L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 170 | 100.0% | 0.3% | 80 | 100.0% | 0.3% | 90 | 100.0% | 0.3% | 37 | 100.0% | 0.2% |
| Sexe | ||||||||||||
| Homme | 80 | 47.0% | 0.3% | 80 | 100.0% | 0.3% | - | - | - | 18 | 48.3% | 0.2% |
| Femme | 90 | 53.0% | 0.3% | - | - | - | 90 | 100.0% | 0.3% | 19 | 51.7% | 0.2% |
| Age | ||||||||||||
| 15 à 24 ans | 17 | 10.0% | 0.2% | 10 | 12.6% | 0.3% | 7 | 7.6% | 0.2% | 5 | 13.3% | 0.2% |
| 25 à 34 ans | 18 | 10.8% | 0.2% | 7 | 9.3% | 0.2% | 11 | 12.2% | 0.3% | 3 | 7.6% | 0.1% |
| 35 à 49 ans | 31 | 18.5% | 0.2% | 17 | 20.8% | 0.3% | 15 | 16.5% | 0.2% | 11 | 28.9% | 0.2% |
| 50 à 59 ans | 34 | 20.0% | 0.4% | 15 | 19.1% | 0.4% | 19 | 20.7% | 0.4% | 14 | 37.2% | 0.4% |
| 60 ans et plus | 69 | 40.7% | 0.4% | 30 | 38.2% | 0.4% | 39 | 43.0% | 0.4% | 5 | 13.1% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 81 | 47.6% | 0.3% | - | - | - | 81 | 89.7% | 0.3% | 14 | 39.4% | 0.2% |
| Personne de référence | 84 | 49.7% | 0.3% | 64 | 80.4% | 0.3% | 20 | 22.4% | 0.3% | 22 | 60.1% | 0.2% |
| Responsable des achats | 119 | 70.4% | 0.3% | 38 | 48.0% | 0.3% | 81 | 90.1% | 0.4% | 20 | 53.7% | 0.2% |
| PCS Individu | ||||||||||||
| Petits patrons | 3 | 2.0% | 0.2% | 2 | 2.4% | 0.2% | 1 | 1.6% | 0.3% | 2 | 4.2% | 0.1% |
| Affaires et Cadres | 9 | 5.3% | 0.2% | 5 | 6.6% | 0.2% | 4 | 4.1% | 0.2% | 8 | 22.1% | 0.2% |
| Professions intermédiaires | 22 | 12.7% | 0.3% | 10 | 12.5% | 0.3% | 12 | 12.9% | 0.3% | 16 | 44.8% | 0.3% |
| Employés | 28 | 16.3% | 0.3% | 7 | 9.1% | 0.3% | 20 | 22.7% | 0.3% | 5 | 13.4% | 0.3% |
| Ouvriers | 35 | 20.4% | 0.5% | 25 | 31.5% | 0.5% | 9 | 10.5% | 0.7% | - | - | - |
| Retraités | 55 | 32.7% | 0.4% | 28 | 35.1% | 0.5% | 27 | 30.6% | 0.4% | 1 | 2.2% | 0.4% |
| Autres inactifs | 18 | 10.7% | 0.2% | 2 | 2.8% | 0.1% | 16 | 17.7% | 0.3% | 5 | 13.3% | 0.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 1.6% | 0.4% | - | - | - | 3 | 3.0% | 0.7% | - | - | - |
| Petits patrons | 4 | 2.1% | 0.1% | 2 | 2.0% | 0.1% | 2 | 2.3% | 0.2% | 4 | 9.9% | 0.1% |
| Affaires et Cadres | 8 | 5.0% | 0.1% | 5 | 6.5% | 0.1% | 3 | 3.6% | 0.1% | 8 | 23.0% | 0.1% |
| Professions intermédiaires | 25 | 14.5% | 0.3% | 11 | 13.7% | 0.3% | 14 | 15.2% | 0.3% | 25 | 67.1% | 0.3% |
| Employés | 22 | 13.0% | 0.4% | 12 | 14.6% | 0.5% | 10 | 11.6% | 0.3% | - | - | - |
| Ouvriers | 37 | 21.8% | 0.4% | 20 | 25.5% | 0.4% | 17 | 18.5% | 0.4% | - | - | - |
| Retraités | 69 | 40.8% | 0.5% | 29 | 36.3% | 0.4% | 40 | 44.8% | 0.5% | - | - | - |
| Autres inactifs | 2 | 1.2% | 0.1% | 1 | 1.4% | 0.1% | 1 | 1.0% | - | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 35 | 20.9% | 0.4% | 18 | 22.9% | 0.4% | 17 | 19.1% | 0.3% | 4 | 12.1% | 0.2% |
| 2 personnes | 79 | 46.6% | 0.4% | 37 | 46.4% | 0.4% | 42 | 46.7% | 0.4% | 14 | 38.7% | 0.3% |
| 3 personnes | 30 | 17.7% | 0.3% | 11 | 13.5% | 0.2% | 19 | 21.5% | 0.4% | 6 | 15.4% | 0.1% |
