L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 558 | 100.0% | 1.1% | 292 | 100.0% | 1.2% | 266 | 100.0% | 1.0% | 144 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 292 | 52.4% | 1.2% | 292 | 100.0% | 1.2% | - | - | - | 84 | 58.5% | 0.9% |
| Femme | 266 | 47.6% | 1.0% | - | - | - | 266 | 100.0% | 1.0% | 60 | 41.5% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 43 | 7.8% | 0.6% | 16 | 5.5% | 0.4% | 27 | 10.3% | 0.8% | 15 | 10.2% | 0.5% |
| 25 à 34 ans | 40 | 7.2% | 0.5% | 17 | 5.9% | 0.5% | 23 | 8.7% | 0.6% | 15 | 10.7% | 0.5% |
| 35 à 49 ans | 124 | 22.2% | 1.0% | 74 | 25.2% | 1.2% | 50 | 18.9% | 0.8% | 49 | 33.7% | 0.8% |
| 50 à 59 ans | 139 | 24.8% | 1.6% | 66 | 22.7% | 1.6% | 72 | 27.2% | 1.6% | 57 | 39.2% | 1.6% |
| 60 ans et plus | 212 | 38.0% | 1.3% | 119 | 40.8% | 1.6% | 93 | 34.8% | 1.0% | 9 | 6.2% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 234 | 42.0% | 1.0% | - | - | - | 234 | 88.3% | 1.0% | 48 | 33.2% | 0.7% |
| Personne de référence | 347 | 62.2% | 1.2% | 275 | 93.9% | 1.3% | 72 | 27.3% | 1.0% | 92 | 63.6% | 1.0% |
| Responsable des achats | 373 | 66.9% | 1.0% | 138 | 47.1% | 1.1% | 235 | 88.6% | 1.0% | 92 | 63.7% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 1.2% | 1.3% | 7 | 2.4% | 2.2% | - | - | - | - | - | - |
| Petits patrons | 19 | 3.5% | 1.2% | 10 | 3.5% | 0.9% | 9 | 3.4% | 2.2% | 16 | 11.3% | 1.1% |
| Affaires et Cadres | 32 | 5.8% | 0.6% | 17 | 5.8% | 0.6% | 15 | 5.7% | 0.7% | 22 | 15.0% | 0.5% |
| Professions intermédiaires | 78 | 14.1% | 1.1% | 53 | 18.2% | 1.4% | 25 | 9.5% | 0.7% | 68 | 47.3% | 1.1% |
| Employés | 100 | 17.8% | 1.2% | 22 | 7.5% | 1.0% | 77 | 29.2% | 1.2% | 13 | 9.0% | 0.7% |
| Ouvriers | 63 | 11.3% | 1.0% | 51 | 17.3% | 1.0% | 13 | 4.7% | 1.0% | - | - | - |
| Retraités | 194 | 34.8% | 1.5% | 109 | 37.2% | 1.8% | 85 | 32.0% | 1.2% | 1 | 0.7% | 0.4% |
| Autres inactifs | 64 | 11.5% | 0.6% | 23 | 8.0% | 0.6% | 41 | 15.5% | 0.6% | 24 | 16.8% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 2.1% | 1.5% | 7 | 2.4% | 1.9% | 5 | 1.8% | 1.2% | - | - | - |
| Petits patrons | 33 | 5.9% | 1.2% | 12 | 4.0% | 0.8% | 21 | 8.0% | 1.7% | 33 | 22.7% | 1.2% |
| Affaires et Cadres | 37 | 6.6% | 0.5% | 19 | 6.5% | 0.5% | 18 | 6.7% | 0.5% | 37 | 25.4% | 0.5% |
| Professions intermédiaires | 75 | 13.4% | 0.9% | 54 | 18.4% | 1.3% | 21 | 7.9% | 0.5% | 75 | 51.9% | 0.9% |
| Employés | 52 | 9.3% | 0.9% | 20 | 7.0% | 0.9% | 32 | 11.9% | 1.0% | - | - | - |
| Ouvriers | 113 | 20.2% | 1.2% | 54 | 18.4% | 1.0% | 59 | 22.2% | 1.3% | - | - | - |
| Retraités | 211 | 37.8% | 1.4% | 112 | 38.2% | 1.7% | 99 | 37.3% | 1.2% | - | - | - |
| Autres inactifs | 26 | 4.7% | 0.7% | 15 | 5.1% | 1.0% | 11 | 4.2% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 89 | 15.9% | 0.9% | 33 | 11.3% | 0.8% | 56 | 21.1% | 1.0% | 16 | 11.2% | 0.7% |
| 2 personnes | 241 | 43.2% | 1.3% | 143 | 49.1% | 1.6% | 98 | 36.8% | 1.0% | 40 | 27.6% | 0.9% |
| 3 personnes | 85 | 15.2% | 0.9% | 32 | 10.8% | 0.7% | 53 | 20.0% | 1.2% | 33 | 22.9% | 0.8% |
| 4 personnes | 107 | 19.2% | 1.1% | 59 | 20.2% | 1.3% | 48 | 18.1% | 1.0% | 37 | 25.5% | 0.8% |
