L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1937 | 100.0% | 3.7% | 282 | 100.0% | 1.1% | 1654 | 100.0% | 6.1% | 676 | 100.0% | 3.8% |
| Sexe | ||||||||||||
| Homme | 282 | 14.6% | 1.1% | 282 | 100.0% | 1.1% | - | - | - | 108 | 16.0% | 1.2% |
| Femme | 1654 | 85.4% | 6.1% | - | - | - | 1654 | 100.0% | 6.1% | 568 | 84.0% | 6.5% |
| Age | ||||||||||||
| 15 à 24 ans | 59 | 3.1% | 0.8% | 5 | 1.9% | 0.1% | 54 | 3.3% | 1.5% | 25 | 3.7% | 0.8% |
| 25 à 34 ans | 229 | 11.8% | 3.0% | 25 | 8.7% | 0.7% | 204 | 12.3% | 5.2% | 88 | 13.0% | 2.7% |
| 35 à 49 ans | 533 | 27.5% | 4.2% | 90 | 31.9% | 1.4% | 442 | 26.7% | 6.9% | 302 | 44.6% | 4.9% |
| 50 à 59 ans | 434 | 22.4% | 5.0% | 60 | 21.4% | 1.4% | 374 | 22.6% | 8.4% | 197 | 29.1% | 5.4% |
| 60 ans et plus | 682 | 35.2% | 4.2% | 102 | 36.2% | 1.4% | 580 | 35.0% | 6.5% | 65 | 9.6% | 4.1% |
| Individu | ||||||||||||
| Ménagères | 1569 | 81.0% | 6.7% | - | - | - | 1569 | 94.9% | 6.7% | 544 | 80.5% | 7.7% |
| Personne de référence | 755 | 39.0% | 2.7% | 261 | 92.3% | 1.3% | 494 | 29.8% | 6.7% | 211 | 31.2% | 2.4% |
| Responsable des achats | 1662 | 85.8% | 4.6% | 142 | 50.3% | 1.1% | 1520 | 91.9% | 6.6% | 566 | 83.7% | 5.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 24 | 1.2% | 4.6% | 3 | 0.9% | 0.8% | 21 | 1.3% | 10.9% | 1 | 0.2% | 3.8% |
| Petits patrons | 55 | 2.8% | 3.4% | 9 | 3.3% | 0.8% | 46 | 2.8% | 10.9% | 37 | 5.5% | 2.5% |
| Affaires et Cadres | 206 | 10.7% | 4.1% | 39 | 13.7% | 1.3% | 168 | 10.1% | 7.8% | 185 | 27.4% | 4.1% |
| Professions intermédiaires | 296 | 15.3% | 4.0% | 52 | 18.4% | 1.4% | 244 | 14.8% | 6.6% | 229 | 33.9% | 3.8% |
| Employés | 412 | 21.3% | 4.8% | 19 | 6.8% | 0.9% | 393 | 23.8% | 6.2% | 97 | 14.3% | 5.4% |
| Ouvriers | 129 | 6.7% | 2.0% | 59 | 21.0% | 1.2% | 70 | 4.2% | 5.3% | 11 | 1.6% | 2.5% |
| Retraités | 513 | 26.5% | 4.0% | 71 | 25.1% | 1.2% | 442 | 26.7% | 6.4% | 19 | 2.8% | 8.5% |
| Autres inactifs | 302 | 15.6% | 3.0% | 31 | 10.8% | 0.8% | 271 | 16.4% | 4.3% | 97 | 14.3% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 47 | 2.4% | 6.1% | 3 | 1.1% | 0.8% | 44 | 2.7% | 10.8% | - | - | - |
| Petits patrons | 104 | 5.4% | 3.9% | 9 | 3.3% | 0.6% | 95 | 5.7% | 7.7% | 104 | 15.4% | 3.9% |
| Affaires et Cadres | 293 | 15.1% | 4.2% | 42 | 14.8% | 1.2% | 252 | 15.2% | 7.1% | 293 | 43.4% | 4.2% |
| Professions intermédiaires | 278 | 14.4% | 3.4% | 57 | 20.1% | 1.4% | 221 | 13.4% | 5.6% | 278 | 41.2% | 3.4% |
| Employés | 234 | 12.1% | 4.2% | 15 | 5.5% | 0.7% | 219 | 13.2% | 6.7% | - | - | - |
| Ouvriers | 268 | 13.8% | 2.8% | 58 | 20.6% | 1.1% | 210 | 12.7% | 4.6% | - | - | - |
