L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 709 | 100.0% | 1.4% | 384 | 100.0% | 1.5% | 325 | 100.0% | 1.2% | 195 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 384 | 54.2% | 1.5% | 384 | 100.0% | 1.5% | - | - | - | 116 | 59.6% | 1.3% |
| Femme | 325 | 45.8% | 1.2% | - | - | - | 325 | 100.0% | 1.2% | 79 | 40.4% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 41 | 5.8% | 0.6% | 19 | 5.0% | 0.5% | 22 | 6.8% | 0.6% | 16 | 8.4% | 0.5% |
| 25 à 34 ans | 79 | 11.1% | 1.0% | 44 | 11.4% | 1.2% | 35 | 10.8% | 0.9% | 34 | 17.3% | 1.1% |
| 35 à 49 ans | 156 | 22.0% | 1.2% | 97 | 25.3% | 1.6% | 59 | 18.1% | 0.9% | 78 | 39.9% | 1.3% |
| 50 à 59 ans | 151 | 21.3% | 1.8% | 80 | 20.9% | 1.9% | 71 | 21.8% | 1.6% | 49 | 25.2% | 1.4% |
| 60 ans et plus | 281 | 39.7% | 1.7% | 143 | 37.3% | 2.0% | 138 | 42.4% | 1.5% | 18 | 9.2% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 297 | 41.9% | 1.3% | - | - | - | 297 | 91.5% | 1.3% | 74 | 38.0% | 1.0% |
| Personne de référence | 417 | 58.8% | 1.5% | 351 | 91.4% | 1.7% | 66 | 20.4% | 0.9% | 118 | 60.6% | 1.3% |
| Responsable des achats | 501 | 70.6% | 1.4% | 211 | 54.8% | 1.6% | 290 | 89.3% | 1.3% | 133 | 68.2% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.6% | 2.2% | 8 | 2.0% | 2.4% | 4 | 1.1% | 1.9% | - | - | - |
| Petits patrons | 24 | 3.3% | 1.5% | 17 | 4.4% | 1.4% | 7 | 2.0% | 1.6% | 21 | 10.8% | 1.4% |
| Affaires et Cadres | 57 | 8.0% | 1.1% | 36 | 9.3% | 1.2% | 21 | 6.6% | 1.0% | 50 | 25.7% | 1.1% |
| Professions intermédiaires | 91 | 12.8% | 1.2% | 54 | 14.1% | 1.5% | 37 | 11.3% | 1.0% | 76 | 39.2% | 1.3% |
| Employés | 100 | 14.2% | 1.2% | 30 | 7.9% | 1.4% | 70 | 21.5% | 1.1% | 18 | 9.4% | 1.0% |
| Ouvriers | 97 | 13.7% | 1.5% | 76 | 19.7% | 1.5% | 22 | 6.6% | 1.7% | 7 | 3.5% | 1.5% |
| Retraités | 243 | 34.3% | 1.9% | 130 | 33.9% | 2.2% | 113 | 34.7% | 1.6% | 3 | 1.3% | 1.2% |
| Autres inactifs | 86 | 12.1% | 0.9% | 33 | 8.7% | 0.9% | 52 | 16.1% | 0.8% | 20 | 10.1% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 3.2% | 2.9% | 7 | 1.7% | 1.8% | 16 | 5.0% | 3.9% | - | - | - |
| Petits patrons | 33 | 4.6% | 1.2% | 21 | 5.3% | 1.4% | 12 | 3.7% | 1.0% | 33 | 16.8% | 1.2% |
| Affaires et Cadres | 67 | 9.5% | 1.0% | 38 | 9.8% | 1.1% | 30 | 9.1% | 0.8% | 67 | 34.6% | 1.0% |
| Professions intermédiaires | 95 | 13.4% | 1.2% | 58 | 15.1% | 1.4% | 37 | 11.3% | 0.9% | 95 | 48.6% | 1.2% |
| Employés | 59 | 8.3% | 1.1% | 28 | 7.3% | 1.2% | 31 | 9.6% | 1.0% | - | - | - |
| Ouvriers | 127 | 17.9% | 1.3% | 75 | 19.6% | 1.5% | 51 | 15.8% | 1.1% | - | - | - |
| Retraités | 268 | 37.8% | 1.8% | 137 | 35.6% | 2.1% | 131 | 40.4% | 1.6% | - | - | - |
| Autres inactifs | 38 | 5.3% | 1.1% | 21 | 5.4% | 1.4% | 17 | 5.1% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 110 | 15.5% | 1.1% | 58 | 15.1% | 1.4% | 52 | 16.1% | 0.9% | 26 | 13.2% | 1.1% |
| 2 personnes | 316 | 44.5% | 1.7% | 155 | 40.3% | 1.7% | 161 | 49.6% | 1.7% | 52 | 26.9% | 1.2% |
| 3 personnes | 115 | 16.3% | 1.2% | 73 | 19.1% | 1.6% | 42 | 13.0% | 0.9% | 41 | 21.1% | 1.0% |
| 4 personnes | 125 | 17.6% | 1.3% | 76 | 19.9% | 1.6% | 48 | 14.9% | 1.0% | 60 | 30.9% | 1.3% |
| 5 personnes et + | 43 | 6.1% | 0.8% | 22 | 5.7% | 0.8% | 21 | 6.6% | 0.7% | 15 | 7.9% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 184 | 26.0% | 1.2% | 110 | 28.5% | 1.5% | 75 | 23.0% | 0.9% | 90 | 46.2% | 1.2% |
