L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1818 | 100.0% | 3.5% | 270 | 100.0% | 1.1% | 1548 | 100.0% | 5.7% | 437 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 270 | 14.8% | 1.1% | 270 | 100.0% | 1.1% | - | - | - | 94 | 21.6% | 1.0% |
| Femme | 1548 | 85.2% | 5.7% | - | - | - | 1548 | 100.0% | 5.7% | 342 | 78.4% | 3.9% |
| Age | ||||||||||||
| 15 à 24 ans | 89 | 4.9% | 1.2% | 18 | 6.7% | 0.5% | 71 | 4.6% | 1.9% | 21 | 4.7% | 0.6% |
| 25 à 34 ans | 161 | 8.8% | 2.1% | 31 | 11.6% | 0.8% | 130 | 8.4% | 3.3% | 47 | 10.8% | 1.5% |
| 35 à 49 ans | 428 | 23.6% | 3.4% | 76 | 28.2% | 1.2% | 352 | 22.8% | 5.5% | 195 | 44.7% | 3.1% |
| 50 à 59 ans | 441 | 24.3% | 5.1% | 66 | 24.5% | 1.6% | 375 | 24.2% | 8.5% | 126 | 28.9% | 3.5% |
| 60 ans et plus | 699 | 38.4% | 4.3% | 78 | 29.0% | 1.1% | 621 | 40.1% | 7.0% | 47 | 10.8% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 1472 | 81.0% | 6.3% | - | - | - | 1472 | 95.1% | 6.3% | 325 | 74.5% | 4.6% |
| Personne de référence | 676 | 37.2% | 2.4% | 232 | 86.2% | 1.1% | 444 | 28.7% | 6.0% | 139 | 31.8% | 1.6% |
| Responsable des achats | 1591 | 87.5% | 4.4% | 161 | 59.7% | 1.2% | 1430 | 92.3% | 6.2% | 362 | 82.8% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 0.9% | 3.3% | 2 | 0.6% | 0.5% | 15 | 1.0% | 7.8% | 3 | 0.7% | 8.2% |
| Petits patrons | 45 | 2.5% | 2.7% | 16 | 5.9% | 1.3% | 29 | 1.9% | 6.8% | 29 | 6.6% | 2.0% |
| Affaires et Cadres | 84 | 4.6% | 1.7% | 24 | 9.0% | 0.8% | 59 | 3.8% | 2.8% | 70 | 16.0% | 1.6% |
| Professions intermédiaires | 229 | 12.6% | 3.1% | 41 | 15.3% | 1.1% | 188 | 12.2% | 5.1% | 163 | 37.4% | 2.7% |
| Employés | 414 | 22.8% | 4.8% | 38 | 14.2% | 1.7% | 376 | 24.3% | 6.0% | 96 | 21.9% | 5.4% |
| Ouvriers | 167 | 9.2% | 2.6% | 56 | 20.9% | 1.1% | 111 | 7.1% | 8.5% | 6 | 1.4% | 1.4% |
| Retraités | 572 | 31.5% | 4.4% | 59 | 21.9% | 1.0% | 513 | 33.1% | 7.4% | 20 | 4.5% | 8.9% |
| Autres inactifs | 291 | 16.0% | 2.9% | 33 | 12.1% | 0.9% | 258 | 16.7% | 4.1% | 50 | 11.4% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 1.4% | 3.3% | 2 | 0.6% | 0.5% | 24 | 1.6% | 5.9% | - | - | - |
| Petits patrons | 71 | 3.9% | 2.6% | 20 | 7.3% | 1.4% | 51 | 3.3% | 4.2% | 71 | 16.3% | 2.6% |
| Affaires et Cadres | 149 | 8.2% | 2.1% | 26 | 9.5% | 0.7% | 123 | 7.9% | 3.5% | 149 | 34.0% | 2.1% |
| Professions intermédiaires | 217 | 11.9% | 2.7% | 49 | 18.2% | 1.2% | 168 | 10.8% | 4.3% | 217 | 49.7% | 2.7% |
| Employés | 233 | 12.8% | 4.2% | 27 | 9.9% | 1.1% | 207 | 13.3% | 6.4% | - | - | - |
| Ouvriers | 322 | 17.7% | 3.3% | 58 | 21.4% | 1.1% | 264 | 17.1% | 5.8% | - | - | - |
