L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 412 | 100.0% | 0.8% | 204 | 100.0% | 0.8% | 207 | 100.0% | 0.8% | 120 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 204 | 49.6% | 0.8% | 204 | 100.0% | 0.8% | - | - | - | 78 | 64.7% | 0.8% |
| Femme | 207 | 50.4% | 0.8% | - | - | - | 207 | 100.0% | 0.8% | 42 | 35.3% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 20 | 4.8% | 0.3% | 10 | 4.7% | 0.3% | 10 | 4.8% | 0.3% | 7 | 5.6% | 0.2% |
| 25 à 34 ans | 42 | 10.2% | 0.6% | 26 | 12.5% | 0.7% | 16 | 8.0% | 0.4% | 19 | 16.2% | 0.6% |
| 35 à 49 ans | 90 | 21.9% | 0.7% | 48 | 23.2% | 0.8% | 43 | 20.7% | 0.7% | 45 | 37.2% | 0.7% |
| 50 à 59 ans | 67 | 16.2% | 0.8% | 24 | 11.7% | 0.6% | 43 | 20.7% | 1.0% | 25 | 21.0% | 0.7% |
| 60 ans et plus | 193 | 46.9% | 1.2% | 98 | 47.9% | 1.3% | 95 | 45.8% | 1.1% | 24 | 20.1% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 197 | 47.8% | 0.8% | - | - | - | 197 | 95.0% | 0.8% | 40 | 33.3% | 0.6% |
| Personne de référence | 248 | 60.1% | 0.9% | 175 | 85.5% | 0.8% | 73 | 35.1% | 1.0% | 76 | 63.2% | 0.9% |
| Responsable des achats | 304 | 73.9% | 0.8% | 123 | 60.0% | 0.9% | 182 | 87.5% | 0.8% | 80 | 67.0% | 0.7% |
| PCS Individu | ||||||||||||
| Petits patrons | 30 | 7.3% | 1.8% | 25 | 12.1% | 2.0% | 5 | 2.6% | 1.3% | 30 | 25.1% | 2.0% |
| Affaires et Cadres | 36 | 8.7% | 0.7% | 23 | 11.1% | 0.8% | 13 | 6.3% | 0.6% | 32 | 26.4% | 0.7% |
| Professions intermédiaires | 44 | 10.6% | 0.6% | 26 | 12.6% | 0.7% | 18 | 8.7% | 0.5% | 34 | 28.5% | 0.6% |
| Employés | 86 | 21.0% | 1.0% | 36 | 17.5% | 1.6% | 51 | 24.4% | 0.8% | 11 | 9.1% | 0.6% |
| Ouvriers | 9 | 2.1% | 0.1% | 7 | 3.4% | 0.1% | 2 | 0.9% | 0.1% | 2 | 1.5% | 0.4% |
| Retraités | 158 | 38.3% | 1.2% | 72 | 35.4% | 1.2% | 85 | 41.1% | 1.2% | 1 | 0.4% | 0.2% |
| Autres inactifs | 50 | 12.1% | 0.5% | 16 | 7.9% | 0.4% | 33 | 16.1% | 0.5% | 11 | 9.0% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 40 | 9.8% | 1.5% | 26 | 12.7% | 1.8% | 15 | 7.0% | 1.2% | 40 | 33.8% | 1.5% |
| Affaires et Cadres | 37 | 9.1% | 0.5% | 22 | 10.7% | 0.6% | 16 | 7.5% | 0.4% | 37 | 31.2% | 0.5% |
| Professions intermédiaires | 42 | 10.2% | 0.5% | 30 | 14.6% | 0.7% | 12 | 5.8% | 0.3% | 42 | 35.0% | 0.5% |
| Employés | 57 | 13.8% | 1.0% | 34 | 16.6% | 1.5% | 23 | 11.0% | 0.7% | - | - | - |
| Ouvriers | 27 | 6.6% | 0.3% | 8 | 3.7% | 0.1% | 20 | 9.4% | 0.4% | - | - | - |
| Retraités | 177 | 43.1% | 1.2% | 78 | 38.1% | 1.2% | 100 | 48.0% | 1.2% | - | - | - |
| Autres inactifs | 31 | 7.4% | 0.9% | 7 | 3.6% | 0.5% | 23 | 11.2% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 83 | 20.2% | 0.9% | 31 | 15.0% | 0.7% | 52 | 25.3% | 1.0% | 19 | 15.8% | 0.8% |
| 2 personnes | 202 | 49.0% | 1.1% | 106 | 52.0% | 1.2% | 96 | 46.1% | 1.0% | 43 | 35.9% | 1.0% |
| 3 personnes | 73 | 17.7% | 0.8% | 39 | 18.9% | 0.8% | 34 | 16.5% | 0.7% | 26 | 21.8% | 0.7% |
| 4 personnes | 40 | 9.8% | 0.4% | 27 | 13.1% | 0.6% | 14 | 6.6% | 0.3% | 23 | 19.5% | 0.5% |
| 5 personnes et + | 13 | 3.2% | 0.2% | 2 | 1.0% | 0.1% | 11 | 5.5% | 0.4% | 8 | 7.0% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 95 | 23.0% | 0.6% | 51 | 24.7% | 0.7% | 44 | 21.4% | 0.5% | 45 | 37.6% | 0.6% |
