L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 871 | 100.0% | 1.7% | 476 | 100.0% | 1.9% | 394 | 100.0% | 1.4% | 211 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 476 | 54.7% | 1.9% | 476 | 100.0% | 1.9% | - | - | - | 134 | 63.6% | 1.5% |
| Femme | 394 | 45.3% | 1.4% | - | - | - | 394 | 100.0% | 1.4% | 77 | 36.4% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 72 | 8.3% | 1.0% | 42 | 8.8% | 1.1% | 30 | 7.6% | 0.8% | 26 | 12.3% | 0.8% |
| 25 à 34 ans | 85 | 9.7% | 1.1% | 55 | 11.5% | 1.5% | 30 | 7.5% | 0.8% | 29 | 13.6% | 0.9% |
| 35 à 49 ans | 183 | 21.0% | 1.4% | 119 | 25.0% | 1.9% | 64 | 16.1% | 1.0% | 69 | 32.8% | 1.1% |
| 50 à 59 ans | 138 | 15.9% | 1.6% | 80 | 16.7% | 1.9% | 59 | 14.9% | 1.3% | 55 | 25.9% | 1.5% |
| 60 ans et plus | 393 | 45.2% | 2.4% | 181 | 38.0% | 2.5% | 213 | 53.9% | 2.4% | 32 | 15.4% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 363 | 41.7% | 1.5% | - | - | - | 363 | 92.1% | 1.5% | 67 | 31.6% | 0.9% |
| Personne de référence | 520 | 59.7% | 1.9% | 416 | 87.4% | 2.0% | 104 | 26.3% | 1.4% | 131 | 62.3% | 1.5% |
| Responsable des achats | 591 | 67.9% | 1.7% | 241 | 50.7% | 1.9% | 350 | 88.8% | 1.5% | 119 | 56.3% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.4% | 2.4% | 8 | 1.7% | 2.6% | 4 | 1.1% | 2.2% | - | - | - |
| Petits patrons | 43 | 4.9% | 2.6% | 40 | 8.3% | 3.3% | 3 | 0.7% | 0.7% | 42 | 19.8% | 2.8% |
| Affaires et Cadres | 56 | 6.4% | 1.1% | 34 | 7.1% | 1.2% | 21 | 5.4% | 1.0% | 47 | 22.2% | 1.0% |
| Professions intermédiaires | 96 | 11.1% | 1.3% | 46 | 9.6% | 1.2% | 51 | 12.8% | 1.4% | 73 | 34.6% | 1.2% |
| Employés | 123 | 14.2% | 1.4% | 36 | 7.6% | 1.6% | 87 | 22.1% | 1.4% | 17 | 8.2% | 1.0% |
| Ouvriers | 126 | 14.4% | 1.9% | 113 | 23.7% | 2.2% | 12 | 3.2% | 1.0% | 8 | 3.6% | 1.7% |
| Retraités | 335 | 38.5% | 2.6% | 157 | 33.0% | 2.6% | 178 | 45.2% | 2.6% | 2 | 0.9% | 0.9% |
| Autres inactifs | 80 | 9.2% | 0.8% | 43 | 8.9% | 1.2% | 37 | 9.4% | 0.6% | 23 | 10.7% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 2.9% | 3.3% | 15 | 3.1% | 4.1% | 11 | 2.7% | 2.6% | - | - | - |
| Petits patrons | 54 | 6.2% | 2.0% | 42 | 8.9% | 2.9% | 12 | 2.9% | 0.9% | 54 | 25.6% | 2.0% |
| Affaires et Cadres | 71 | 8.1% | 1.0% | 42 | 8.7% | 1.2% | 29 | 7.3% | 0.8% | 71 | 33.4% | 1.0% |
| Professions intermédiaires | 86 | 9.9% | 1.1% | 50 | 10.5% | 1.2% | 36 | 9.2% | 0.9% | 86 | 41.0% | 1.1% |
| Employés | 88 | 10.1% | 1.6% | 39 | 8.1% | 1.7% | 50 | 12.6% | 1.5% | - | - | - |
| Ouvriers | 140 | 16.0% | 1.4% | 94 | 19.7% | 1.8% | 46 | 11.6% | 1.0% | - | - | - |
| Retraités | 383 | 44.0% | 2.6% | 178 | 37.4% | 2.7% | 205 | 52.0% | 2.4% | - | - | - |
| Autres inactifs | 23 | 2.7% | 0.7% | 17 | 3.5% | 1.1% | 6 | 1.6% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 163 | 18.7% | 1.7% | 70 | 14.7% | 1.6% | 93 | 23.5% | 1.7% | 28 | 13.3% | 1.2% |
| 2 personnes | 370 | 42.5% | 2.0% | 187 | 39.3% | 2.1% | 183 | 46.3% | 1.9% | 51 | 24.1% | 1.2% |
| 3 personnes | 127 | 14.6% | 1.4% | 79 | 16.6% | 1.7% | 48 | 12.2% | 1.0% | 34 | 16.0% | 0.9% |
| 4 personnes | 133 | 15.3% | 1.4% | 95 | 19.9% | 2.0% | 38 | 9.7% | 0.8% | 62 | 29.2% | 1.3% |
| 5 personnes et + | 78 | 9.0% | 1.4% | 45 | 9.5% | 1.8% | 33 | 8.3% | 1.1% | 37 | 17.3% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 208 | 23.9% | 1.3% | 141 | 29.6% | 1.9% | 67 | 17.1% | 0.8% | 89 | 42.2% | 1.2% |
