L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1057 | 100.0% | 2.0% | 311 | 100.0% | 1.2% | 746 | 100.0% | 2.7% | 504 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 311 | 29.4% | 1.2% | 311 | 100.0% | 1.2% | - | - | - | 169 | 33.5% | 1.8% |
| Femme | 746 | 70.6% | 2.7% | - | - | - | 746 | 100.0% | 2.7% | 335 | 66.5% | 3.9% |
| Age | ||||||||||||
| 15 à 24 ans | 47 | 4.4% | 0.6% | 22 | 7.2% | 0.6% | 24 | 3.2% | 0.7% | 22 | 4.5% | 0.7% |
| 25 à 34 ans | 98 | 9.3% | 1.3% | 14 | 4.6% | 0.4% | 84 | 11.3% | 2.2% | 43 | 8.6% | 1.3% |
| 35 à 49 ans | 297 | 28.1% | 2.3% | 99 | 31.9% | 1.6% | 198 | 26.6% | 3.1% | 200 | 39.6% | 3.2% |
| 50 à 59 ans | 262 | 24.7% | 3.0% | 79 | 25.3% | 1.9% | 183 | 24.5% | 4.1% | 166 | 32.9% | 4.6% |
| 60 ans et plus | 353 | 33.4% | 2.2% | 97 | 31.0% | 1.3% | 257 | 34.4% | 2.9% | 73 | 14.5% | 4.6% |
| Individu | ||||||||||||
| Ménagères | 722 | 68.3% | 3.1% | - | - | - | 722 | 96.8% | 3.1% | 328 | 65.1% | 4.6% |
| Personne de référence | 453 | 42.9% | 1.6% | 290 | 93.3% | 1.4% | 163 | 21.8% | 2.2% | 215 | 42.6% | 2.4% |
| Responsable des achats | 859 | 81.2% | 2.4% | 175 | 56.2% | 1.4% | 684 | 91.7% | 3.0% | 397 | 78.8% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 1.7% | 3.5% | 4 | 1.3% | 1.3% | 14 | 1.8% | 7.1% | - | - | - |
| Petits patrons | 84 | 7.9% | 5.1% | 47 | 15.1% | 3.9% | 37 | 4.9% | 8.8% | 76 | 15.0% | 5.1% |
| Affaires et Cadres | 163 | 15.4% | 3.2% | 57 | 18.4% | 2.0% | 105 | 14.1% | 4.9% | 148 | 29.4% | 3.3% |
| Professions intermédiaires | 182 | 17.3% | 2.5% | 56 | 17.9% | 1.5% | 127 | 17.0% | 3.4% | 155 | 30.8% | 2.6% |
| Employés | 148 | 14.0% | 1.7% | 18 | 5.8% | 0.8% | 130 | 17.4% | 2.1% | 46 | 9.1% | 2.6% |
| Ouvriers | 75 | 7.1% | 1.2% | 47 | 15.2% | 0.9% | 28 | 3.7% | 2.1% | 9 | 1.8% | 2.1% |
| Retraités | 239 | 22.6% | 1.9% | 60 | 19.3% | 1.0% | 179 | 24.0% | 2.6% | 6 | 1.2% | 2.7% |
| Autres inactifs | 148 | 14.0% | 1.5% | 22 | 6.9% | 0.6% | 126 | 17.0% | 2.0% | 63 | 12.6% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 2.4% | 3.2% | 4 | 1.3% | 1.1% | 21 | 2.8% | 5.0% | - | - | - |
| Petits patrons | 105 | 9.9% | 3.9% | 50 | 16.0% | 3.4% | 55 | 7.4% | 4.5% | 105 | 20.8% | 3.9% |
| Affaires et Cadres | 217 | 20.5% | 3.1% | 60 | 19.3% | 1.7% | 157 | 21.1% | 4.4% | 217 | 43.1% | 3.1% |
| Professions intermédiaires | 182 | 17.2% | 2.2% | 59 | 18.9% | 1.4% | 123 | 16.5% | 3.1% | 182 | 36.1% | 2.2% |
| Employés | 88 | 8.3% | 1.6% | 23 | 7.3% | 1.0% | 65 | 8.7% | 2.0% | - | - | - |
| Ouvriers | 106 | 10.0% | 1.1% | 45 | 14.6% | 0.9% | 60 | 8.1% | 1.3% | - | - | - |
