L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1385 | 100.0% | 2.6% | 734 | 100.0% | 2.9% | 650 | 100.0% | 2.4% | 441 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 734 | 53.0% | 2.9% | 734 | 100.0% | 2.9% | - | - | - | 265 | 60.2% | 2.9% |
| Femme | 650 | 47.0% | 2.4% | - | - | - | 650 | 100.0% | 2.4% | 175 | 39.8% | 2.0% |
| Age | ||||||||||||
| 15 à 24 ans | 191 | 13.8% | 2.6% | 94 | 12.8% | 2.5% | 97 | 14.9% | 2.7% | 81 | 18.4% | 2.5% |
| 25 à 34 ans | 150 | 10.9% | 2.0% | 94 | 12.8% | 2.5% | 56 | 8.6% | 1.4% | 82 | 18.6% | 2.6% |
| 35 à 49 ans | 286 | 20.7% | 2.3% | 173 | 23.6% | 2.8% | 113 | 17.4% | 1.8% | 151 | 34.4% | 2.4% |
| 50 à 59 ans | 249 | 18.0% | 2.9% | 140 | 19.1% | 3.4% | 109 | 16.7% | 2.5% | 95 | 21.6% | 2.6% |
| 60 ans et plus | 508 | 36.7% | 3.1% | 232 | 31.6% | 3.2% | 275 | 42.3% | 3.1% | 31 | 7.0% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 548 | 39.6% | 2.3% | - | - | - | 548 | 84.2% | 2.3% | 142 | 32.2% | 2.0% |
| Personne de référence | 791 | 57.1% | 2.8% | 612 | 83.3% | 3.0% | 179 | 27.5% | 2.4% | 245 | 55.6% | 2.8% |
| Responsable des achats | 929 | 67.1% | 2.6% | 404 | 55.1% | 3.1% | 525 | 80.7% | 2.3% | 260 | 59.0% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.2% | 0.7% | 2 | 0.3% | 0.7% | 1 | 0.2% | 0.5% | - | - | - |
| Petits patrons | 48 | 3.4% | 2.9% | 38 | 5.1% | 3.1% | 10 | 1.5% | 2.4% | 43 | 9.8% | 2.9% |
| Affaires et Cadres | 141 | 10.2% | 2.8% | 85 | 11.5% | 2.9% | 56 | 8.6% | 2.6% | 118 | 26.7% | 2.6% |
| Professions intermédiaires | 169 | 12.2% | 2.3% | 101 | 13.8% | 2.7% | 68 | 10.4% | 1.8% | 151 | 34.3% | 2.5% |
| Employés | 223 | 16.1% | 2.6% | 82 | 11.2% | 3.7% | 141 | 21.6% | 2.2% | 40 | 9.0% | 2.2% |
| Ouvriers | 152 | 11.0% | 2.4% | 138 | 18.7% | 2.7% | 15 | 2.2% | 1.1% | 8 | 1.8% | 1.8% |
| Retraités | 421 | 30.4% | 3.3% | 187 | 25.5% | 3.1% | 234 | 36.0% | 3.4% | 2 | 0.4% | 0.8% |
| Autres inactifs | 227 | 16.4% | 2.3% | 101 | 13.8% | 2.8% | 126 | 19.4% | 2.0% | 79 | 18.0% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.4% | 0.6% | 3 | 0.4% | 0.8% | 2 | 0.3% | 0.5% | - | - | - |
| Petits patrons | 70 | 5.1% | 2.6% | 45 | 6.1% | 3.1% | 25 | 3.9% | 2.0% | 70 | 15.9% | 2.6% |
| Affaires et Cadres | 177 | 12.8% | 2.5% | 109 | 14.9% | 3.1% | 68 | 10.4% | 1.9% | 177 | 40.2% | 2.5% |
| Professions intermédiaires | 193 | 14.0% | 2.4% | 111 | 15.1% | 2.7% | 82 | 12.7% | 2.1% | 193 | 43.9% | 2.4% |
| Employés | 156 | 11.3% | 2.8% | 80 | 10.8% | 3.4% | 76 | 11.8% | 2.4% | - | - | - |
| Ouvriers | 236 | 17.0% | 2.4% | 143 | 19.4% | 2.8% | 93 | 14.3% | 2.1% | - | - | - |
