L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 964 | 100.0% | 1.8% | 306 | 100.0% | 1.2% | 658 | 100.0% | 2.4% | 431 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 306 | 31.8% | 1.2% | 306 | 100.0% | 1.2% | - | - | - | 146 | 33.9% | 1.6% |
| Femme | 658 | 68.2% | 2.4% | - | - | - | 658 | 100.0% | 2.4% | 284 | 66.1% | 3.3% |
| Age | ||||||||||||
| 15 à 24 ans | 32 | 3.3% | 0.4% | 13 | 4.4% | 0.4% | 19 | 2.8% | 0.5% | 13 | 3.0% | 0.4% |
| 25 à 34 ans | 62 | 6.4% | 0.8% | 13 | 4.4% | 0.4% | 48 | 7.3% | 1.2% | 28 | 6.4% | 0.9% |
| 35 à 49 ans | 267 | 27.7% | 2.1% | 93 | 30.2% | 1.5% | 175 | 26.6% | 2.7% | 180 | 41.8% | 2.9% |
| 50 à 59 ans | 251 | 26.1% | 2.9% | 82 | 26.7% | 2.0% | 170 | 25.8% | 3.8% | 149 | 34.7% | 4.1% |
| 60 ans et plus | 351 | 36.4% | 2.2% | 105 | 34.3% | 1.4% | 246 | 37.4% | 2.8% | 60 | 14.0% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 637 | 66.1% | 2.7% | - | - | - | 637 | 96.9% | 2.7% | 277 | 64.4% | 3.9% |
| Personne de référence | 441 | 45.8% | 1.6% | 279 | 91.0% | 1.4% | 163 | 24.7% | 2.2% | 184 | 42.6% | 2.1% |
| Responsable des achats | 767 | 79.6% | 2.1% | 163 | 53.2% | 1.3% | 604 | 91.8% | 2.6% | 334 | 77.5% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 21 | 2.2% | 4.2% | 4 | 1.3% | 1.3% | 17 | 2.6% | 9.0% | - | - | - |
| Petits patrons | 61 | 6.4% | 3.8% | 41 | 13.4% | 3.4% | 20 | 3.1% | 4.8% | 58 | 13.5% | 3.9% |
| Affaires et Cadres | 142 | 14.7% | 2.8% | 51 | 16.6% | 1.8% | 91 | 13.9% | 4.2% | 128 | 29.6% | 2.8% |
| Professions intermédiaires | 149 | 15.4% | 2.0% | 46 | 15.1% | 1.3% | 102 | 15.5% | 2.8% | 134 | 31.1% | 2.2% |
| Employés | 122 | 12.6% | 1.4% | 17 | 5.4% | 0.7% | 105 | 16.0% | 1.7% | 39 | 9.1% | 2.2% |
| Ouvriers | 73 | 7.6% | 1.1% | 49 | 16.1% | 1.0% | 24 | 3.6% | 1.8% | 3 | 0.6% | 0.6% |
| Retraités | 239 | 24.7% | 1.8% | 71 | 23.1% | 1.2% | 168 | 25.5% | 2.4% | 8 | 1.8% | 3.4% |
| Autres inactifs | 157 | 16.3% | 1.6% | 27 | 8.8% | 0.7% | 130 | 19.8% | 2.1% | 62 | 14.3% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 2.7% | 3.3% | 4 | 1.3% | 1.1% | 22 | 3.3% | 5.3% | - | - | - |
| Petits patrons | 81 | 8.4% | 3.0% | 42 | 13.6% | 2.9% | 39 | 6.0% | 3.2% | 81 | 18.8% | 3.0% |
| Affaires et Cadres | 197 | 20.4% | 2.8% | 52 | 17.0% | 1.5% | 145 | 22.0% | 4.1% | 197 | 45.7% | 2.8% |