| 5 personnes et + | 36 | 6.5% | 0.6% | 25 | 8.7% | 1.0% | 11 | 4.0% | 0.4% | 19 | 12.9% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 121 | 21.8% | 0.8% | 70 | 24.0% | 1.0% | 51 | 19.3% | 0.6% | 55 | 38.4% | 0.7% |
| Non | 437 | 78.2% | 1.2% | 222 | 76.0% | 1.2% | 214 | 80.7% | 1.1% | 89 | 61.6% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 154 | 27.6% | 1.3% | 88 | 30.2% | 1.5% | 66 | 24.7% | 1.0% | 23 | 16.0% | 0.7% |
| Agglo. - 20 000 hab | 193 | 34.6% | 2.1% | 96 | 32.9% | 2.2% | 97 | 36.4% | 2.1% | 51 | 35.0% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 123 | 22.0% | 1.8% | 53 | 18.3% | 1.6% | 69 | 26.1% | 1.9% | 43 | 29.5% | 2.0% |
| Agglo. + 100 000 hab | 83 | 14.9% | 0.5% | 52 | 17.9% | 0.7% | 31 | 11.7% | 0.4% | 26 | 17.8% | 0.5% |
| Agglo. Paris | 5 | 0.9% | 0.1% | 2 | 0.7% | - | 3 | 1.2% | 0.1% | 3 | 1.7% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 1.0% | 0.1% | 2 | 0.7% | - | 4 | 1.3% | 0.1% | 3 | 2.0% | 0.1% |
| Champagne Ardennes | - | - | - | - | - | - | - | - | - | - | - | - |
| Haute Normandie | 1 | 0.2% | 0.1% | 0 | 0.1% | - | 1 | 0.3% | 0.1% | 1 | 0.6% | 0.2% |
| Basse Normandie | 2 | 0.4% | 0.2% | 2 | 0.8% | 0.4% | 0 | 0.1% | - | 2 | 1.7% | 0.7% |
| Pays de Loire | 8 | 1.5% | 0.3% | 3 | 1.1% | 0.2% | 5 | 2.0% | 0.3% | 3 | 1.8% | 0.3% |
| Bretagne | 536 | 96.1% | 20.0% | 282 | 96.6% | 21.7% | 254 | 95.7% | 18.3% | 134 | 92.9% | 17.2% |
| Poitou Charentes | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.3% | - | - | - | 1 | 0.5% | 0.2% |
| Aquitaine | 2 | 0.3% | 0.1% | 0 | 0.2% | - | 1 | 0.4% | 0.1% | 0 | 0.3% | 0.1% |
| Limousin | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | - | - | - | 1 | 0.3% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 461 | 82.7% | 1.1% | 236 | 80.8% | 1.1% | 225 | 84.7% | 1.0% | 131 | 91.0% | 0.8% |
| Presque tous les jours | 47 | 8.4% | 0.8% | 25 | 8.7% | 0.9% | 22 | 8.1% | 0.6% | 9 | 6.1% | 0.6% |
| 1 à 2 fois par semaine | 41 | 7.3% | 1.3% | 23 | 7.7% | 1.8% | 18 | 6.8% | 1.0% | 4 | 2.9% | 0.8% |
| 1 à 3 fois par mois | 8 | 1.3% | 1.9% | 7 | 2.5% | 3.9% | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.2% |
| Moins souvent | 1 | 0.3% | 1.3% | 1 | 0.3% | 2.3% | 1 | 0.2% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.8% | 0.3% | 2 | 0.5% | 0.2% | 3 | 1.1% | 0.4% | 1 | 0.7% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 25 | 4.5% | 1.3% | 12 | 4.2% | 1.6% | 13 | 4.9% | 1.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 65 | 11.6% | 1.3% | 25 | 8.7% | 1.2% | 39 | 14.8% | 1.3% | 10 | 6.9% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 65 | 11.6% | 0.9% | 26 | 8.7% | 0.9% | 39 | 14.8% | 1.0% | 19 | 13.5% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 116 | 20.8% | 0.9% | 53 | 18.3% | 0.9% | 63 | 23.6% | 1.0% | 23 | 16.0% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 112 | 20.1% | 1.5% | 73 | 25.1% | 1.9% | 39 | 14.6% | 1.0% | 36 | 24.8% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 87 | 15.7% | 1.1% | 61 | 20.9% | 1.4% | 26 | 9.9% | 0.8% | 33 | 22.8% | 0.9% |
| 65 000 euros et plus par an | 35 | 6.3% | 0.8% | 22 | 7.6% | 0.9% | 13 | 4.8% | 0.7% | 16 | 10.7% | 0.5% |
| Refus | 36 | 6.5% | 1.0% | 11 | 3.9% | 0.8% | 25 | 9.4% | 1.2% | 4 | 2.4% | 0.3% |
| Ne sait pas | 11 | 2.0% | 0.7% | 6 | 2.0% | 0.8% | 6 | 2.1% | 0.7% | 3 | 2.0% | 0.4% |
