L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1013 | 100.0% | 1.9% | 498 | 100.0% | 2.0% | 515 | 100.0% | 1.9% | 246 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 498 | 49.2% | 2.0% | 498 | 100.0% | 2.0% | - | - | - | 120 | 48.9% | 1.3% |
| Femme | 515 | 50.8% | 1.9% | - | - | - | 515 | 100.0% | 1.9% | 126 | 51.1% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 124 | 12.3% | 1.7% | 66 | 13.1% | 1.8% | 59 | 11.5% | 1.6% | 43 | 17.4% | 1.3% |
| 25 à 34 ans | 119 | 11.8% | 1.6% | 56 | 11.2% | 1.5% | 63 | 12.3% | 1.6% | 30 | 12.0% | 0.9% |
| 35 à 49 ans | 197 | 19.4% | 1.6% | 108 | 21.6% | 1.7% | 89 | 17.3% | 1.4% | 81 | 32.8% | 1.3% |
| 50 à 59 ans | 196 | 19.3% | 2.3% | 99 | 19.8% | 2.4% | 97 | 18.9% | 2.2% | 65 | 26.2% | 1.8% |
| 60 ans et plus | 377 | 37.2% | 2.3% | 170 | 34.2% | 2.3% | 206 | 40.0% | 2.3% | 28 | 11.5% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 453 | 44.7% | 1.9% | - | - | - | 453 | 87.9% | 1.9% | 105 | 42.7% | 1.5% |
| Personne de référence | 566 | 55.9% | 2.0% | 417 | 83.6% | 2.0% | 150 | 29.1% | 2.0% | 114 | 46.4% | 1.3% |
| Responsable des achats | 694 | 68.5% | 1.9% | 258 | 51.7% | 2.0% | 437 | 84.8% | 1.9% | 152 | 61.7% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.3% | 0.6% | 2 | 0.5% | 0.8% | 0 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 15 | 1.4% | 0.9% | 8 | 1.6% | 0.7% | 7 | 1.3% | 1.6% | 14 | 5.7% | 1.0% |
| Affaires et Cadres | 59 | 5.8% | 1.2% | 33 | 6.7% | 1.2% | 25 | 4.9% | 1.2% | 50 | 20.4% | 1.1% |
| Professions intermédiaires | 125 | 12.3% | 1.7% | 68 | 13.7% | 1.9% | 57 | 11.0% | 1.5% | 93 | 37.6% | 1.5% |
| Employés | 177 | 17.4% | 2.1% | 54 | 10.9% | 2.4% | 122 | 23.8% | 1.9% | 25 | 10.2% | 1.4% |
| Ouvriers | 156 | 15.4% | 2.4% | 125 | 25.1% | 2.4% | 31 | 6.0% | 2.4% | 6 | 2.5% | 1.4% |
| Retraités | 280 | 27.6% | 2.2% | 137 | 27.4% | 2.3% | 144 | 27.9% | 2.1% | 6 | 2.6% | 2.9% |
| Autres inactifs | 199 | 19.7% | 2.0% | 70 | 14.1% | 1.9% | 129 | 25.0% | 2.0% | 52 | 21.0% | 1.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 1.1% | 1.4% | 2 | 0.5% | 0.7% | 8 | 1.6% | 2.0% | - | - | - |
| Petits patrons | 24 | 2.3% | 0.9% | 12 | 2.4% | 0.8% | 11 | 2.2% | 0.9% | 24 | 9.6% | 0.9% |
| Affaires et Cadres | 83 | 8.2% | 1.2% | 41 | 8.3% | 1.2% | 42 | 8.2% | 1.2% | 83 | 33.9% | 1.2% |
| Professions intermédiaires | 139 | 13.8% | 1.7% | 67 | 13.4% | 1.6% | 73 | 14.1% | 1.8% | 139 | 56.6% | 1.7% |
| Employés | 126 | 12.4% | 2.3% | 63 | 12.6% | 2.7% | 63 | 12.3% | 1.9% | - | - | - |
| Ouvriers | 211 | 20.9% | 2.2% | 121 | 24.2% | 2.3% | 91 | 17.6% | 2.0% | - | - | - |
| Retraités | 309 | 30.5% | 2.1% | 149 | 29.8% | 2.2% | 160 | 31.1% | 1.9% | - | - | - |
| Autres inactifs | 110 | 10.9% | 3.1% | 43 | 8.7% | 2.9% | 67 | 12.9% | 3.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 189 | 18.7% | 1.9% | 87 | 17.4% | 2.0% | 102 | 19.9% | 1.9% | 25 | 10.0% | 1.0% |
| 2 personnes | 409 | 40.4% | 2.2% | 206 | 41.3% | 2.3% | 203 | 39.4% | 2.1% | 68 | 27.7% | 1.6% |
| 3 personnes | 162 | 16.0% | 1.7% | 75 | 15.1% | 1.6% | 87 | 16.9% | 1.9% | 53 | 21.4% | 1.3% |
| 4 personnes | 144 | 14.2% | 1.5% | 80 | 16.1% | 1.7% | 63 | 12.3% | 1.3% | 70 | 28.5% | 1.5% |
| 5 personnes et + | 109 | 10.8% | 2.0% | 50 | 10.0% | 2.0% | 59 | 11.5% | 2.0% | 31 | 12.5% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 255 | 25.2% | 1.6% | 123 | 24.7% | 1.7% | 132 | 25.6% | 1.6% | 92 | 37.5% | 1.2% |