| Retraités | 289 | 27.3% | 1.9% | 60 | 19.3% | 0.9% | 229 | 30.7% | 2.7% | - | - | - |
| Autres inactifs | 46 | 4.4% | 1.3% | 10 | 3.3% | 0.7% | 36 | 4.8% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 161 | 15.2% | 1.6% | 33 | 10.7% | 0.8% | 127 | 17.1% | 2.3% | 49 | 9.8% | 2.1% |
| 2 personnes | 437 | 41.3% | 2.4% | 125 | 40.1% | 1.4% | 312 | 41.8% | 3.3% | 151 | 29.9% | 3.6% |
| 3 personnes | 155 | 14.7% | 1.7% | 46 | 14.8% | 1.0% | 109 | 14.6% | 2.4% | 104 | 20.7% | 2.6% |
| 4 personnes | 194 | 18.3% | 2.1% | 68 | 21.9% | 1.4% | 126 | 16.9% | 2.7% | 143 | 28.3% | 3.0% |
| 5 personnes et + | 111 | 10.5% | 2.0% | 39 | 12.5% | 1.5% | 72 | 9.7% | 2.4% | 57 | 11.3% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 317 | 30.0% | 2.0% | 91 | 29.3% | 1.3% | 225 | 30.2% | 2.7% | 218 | 43.2% | 2.9% |
| Non | 740 | 70.0% | 2.0% | 220 | 70.7% | 1.2% | 520 | 69.8% | 2.8% | 286 | 56.8% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 192 | 18.2% | 1.6% | 67 | 21.7% | 1.2% | 125 | 16.7% | 2.0% | 83 | 16.4% | 2.5% |
| Agglo. - 20 000 hab | 190 | 18.0% | 2.1% | 52 | 16.9% | 1.2% | 138 | 18.4% | 3.0% | 87 | 17.2% | 3.2% |
| Agglo. 20 000 à 100 000 hab | 168 | 15.9% | 2.4% | 54 | 17.3% | 1.6% | 115 | 15.4% | 3.1% | 88 | 17.5% | 4.1% |
| Agglo. + 100 000 hab | 364 | 34.5% | 2.3% | 104 | 33.6% | 1.4% | 260 | 34.8% | 3.2% | 181 | 35.9% | 3.2% |
| Agglo. Paris | 142 | 13.4% | 1.6% | 33 | 10.6% | 0.8% | 109 | 14.6% | 2.4% | 66 | 13.0% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 166 | 15.8% | 1.7% | 46 | 14.7% | 1.0% | 121 | 16.2% | 2.4% | 75 | 14.9% | 1.7% |
| Nord Pas de Calais | 16 | 1.5% | 0.5% | 6 | 1.9% | 0.4% | 10 | 1.4% | 0.6% | 12 | 2.3% | 1.2% |
| Lorraine | 13 | 1.2% | 0.7% | 6 | 1.8% | 0.6% | 8 | 1.0% | 0.8% | 9 | 1.8% | 1.7% |
| Alsace | 14 | 1.3% | 0.9% | 5 | 1.6% | 0.6% | 9 | 1.2% | 1.2% | 2 | 0.4% | 0.5% |
| Franche-Comté | 7 | 0.7% | 0.7% | 3 | 1.0% | 0.7% | 4 | 0.5% | 0.8% | 5 | 0.9% | 1.7% |
| Champagne Ardennes | 6 | 0.6% | 0.6% | 1 | 0.4% | 0.3% | 5 | 0.7% | 0.9% | 2 | 0.4% | 0.7% |
| Picardie | 13 | 1.2% | 0.8% | 5 | 1.7% | 0.7% | 8 | 1.0% | 1.0% | 9 | 1.7% | 2.0% |
| Bourgogne | 31 | 3.0% | 2.3% | 5 | 1.6% | 0.8% | 26 | 3.5% | 3.7% | 13 | 2.5% | 3.3% |
| Haute Normandie | 18 | 1.7% | 1.2% | 3 | 1.0% | 0.5% | 15 | 2.0% | 1.9% | 7 | 1.5% | 1.6% |
| Basse Normandie | 13 | 1.3% | 1.1% | 4 | 1.3% | 0.7% | 9 | 1.3% | 1.5% | 8 | 1.6% | 2.2% |
| Centre | 40 | 3.8% | 1.9% | 8 | 2.7% | 0.9% | 31 | 4.2% | 2.9% | 22 | 4.4% | 3.5% |
