L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1654 | 100.0% | 3.2% | 151 | 100.0% | 0.6% | 1503 | 100.0% | 5.5% | 525 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 151 | 9.2% | 0.6% | 151 | 100.0% | 0.6% | - | - | - | 53 | 10.1% | 0.6% |
| Femme | 1503 | 90.8% | 5.5% | - | - | - | 1503 | 100.0% | 5.5% | 472 | 89.9% | 5.4% |
| Age | ||||||||||||
| 15 à 24 ans | 81 | 4.9% | 1.1% | 7 | 4.8% | 0.2% | 74 | 4.9% | 2.0% | 34 | 6.4% | 1.0% |
| 25 à 34 ans | 162 | 9.8% | 2.1% | 9 | 5.7% | 0.2% | 154 | 10.2% | 3.9% | 72 | 13.6% | 2.2% |
| 35 à 49 ans | 405 | 24.5% | 3.2% | 39 | 26.1% | 0.6% | 366 | 24.3% | 5.7% | 229 | 43.7% | 3.7% |
| 50 à 59 ans | 371 | 22.4% | 4.3% | 30 | 19.6% | 0.7% | 341 | 22.7% | 7.7% | 145 | 27.6% | 4.0% |
| 60 ans et plus | 634 | 38.3% | 3.9% | 66 | 43.8% | 0.9% | 568 | 37.8% | 6.4% | 46 | 8.7% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 1405 | 84.9% | 6.0% | - | - | - | 1405 | 93.5% | 6.0% | 444 | 84.5% | 6.3% |
| Personne de référence | 608 | 36.8% | 2.2% | 143 | 94.5% | 0.7% | 465 | 30.9% | 6.3% | 135 | 25.7% | 1.5% |
| Responsable des achats | 1453 | 87.9% | 4.1% | 89 | 58.9% | 0.7% | 1364 | 90.8% | 6.0% | 447 | 85.1% | 4.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 29 | 1.8% | 5.6% | 1 | 0.6% | 0.3% | 28 | 1.9% | 14.5% | 1 | 0.3% | 3.8% |
| Petits patrons | 39 | 2.3% | 2.4% | 4 | 2.8% | 0.3% | 34 | 2.3% | 8.2% | 29 | 5.4% | 1.9% |
| Affaires et Cadres | 149 | 9.0% | 3.0% | 14 | 9.3% | 0.5% | 135 | 9.0% | 6.3% | 125 | 23.9% | 2.8% |
| Professions intermédiaires | 240 | 14.5% | 3.2% | 33 | 21.8% | 0.9% | 207 | 13.8% | 5.6% | 193 | 36.7% | 3.2% |
| Employés | 338 | 20.4% | 3.9% | 15 | 9.9% | 0.7% | 323 | 21.5% | 5.1% | 77 | 14.7% | 4.3% |
| Ouvriers | 91 | 5.5% | 1.4% | 26 | 17.4% | 0.5% | 64 | 4.3% | 4.9% | 10 | 1.9% | 2.3% |
| Retraités | 499 | 30.2% | 3.9% | 54 | 35.9% | 0.9% | 445 | 29.6% | 6.4% | 11 | 2.2% | 5.1% |
| Autres inactifs | 270 | 16.3% | 2.7% | 3 | 2.2% | 0.1% | 266 | 17.7% | 4.2% | 79 | 15.0% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 44 | 2.6% | 5.7% | 1 | 0.6% | 0.2% | 43 | 2.9% | 10.4% | - | - | - |
| Petits patrons | 64 | 3.8% | 2.4% | 4 | 2.8% | 0.3% | 59 | 4.0% | 4.8% | 64 | 12.1% | 2.4% |
| Affaires et Cadres | 226 | 13.6% | 3.2% | 17 | 11.4% | 0.5% | 208 | 13.9% | 5.9% | 226 | 43.0% | 3.2% |
| Professions intermédiaires | 236 | 14.3% | 2.9% | 32 | 20.9% | 0.8% | 204 | 13.6% | 5.2% | 236 | 44.9% | 2.9% |
| Employés | 189 | 11.4% | 3.4% | 20 | 12.9% | 0.8% | 169 | 11.2% | 5.2% | - | - | - |
| Ouvriers | 209 | 12.6% | 2.2% | 22 | 14.8% | 0.4% | 186 | 12.4% | 4.1% | - | - | - |