| Retraités | 683 | 37.5% | 4.5% | 66 | 24.4% | 1.0% | 617 | 39.8% | 7.4% | - | - | - |
| Autres inactifs | 118 | 6.5% | 3.3% | 24 | 8.8% | 1.6% | 94 | 6.1% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 344 | 18.9% | 3.5% | 46 | 16.9% | 1.1% | 298 | 19.3% | 5.4% | 43 | 9.9% | 1.8% |
| 2 personnes | 829 | 45.6% | 4.5% | 109 | 40.3% | 1.2% | 720 | 46.5% | 7.6% | 109 | 25.0% | 2.6% |
| 3 personnes | 245 | 13.5% | 2.6% | 40 | 14.9% | 0.9% | 205 | 13.2% | 4.4% | 91 | 20.8% | 2.3% |
| 4 personnes | 264 | 14.5% | 2.8% | 63 | 23.5% | 1.3% | 201 | 13.0% | 4.3% | 143 | 32.7% | 3.0% |
| 5 personnes et + | 136 | 7.5% | 2.4% | 12 | 4.5% | 0.5% | 124 | 8.0% | 4.1% | 51 | 11.6% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 467 | 25.7% | 3.0% | 74 | 27.6% | 1.0% | 392 | 25.3% | 4.6% | 180 | 41.3% | 2.4% |
| Non | 1352 | 74.3% | 3.7% | 195 | 72.4% | 1.1% | 1156 | 74.7% | 6.1% | 256 | 58.7% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 466 | 25.6% | 3.9% | 69 | 25.6% | 1.2% | 397 | 25.6% | 6.3% | 103 | 23.5% | 3.1% |
| Agglo. - 20 000 hab | 414 | 22.8% | 4.6% | 63 | 23.4% | 1.5% | 351 | 22.7% | 7.5% | 93 | 21.4% | 3.4% |
| Agglo. 20 000 à 100 000 hab | 236 | 13.0% | 3.4% | 33 | 12.1% | 1.0% | 204 | 13.2% | 5.5% | 56 | 12.9% | 2.6% |
| Agglo. + 100 000 hab | 528 | 29.0% | 3.4% | 71 | 26.4% | 0.9% | 457 | 29.5% | 5.6% | 117 | 26.8% | 2.1% |
| Agglo. Paris | 174 | 9.6% | 2.0% | 34 | 12.5% | 0.8% | 140 | 9.1% | 3.0% | 67 | 15.4% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 213 | 11.7% | 2.2% | 43 | 16.1% | 0.9% | 170 | 11.0% | 3.3% | 78 | 17.9% | 1.8% |
| Nord Pas de Calais | 118 | 6.5% | 3.7% | 11 | 4.0% | 0.7% | 107 | 6.9% | 6.4% | 25 | 5.6% | 2.4% |
| Lorraine | 109 | 6.0% | 5.7% | 16 | 5.9% | 1.7% | 93 | 6.0% | 9.4% | 13 | 2.9% | 2.4% |
| Alsace | 96 | 5.3% | 6.2% | 20 | 7.4% | 2.7% | 76 | 4.9% | 9.5% | 17 | 3.9% | 3.7% |
| Franche-Comté | 38 | 2.1% | 4.0% | 2 | 0.8% | 0.5% | 36 | 2.3% | 7.3% | 10 | 2.3% | 3.6% |
| Champagne Ardennes | 45 | 2.5% | 4.1% | 14 | 5.1% | 2.6% | 31 | 2.0% | 5.4% | 6 | 1.3% | 1.9% |
| Picardie | 60 | 3.3% | 3.9% | 12 | 4.4% | 1.6% | 49 | 3.1% | 6.1% | 20 | 4.7% | 4.7% |
| Bourgogne | 57 | 3.2% | 4.2% | 15 | 5.7% | 2.3% | 42 | 2.7% | 5.9% | 12 | 2.8% | 3.2% |
| Haute Normandie | 75 | 4.1% | 5.1% | 7 | 2.7% | 1.0% | 68 | 4.4% | 8.7% | 29 | 6.7% | 6.3% |
| Basse Normandie | 71 | 3.9% | 5.9% | 5 | 1.9% | 0.9% | 66 | 4.3% | 10.3% | 19 | 4.4% | 5.3% |
| Centre | 86 | 4.7% | 4.2% | 14 | 5.2% | 1.4% | 72 | 4.7% | 6.7% | 17 | 3.9% | 2.7% |