| Non | 758 | 74.8% | 2.1% | 375 | 75.3% | 2.1% | 383 | 74.4% | 2.0% | 154 | 62.5% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 138 | 13.7% | 1.2% | 70 | 14.1% | 1.2% | 68 | 13.2% | 1.1% | 32 | 13.0% | 1.0% |
| Agglo. - 20 000 hab | 114 | 11.3% | 1.3% | 52 | 10.3% | 1.2% | 62 | 12.1% | 1.3% | 29 | 11.8% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 164 | 16.2% | 2.3% | 72 | 14.4% | 2.2% | 92 | 17.9% | 2.5% | 31 | 12.8% | 1.5% |
| Agglo. + 100 000 hab | 591 | 58.3% | 3.8% | 302 | 60.6% | 4.0% | 288 | 56.0% | 3.6% | 151 | 61.5% | 2.7% |
| Agglo. Paris | 6 | 0.6% | 0.1% | 3 | 0.5% | 0.1% | 4 | 0.8% | 0.1% | 2 | 0.9% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 0.6% | 0.1% | 3 | 0.5% | 0.1% | 4 | 0.8% | 0.1% | 2 | 0.9% | 0.1% |
| Nord Pas de Calais | 982 | 96.9% | 30.6% | 483 | 96.8% | 31.1% | 499 | 97.0% | 30.0% | 236 | 95.6% | 23.3% |
| Lorraine | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Alsace | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Champagne Ardennes | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | 0 | - | - |
| Picardie | 17 | 1.7% | 1.1% | 9 | 1.8% | 1.2% | 8 | 1.6% | 1.0% | 5 | 1.8% | 1.0% |
| Haute Normandie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% |
| Centre | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Pays de Loire | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Midi Pyrénées | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.5% | 0.1% |
| Limousin | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Rhône Alpes | 3 | 0.2% | - | 1 | 0.1% | - | 2 | 0.3% | 0.1% | 0 | 0.1% | - |
| Languedoc Roussillon | 1 | 0.1% | - | 0 | - | - | 1 | 0.1% | - | 1 | 0.2% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.2% | - | 0 | 0.1% | - | 1 | 0.3% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 816 | 80.5% | 1.9% | 415 | 83.2% | 2.0% | 401 | 77.8% | 1.8% | 220 | 89.2% | 1.4% |
| Presque tous les jours | 108 | 10.6% | 1.8% | 41 | 8.3% | 1.5% | 66 | 12.9% | 2.0% | 22 | 9.1% | 1.6% |
| 1 à 2 fois par semaine | 78 | 7.7% | 2.6% | 39 | 7.8% | 3.1% | 39 | 7.6% | 2.2% | 4 | 1.7% | 0.8% |
| 1 à 3 fois par mois | 12 | 1.2% | 3.1% | 4 | 0.7% | 1.9% | 9 | 1.7% | 4.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 35 | 3.4% | 2.6% | 12 | 2.4% | 1.9% | 23 | 4.5% | 3.1% | 1 | 0.4% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 48 | 4.8% | 2.4% | 26 | 5.2% | 3.4% | 22 | 4.3% | 1.8% | 1 | 0.2% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 115 | 11.3% | 2.3% | 61 | 12.2% | 3.0% | 54 | 10.5% | 1.8% | 8 | 3.3% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 167 | 16.5% | 2.4% | 65 | 13.0% | 2.2% | 102 | 19.8% | 2.6% | 17 | 7.0% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 235 | 23.2% | 1.9% | 113 | 22.7% | 2.0% | 121 | 23.6% | 1.8% | 44 | 18.0% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 146 | 14.4% | 1.9% | 61 | 12.3% | 1.6% | 85 | 16.5% | 2.2% | 60 | 24.5% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 130 | 12.8% | 1.7% | 82 | 16.5% | 1.9% | 48 | 9.3% | 1.4% | 46 | 18.6% | 1.2% |
| 65 000 euros et plus par an | 55 | 5.4% | 1.3% | 38 | 7.7% | 1.5% | 16 | 3.2% | 0.9% | 39 | 15.9% | 1.4% |
| Refus | 49 | 4.8% | 1.4% | 21 | 4.2% | 1.4% | 28 | 5.5% | 1.4% | 19 | 7.9% | 1.5% |
| Ne sait pas | 33 | 3.3% | 2.1% | 19 | 3.9% | 2.6% | 14 | 2.8% | 1.7% | 10 | 4.2% | 1.6% |
