L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 6337 | 100.0% | 12.1% | 2011 | 100.0% | 8.0% | 4327 | 100.0% | 15.8% | 1407 | 100.0% | 7.9% |
| Sexe | ||||||||||||
| Homme | 2011 | 31.7% | 8.0% | 2011 | 100.0% | 8.0% | - | - | - | 396 | 28.1% | 4.3% |
| Femme | 4327 | 68.3% | 15.8% | - | - | - | 4327 | 100.0% | 15.8% | 1012 | 71.9% | 11.6% |
| Age | ||||||||||||
| 15 à 24 ans | 314 | 5.0% | 4.3% | 41 | 2.0% | 1.1% | 273 | 6.3% | 7.5% | 147 | 10.4% | 4.6% |
| 25 à 34 ans | 461 | 7.3% | 6.0% | 102 | 5.1% | 2.8% | 359 | 8.3% | 9.2% | 127 | 9.0% | 4.0% |
| 35 à 49 ans | 1066 | 16.8% | 8.4% | 297 | 14.8% | 4.8% | 769 | 17.8% | 12.0% | 484 | 34.4% | 7.8% |
| 50 à 59 ans | 1190 | 18.8% | 13.8% | 345 | 17.1% | 8.2% | 845 | 19.5% | 19.1% | 406 | 28.8% | 11.2% |
| 60 ans et plus | 3306 | 52.2% | 20.5% | 1225 | 60.9% | 16.9% | 2081 | 48.1% | 23.4% | 243 | 17.3% | 15.3% |
| Individu | ||||||||||||
| Ménagères | 3954 | 62.4% | 16.9% | - | - | - | 3954 | 91.4% | 16.9% | 875 | 62.2% | 12.4% |
| Personne de référence | 3019 | 47.6% | 10.8% | 1891 | 94.1% | 9.2% | 1128 | 26.1% | 15.2% | 548 | 38.9% | 6.2% |
| Responsable des achats | 4869 | 76.8% | 13.6% | 990 | 49.2% | 7.7% | 3879 | 89.7% | 17.0% | 1034 | 73.5% | 9.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 50 | 0.8% | 9.8% | 29 | 1.4% | 9.0% | 21 | 0.5% | 11.0% | 1 | - | 1.5% |
| Petits patrons | 173 | 2.7% | 10.6% | 83 | 4.1% | 6.9% | 90 | 2.1% | 21.4% | 146 | 10.4% | 9.9% |
| Affaires et Cadres | 384 | 6.1% | 7.6% | 147 | 7.3% | 5.1% | 237 | 5.5% | 11.0% | 308 | 21.9% | 6.9% |
| Professions intermédiaires | 611 | 9.6% | 8.3% | 148 | 7.4% | 4.0% | 463 | 10.7% | 12.5% | 437 | 31.1% | 7.2% |
| Employés | 1080 | 17.0% | 12.6% | 148 | 7.3% | 6.6% | 932 | 21.5% | 14.8% | 209 | 14.9% | 11.8% |
| Ouvriers | 450 | 7.1% | 7.0% | 260 | 12.9% | 5.1% | 190 | 4.4% | 14.6% | 31 | 2.2% | 7.0% |
| Retraités | 2711 | 42.8% | 21.0% | 1077 | 53.6% | 18.0% | 1634 | 37.8% | 23.7% | 52 | 3.7% | 23.3% |
| Autres inactifs | 878 | 13.9% | 8.8% | 119 | 5.9% | 3.3% | 759 | 17.5% | 12.0% | 224 | 15.9% | 6.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 122 | 1.9% | 15.8% | 42 | 2.1% | 11.7% | 80 | 1.8% | 19.4% | - | - | - |
| Petits patrons | 242 | 3.8% | 9.0% | 86 | 4.3% | 5.9% | 155 | 3.6% | 12.7% | 242 | 17.2% | 9.0% |
| Affaires et Cadres | 537 | 8.5% | 7.6% | 153 | 7.6% | 4.3% | 384 | 8.9% | 10.9% | 537 | 38.2% | 7.6% |
| Professions intermédiaires | 629 | 9.9% | 7.7% | 157 | 7.8% | 3.7% | 472 | 10.9% | 12.0% | 629 | 44.7% | 7.7% |
| Employés | 556 | 8.8% | 10.0% | 137 | 6.8% | 5.9% | 419 | 9.7% | 12.9% | - | - | - |
| Ouvriers | 794 | 12.5% | 8.2% | 249 | 12.4% | 4.8% | 545 | 12.6% | 12.0% | - | - | - |
