L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 382 | 100.0% | 0.7% | 192 | 100.0% | 0.8% | 189 | 100.0% | 0.7% | 80 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 192 | 50.4% | 0.8% | 192 | 100.0% | 0.8% | - | - | - | 40 | 50.4% | 0.4% |
| Femme | 189 | 49.6% | 0.7% | - | - | - | 189 | 100.0% | 0.7% | 40 | 49.6% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 29 | 7.6% | 0.4% | 19 | 10.0% | 0.5% | 10 | 5.2% | 0.3% | 10 | 12.6% | 0.3% |
| 25 à 34 ans | 36 | 9.4% | 0.5% | 20 | 10.4% | 0.5% | 16 | 8.4% | 0.4% | 7 | 8.8% | 0.2% |
| 35 à 49 ans | 86 | 22.5% | 0.7% | 42 | 22.0% | 0.7% | 44 | 23.1% | 0.7% | 29 | 36.6% | 0.5% |
| 50 à 59 ans | 72 | 18.8% | 0.8% | 43 | 22.2% | 1.0% | 29 | 15.4% | 0.7% | 27 | 33.8% | 0.8% |
| 60 ans et plus | 159 | 41.6% | 1.0% | 68 | 35.4% | 0.9% | 91 | 48.0% | 1.0% | 7 | 8.1% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 172 | 45.1% | 0.7% | - | - | - | 172 | 90.9% | 0.7% | 35 | 43.7% | 0.5% |
| Personne de référence | 219 | 57.3% | 0.8% | 169 | 87.8% | 0.8% | 50 | 26.4% | 0.7% | 43 | 53.0% | 0.5% |
| Responsable des achats | 265 | 69.5% | 0.7% | 92 | 48.1% | 0.7% | 173 | 91.1% | 0.8% | 53 | 66.1% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 2.5% | 1.9% | 5 | 2.5% | 1.5% | 5 | 2.5% | 2.5% | 1 | 1.5% | 3.2% |
| Petits patrons | 9 | 2.4% | 0.6% | 8 | 4.2% | 0.7% | 1 | 0.6% | 0.3% | 9 | 11.4% | 0.6% |
| Affaires et Cadres | 15 | 3.8% | 0.3% | 7 | 3.7% | 0.2% | 8 | 4.0% | 0.3% | 11 | 13.3% | 0.2% |
| Professions intermédiaires | 45 | 11.8% | 0.6% | 20 | 10.4% | 0.5% | 25 | 13.2% | 0.7% | 34 | 42.5% | 0.6% |
| Employés | 61 | 15.9% | 0.7% | 26 | 13.5% | 1.2% | 35 | 18.4% | 0.6% | 11 | 13.9% | 0.6% |
| Ouvriers | 64 | 16.8% | 1.0% | 53 | 27.7% | 1.0% | 11 | 5.7% | 0.8% | 1 | 0.6% | 0.1% |
| Retraités | 125 | 32.7% | 1.0% | 53 | 27.8% | 0.9% | 71 | 37.7% | 1.0% | 1 | 1.4% | 0.5% |
| Autres inactifs | 54 | 14.1% | 0.5% | 20 | 10.3% | 0.5% | 34 | 18.0% | 0.5% | 12 | 15.4% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 2.5% | 1.2% | 4 | 2.3% | 1.2% | 5 | 2.6% | 1.2% | - | - | - |
| Petits patrons | 12 | 3.1% | 0.4% | 9 | 4.8% | 0.6% | 3 | 1.3% | 0.2% | 12 | 14.6% | 0.4% |
| Affaires et Cadres | 21 | 5.6% | 0.3% | 9 | 4.7% | 0.3% | 13 | 6.6% | 0.4% | 21 | 26.7% | 0.3% |
| Professions intermédiaires | 47 | 12.3% | 0.6% | 22 | 11.6% | 0.5% | 25 | 13.1% | 0.6% | 47 | 58.7% | 0.6% |
| Employés | 41 | 10.7% | 0.7% | 25 | 12.9% | 1.1% | 16 | 8.5% | 0.5% | - | - | - |
| Ouvriers | 80 | 21.0% | 0.8% | 54 | 28.3% | 1.1% | 26 | 13.6% | 0.6% | - | - | - |
| Retraités | 151 | 39.5% | 1.0% | 55 | 28.6% | 0.8% | 96 | 50.5% | 1.1% | - | - | - |
| Autres inactifs | 20 | 5.3% | 0.6% | 13 | 6.8% | 0.9% | 7 | 3.8% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 65 | 16.9% | 0.7% | 19 | 10.1% | 0.5% | 45 | 23.8% | 0.8% | 10 | 12.6% | 0.4% |
| 2 personnes | 168 | 44.0% | 0.9% | 87 | 45.2% | 1.0% | 81 | 42.8% | 0.9% | 19 | 24.2% | 0.5% |
| 3 personnes | 58 | 15.3% | 0.6% | 35 | 18.4% | 0.8% | 23 | 12.1% | 0.5% | 19 | 23.1% | 0.5% |
