | 120 | 11.7% | 2.7% | - | - | - |
| Retraités | 877 | 41.9% | 5.8% | 385 | 36.1% | 5.8% | 492 | 48.0% | 5.9% | - | - | - |
| Autres inactifs | 78 | 3.7% | 2.2% | 50 | 4.7% | 3.4% | 28 | 2.8% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 348 | 16.6% | 3.6% | 158 | 14.8% | 3.7% | 190 | 18.5% | 3.4% | 63 | 11.1% | 2.7% |
| 2 personnes | 903 | 43.1% | 4.9% | 430 | 40.2% | 4.8% | 473 | 46.1% | 5.0% | 150 | 26.5% | 3.6% |
| 3 personnes | 306 | 14.6% | 3.3% | 171 | 16.0% | 3.6% | 136 | 13.2% | 2.9% | 94 | 16.6% | 2.4% |
| 4 personnes | 338 | 16.1% | 3.6% | 211 | 19.8% | 4.5% | 127 | 12.4% | 2.7% | 169 | 29.8% | 3.6% |
| 5 personnes et + | 198 | 9.4% | 3.5% | 98 | 9.1% | 3.8% | 100 | 9.7% | 3.3% | 90 | 15.9% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 506 | 24.2% | 3.2% | 288 | 26.9% | 4.0% | 219 | 21.4% | 2.6% | 236 | 41.8% | 3.1% |
| Non | 1586 | 75.8% | 4.3% | 780 | 73.1% | 4.4% | 806 | 78.6% | 4.3% | 329 | 58.2% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 567 | 27.1% | 4.7% | 246 | 23.0% | 4.3% | 321 | 31.3% | 5.1% | 131 | 23.1% | 3.9% |
| Agglo. - 20 000 hab | 385 | 18.4% | 4.3% | 185 | 17.3% | 4.3% | 200 | 19.5% | 4.3% | 124 | 21.9% | 4.5% |
| Agglo. 20 000 à 100 000 hab | 358 | 17.1% | 5.1% | 192 | 18.0% | 5.8% | 166 | 16.2% | 4.5% | 91 | 16.1% | 4.3% |
| Agglo. + 100 000 hab | 770 | 36.8% | 4.9% | 440 | 41.3% | 5.8% | 330 | 32.2% | 4.1% | 211 | 37.4% | 3.8% |
| Agglo. Paris | 12 | 0.6% | 0.1% | 4 | 0.4% | 0.1% | 8 | 0.8% | 0.2% | 9 | 1.5% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 14 | 0.7% | 0.1% | 4 | 0.4% | 0.1% | 10 | 0.9% | 0.2% | 10 | 1.8% | 0.2% |
| Nord Pas de Calais | 1 | - | - | - | - | - | 1 | 0.1% | - | - | - | - |
| Alsace | 3 | 0.2% | 0.2% | 3 | 0.3% | 0.4% | 0 | - | - | 1 | 0.1% | 0.1% |
| Franche-Comté | 89 | 4.3% | 9.2% | 43 | 4.0% | 9.1% | 46 | 4.5% | 9.4% | 18 | 3.1% | 6.2% |
| Champagne Ardennes | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% |
| Picardie | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% |
| Bourgogne | 348 | 16.6% | 25.4% | 153 | 14.3% | 23.4% | 195 | 19.0% | 27.2% | 92 | 16.4% | 24.5% |
| Haute Normandie | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% |
| Centre | 3 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | 2 | 0.4% | 0.3% |
| Pays de Loire | 0 | - | - | - | - | - | 0 | - | - | 0 | - | - |
| Bretagne | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Poitou Charentes | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.3% | - | - | - | - | - | - |
| Aquitaine | 1 | - | - | - | - | - | 1 | 0.1% | - | 1 | 0.1% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Limousin | 1 | - | 0.1% | - | - | - | 1 | 0.1% | 0.2% | - | - | - |
| Auvergne | 56 | 2.7% | 4.8% | 29 | 2.8% | 5.3% | 26 | 2.6% | 4.4% | 14 | 2.5% | 4.8% |
| Rhône Alpes | 1455 | 69.5% | 27.5% | 762 | 71.4% | 29.9% | 692 | 67.5% | 25.2% | 383 | 67.8% | 19.3% |
| Languedoc Roussillon | 8 | 0.4% | 0.4% | 7 | 0.6% | 0.6% | 2 | 0.2% | 0.1% | 3 | 0.5% | 0.4% |
| Provence Alpes Côte d'Azur, Corse | 109 | 5.2% | 2.5% | 60 | 5.6% | 2.9% | 49 | 4.8% | 2.1% | 39 | 6.8% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1666 | 79.6% | 3.9% | 869 | 81.4% | 4.2% | 797 | 77.8% | 3.6% | 510 | 90.3% | 3.2% |
| Presque tous les jours | 242 | 11.5% | 4.0% | 104 | 9.8% | 3.8% | 137 | 13.4% | 4.1% | 33 | 5.8% | 2.4% |
| 1 à 2 fois par semaine | 151 | 7.2% | 5.0% | 74 | 7.0% | 5.9% | 76 | 7.4% | 4.3% | 21 | 3.7% | 4.1% |
| 1 à 3 fois par mois | 31 | 1.5% | 7.9% | 19 | 1.8% | 10.1% | 13 | 1.2% | 5.9% | 1 | 0.2% | 1.6% |
| Moins souvent | 3 | 0.1% | 2.6% | 1 | 0.1% | 2.4% | 2 | 0.2% | 2.7% | 0 | 0.1% | 1.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 1.2% | 1.9% | 15 | 1.4% | 2.5% | 11 | 1.0% | 1.4% | 3 | 0.5% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 39 | 1.9% | 2.0% | 13 | 1.2% | 1.7% | 26 | 2.5% | 2.1% | 1 | 0.2% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 201 | 9.6% | 4.0% | 97 | 9.1% | 4.7% | 105 | 10.2% | 3.5% | 25 | 4.4% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 268 | 12.8% | 3.9% | 120 | 11.2% | 4.1% | 149 | 14.5% | 3.8% | 44 | 7.8% | 2.9% |
| De 24 000 à moins de 36 000 euros par an | 538 | 25.7% | 4.4% | 277 | 25.9% | 4.8% | 262 | 25.5% | 4.0% | 111 | 19.7% | 3.2% |
| De 36 000 à moins de 45 000 euros par an | 345 | 16.5% | 4.5% | 170 | 16.0% | 4.4% | 174 | 17.0% | 4.6% | 113 | 19.9% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 288 | 13.8% | 3.7% | 173 | 16.2% | 4.0% | 115 | 11.2% | 3.3% | 120 | 21.2% | 3.1% |
| 65 000 euros et plus par an | 183 | 8.7% | 4.3% | 123 | 11.5% | 4.8% | 59 | 5.8% | 3.4% | 111 | 19.6% | 3.8% |
| Refus | 166 | 7.9% | 4.7% | 71 | 6.7% | 4.7% | 95 | 9.2% | 4.7% | 28 | 5.0% | 2.1% |
| Ne sait pas | 38 | 1.8% | 2.4% | 8 | 0.7% | 1.0% | 30 | 3.0% | 3.6% | 10 | 1.7% | 1.5% |