| Pays de Loire | 108 | 6.0% | 3.6% | 18 | 6.5% | 1.2% | 91 | 5.9% | 5.7% | 16 | 3.7% | 1.8% |
| Bretagne | 81 | 4.5% | 3.0% | 13 | 4.9% | 1.0% | 68 | 4.4% | 4.9% | 16 | 3.8% | 2.1% |
| Poitou Charentes | 53 | 2.9% | 3.5% | 2 | 0.8% | 0.3% | 51 | 3.3% | 6.5% | 3 | 0.7% | 0.7% |
| Aquitaine | 80 | 4.4% | 2.9% | 18 | 6.6% | 1.3% | 62 | 4.0% | 4.3% | 22 | 5.0% | 2.4% |
| Midi Pyrénées | 102 | 5.6% | 4.1% | 10 | 3.7% | 0.8% | 92 | 6.0% | 7.2% | 27 | 6.2% | 3.1% |
| Limousin | 25 | 1.4% | 4.0% | 4 | 1.7% | 1.5% | 20 | 1.3% | 6.2% | 5 | 1.2% | 3.0% |
| Auvergne | 58 | 3.2% | 5.0% | 5 | 2.0% | 1.0% | 53 | 3.4% | 8.8% | 19 | 4.3% | 6.3% |
| Rhône Alpes | 113 | 6.2% | 2.1% | 14 | 5.1% | 0.5% | 99 | 6.4% | 3.6% | 30 | 6.8% | 1.5% |
| Languedoc Roussillon | 70 | 3.9% | 3.0% | 9 | 3.3% | 0.8% | 61 | 3.9% | 5.0% | 11 | 2.6% | 1.5% |
| Provence Alpes Côte d'Azur, Corse | 159 | 8.7% | 3.6% | 17 | 6.2% | 0.8% | 142 | 9.2% | 6.1% | 41 | 9.5% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1359 | 74.7% | 3.2% | 206 | 76.4% | 1.0% | 1153 | 74.4% | 5.3% | 359 | 82.1% | 2.3% |
| Presque tous les jours | 259 | 14.2% | 4.2% | 35 | 12.8% | 1.3% | 224 | 14.5% | 6.7% | 55 | 12.7% | 4.0% |
| 1 à 2 fois par semaine | 177 | 9.8% | 5.9% | 24 | 8.7% | 1.9% | 154 | 9.9% | 8.7% | 22 | 5.0% | 4.3% |
| 1 à 3 fois par mois | 19 | 1.1% | 4.9% | 2 | 0.6% | 0.9% | 18 | 1.1% | 8.3% | 1 | 0.2% | 1.2% |
| Moins souvent | 4 | 0.2% | 3.4% | 4 | 1.4% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 2.2% | 2.9% | 4 | 1.6% | 0.7% | 35 | 2.3% | 4.7% | 3 | 0.7% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 75 | 4.1% | 3.8% | 4 | 1.5% | 0.5% | 71 | 4.6% | 5.8% | 3 | 0.7% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 203 | 11.2% | 4.0% | 32 | 12.0% | 1.6% | 171 | 11.0% | 5.8% | 21 | 4.7% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 312 | 17.2% | 4.5% | 46 | 17.2% | 1.6% | 266 | 17.1% | 6.8% | 36 | 8.2% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 528 | 29.1% | 4.3% | 80 | 29.7% | 1.4% | 448 | 29.0% | 6.8% | 115 | 26.4% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 277 | 15.2% | 3.6% | 42 | 15.7% | 1.1% | 235 | 15.2% | 6.2% | 86 | 19.7% | 3.0% |
| De 45 000 à moins de 65 000 euros par an | 184 | 10.1% | 2.4% | 33 | 12.4% | 0.8% | 151 | 9.7% | 4.4% | 83 | 18.9% | 2.2% |
| 65 000 euros et plus par an | 72 | 4.0% | 1.7% | 16 | 5.8% | 0.6% | 56 | 3.6% | 3.2% | 50 | 11.4% | 1.7% |
| Refus | 113 | 6.2% | 3.2% | 5 | 2.0% | 0.3% | 108 | 7.0% | 5.3% | 36 | 8.2% | 2.7% |
| Ne sait pas | 14 | 0.8% | 0.9% | 6 | 2.1% | 0.8% | 9 | 0.6% | 1.0% | 5 | 1.1% | 0.7% |