| Retraités | 600 | 31.0% | 4.0% | 77 | 27.1% | 1.2% | 524 | 31.7% | 6.2% | - | - | - |
| Autres inactifs | 111 | 5.7% | 3.1% | 21 | 7.5% | 1.4% | 90 | 5.4% | 4.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 398 | 20.5% | 4.1% | 35 | 12.5% | 0.8% | 362 | 21.9% | 6.6% | 81 | 12.0% | 3.4% |
| 2 personnes | 763 | 39.4% | 4.2% | 135 | 47.7% | 1.5% | 628 | 38.0% | 6.7% | 182 | 27.0% | 4.3% |
| 3 personnes | 290 | 14.9% | 3.1% | 46 | 16.4% | 1.0% | 243 | 14.7% | 5.3% | 155 | 22.9% | 3.9% |
| 4 personnes | 304 | 15.7% | 3.2% | 45 | 16.0% | 1.0% | 258 | 15.6% | 5.5% | 152 | 22.5% | 3.2% |
| 5 personnes et + | 183 | 9.5% | 3.3% | 21 | 7.5% | 0.8% | 162 | 9.8% | 5.3% | 106 | 15.7% | 4.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 612 | 31.6% | 3.9% | 94 | 33.3% | 1.3% | 518 | 31.3% | 6.1% | 316 | 46.8% | 4.2% |
| Non | 1325 | 68.4% | 3.6% | 188 | 66.7% | 1.1% | 1137 | 68.7% | 6.0% | 360 | 53.2% | 3.5% |
| Habitat | ||||||||||||
| Communes rurales | 433 | 22.4% | 3.6% | 71 | 25.2% | 1.2% | 362 | 21.9% | 5.8% | 124 | 18.3% | 3.7% |
| Agglo. - 20 000 hab | 352 | 18.2% | 3.9% | 42 | 14.9% | 1.0% | 310 | 18.8% | 6.7% | 92 | 13.6% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 294 | 15.2% | 4.2% | 38 | 13.5% | 1.2% | 256 | 15.5% | 7.0% | 107 | 15.8% | 5.0% |
| Agglo. + 100 000 hab | 592 | 30.6% | 3.8% | 84 | 29.6% | 1.1% | 509 | 30.8% | 6.3% | 218 | 32.3% | 3.9% |
| Agglo. Paris | 265 | 13.7% | 3.0% | 48 | 16.9% | 1.1% | 217 | 13.1% | 4.7% | 135 | 19.9% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 317 | 16.4% | 3.3% | 56 | 19.9% | 1.2% | 261 | 15.8% | 5.1% | 148 | 22.0% | 3.4% |
| Nord Pas de Calais | 113 | 5.8% | 3.5% | 23 | 8.1% | 1.5% | 90 | 5.4% | 5.4% | 30 | 4.4% | 2.9% |
| Lorraine | 75 | 3.9% | 3.9% | 19 | 6.6% | 2.0% | 57 | 3.4% | 5.7% | 18 | 2.7% | 3.4% |
| Alsace | 53 | 2.7% | 3.4% | 12 | 4.2% | 1.6% | 41 | 2.5% | 5.1% | 14 | 2.1% | 3.1% |
| Franche-Comté | 40 | 2.1% | 4.2% | 7 | 2.6% | 1.6% | 33 | 2.0% | 6.6% | 10 | 1.5% | 3.6% |
| Champagne Ardennes | 41 | 2.1% | 3.7% | 8 | 2.9% | 1.6% | 33 | 2.0% | 5.7% | 7 | 1.0% | 2.2% |
| Picardie | 42 | 2.2% | 2.7% | 8 | 2.9% | 1.1% | 34 | 2.1% | 4.3% | 16 | 2.3% | 3.6% |
| Bourgogne | 64 | 3.3% | 4.7% | 11 | 3.9% | 1.7% | 53 | 3.2% | 7.4% | 18 | 2.7% | 4.9% |
| Haute Normandie | 39 | 2.0% | 2.6% | 2 | 0.8% | 0.3% | 37 | 2.2% | 4.7% | 14 | 2.1% | 3.1% |
| Basse Normandie | 39 | 2.0% | 3.3% | 5 | 1.7% | 0.8% | 35 | 2.1% | 5.4% | 15 | 2.2% | 4.1% |
| Centre | 57 | 2.9% | 2.8% | 6 | 2.3% | 0.7% | 51 | 3.1% | 4.7% | 20 | 3.0% | 3.2% |
