L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 746 | 100.0% | 1.4% | 199 | 100.0% | 0.8% | 547 | 100.0% | 2.0% | 260 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 199 | 26.7% | 0.8% | 199 | 100.0% | 0.8% | - | - | - | 89 | 34.1% | 1.0% |
| Femme | 547 | 73.3% | 2.0% | - | - | - | 547 | 100.0% | 2.0% | 172 | 65.9% | 2.0% |
| Age | ||||||||||||
| 15 à 24 ans | 63 | 8.5% | 0.9% | 19 | 9.5% | 0.5% | 44 | 8.1% | 1.2% | 21 | 8.2% | 0.7% |
| 25 à 34 ans | 90 | 12.1% | 1.2% | 29 | 14.4% | 0.8% | 61 | 11.2% | 1.6% | 44 | 16.8% | 1.4% |
| 35 à 49 ans | 171 | 22.9% | 1.3% | 46 | 23.2% | 0.7% | 124 | 22.8% | 1.9% | 84 | 32.2% | 1.3% |
| 50 à 59 ans | 173 | 23.2% | 2.0% | 47 | 23.6% | 1.1% | 126 | 23.0% | 2.8% | 86 | 33.1% | 2.4% |
| 60 ans et plus | 249 | 33.4% | 1.5% | 58 | 29.2% | 0.8% | 191 | 34.9% | 2.1% | 25 | 9.7% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 505 | 67.8% | 2.2% | - | - | - | 505 | 92.4% | 2.2% | 161 | 62.0% | 2.3% |
| Personne de référence | 290 | 38.9% | 1.0% | 166 | 83.4% | 0.8% | 124 | 22.7% | 1.7% | 99 | 37.9% | 1.1% |
| Responsable des achats | 599 | 80.4% | 1.7% | 113 | 56.8% | 0.9% | 486 | 88.9% | 2.1% | 198 | 76.2% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 2.0% | 2.9% | 5 | 2.5% | 1.6% | 10 | 1.8% | 5.1% | 1 | 0.3% | 2.1% |
| Petits patrons | 30 | 4.1% | 1.9% | 16 | 8.2% | 1.3% | 14 | 2.5% | 3.3% | 25 | 9.4% | 1.7% |
| Affaires et Cadres | 79 | 10.6% | 1.6% | 28 | 14.2% | 1.0% | 51 | 9.3% | 2.4% | 73 | 27.9% | 1.6% |
| Professions intermédiaires | 107 | 14.4% | 1.4% | 35 | 17.7% | 1.0% | 72 | 13.1% | 1.9% | 85 | 32.5% | 1.4% |
| Employés | 134 | 17.9% | 1.6% | 14 | 6.8% | 0.6% | 120 | 21.9% | 1.9% | 19 | 7.2% | 1.1% |
| Ouvriers | 67 | 9.0% | 1.0% | 32 | 16.1% | 0.6% | 35 | 6.4% | 2.7% | 3 | 1.1% | 0.6% |
| Retraités | 192 | 25.8% | 1.5% | 49 | 24.4% | 0.8% | 144 | 26.3% | 2.1% | 12 | 4.5% | 5.3% |
| Autres inactifs | 121 | 16.3% | 1.2% | 20 | 10.0% | 0.5% | 101 | 18.6% | 1.6% | 44 | 17.1% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 2.2% | 2.2% | 5 | 2.5% | 1.4% | 12 | 2.1% | 2.8% | - | - | - |
| Petits patrons | 36 | 4.9% | 1.4% | 16 | 8.2% | 1.1% | 20 | 3.6% | 1.6% | 36 | 13.9% | 1.4% |
| Affaires et Cadres | 130 | 17.4% | 1.8% | 34 | 16.9% | 1.0% | 96 | 17.5% | 2.7% | 130 | 49.8% | 1.8% |
| Professions intermédiaires | 94 | 12.7% | 1.2% | 39 | 19.5% | 0.9% | 56 | 10.2% | 1.4% | 94 | 36.3% | 1.2% |
| Employés | 73 | 9.8% | 1.3% | 13 | 6.5% | 0.6% | 60 | 11.0% | 1.8% | - | - | - |
| Ouvriers | 127 | 17.0% | 1.3% | 35 | 17.4% | 0.7% | 92 | 16.8% | 2.0% | - | - | - |