| Non | 662 | 76.1% | 1.8% | 335 | 70.4% | 1.9% | 327 | 82.9% | 1.7% | 122 | 57.8% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 213 | 24.5% | 1.8% | 104 | 21.9% | 1.8% | 109 | 27.6% | 1.7% | 40 | 18.9% | 1.2% |
| Agglo. - 20 000 hab | 110 | 12.6% | 1.2% | 62 | 13.1% | 1.4% | 47 | 12.0% | 1.0% | 35 | 16.5% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 147 | 16.8% | 2.1% | 87 | 18.3% | 2.6% | 60 | 15.1% | 1.6% | 39 | 18.5% | 1.8% |
| Agglo. + 100 000 hab | 397 | 45.6% | 2.5% | 219 | 46.1% | 2.9% | 177 | 45.0% | 2.2% | 93 | 44.0% | 1.7% |
| Agglo. Paris | 5 | 0.5% | 0.1% | 3 | 0.7% | 0.1% | 1 | 0.4% | - | 5 | 2.2% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 0.6% | 0.1% | 3 | 0.7% | 0.1% | 2 | 0.6% | - | 6 | 2.6% | 0.1% |
| Nord Pas de Calais | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Alsace | 3 | 0.3% | 0.2% | 3 | 0.5% | 0.3% | - | - | - | - | - | - |
| Franche-Comté | 89 | 10.2% | 9.2% | 43 | 9.0% | 9.1% | 46 | 11.7% | 9.3% | 17 | 8.3% | 6.2% |
| Champagne Ardennes | - | - | - | - | - | - | - | - | - | - | - | - |
| Picardie | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.1% |
| Bourgogne | 5 | 0.6% | 0.4% | 2 | 0.3% | 0.2% | 4 | 1.0% | 0.5% | 1 | 0.3% | 0.2% |
| Haute Normandie | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% |
| Centre | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | - | - |
| Pays de Loire | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Poitou Charentes | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.3% | - | - | - | - | - | - |
| Aquitaine | 1 | 0.1% | - | - | - | - | 1 | 0.1% | - | 1 | 0.3% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Auvergne | 50 | 5.7% | 4.4% | 25 | 5.2% | 4.5% | 25 | 6.4% | 4.2% | 14 | 6.5% | 4.6% |
| Rhône Alpes | 711 | 81.7% | 13.4% | 398 | 83.5% | 15.6% | 313 | 79.5% | 11.4% | 170 | 80.7% | 8.6% |
| Languedoc Roussillon | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 682 | 78.3% | 1.6% | 381 | 80.0% | 1.8% | 301 | 76.2% | 1.4% | 192 | 91.2% | 1.2% |
| Presque tous les jours | 101 | 11.6% | 1.7% | 47 | 9.9% | 1.7% | 54 | 13.7% | 1.6% | 11 | 5.0% | 0.8% |
| 1 à 2 fois par semaine | 67 | 7.7% | 2.2% | 36 | 7.5% | 2.9% | 31 | 7.8% | 1.7% | 8 | 3.6% | 1.5% |
| 1 à 3 fois par mois | 21 | 2.4% | 5.2% | 12 | 2.6% | 6.7% | 9 | 2.2% | 4.0% | - | - | - |
| Moins souvent | 0 | - | 0.3% | - | - | - | 0 | 0.1% | 0.5% | 0 | 0.2% | 1.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 7 | 0.8% | 0.5% | 2 | 0.4% | 0.3% | 5 | 1.2% | 0.7% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 18 | 2.0% | 0.9% | 7 | 1.4% | 0.9% | 11 | 2.7% | 0.9% | 1 | 0.3% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 94 | 10.8% | 1.9% | 41 | 8.7% | 2.0% | 52 | 13.2% | 1.8% | 7 | 3.5% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 107 | 12.3% | 1.6% | 62 | 12.9% | 2.1% | 45 | 11.5% | 1.2% | 13 | 6.2% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 216 | 24.8% | 1.7% | 113 | 23.8% | 2.0% | 102 | 26.0% | 1.5% | 37 | 17.5% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 137 | 15.8% | 1.8% | 74 | 15.6% | 1.9% | 63 | 15.9% | 1.7% | 36 | 17.1% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 142 | 16.3% | 1.8% | 93 | 19.5% | 2.2% | 49 | 12.5% | 1.4% | 57 | 26.9% | 1.5% |
| 65 000 euros et plus par an | 62 | 7.1% | 1.4% | 45 | 9.5% | 1.8% | 17 | 4.2% | 1.0% | 43 | 20.5% | 1.5% |
| Refus | 72 | 8.2% | 2.0% | 36 | 7.5% | 2.3% | 36 | 9.1% | 1.8% | 11 | 5.0% | 0.8% |
| Ne sait pas | 17 | 2.0% | 1.1% | 3 | 0.6% | 0.4% | 14 | 3.6% | 1.7% | 6 | 2.8% | 0.9% |