| Pays de Loire | 138 | 7.1% | 4.6% | 14 | 4.8% | 0.9% | 124 | 7.5% | 7.8% | 43 | 6.4% | 4.8% |
| Bretagne | 165 | 8.5% | 6.1% | 30 | 10.5% | 2.3% | 135 | 8.2% | 9.7% | 41 | 6.1% | 5.3% |
| Poitou Charentes | 70 | 3.6% | 4.7% | 5 | 1.6% | 0.7% | 65 | 3.9% | 8.3% | 22 | 3.3% | 5.5% |
| Aquitaine | 105 | 5.4% | 3.7% | 20 | 6.9% | 1.4% | 85 | 5.2% | 5.9% | 48 | 7.1% | 5.3% |
| Midi Pyrénées | 78 | 4.0% | 3.2% | 3 | 1.1% | 0.3% | 75 | 4.5% | 5.9% | 31 | 4.5% | 3.5% |
| Limousin | 25 | 1.3% | 4.0% | 7 | 2.5% | 2.3% | 18 | 1.1% | 5.5% | 6 | 0.9% | 3.4% |
| Auvergne | 41 | 2.1% | 3.6% | 4 | 1.5% | 0.8% | 37 | 2.2% | 6.2% | 12 | 1.8% | 4.0% |
| Rhône Alpes | 164 | 8.5% | 3.1% | 12 | 4.3% | 0.5% | 152 | 9.2% | 5.5% | 71 | 10.4% | 3.6% |
| Languedoc Roussillon | 87 | 4.5% | 3.7% | 9 | 3.3% | 0.8% | 78 | 4.7% | 6.3% | 22 | 3.3% | 3.0% |
| Provence Alpes Côte d'Azur, Corse | 184 | 9.5% | 4.2% | 21 | 7.6% | 1.0% | 163 | 9.8% | 7.0% | 69 | 10.2% | 4.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1596 | 82.4% | 3.7% | 239 | 84.8% | 1.1% | 1356 | 82.0% | 6.2% | 598 | 88.5% | 3.8% |
| Presque tous les jours | 192 | 9.9% | 3.1% | 29 | 10.3% | 1.1% | 163 | 9.8% | 4.9% | 67 | 9.9% | 4.9% |
| 1 à 2 fois par semaine | 132 | 6.8% | 4.4% | 4 | 1.4% | 0.3% | 128 | 7.8% | 7.3% | 11 | 1.6% | 2.1% |
| 1 à 3 fois par mois | 13 | 0.7% | 3.2% | 6 | 2.2% | 3.3% | 7 | 0.4% | 3.1% | - | - | - |
| Moins souvent | 4 | 0.2% | 3.7% | 4 | 1.3% | 9.9% | 0 | - | 0.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 2.0% | 2.9% | 5 | 1.9% | 0.9% | 34 | 2.0% | 4.5% | 1 | 0.1% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 85 | 4.4% | 4.3% | 15 | 5.4% | 2.0% | 70 | 4.2% | 5.7% | 12 | 1.8% | 4.9% |
| De 12 000 à moins de 18 000 euros par an | 187 | 9.6% | 3.7% | 9 | 3.0% | 0.4% | 178 | 10.8% | 6.0% | 23 | 3.5% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 240 | 12.4% | 3.5% | 49 | 17.4% | 1.7% | 191 | 11.5% | 4.8% | 51 | 7.6% | 3.4% |
| De 24 000 à moins de 36 000 euros par an | 494 | 25.5% | 4.0% | 83 | 29.2% | 1.4% | 411 | 24.8% | 6.2% | 141 | 20.9% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 304 | 15.7% | 4.0% | 42 | 15.0% | 1.1% | 262 | 15.8% | 6.9% | 116 | 17.2% | 4.0% |
| De 45 000 à moins de 65 000 euros par an | 291 | 15.0% | 3.8% | 41 | 14.5% | 1.0% | 250 | 15.1% | 7.3% | 159 | 23.5% | 4.1% |
| 65 000 euros et plus par an | 158 | 8.2% | 3.7% | 25 | 9.0% | 1.0% | 133 | 8.0% | 7.7% | 123 | 18.2% | 4.3% |
| Refus | 125 | 6.5% | 3.5% | 13 | 4.6% | 0.8% | 112 | 6.8% | 5.5% | 44 | 6.4% | 3.3% |
| Ne sait pas | 14 | 0.7% | 0.9% | - | - | - | 14 | 0.8% | 1.7% | 5 | 0.8% | 0.8% |