| 4 personnes | 63 | 16.4% | 0.7% | 32 | 16.8% | 0.7% | 30 | 16.1% | 0.6% | 23 | 29.0% | 0.5% |
| 5 personnes et + | 28 | 7.4% | 0.5% | 18 | 9.5% | 0.7% | 10 | 5.2% | 0.3% | 9 | 11.1% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 94 | 24.6% | 0.6% | 55 | 28.4% | 0.8% | 39 | 20.7% | 0.5% | 32 | 40.3% | 0.4% |
| Non | 288 | 75.4% | 0.8% | 138 | 71.6% | 0.8% | 150 | 79.3% | 0.8% | 48 | 59.7% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 151 | 39.6% | 1.3% | 72 | 37.2% | 1.3% | 80 | 42.0% | 1.3% | 37 | 45.6% | 1.1% |
| Agglo. - 20 000 hab | 60 | 15.8% | 0.7% | 30 | 15.4% | 0.7% | 31 | 16.2% | 0.7% | 10 | 12.1% | 0.4% |
| Agglo. 20 000 à 100 000 hab | 111 | 29.0% | 1.6% | 58 | 30.3% | 1.8% | 52 | 27.7% | 1.4% | 21 | 25.7% | 1.0% |
| Agglo. + 100 000 hab | 58 | 15.1% | 0.4% | 32 | 16.7% | 0.4% | 26 | 13.5% | 0.3% | 11 | 14.1% | 0.2% |
| Agglo. Paris | 2 | 0.5% | - | 1 | 0.4% | - | 1 | 0.6% | - | 2 | 2.5% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.6% | - | 1 | 0.5% | - | 1 | 0.6% | - | 2 | 2.7% | - |
| Nord Pas de Calais | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Lorraine | 5 | 1.3% | 0.3% | 3 | 1.3% | 0.3% | 3 | 1.4% | 0.3% | 3 | 3.5% | 0.5% |
| Champagne Ardennes | 276 | 72.3% | 25.0% | 140 | 72.7% | 26.3% | 136 | 72.0% | 23.7% | 53 | 65.7% | 17.9% |
| Picardie | 95 | 24.9% | 6.1% | 46 | 23.7% | 6.1% | 49 | 26.0% | 6.2% | 22 | 27.3% | 5.0% |
| Bretagne | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | 1 | 0.9% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 3 | 0.7% | 0.1% | 3 | 1.3% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 317 | 83.0% | 0.7% | 164 | 85.2% | 0.8% | 153 | 80.7% | 0.7% | 69 | 86.3% | 0.4% |
| Presque tous les jours | 42 | 10.9% | 0.7% | 16 | 8.5% | 0.6% | 25 | 13.3% | 0.8% | 7 | 8.5% | 0.5% |
| 1 à 2 fois par semaine | 16 | 4.2% | 0.5% | 10 | 5.0% | 0.8% | 6 | 3.4% | 0.4% | 3 | 3.9% | 0.6% |
| 1 à 3 fois par mois | 7 | 1.9% | 1.8% | 2 | 1.3% | 1.3% | 5 | 2.6% | 2.3% | 1 | 1.3% | 1.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 1.0% | 0.3% | 1 | 0.5% | 0.2% | 3 | 1.5% | 0.4% | 1 | 1.0% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 14 | 3.6% | 0.7% | 8 | 4.3% | 1.1% | 5 | 2.9% | 0.4% | 1 | 1.2% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 34 | 9.0% | 0.7% | 13 | 6.8% | 0.6% | 21 | 11.3% | 0.7% | 1 | 1.6% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 67 | 17.6% | 1.0% | 41 | 21.2% | 1.4% | 26 | 13.9% | 0.7% | 8 | 9.4% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 98 | 25.7% | 0.8% | 41 | 21.4% | 0.7% | 57 | 30.1% | 0.9% | 20 | 25.0% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 63 | 16.5% | 0.8% | 38 | 19.8% | 1.0% | 25 | 13.2% | 0.7% | 16 | 20.1% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 43 | 11.2% | 0.6% | 21 | 10.7% | 0.5% | 22 | 11.7% | 0.6% | 15 | 18.8% | 0.4% |
| 65 000 euros et plus par an | 22 | 5.7% | 0.5% | 13 | 6.6% | 0.5% | 9 | 4.8% | 0.5% | 9 | 11.0% | 0.3% |
| Refus | 24 | 6.3% | 0.7% | 13 | 6.6% | 0.8% | 12 | 6.1% | 0.6% | 6 | 7.8% | 0.5% |
| Ne sait pas | 13 | 3.4% | 0.8% | 4 | 2.1% | 0.5% | 9 | 4.7% | 1.1% | 3 | 4.0% | 0.5% |