| Retraités | 236 | 31.6% | 1.6% | 56 | 28.0% | 0.8% | 180 | 32.9% | 2.1% | - | - | - |
| Autres inactifs | 34 | 4.5% | 0.9% | 2 | 1.0% | 0.1% | 32 | 5.8% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 110 | 14.7% | 1.1% | 21 | 10.6% | 0.5% | 89 | 16.2% | 1.6% | 24 | 9.2% | 1.0% |
| 2 personnes | 311 | 41.7% | 1.7% | 89 | 45.0% | 1.0% | 222 | 40.6% | 2.3% | 82 | 31.3% | 1.9% |
| 3 personnes | 130 | 17.4% | 1.4% | 31 | 15.4% | 0.7% | 99 | 18.1% | 2.1% | 62 | 23.7% | 1.6% |
| 4 personnes | 109 | 14.6% | 1.2% | 39 | 19.5% | 0.8% | 70 | 12.8% | 1.5% | 62 | 23.8% | 1.3% |
| 5 personnes et + | 87 | 11.6% | 1.5% | 19 | 9.5% | 0.7% | 68 | 12.4% | 2.2% | 31 | 11.9% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 231 | 30.9% | 1.5% | 59 | 29.7% | 0.8% | 172 | 31.4% | 2.0% | 108 | 41.5% | 1.4% |
| Non | 515 | 69.1% | 1.4% | 140 | 70.3% | 0.8% | 375 | 68.6% | 2.0% | 152 | 58.5% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 206 | 27.6% | 1.7% | 49 | 24.5% | 0.9% | 157 | 28.7% | 2.5% | 57 | 21.9% | 1.7% |
| Agglo. - 20 000 hab | 156 | 20.9% | 1.7% | 30 | 15.0% | 0.7% | 126 | 23.1% | 2.7% | 49 | 19.0% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 81 | 10.9% | 1.2% | 35 | 17.4% | 1.0% | 47 | 8.5% | 1.3% | 38 | 14.5% | 1.8% |
| Agglo. + 100 000 hab | 212 | 28.4% | 1.3% | 59 | 29.5% | 0.8% | 153 | 28.0% | 1.9% | 79 | 30.4% | 1.4% |
| Agglo. Paris | 91 | 12.2% | 1.0% | 27 | 13.6% | 0.6% | 64 | 11.7% | 1.4% | 37 | 14.2% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 106 | 14.2% | 1.1% | 28 | 14.2% | 0.6% | 78 | 14.2% | 1.5% | 43 | 16.5% | 1.0% |
| Nord Pas de Calais | 63 | 8.4% | 2.0% | 9 | 4.4% | 0.6% | 54 | 9.9% | 3.3% | 18 | 7.0% | 1.8% |
| Lorraine | 31 | 4.2% | 1.6% | 3 | 1.4% | 0.3% | 28 | 5.2% | 2.9% | 8 | 2.9% | 1.4% |
| Alsace | 13 | 1.7% | 0.8% | - | - | - | 13 | 2.4% | 1.6% | 1 | 0.5% | 0.3% |
| Franche-Comté | 11 | 1.5% | 1.1% | 0 | 0.1% | 0.1% | 11 | 1.9% | 2.1% | 5 | 1.9% | 1.7% |
| Champagne Ardennes | 10 | 1.4% | 0.9% | 5 | 2.4% | 0.9% | 6 | 1.0% | 1.0% | 3 | 1.0% | 0.9% |
| Picardie | 33 | 4.4% | 2.1% | 9 | 4.7% | 1.3% | 23 | 4.3% | 2.9% | 6 | 2.3% | 1.4% |
| Bourgogne | 22 | 3.0% | 1.6% | 8 | 3.9% | 1.2% | 14 | 2.6% | 2.0% | 3 | 1.3% | 0.9% |
| Haute Normandie | 14 | 1.9% | 0.9% | 4 | 2.2% | 0.6% | 10 | 1.8% | 1.2% | 8 | 3.1% | 1.8% |
| Basse Normandie | 15 | 2.1% | 1.3% | 1 | 0.3% | 0.1% | 15 | 2.7% | 2.3% | - | - | - |
| Centre | 33 | 4.5% | 1.6% | 19 | 9.3% | 1.9% | 15 | 2.7% | 1.4% | 11 | 4.3% | 1.7% |