| Retraités | 481 | 34.8% | 3.2% | 198 | 27.0% | 3.0% | 283 | 43.5% | 3.4% | - | - | - |
| Autres inactifs | 66 | 4.8% | 1.9% | 46 | 6.3% | 3.1% | 20 | 3.1% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 253 | 18.2% | 2.6% | 121 | 16.5% | 2.9% | 131 | 20.2% | 2.4% | 75 | 17.1% | 3.2% |
| 2 personnes | 569 | 41.1% | 3.1% | 285 | 38.9% | 3.2% | 284 | 43.6% | 3.0% | 109 | 24.8% | 2.6% |
| 3 personnes | 169 | 12.2% | 1.8% | 90 | 12.2% | 1.9% | 79 | 12.2% | 1.7% | 72 | 16.3% | 1.8% |
| 4 personnes | 260 | 18.8% | 2.8% | 180 | 24.5% | 3.8% | 81 | 12.4% | 1.7% | 132 | 29.9% | 2.8% |
| 5 personnes et + | 134 | 9.7% | 2.4% | 58 | 7.9% | 2.3% | 76 | 11.6% | 2.5% | 52 | 11.9% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 316 | 22.8% | 2.0% | 184 | 25.1% | 2.5% | 131 | 20.2% | 1.6% | 150 | 34.0% | 2.0% |
| Non | 1069 | 77.2% | 2.9% | 550 | 74.9% | 3.1% | 519 | 79.8% | 2.8% | 291 | 66.0% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 176 | 12.7% | 1.5% | 97 | 13.2% | 1.7% | 79 | 12.2% | 1.3% | 57 | 12.8% | 1.7% |
| Agglo. - 20 000 hab | 171 | 12.3% | 1.9% | 89 | 12.1% | 2.1% | 81 | 12.5% | 1.8% | 52 | 11.7% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 145 | 10.5% | 2.1% | 79 | 10.7% | 2.4% | 66 | 10.1% | 1.8% | 48 | 10.9% | 2.3% |
| Agglo. + 100 000 hab | 221 | 16.0% | 1.4% | 127 | 17.3% | 1.7% | 94 | 14.5% | 1.2% | 63 | 14.2% | 1.1% |
| Agglo. Paris | 672 | 48.6% | 7.7% | 343 | 46.7% | 8.2% | 330 | 50.7% | 7.2% | 222 | 50.3% | 5.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 780 | 56.4% | 8.0% | 388 | 52.9% | 8.4% | 392 | 60.3% | 7.7% | 258 | 58.5% | 5.9% |
| Nord Pas de Calais | 35 | 2.5% | 1.1% | 26 | 3.5% | 1.6% | 9 | 1.4% | 0.5% | 14 | 3.2% | 1.4% |
| Lorraine | 21 | 1.5% | 1.1% | 18 | 2.5% | 1.9% | 3 | 0.5% | 0.3% | 7 | 1.6% | 1.3% |
| Alsace | 6 | 0.4% | 0.4% | 6 | 0.8% | 0.7% | - | - | - | 2 | 0.5% | 0.5% |
| Franche-Comté | 16 | 1.1% | 1.6% | 11 | 1.4% | 2.3% | 5 | 0.8% | 1.0% | 3 | 0.7% | 1.0% |
| Champagne Ardennes | 13 | 1.0% | 1.2% | 8 | 1.1% | 1.6% | 5 | 0.8% | 0.9% | 6 | 1.3% | 2.0% |
| Picardie | 97 | 7.0% | 6.3% | 49 | 6.7% | 6.6% | 48 | 7.4% | 6.0% | 24 | 5.4% | 5.4% |
| Bourgogne | 26 | 1.9% | 1.9% | 19 | 2.6% | 2.9% | 7 | 1.1% | 1.0% | 6 | 1.4% | 1.7% |
| Haute Normandie | 50 | 3.6% | 3.4% | 28 | 3.8% | 4.0% | 22 | 3.4% | 2.8% | 19 | 4.2% | 4.1% |
| Basse Normandie | 14 | 1.0% | 1.2% | 9 | 1.2% | 1.5% | 6 | 0.9% | 0.9% | 3 | 0.7% | 0.9% |
| Centre | 50 | 3.6% | 2.4% | 31 | 4.2% | 3.1% | 19 | 3.0% | 1.8% | 17 | 3.8% | 2.7% |