| Retraités | 3086 | 48.7% | 20.6% | 1105 | 55.0% | 16.7% | 1982 | 45.8% | 23.6% | - | - | - |
| Autres inactifs | 371 | 5.9% | 10.5% | 82 | 4.1% | 5.5% | 289 | 6.7% | 14.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1192 | 18.8% | 12.2% | 279 | 13.9% | 6.6% | 913 | 21.1% | 16.5% | 174 | 12.4% | 7.4% |
| 2 personnes | 3196 | 50.4% | 17.4% | 1195 | 59.5% | 13.5% | 2001 | 46.2% | 21.2% | 454 | 32.3% | 10.8% |
| 3 personnes | 887 | 14.0% | 9.5% | 265 | 13.2% | 5.6% | 622 | 14.4% | 13.5% | 289 | 20.6% | 7.3% |
| 4 personnes | 717 | 11.3% | 7.6% | 200 | 9.9% | 4.2% | 518 | 12.0% | 11.0% | 331 | 23.5% | 7.1% |
| 5 personnes et + | 344 | 5.4% | 6.1% | 71 | 3.5% | 2.8% | 273 | 6.3% | 9.0% | 159 | 11.3% | 6.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1125 | 17.7% | 7.2% | 288 | 14.3% | 4.0% | 836 | 19.3% | 9.9% | 511 | 36.3% | 6.8% |
| Non | 5213 | 82.3% | 14.2% | 1722 | 85.7% | 9.6% | 3490 | 80.7% | 18.5% | 896 | 63.7% | 8.7% |
| Habitat | ||||||||||||
| Communes rurales | 1539 | 24.3% | 12.8% | 487 | 24.2% | 8.5% | 1052 | 24.3% | 16.8% | 311 | 22.1% | 9.3% |
| Agglo. - 20 000 hab | 1196 | 18.9% | 13.3% | 369 | 18.4% | 8.5% | 827 | 19.1% | 17.8% | 243 | 17.2% | 8.8% |
| Agglo. 20 000 à 100 000 hab | 1122 | 17.7% | 16.1% | 367 | 18.3% | 11.1% | 755 | 17.4% | 20.6% | 245 | 17.4% | 11.5% |
| Agglo. + 100 000 hab | 2235 | 35.3% | 14.2% | 739 | 36.7% | 9.7% | 1496 | 34.6% | 18.4% | 510 | 36.3% | 9.1% |
| Agglo. Paris | 246 | 3.9% | 2.8% | 49 | 2.4% | 1.2% | 197 | 4.6% | 4.3% | 99 | 7.0% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 263 | 4.2% | 2.7% | 53 | 2.7% | 1.2% | 210 | 4.8% | 4.1% | 106 | 7.5% | 2.4% |
| Nord Pas de Calais | 671 | 10.6% | 20.9% | 201 | 10.0% | 12.9% | 470 | 10.9% | 28.3% | 132 | 9.4% | 13.0% |
| Lorraine | 443 | 7.0% | 23.1% | 155 | 7.7% | 16.5% | 288 | 6.7% | 29.3% | 82 | 5.9% | 15.5% |
| Alsace | 497 | 7.8% | 31.9% | 161 | 8.0% | 21.3% | 336 | 7.8% | 41.9% | 110 | 7.8% | 24.0% |
| Franche-Comté | 206 | 3.2% | 21.3% | 68 | 3.4% | 14.4% | 138 | 3.2% | 27.9% | 38 | 2.7% | 13.4% |
| Champagne Ardennes | 184 | 2.9% | 16.6% | 56 | 2.8% | 10.6% | 127 | 2.9% | 22.2% | 37 | 2.6% | 12.4% |
| Picardie | 167 | 2.6% | 10.8% | 58 | 2.9% | 7.8% | 109 | 2.5% | 13.7% | 37 | 2.6% | 8.5% |
| Bourgogne | 223 | 3.5% | 16.3% | 66 | 3.3% | 10.1% | 157 | 3.6% | 21.9% | 30 | 2.1% | 7.9% |
| Haute Normandie | 190 | 3.0% | 12.8% | 44 | 2.2% | 6.2% | 146 | 3.4% | 18.8% | 32 | 2.3% | 7.0% |
| Basse Normandie | 5 | 0.1% | 0.4% | - | - | - | 5 | 0.1% | 0.8% | 5 | 0.3% | 1.3% |
| Centre | 37 | 0.6% | 1.8% | 12 | 0.6% | 1.2% | 25 | 0.6% | 2.3% | 11 | 0.8% | 1.7% |
| Pays de Loire | 66 | 1.0% | 2.2% | 23 | 1.1% | 1.6% | 43 | 1.0% | 2.7% | 4 | 0.3% | 0.4% |
