L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 613 | 100.0% | 1.2% | 283 | 100.0% | 1.1% | 330 | 100.0% | 1.2% | 135 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 283 | 46.2% | 1.1% | 283 | 100.0% | 1.1% | - | - | - | 72 | 53.5% | 0.8% |
| Femme | 330 | 53.8% | 1.2% | - | - | - | 330 | 100.0% | 1.2% | 63 | 46.5% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 41 | 6.7% | 0.6% | 20 | 7.1% | 0.5% | 21 | 6.2% | 0.6% | 11 | 8.2% | 0.3% |
| 25 à 34 ans | 67 | 10.9% | 0.9% | 27 | 9.7% | 0.7% | 40 | 12.0% | 1.0% | 30 | 22.1% | 0.9% |
| 35 à 49 ans | 125 | 20.4% | 1.0% | 67 | 23.6% | 1.1% | 58 | 17.6% | 0.9% | 46 | 34.3% | 0.7% |
| 50 à 59 ans | 120 | 19.6% | 1.4% | 62 | 21.9% | 1.5% | 58 | 17.6% | 1.3% | 36 | 26.8% | 1.0% |
| 60 ans et plus | 260 | 42.4% | 1.6% | 106 | 37.6% | 1.5% | 154 | 46.6% | 1.7% | 12 | 8.6% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 301 | 49.2% | 1.3% | - | - | - | 301 | 91.4% | 1.3% | 53 | 39.4% | 0.8% |
| Personne de référence | 329 | 53.7% | 1.2% | 248 | 87.6% | 1.2% | 81 | 24.6% | 1.1% | 71 | 52.3% | 0.8% |
| Responsable des achats | 441 | 72.0% | 1.2% | 145 | 51.2% | 1.1% | 296 | 89.8% | 1.3% | 87 | 64.2% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 2.4% | 2.8% | 10 | 3.7% | 3.2% | 4 | 1.2% | 2.1% | 1 | 0.4% | 1.5% |
| Petits patrons | 12 | 2.0% | 0.7% | 8 | 2.8% | 0.7% | 4 | 1.2% | 1.0% | 11 | 7.8% | 0.7% |
| Affaires et Cadres | 34 | 5.5% | 0.7% | 25 | 8.7% | 0.9% | 9 | 2.7% | 0.4% | 28 | 20.9% | 0.6% |
| Professions intermédiaires | 82 | 13.4% | 1.1% | 35 | 12.3% | 0.9% | 47 | 14.2% | 1.3% | 62 | 45.7% | 1.0% |
| Employés | 117 | 19.1% | 1.4% | 40 | 14.3% | 1.8% | 77 | 23.3% | 1.2% | 18 | 13.0% | 1.0% |
| Ouvriers | 59 | 9.7% | 0.9% | 46 | 16.4% | 0.9% | 13 | 4.0% | 1.0% | 3 | 1.9% | 0.6% |
| Retraités | 226 | 36.8% | 1.8% | 95 | 33.5% | 1.6% | 131 | 39.7% | 1.9% | 1 | 0.7% | 0.4% |
| Autres inactifs | 68 | 11.2% | 0.7% | 23 | 8.2% | 0.6% | 45 | 13.7% | 0.7% | 13 | 9.6% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 2.7% | 2.1% | 9 | 3.1% | 2.4% | 8 | 2.4% | 1.9% | - | - | - |
| Petits patrons | 16 | 2.6% | 0.6% | 9 | 3.2% | 0.6% | 7 | 2.1% | 0.6% | 16 | 11.9% | 0.6% |
| Affaires et Cadres | 44 | 7.2% | 0.6% | 24 | 8.5% | 0.7% | 20 | 6.1% | 0.6% | 44 | 32.5% | 0.6% |
| Professions intermédiaires | 75 | 12.3% | 0.9% | 39 | 13.9% | 0.9% | 36 | 10.9% | 0.9% | 75 | 55.6% | 0.9% |
| Employés | 62 | 10.2% | 1.1% | 36 | 12.7% | 1.5% | 27 | 8.1% | 0.8% | - | - | - |
| Ouvriers | 101 | 16.4% | 1.0% | 46 | 16.3% | 0.9% | 55 | 16.6% | 1.2% | - | - | - |
| Retraités | 260 | 42.4% | 1.7% | 105 | 37.0% | 1.6% | 155 | 47.0% | 1.8% | - | - | - |
| Autres inactifs | 38 | 6.2% | 1.1% | 15 | 5.4% | 1.0% | 23 | 6.9% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 127 | 20.7% | 1.3% | 54 | 19.3% | 1.3% | 72 | 22.0% | 1.3% | 18 | 13.3% | 0.8% |
| 2 personnes | 267 | 43.5% | 1.5% | 124 | 43.8% | 1.4% | 143 | 43.2% | 1.5% | 40 | 29.7% | 1.0% |
| 3 personnes | 96 | 15.7% | 1.0% | 51 | 17.9% | 1.1% | 46 | 13.9% | 1.0% | 31 | 22.9% | 0.8% |
| 4 personnes | 79 | 12.8% | 0.8% | 41 | 14.5% | 0.9% | 37 | 11.3% | 0.8% | 31 | 22.8% | 0.7% |
| 5 personnes et + | 44 | 7.3% | 0.8% | 13 | 4.5% | 0.5% | 32 | 9.6% | 1.0% | 15 | 11.3% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 123 | 20.1% | 0.8% | 55 | 19.5% | 0.8% | 68 | 20.5% | 0.8% | 49 | 36.3% | 0.7% |