| Non | 525 | 74.0% | 1.4% | 274 | 71.5% | 1.5% | 250 | 77.0% | 1.3% | 105 | 53.8% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 263 | 37.1% | 2.2% | 127 | 33.0% | 2.2% | 136 | 41.9% | 2.2% | 57 | 29.2% | 1.7% |
| Agglo. - 20 000 hab | 146 | 20.6% | 1.6% | 82 | 21.3% | 1.9% | 64 | 19.7% | 1.4% | 37 | 19.0% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 127 | 18.0% | 1.8% | 61 | 16.0% | 1.9% | 66 | 20.3% | 1.8% | 28 | 14.3% | 1.3% |
| Agglo. + 100 000 hab | 166 | 23.4% | 1.1% | 108 | 28.2% | 1.4% | 57 | 17.7% | 0.7% | 68 | 35.0% | 1.2% |
| Agglo. Paris | 7 | 1.0% | 0.1% | 5 | 1.4% | 0.1% | 1 | 0.4% | - | 5 | 2.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 1.0% | 0.1% | 5 | 1.4% | 0.1% | 1 | 0.4% | - | 5 | 2.6% | 0.1% |
| Lorraine | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Franche-Comté | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Pays de Loire | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Aquitaine | 39 | 5.5% | 1.4% | 21 | 5.4% | 1.5% | 18 | 5.6% | 1.3% | 12 | 6.0% | 1.3% |
| Midi Pyrénées | 623 | 87.9% | 25.1% | 338 | 87.9% | 28.1% | 285 | 87.9% | 22.4% | 167 | 85.9% | 19.0% |
| Limousin | 2 | 0.3% | 0.3% | 0 | 0.1% | 0.2% | 1 | 0.5% | 0.5% | 1 | 0.3% | 0.3% |
| Auvergne | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Rhône Alpes | 2 | 0.3% | - | 1 | 0.2% | - | 1 | 0.4% | - | 0 | 0.1% | - |
| Languedoc Roussillon | 33 | 4.6% | 1.4% | 17 | 4.4% | 1.5% | 16 | 4.8% | 1.3% | 10 | 4.9% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.3% | - | 2 | 0.5% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 553 | 78.1% | 1.3% | 298 | 77.7% | 1.4% | 255 | 78.5% | 1.2% | 173 | 89.0% | 1.1% |
| Presque tous les jours | 97 | 13.8% | 1.6% | 57 | 14.7% | 2.1% | 41 | 12.6% | 1.2% | 12 | 6.4% | 0.9% |
| 1 à 2 fois par semaine | 46 | 6.4% | 1.5% | 21 | 5.5% | 1.7% | 24 | 7.5% | 1.4% | 6 | 3.1% | 1.2% |
| 1 à 3 fois par mois | 8 | 1.1% | 2.0% | 6 | 1.7% | 3.4% | 2 | 0.5% | 0.8% | 3 | 1.6% | 5.2% |
| Moins souvent | 4 | 0.6% | 4.0% | 1 | 0.4% | 3.6% | 3 | 0.9% | 4.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 1.8% | 0.9% | 6 | 1.6% | 1.0% | 6 | 1.9% | 0.8% | 1 | 0.4% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 28 | 3.9% | 1.4% | 9 | 2.4% | 1.2% | 19 | 5.7% | 1.5% | 3 | 1.6% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 73 | 10.3% | 1.4% | 39 | 10.1% | 1.9% | 34 | 10.4% | 1.1% | 12 | 6.1% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 103 | 14.5% | 1.5% | 46 | 12.0% | 1.6% | 57 | 17.4% | 1.4% | 17 | 9.0% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 169 | 23.8% | 1.4% | 88 | 22.8% | 1.5% | 81 | 24.9% | 1.2% | 47 | 23.9% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 119 | 16.8% | 1.6% | 71 | 18.6% | 1.8% | 48 | 14.8% | 1.3% | 31 | 15.9% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 125 | 17.7% | 1.6% | 81 | 21.2% | 1.9% | 44 | 13.5% | 1.3% | 52 | 26.6% | 1.4% |
| 65 000 euros et plus par an | 40 | 5.6% | 0.9% | 24 | 6.2% | 0.9% | 16 | 4.8% | 0.9% | 20 | 10.2% | 0.7% |
| Refus | 30 | 4.3% | 0.9% | 13 | 3.3% | 0.8% | 18 | 5.4% | 0.9% | 9 | 4.6% | 0.7% |
| Ne sait pas | 10 | 1.4% | 0.6% | 6 | 1.6% | 0.9% | 4 | 1.1% | 0.4% | 4 | 1.8% | 0.5% |