| Bretagne | 248 | 3.9% | 9.2% | 68 | 3.4% | 5.2% | 180 | 4.2% | 13.0% | 49 | 3.5% | 6.3% |
| Poitou Charentes | 61 | 1.0% | 4.1% | 15 | 0.7% | 2.0% | 46 | 1.1% | 5.9% | 16 | 1.1% | 3.9% |
| Aquitaine | 401 | 6.3% | 14.3% | 139 | 6.9% | 10.3% | 262 | 6.1% | 18.0% | 110 | 7.8% | 12.3% |
| Midi Pyrénées | 304 | 4.8% | 12.3% | 100 | 5.0% | 8.3% | 204 | 4.7% | 16.0% | 76 | 5.4% | 8.7% |
| Limousin | 81 | 1.3% | 13.0% | 21 | 1.0% | 6.9% | 61 | 1.4% | 18.6% | 14 | 1.0% | 8.3% |
| Auvergne | 227 | 3.6% | 19.7% | 70 | 3.5% | 12.7% | 157 | 3.6% | 26.2% | 42 | 3.0% | 14.3% |
| Rhône Alpes | 918 | 14.5% | 17.3% | 321 | 16.0% | 12.6% | 597 | 13.8% | 21.7% | 225 | 16.0% | 11.4% |
| Languedoc Roussillon | 380 | 6.0% | 16.3% | 144 | 7.2% | 13.0% | 236 | 5.4% | 19.2% | 72 | 5.1% | 9.7% |
| Provence Alpes Côte d'Azur, Corse | 765 | 12.1% | 17.4% | 236 | 11.7% | 11.4% | 529 | 12.2% | 22.8% | 180 | 12.8% | 11.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 4710 | 74.3% | 11.0% | 1514 | 75.3% | 7.2% | 3196 | 73.9% | 14.6% | 1171 | 83.2% | 7.4% |
| Presque tous les jours | 957 | 15.1% | 15.7% | 282 | 14.0% | 10.2% | 675 | 15.6% | 20.1% | 173 | 12.3% | 12.5% |
| 1 à 2 fois par semaine | 579 | 9.1% | 19.2% | 173 | 8.6% | 13.8% | 406 | 9.4% | 22.9% | 44 | 3.1% | 8.6% |
| 1 à 3 fois par mois | 76 | 1.2% | 19.0% | 35 | 1.8% | 19.0% | 41 | 0.9% | 19.1% | 14 | 1.0% | 24.0% |
| Moins souvent | 15 | 0.2% | 13.9% | 6 | 0.3% | 15.7% | 9 | 0.2% | 12.9% | 5 | 0.4% | 21.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 126 | 2.0% | 9.2% | 38 | 1.9% | 6.1% | 88 | 2.0% | 11.9% | 17 | 1.2% | 8.2% |
| De 9 000 à moins de 12 000 euros par an | 202 | 3.2% | 10.1% | 42 | 2.1% | 5.5% | 159 | 3.7% | 13.0% | 17 | 1.2% | 6.7% |
| De 12 000 à moins de 18 000 euros par an | 583 | 9.2% | 11.6% | 134 | 6.6% | 6.5% | 449 | 10.4% | 15.1% | 53 | 3.7% | 6.7% |
| De 18 000 à moins de 24 000 euros par an | 837 | 13.2% | 12.2% | 202 | 10.1% | 6.9% | 635 | 14.7% | 16.1% | 123 | 8.8% | 8.3% |
| De 24 000 à moins de 36 000 euros par an | 1579 | 24.9% | 12.8% | 511 | 25.4% | 8.9% | 1069 | 24.7% | 16.2% | 250 | 17.7% | 7.1% |
| De 36 000 à moins de 45 000 euros par an | 1039 | 16.4% | 13.5% | 341 | 17.0% | 8.8% | 698 | 16.1% | 18.3% | 247 | 17.6% | 8.5% |
| De 45 000 à moins de 65 000 euros par an | 947 | 15.0% | 12.2% | 399 | 19.8% | 9.3% | 549 | 12.7% | 15.9% | 296 | 21.0% | 7.7% |
| 65 000 euros et plus par an | 467 | 7.4% | 10.9% | 204 | 10.1% | 8.0% | 263 | 6.1% | 15.2% | 243 | 17.2% | 8.4% |
| Refus | 432 | 6.8% | 12.2% | 131 | 6.5% | 8.6% | 302 | 7.0% | 14.9% | 108 | 7.7% | 8.2% |
| Ne sait pas | 124 | 2.0% | 7.9% | 10 | 0.5% | 1.3% | 114 | 2.6% | 13.6% | 54 | 3.8% | 8.2% |