| Non | 317 | 77.0% | 0.9% | 154 | 75.3% | 0.9% | 163 | 78.6% | 0.9% | 75 | 62.4% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 20 | 4.9% | 0.2% | 9 | 4.6% | 0.2% | 11 | 5.3% | 0.2% | 7 | 5.7% | 0.2% |
| Agglo. - 20 000 hab | 30 | 7.3% | 0.3% | 15 | 7.5% | 0.4% | 15 | 7.1% | 0.3% | 9 | 7.5% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 58 | 14.0% | 0.8% | 27 | 13.1% | 0.8% | 31 | 15.0% | 0.8% | 12 | 10.0% | 0.6% |
| Agglo. + 100 000 hab | 300 | 72.8% | 1.9% | 149 | 73.0% | 2.0% | 151 | 72.7% | 1.9% | 90 | 74.8% | 1.6% |
| Agglo. Paris | 4 | 0.9% | - | 4 | 1.9% | 0.1% | - | - | - | 2 | 1.9% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.9% | - | 4 | 1.9% | 0.1% | - | - | - | 2 | 1.9% | 0.1% |
| Nord Pas de Calais | 1 | 0.4% | - | - | - | - | 1 | 0.7% | 0.1% | - | - | - |
| Lorraine | 2 | 0.4% | 0.1% | - | - | - | 2 | 0.8% | 0.2% | 1 | 1.1% | 0.3% |
| Champagne Ardennes | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Bourgogne | 3 | 0.8% | 0.2% | - | - | - | 3 | 1.6% | 0.5% | - | - | - |
| Pays de Loire | 1 | 0.2% | - | - | - | - | 1 | 0.3% | - | - | - | - |
| Poitou Charentes | 1 | 0.3% | 0.1% | 1 | 0.6% | 0.2% | - | - | - | - | - | - |
| Rhône Alpes | 3 | 0.8% | 0.1% | 2 | 0.7% | 0.1% | 2 | 0.8% | 0.1% | 0 | 0.3% | - |
| Languedoc Roussillon | 1 | 0.1% | - | - | - | - | 1 | 0.3% | - | 1 | 0.5% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 396 | 96.1% | 9.0% | 198 | 96.7% | 9.6% | 198 | 95.5% | 8.5% | 115 | 96.1% | 7.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 334 | 81.0% | 0.8% | 183 | 89.5% | 0.9% | 150 | 72.5% | 0.7% | 108 | 89.9% | 0.7% |
| Presque tous les jours | 35 | 8.4% | 0.6% | 12 | 6.1% | 0.5% | 22 | 10.7% | 0.7% | 7 | 5.8% | 0.5% |
| 1 à 2 fois par semaine | 43 | 10.5% | 1.4% | 9 | 4.4% | 0.7% | 34 | 16.5% | 1.9% | 5 | 3.8% | 0.9% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.3% | 0.2% | 1 | 0.4% | 0.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 3.8% | 1.2% | 5 | 2.6% | 0.8% | 10 | 5.0% | 1.4% | 2 | 1.6% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 13 | 3.1% | 0.6% | 6 | 2.7% | 0.7% | 7 | 3.5% | 0.6% | 2 | 1.3% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 33 | 8.0% | 0.7% | 8 | 3.9% | 0.4% | 25 | 12.1% | 0.8% | 9 | 7.2% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 45 | 10.8% | 0.6% | 19 | 9.4% | 0.6% | 26 | 12.3% | 0.6% | 8 | 6.7% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 95 | 22.9% | 0.8% | 38 | 18.5% | 0.7% | 57 | 27.3% | 0.9% | 24 | 19.8% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 67 | 16.2% | 0.9% | 35 | 17.0% | 0.9% | 32 | 15.5% | 0.8% | 18 | 14.8% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 70 | 16.9% | 0.9% | 48 | 23.3% | 1.1% | 22 | 10.6% | 0.6% | 20 | 16.8% | 0.5% |
| 65 000 euros et plus par an | 38 | 9.2% | 0.9% | 26 | 12.8% | 1.0% | 12 | 5.7% | 0.7% | 27 | 22.4% | 0.9% |
| Refus | 26 | 6.2% | 0.7% | 15 | 7.5% | 1.0% | 10 | 5.0% | 0.5% | 11 | 8.8% | 0.8% |
| Ne sait pas | 11 | 2.7% | 0.7% | 5 | 2.2% | 0.6% | 6 | 3.1% | 0.8% | 1 | 0.7% | 0.1% |