| 4 personnes | 24 | 14.4% | 0.3% | 13 | 16.9% | 0.3% | 11 | 12.2% | 0.2% | 12 | 32.4% | 0.3% |
| 5 personnes et + | 1 | 0.5% | - | 0 | 0.3% | - | 1 | 0.6% | - | 1 | 1.4% | - |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 32 | 18.9% | 0.2% | 12 | 15.3% | 0.2% | 20 | 22.0% | 0.2% | 12 | 32.3% | 0.2% |
| Non | 138 | 81.1% | 0.4% | 68 | 84.7% | 0.4% | 70 | 78.0% | 0.4% | 25 | 67.7% | 0.2% |
| Habitat | ||||||||||||
| Communes rurales | 92 | 54.5% | 0.8% | 34 | 42.1% | 0.6% | 59 | 65.4% | 0.9% | 18 | 48.8% | 0.5% |
| Agglo. - 20 000 hab | 16 | 9.6% | 0.2% | 9 | 11.1% | 0.2% | 7 | 8.3% | 0.2% | 5 | 14.1% | 0.2% |
| Agglo. 20 000 à 100 000 hab | 10 | 6.1% | 0.1% | 8 | 9.7% | 0.2% | 3 | 2.9% | 0.1% | 1 | 1.4% | - |
| Agglo. + 100 000 hab | 46 | 27.2% | 0.3% | 26 | 32.3% | 0.3% | 20 | 22.8% | 0.3% | 11 | 29.2% | 0.2% |
| Agglo. Paris | 4 | 2.6% | - | 4 | 4.8% | 0.1% | 1 | 0.6% | - | 2 | 6.5% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 2.6% | - | 4 | 4.8% | 0.1% | 1 | 0.6% | - | 2 | 6.5% | 0.1% |
| Haute Normandie | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | - | - | - |
| Centre | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Pays de Loire | 3 | 1.5% | 0.1% | 1 | 1.6% | 0.1% | 1 | 1.3% | 0.1% | - | - | - |
| Poitou Charentes | 155 | 91.4% | 10.4% | 69 | 87.0% | 9.7% | 86 | 95.4% | 11.0% | 32 | 87.4% | 7.8% |
| Aquitaine | 4 | 2.1% | 0.1% | 1 | 1.6% | 0.1% | 2 | 2.6% | 0.2% | 1 | 3.4% | 0.1% |
| Limousin | 4 | 2.3% | 0.6% | 4 | 4.9% | 1.3% | - | - | - | 1 | 2.7% | 0.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 127 | 74.9% | 0.3% | 59 | 74.0% | 0.3% | 68 | 75.8% | 0.3% | 34 | 92.7% | 0.2% |
| Presque tous les jours | 32 | 19.0% | 0.5% | 16 | 19.6% | 0.6% | 17 | 18.5% | 0.5% | 2 | 5.3% | 0.1% |
| 1 à 2 fois par semaine | 10 | 5.8% | 0.3% | 5 | 6.4% | 0.4% | 5 | 5.2% | 0.3% | 1 | 2.0% | 0.1% |
| 1 à 3 fois par mois | 0 | 0.2% | 0.1% | - | - | - | 0 | 0.5% | 0.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| De 9 000 à moins de 12 000 euros par an | 9 | 5.4% | 0.5% | 4 | 5.4% | 0.6% | 5 | 5.3% | 0.4% | 1 | 2.4% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 14 | 8.4% | 0.3% | 7 | 8.7% | 0.3% | 7 | 8.1% | 0.2% | 1 | 3.7% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 34 | 20.2% | 0.5% | 14 | 17.9% | 0.5% | 20 | 22.3% | 0.5% | 4 | 10.0% | 0.2% |
| De 24 000 à moins de 36 000 euros par an | 43 | 25.4% | 0.3% | 20 | 25.6% | 0.4% | 23 | 25.2% | 0.3% | 9 | 24.4% | 0.3% |
| De 36 000 à moins de 45 000 euros par an | 27 | 16.0% | 0.4% | 12 | 15.4% | 0.3% | 15 | 16.5% | 0.4% | 8 | 22.6% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 22 | 13.0% | 0.3% | 16 | 19.6% | 0.4% | 6 | 7.1% | 0.2% | 8 | 23.2% | 0.2% |
| 65 000 euros et plus par an | 3 | 1.9% | 0.1% | 2 | 2.2% | 0.1% | 1 | 1.6% | 0.1% | 1 | 2.7% | - |
| Refus | 14 | 8.3% | 0.4% | 3 | 3.5% | 0.2% | 11 | 12.7% | 0.6% | 4 | 10.2% | 0.3% |
| Ne sait pas | 2 | 1.5% | 0.2% | 1 | 1.7% | 0.2% | 1 | 1.3% | 0.1% | 0 | 0.7% | - |