| Pays de Loire | 56 | 7.4% | 1.8% | 6 | 2.8% | 0.4% | 50 | 9.1% | 3.2% | 11 | 4.4% | 1.3% |
| Bretagne | 51 | 6.8% | 1.9% | 19 | 9.5% | 1.5% | 32 | 5.8% | 2.3% | 14 | 5.5% | 1.8% |
| Poitou Charentes | 42 | 5.6% | 2.8% | 10 | 5.2% | 1.5% | 31 | 5.7% | 4.0% | 14 | 5.5% | 3.5% |
| Aquitaine | 36 | 4.8% | 1.3% | 23 | 11.4% | 1.7% | 13 | 2.5% | 0.9% | 19 | 7.3% | 2.1% |
| Midi Pyrénées | 39 | 5.3% | 1.6% | 8 | 4.1% | 0.7% | 31 | 5.7% | 2.4% | 20 | 7.6% | 2.3% |
| Limousin | 7 | 0.9% | 1.1% | 3 | 1.8% | 1.2% | 3 | 0.6% | 1.0% | 5 | 2.0% | 3.0% |
| Auvergne | 20 | 2.7% | 1.8% | 4 | 2.1% | 0.8% | 16 | 3.0% | 2.7% | 6 | 2.1% | 1.9% |
| Rhône Alpes | 77 | 10.3% | 1.5% | 28 | 13.9% | 1.1% | 49 | 9.0% | 1.8% | 35 | 13.4% | 1.8% |
| Languedoc Roussillon | 19 | 2.6% | 0.8% | 6 | 3.2% | 0.6% | 13 | 2.4% | 1.1% | 7 | 2.7% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 47 | 6.3% | 1.1% | 6 | 2.9% | 0.3% | 42 | 7.6% | 1.8% | 22 | 8.6% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 610 | 81.7% | 1.4% | 154 | 77.4% | 0.7% | 456 | 83.3% | 2.1% | 238 | 91.5% | 1.5% |
| Presque tous les jours | 94 | 12.6% | 1.5% | 36 | 17.9% | 1.3% | 58 | 10.6% | 1.7% | 13 | 5.0% | 1.0% |
| 1 à 2 fois par semaine | 37 | 5.0% | 1.2% | 8 | 4.2% | 0.7% | 29 | 5.3% | 1.6% | 8 | 3.0% | 1.5% |
| 1 à 3 fois par mois | 4 | 0.5% | 0.9% | 1 | 0.5% | 0.5% | 3 | 0.5% | 1.2% | 1 | 0.4% | 1.7% |
| Moins souvent | 2 | 0.2% | 1.5% | - | - | - | 2 | 0.3% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 2.5% | 1.4% | - | - | - | 19 | 3.5% | 2.5% | 3 | 1.2% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 14 | 1.9% | 0.7% | 1 | 0.6% | 0.2% | 13 | 2.4% | 1.1% | 1 | 0.4% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 51 | 6.9% | 1.0% | 12 | 6.1% | 0.6% | 39 | 7.2% | 1.3% | 9 | 3.4% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 84 | 11.2% | 1.2% | 21 | 10.5% | 0.7% | 63 | 11.5% | 1.6% | 22 | 8.6% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 198 | 26.6% | 1.6% | 43 | 21.5% | 0.7% | 155 | 28.4% | 2.4% | 39 | 15.1% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 105 | 14.0% | 1.4% | 24 | 12.0% | 0.6% | 81 | 14.7% | 2.1% | 49 | 18.9% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 124 | 16.6% | 1.6% | 37 | 18.7% | 0.9% | 87 | 15.8% | 2.5% | 64 | 24.5% | 1.7% |
| 65 000 euros et plus par an | 74 | 9.9% | 1.7% | 30 | 14.9% | 1.2% | 45 | 8.1% | 2.6% | 53 | 20.4% | 1.8% |
| Refus | 57 | 7.6% | 1.6% | 16 | 8.2% | 1.1% | 41 | 7.4% | 2.0% | 13 | 5.0% | 1.0% |
| Ne sait pas | 20 | 2.7% | 1.3% | 15 | 7.6% | 2.0% | 5 | 0.9% | 0.6% | 7 | 2.6% | 1.0% |