| Retraités | 611 | 36.9% | 4.1% | 54 | 35.9% | 0.8% | 557 | 37.0% | 6.6% | - | - | - |
| Autres inactifs | 77 | 4.6% | 2.2% | 1 | 0.7% | 0.1% | 76 | 5.0% | 3.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 375 | 22.7% | 3.8% | 12 | 8.2% | 0.3% | 363 | 24.1% | 6.6% | 58 | 11.0% | 2.4% |
| 2 personnes | 622 | 37.6% | 3.4% | 76 | 50.5% | 0.9% | 545 | 36.3% | 5.8% | 131 | 25.0% | 3.1% |
| 3 personnes | 214 | 12.9% | 2.3% | 20 | 13.2% | 0.4% | 194 | 12.9% | 4.2% | 100 | 19.0% | 2.5% |
| 4 personnes | 260 | 15.7% | 2.8% | 24 | 15.9% | 0.5% | 236 | 15.7% | 5.0% | 138 | 26.3% | 2.9% |
| 5 personnes et + | 183 | 11.1% | 3.3% | 19 | 12.3% | 0.7% | 165 | 11.0% | 5.4% | 98 | 18.7% | 3.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 490 | 29.6% | 3.1% | 48 | 31.8% | 0.7% | 442 | 29.4% | 5.2% | 267 | 50.7% | 3.5% |
| Non | 1164 | 70.4% | 3.2% | 103 | 68.2% | 0.6% | 1061 | 70.6% | 5.6% | 259 | 49.3% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 349 | 21.1% | 2.9% | 30 | 19.6% | 0.5% | 319 | 21.2% | 5.1% | 106 | 20.1% | 3.2% |
| Agglo. - 20 000 hab | 323 | 19.5% | 3.6% | 23 | 15.4% | 0.5% | 300 | 20.0% | 6.4% | 88 | 16.7% | 3.2% |
| Agglo. 20 000 à 100 000 hab | 279 | 16.8% | 4.0% | 31 | 20.5% | 0.9% | 248 | 16.5% | 6.7% | 101 | 19.2% | 4.7% |
| Agglo. + 100 000 hab | 487 | 29.4% | 3.1% | 36 | 23.8% | 0.5% | 451 | 30.0% | 5.6% | 151 | 28.7% | 2.7% |
| Agglo. Paris | 217 | 13.1% | 2.5% | 31 | 20.7% | 0.8% | 186 | 12.3% | 4.0% | 81 | 15.3% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 273 | 16.5% | 2.8% | 39 | 25.5% | 0.8% | 234 | 15.6% | 4.6% | 95 | 18.0% | 2.2% |
| Nord Pas de Calais | 94 | 5.7% | 2.9% | 6 | 4.0% | 0.4% | 88 | 5.9% | 5.3% | 25 | 4.8% | 2.5% |
| Lorraine | 54 | 3.3% | 2.8% | 5 | 3.2% | 0.5% | 50 | 3.3% | 5.0% | 16 | 3.0% | 3.0% |
| Alsace | 50 | 3.0% | 3.2% | 1 | 0.6% | 0.1% | 49 | 3.3% | 6.1% | 15 | 2.9% | 3.3% |
| Franche-Comté | 30 | 1.8% | 3.2% | 2 | 1.2% | 0.4% | 29 | 1.9% | 5.8% | 9 | 1.6% | 3.1% |
| Champagne Ardennes | 34 | 2.1% | 3.1% | 7 | 4.6% | 1.3% | 27 | 1.8% | 4.7% | 6 | 1.2% | 2.1% |
| Picardie | 45 | 2.7% | 2.9% | 5 | 3.4% | 0.7% | 40 | 2.7% | 5.0% | 18 | 3.4% | 4.1% |
| Bourgogne | 49 | 3.0% | 3.6% | 10 | 6.7% | 1.6% | 39 | 2.6% | 5.4% | 15 | 2.9% | 4.1% |
| Haute Normandie | 58 | 3.5% | 3.9% | 3 | 2.1% | 0.5% | 55 | 3.6% | 7.0% | 9 | 1.7% | 1.9% |
| Basse Normandie | 36 | 2.2% | 3.0% | 2 | 1.3% | 0.4% | 34 | 2.3% | 5.3% | 13 | 2.5% | 3.6% |
| Centre | 48 | 2.9% | 2.3% | 3 | 1.8% | 0.3% | 45 | 3.0% | 4.2% | 17 | 3.3% | 2.7% |