| Professions intermédiaires | 153 | 15.8% | 1.9% | 52 | 17.1% | 1.2% | 100 | 15.3% | 2.6% | 153 | 35.4% | 1.9% |
| Employés | 73 | 7.6% | 1.3% | 23 | 7.5% | 1.0% | 50 | 7.6% | 1.5% | - | - | - |
| Ouvriers | 94 | 9.7% | 1.0% | 43 | 14.1% | 0.8% | 51 | 7.7% | 1.1% | - | - | - |
| Retraités | 292 | 30.3% | 1.9% | 71 | 23.1% | 1.1% | 221 | 33.6% | 2.6% | - | - | - |
| Autres inactifs | 49 | 5.0% | 1.4% | 19 | 6.2% | 1.3% | 30 | 4.5% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 174 | 18.0% | 1.8% | 32 | 10.3% | 0.7% | 142 | 21.6% | 2.6% | 49 | 11.4% | 2.1% |
| 2 personnes | 368 | 38.2% | 2.0% | 120 | 39.0% | 1.3% | 249 | 37.8% | 2.6% | 114 | 26.6% | 2.7% |
| 3 personnes | 145 | 15.0% | 1.6% | 50 | 16.4% | 1.1% | 94 | 14.3% | 2.0% | 92 | 21.3% | 2.3% |
| 4 personnes | 151 | 15.7% | 1.6% | 50 | 16.4% | 1.1% | 101 | 15.4% | 2.2% | 96 | 22.2% | 2.0% |
| 5 personnes et + | 126 | 13.1% | 2.3% | 55 | 17.9% | 2.1% | 71 | 10.9% | 2.4% | 80 | 18.6% | 3.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 277 | 28.7% | 1.8% | 93 | 30.3% | 1.3% | 184 | 28.0% | 2.2% | 194 | 45.1% | 2.6% |
| Non | 687 | 71.3% | 1.9% | 214 | 69.7% | 1.2% | 474 | 72.0% | 2.5% | 236 | 54.9% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 187 | 19.4% | 1.6% | 70 | 23.0% | 1.2% | 117 | 17.8% | 1.9% | 63 | 14.6% | 1.9% |
| Agglo. - 20 000 hab | 189 | 19.6% | 2.1% | 62 | 20.2% | 1.4% | 127 | 19.2% | 2.7% | 81 | 18.8% | 3.0% |
| Agglo. 20 000 à 100 000 hab | 171 | 17.8% | 2.5% | 61 | 19.8% | 1.8% | 111 | 16.8% | 3.0% | 78 | 18.1% | 3.7% |
| Agglo. + 100 000 hab | 257 | 26.7% | 1.6% | 68 | 22.0% | 0.9% | 190 | 28.9% | 2.3% | 118 | 27.5% | 2.1% |
| Agglo. Paris | 159 | 16.5% | 1.8% | 46 | 14.9% | 1.1% | 114 | 17.3% | 2.5% | 90 | 20.9% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 181 | 18.8% | 1.9% | 58 | 18.8% | 1.2% | 124 | 18.8% | 2.4% | 98 | 22.8% | 2.2% |
| Nord Pas de Calais | 14 | 1.4% | 0.4% | 1 | 0.3% | 0.1% | 13 | 2.0% | 0.8% | 9 | 2.1% | 0.9% |
| Lorraine | 8 | 0.8% | 0.4% | 5 | 1.6% | 0.5% | 3 | 0.4% | 0.3% | 6 | 1.3% | 1.1% |
| Alsace | 11 | 1.2% | 0.7% | 7 | 2.3% | 0.9% | 4 | 0.6% | 0.5% | - | - | - |
| Franche-Comté | 12 | 1.3% | 1.3% | 6 | 1.8% | 1.2% | 7 | 1.0% | 1.4% | 3 | 0.7% | 1.1% |