| Pays de Loire | 27 | 1.9% | 0.9% | 8 | 1.0% | 0.5% | 19 | 3.0% | 1.2% | 7 | 1.5% | 0.7% |
| Bretagne | 16 | 1.2% | 0.6% | 7 | 0.9% | 0.5% | 10 | 1.5% | 0.7% | 8 | 1.7% | 1.0% |
| Poitou Charentes | 23 | 1.6% | 1.5% | 11 | 1.4% | 1.5% | 12 | 1.9% | 1.6% | 4 | 0.9% | 0.9% |
| Aquitaine | 24 | 1.7% | 0.8% | 12 | 1.6% | 0.9% | 12 | 1.9% | 0.8% | 9 | 2.1% | 1.0% |
| Midi Pyrénées | 30 | 2.2% | 1.2% | 20 | 2.8% | 1.7% | 10 | 1.5% | 0.8% | 8 | 1.7% | 0.9% |
| Limousin | 16 | 1.1% | 2.5% | 6 | 0.8% | 2.0% | 10 | 1.5% | 2.9% | 4 | 1.0% | 2.6% |
| Auvergne | 8 | 0.6% | 0.7% | 5 | 0.6% | 0.8% | 3 | 0.5% | 0.5% | 5 | 1.0% | 1.5% |
| Rhône Alpes | 46 | 3.3% | 0.9% | 29 | 4.0% | 1.1% | 17 | 2.6% | 0.6% | 19 | 4.3% | 1.0% |
| Languedoc Roussillon | 24 | 1.8% | 1.0% | 18 | 2.4% | 1.6% | 7 | 1.0% | 0.5% | 4 | 0.8% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 62 | 4.5% | 1.4% | 29 | 3.9% | 1.4% | 34 | 5.2% | 1.5% | 15 | 3.5% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1110 | 80.1% | 2.6% | 587 | 79.9% | 2.8% | 523 | 80.4% | 2.4% | 403 | 91.5% | 2.5% |
| Presque tous les jours | 183 | 13.2% | 3.0% | 102 | 14.0% | 3.7% | 81 | 12.4% | 2.4% | 28 | 6.3% | 2.0% |
| 1 à 2 fois par semaine | 76 | 5.5% | 2.5% | 34 | 4.6% | 2.7% | 42 | 6.5% | 2.4% | 7 | 1.7% | 1.5% |
| 1 à 3 fois par mois | 10 | 0.7% | 2.5% | 6 | 0.8% | 3.1% | 4 | 0.6% | 2.0% | 1 | 0.2% | 1.2% |
| Moins souvent | 5 | 0.4% | 4.8% | 5 | 0.7% | 13.9% | - | - | - | 1 | 0.3% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 1.7% | 1.7% | 13 | 1.7% | 2.0% | 11 | 1.7% | 1.5% | 7 | 1.6% | 3.3% |
| De 9 000 à moins de 12 000 euros par an | 54 | 3.9% | 2.7% | 21 | 2.8% | 2.7% | 33 | 5.0% | 2.7% | 3 | 0.6% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 94 | 6.8% | 1.9% | 53 | 7.3% | 2.6% | 41 | 6.3% | 1.4% | 24 | 5.4% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 172 | 12.5% | 2.5% | 82 | 11.1% | 2.8% | 91 | 13.9% | 2.3% | 47 | 10.7% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 376 | 27.2% | 3.1% | 182 | 24.8% | 3.2% | 195 | 29.9% | 2.9% | 91 | 20.7% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 200 | 14.4% | 2.6% | 97 | 13.2% | 2.5% | 102 | 15.7% | 2.7% | 62 | 14.1% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 225 | 16.2% | 2.9% | 133 | 18.1% | 3.1% | 92 | 14.1% | 2.7% | 93 | 21.0% | 2.4% |
| 65 000 euros et plus par an | 135 | 9.7% | 3.1% | 93 | 12.6% | 3.6% | 42 | 6.4% | 2.4% | 87 | 19.6% | 3.0% |
| Refus | 83 | 6.0% | 2.3% | 39 | 5.4% | 2.6% | 44 | 6.7% | 2.2% | 21 | 4.8% | 1.6% |
| Ne sait pas | 23 | 1.6% | 1.4% | 22 | 3.0% | 3.0% | 1 | 0.1% | 0.1% | 7 | 1.5% | 1.0% |