| Pays de Loire | 50 | 4.7% | 1.6% | 10 | 3.2% | 0.7% | 40 | 5.3% | 2.5% | 32 | 6.3% | 3.5% |
| Bretagne | 59 | 5.6% | 2.2% | 17 | 5.6% | 1.3% | 42 | 5.6% | 3.0% | 22 | 4.3% | 2.8% |
| Poitou Charentes | 35 | 3.3% | 2.3% | 18 | 5.7% | 2.5% | 17 | 2.2% | 2.1% | 8 | 1.7% | 2.1% |
| Aquitaine | 84 | 7.9% | 3.0% | 32 | 10.4% | 2.4% | 51 | 6.9% | 3.5% | 44 | 8.8% | 4.9% |
| Midi Pyrénées | 63 | 6.0% | 2.6% | 17 | 5.3% | 1.4% | 47 | 6.3% | 3.7% | 32 | 6.3% | 3.6% |
| Limousin | 15 | 1.4% | 2.4% | 4 | 1.2% | 1.2% | 11 | 1.5% | 3.4% | 4 | 0.8% | 2.2% |
| Auvergne | 11 | 1.1% | 1.0% | 3 | 0.9% | 0.5% | 9 | 1.2% | 1.4% | 6 | 1.2% | 2.0% |
| Rhône Alpes | 91 | 8.6% | 1.7% | 29 | 9.4% | 1.1% | 62 | 8.3% | 2.3% | 50 | 9.9% | 2.5% |
| Languedoc Roussillon | 89 | 8.4% | 3.8% | 34 | 11.0% | 3.1% | 54 | 7.3% | 4.4% | 41 | 8.1% | 5.5% |
| Provence Alpes Côte d'Azur, Corse | 221 | 20.9% | 5.0% | 54 | 17.4% | 2.6% | 167 | 22.4% | 7.2% | 101 | 20.1% | 6.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 879 | 83.2% | 2.1% | 248 | 79.7% | 1.2% | 631 | 84.6% | 2.9% | 447 | 88.7% | 2.8% |
| Presque tous les jours | 112 | 10.6% | 1.8% | 42 | 13.6% | 1.5% | 69 | 9.3% | 2.1% | 39 | 7.7% | 2.8% |
| 1 à 2 fois par semaine | 59 | 5.5% | 1.9% | 15 | 4.8% | 1.2% | 43 | 5.8% | 2.5% | 15 | 3.0% | 3.0% |
| 1 à 3 fois par mois | 7 | 0.7% | 1.7% | 5 | 1.7% | 2.9% | 2 | 0.2% | 0.7% | 3 | 0.6% | 5.1% |
| Moins souvent | 0 | - | 0.4% | 0 | 0.1% | 1.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 0.9% | 0.7% | 5 | 1.6% | 0.8% | 5 | 0.7% | 0.7% | 0 | 0.1% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 41 | 3.9% | 2.1% | 2 | 0.8% | 0.3% | 38 | 5.2% | 3.1% | 9 | 1.7% | 3.5% |
| De 12 000 à moins de 18 000 euros par an | 63 | 6.0% | 1.3% | 23 | 7.4% | 1.1% | 40 | 5.4% | 1.4% | 6 | 1.3% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 85 | 8.0% | 1.2% | 28 | 9.0% | 1.0% | 56 | 7.6% | 1.4% | 39 | 7.8% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 176 | 16.7% | 1.4% | 46 | 14.6% | 0.8% | 131 | 17.5% | 2.0% | 64 | 12.8% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 165 | 15.6% | 2.2% | 34 | 11.0% | 0.9% | 131 | 17.6% | 3.4% | 77 | 15.3% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 213 | 20.2% | 2.8% | 65 | 21.0% | 1.5% | 148 | 19.8% | 4.3% | 110 | 21.9% | 2.9% |
| 65 000 euros et plus par an | 204 | 19.3% | 4.8% | 89 | 28.7% | 3.5% | 115 | 15.4% | 6.6% | 150 | 29.8% | 5.2% |
| Refus | 94 | 8.9% | 2.7% | 16 | 5.1% | 1.0% | 78 | 10.5% | 3.9% | 42 | 8.4% | 3.2% |
| Ne sait pas | 6 | 0.5% | 0.4% | 3 | 0.9% | 0.4% | 3 | 0.4% | 0.3% | 5 | 0.9% | 0.7% |