| Non | 490 | 79.9% | 1.3% | 228 | 80.5% | 1.3% | 262 | 79.5% | 1.4% | 86 | 63.7% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 246 | 40.1% | 2.1% | 96 | 33.8% | 1.7% | 150 | 45.6% | 2.4% | 50 | 37.1% | 1.5% |
| Agglo. - 20 000 hab | 115 | 18.8% | 1.3% | 57 | 20.2% | 1.3% | 58 | 17.6% | 1.2% | 25 | 18.2% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 116 | 18.9% | 1.7% | 64 | 22.6% | 1.9% | 52 | 15.7% | 1.4% | 22 | 16.1% | 1.0% |
| Agglo. + 100 000 hab | 128 | 20.9% | 0.8% | 62 | 22.0% | 0.8% | 66 | 20.0% | 0.8% | 34 | 25.1% | 0.6% |
| Agglo. Paris | 8 | 1.3% | 0.1% | 4 | 1.4% | 0.1% | 4 | 1.1% | 0.1% | 5 | 3.5% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 1.3% | 0.1% | 4 | 1.4% | 0.1% | 4 | 1.1% | 0.1% | 5 | 3.5% | 0.1% |
| Bourgogne | 4 | 0.7% | 0.3% | 3 | 1.2% | 0.5% | 1 | 0.3% | 0.1% | 0 | 0.3% | 0.1% |
| Centre | 3 | 0.5% | 0.2% | 1 | 0.5% | 0.1% | 2 | 0.6% | 0.2% | 1 | 0.7% | 0.2% |
| Pays de Loire | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | 1 | 0.5% | 0.1% |
| Aquitaine | 2 | 0.2% | 0.1% | 1 | 0.4% | 0.1% | 0 | 0.1% | - | 0 | 0.3% | - |
| Midi Pyrénées | 4 | 0.6% | 0.2% | 3 | 0.9% | 0.2% | 1 | 0.4% | 0.1% | 2 | 1.3% | 0.2% |
| Limousin | 127 | 20.7% | 20.3% | 59 | 21.0% | 20.0% | 67 | 20.4% | 20.6% | 27 | 19.9% | 15.6% |
| Auvergne | 462 | 75.4% | 40.2% | 210 | 74.2% | 38.1% | 252 | 76.4% | 42.2% | 97 | 71.3% | 32.5% |
| Rhône Alpes | 2 | 0.3% | - | 1 | 0.2% | - | 1 | 0.4% | - | 2 | 1.3% | 0.1% |
| Languedoc Roussillon | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.2% | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.2% | - | 1 | 0.3% | - | 0 | 0.1% | - | 1 | 0.7% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 444 | 72.5% | 1.0% | 216 | 76.4% | 1.0% | 228 | 69.2% | 1.0% | 111 | 82.0% | 0.7% |
| Presque tous les jours | 98 | 16.1% | 1.6% | 47 | 16.5% | 1.7% | 52 | 15.7% | 1.5% | 18 | 13.5% | 1.3% |
| 1 à 2 fois par semaine | 61 | 10.0% | 2.0% | 16 | 5.8% | 1.3% | 45 | 13.5% | 2.5% | 6 | 4.5% | 1.2% |
| 1 à 3 fois par mois | 7 | 1.1% | 1.7% | 2 | 0.7% | 1.1% | 5 | 1.5% | 2.3% | - | - | - |
| Moins souvent | 2 | 0.3% | 1.7% | 2 | 0.7% | 5.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.6% | 0.7% | 5 | 1.9% | 0.9% | 5 | 1.4% | 0.6% | 3 | 2.2% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 21 | 3.4% | 1.0% | 11 | 3.9% | 1.4% | 10 | 2.9% | 0.8% | 2 | 1.6% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 67 | 10.9% | 1.3% | 24 | 8.6% | 1.2% | 43 | 12.9% | 1.4% | 4 | 2.8% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 98 | 16.1% | 1.4% | 49 | 17.2% | 1.6% | 50 | 15.1% | 1.3% | 12 | 8.6% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 154 | 25.1% | 1.2% | 76 | 27.0% | 1.3% | 77 | 23.4% | 1.2% | 39 | 29.0% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 108 | 17.6% | 1.4% | 47 | 16.5% | 1.2% | 61 | 18.5% | 1.6% | 22 | 16.5% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 89 | 14.5% | 1.1% | 46 | 16.3% | 1.1% | 43 | 13.0% | 1.2% | 28 | 21.0% | 0.7% |
| 65 000 euros et plus par an | 22 | 3.7% | 0.5% | 15 | 5.3% | 0.6% | 7 | 2.2% | 0.4% | 12 | 8.9% | 0.4% |
| Refus | 27 | 4.5% | 0.8% | 6 | 2.2% | 0.4% | 21 | 6.4% | 1.0% | 10 | 7.7% | 0.8% |
| Ne sait pas | 17 | 2.7% | 1.1% | 3 | 1.0% | 0.4% | 14 | 4.2% | 1.6% | 2 | 1.7% | 0.3% |