| Pays de Loire | 119 | 7.2% | 3.9% | 5 | 3.4% | 0.4% | 114 | 7.6% | 7.2% | 29 | 5.6% | 3.3% |
| Bretagne | 100 | 6.1% | 3.7% | 20 | 13.5% | 1.6% | 80 | 5.3% | 5.8% | 31 | 6.0% | 4.0% |
| Poitou Charentes | 68 | 4.1% | 4.5% | 7 | 4.3% | 0.9% | 61 | 4.1% | 7.8% | 25 | 4.8% | 6.1% |
| Aquitaine | 98 | 5.9% | 3.5% | 4 | 2.5% | 0.3% | 94 | 6.2% | 6.5% | 43 | 8.2% | 4.8% |
| Midi Pyrénées | 72 | 4.3% | 2.9% | 3 | 1.7% | 0.2% | 69 | 4.6% | 5.4% | 28 | 5.4% | 3.2% |
| Limousin | 18 | 1.1% | 3.0% | 4 | 2.4% | 1.2% | 15 | 1.0% | 4.5% | 2 | 0.4% | 1.2% |
| Auvergne | 34 | 2.0% | 2.9% | 2 | 1.1% | 0.3% | 32 | 2.1% | 5.4% | 8 | 1.6% | 2.8% |
| Rhône Alpes | 191 | 11.5% | 3.6% | 6 | 3.7% | 0.2% | 185 | 12.3% | 6.7% | 62 | 11.9% | 3.1% |
| Languedoc Roussillon | 67 | 4.0% | 2.9% | 7 | 4.4% | 0.6% | 60 | 4.0% | 4.9% | 18 | 3.4% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 116 | 7.0% | 2.7% | 13 | 8.5% | 0.6% | 103 | 6.9% | 4.5% | 39 | 7.4% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1310 | 79.2% | 3.1% | 125 | 82.6% | 0.6% | 1185 | 78.8% | 5.4% | 450 | 85.7% | 2.8% |
| Presque tous les jours | 231 | 13.9% | 3.8% | 17 | 11.3% | 0.6% | 213 | 14.2% | 6.4% | 57 | 10.9% | 4.2% |
| 1 à 2 fois par semaine | 97 | 5.8% | 3.2% | 5 | 3.6% | 0.4% | 91 | 6.1% | 5.2% | 16 | 3.0% | 3.1% |
| 1 à 3 fois par mois | 10 | 0.6% | 2.4% | - | - | - | 10 | 0.6% | 4.5% | - | - | - |
| Moins souvent | 7 | 0.4% | 6.6% | 4 | 2.5% | 9.9% | 4 | 0.2% | 4.9% | 2 | 0.3% | 7.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 47 | 2.8% | 3.4% | 1 | 0.7% | 0.2% | 46 | 3.0% | 6.2% | 4 | 0.7% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 86 | 5.2% | 4.3% | 6 | 3.9% | 0.8% | 80 | 5.3% | 6.6% | 7 | 1.3% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 162 | 9.8% | 3.2% | 2 | 1.6% | 0.1% | 159 | 10.6% | 5.4% | 15 | 2.8% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 179 | 10.8% | 2.6% | 22 | 14.8% | 0.8% | 157 | 10.4% | 4.0% | 35 | 6.7% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 456 | 27.6% | 3.7% | 36 | 24.0% | 0.6% | 420 | 27.9% | 6.4% | 113 | 21.5% | 3.2% |
| De 36 000 à moins de 45 000 euros par an | 213 | 12.9% | 2.8% | 23 | 15.3% | 0.6% | 190 | 12.6% | 5.0% | 88 | 16.8% | 3.0% |
| De 45 000 à moins de 65 000 euros par an | 239 | 14.5% | 3.1% | 27 | 17.9% | 0.6% | 212 | 14.1% | 6.2% | 131 | 24.9% | 3.4% |
| 65 000 euros et plus par an | 132 | 8.0% | 3.1% | 22 | 14.3% | 0.8% | 110 | 7.3% | 6.4% | 93 | 17.7% | 3.2% |
| Refus | 114 | 6.9% | 3.2% | 11 | 7.4% | 0.7% | 102 | 6.8% | 5.0% | 32 | 6.1% | 2.4% |
| Ne sait pas | 26 | 1.6% | 1.7% | - | - | - | 26 | 1.7% | 3.1% | 8 | 1.5% | 1.2% |