| Champagne Ardennes | 9 | 0.9% | 0.8% | 1 | 0.3% | 0.2% | 8 | 1.2% | 1.4% | 2 | 0.5% | 0.8% |
| Picardie | 14 | 1.5% | 0.9% | 9 | 2.9% | 1.2% | 5 | 0.8% | 0.6% | 9 | 2.0% | 2.0% |
| Bourgogne | 23 | 2.4% | 1.7% | 9 | 2.9% | 1.4% | 14 | 2.1% | 2.0% | 5 | 1.2% | 1.3% |
| Haute Normandie | 39 | 4.1% | 2.6% | 19 | 6.3% | 2.7% | 20 | 3.0% | 2.5% | 8 | 1.9% | 1.8% |
| Basse Normandie | 26 | 2.7% | 2.1% | 5 | 1.6% | 0.8% | 21 | 3.2% | 3.3% | 12 | 2.8% | 3.3% |
| Centre | 40 | 4.1% | 1.9% | 16 | 5.1% | 1.6% | 24 | 3.7% | 2.3% | 22 | 5.1% | 3.5% |
| Pays de Loire | 102 | 10.6% | 3.4% | 29 | 9.6% | 2.0% | 73 | 11.1% | 4.6% | 50 | 11.6% | 5.6% |
| Bretagne | 132 | 13.7% | 4.9% | 35 | 11.4% | 2.7% | 97 | 14.7% | 7.0% | 48 | 11.3% | 6.2% |
| Poitou Charentes | 50 | 5.2% | 3.4% | 14 | 4.5% | 1.9% | 37 | 5.6% | 4.7% | 19 | 4.4% | 4.6% |
| Aquitaine | 90 | 9.3% | 3.2% | 35 | 11.4% | 2.6% | 55 | 8.4% | 3.8% | 42 | 9.8% | 4.7% |
| Midi Pyrénées | 56 | 5.8% | 2.3% | 16 | 5.1% | 1.3% | 40 | 6.1% | 3.1% | 27 | 6.3% | 3.1% |
| Limousin | 14 | 1.5% | 2.2% | 3 | 0.9% | 0.9% | 11 | 1.7% | 3.4% | 3 | 0.6% | 1.6% |
| Auvergne | 9 | 0.9% | 0.8% | 2 | 0.5% | 0.3% | 7 | 1.1% | 1.3% | 4 | 1.0% | 1.5% |
| Rhône Alpes | 52 | 5.4% | 1.0% | 9 | 3.1% | 0.4% | 43 | 6.5% | 1.6% | 26 | 6.0% | 1.3% |
| Languedoc Roussillon | 30 | 3.2% | 1.3% | 12 | 4.0% | 1.1% | 18 | 2.8% | 1.5% | 7 | 1.7% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 51 | 5.3% | 1.2% | 17 | 5.6% | 0.8% | 34 | 5.1% | 1.5% | 29 | 6.7% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 792 | 82.2% | 1.9% | 255 | 83.3% | 1.2% | 537 | 81.7% | 2.5% | 388 | 90.1% | 2.4% |
| Presque tous les jours | 108 | 11.2% | 1.8% | 40 | 13.0% | 1.4% | 68 | 10.4% | 2.0% | 30 | 6.9% | 2.2% |
| 1 à 2 fois par semaine | 57 | 5.9% | 1.9% | 7 | 2.3% | 0.6% | 50 | 7.6% | 2.8% | 12 | 2.8% | 2.4% |
| 1 à 3 fois par mois | 6 | 0.6% | 1.5% | 4 | 1.3% | 2.1% | 2 | 0.3% | 1.0% | 1 | 0.2% | 1.7% |
| Moins souvent | 1 | 0.1% | 0.8% | 0 | 0.1% | 1.1% | 0 | 0.1% | 0.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 1.2% | 0.9% | 2 | 0.8% | 0.4% | 9 | 1.4% | 1.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 28 | 2.9% | 1.4% | 3 | 1.1% | 0.4% | 24 | 3.7% | 2.0% | 3 | 0.8% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 69 | 7.1% | 1.4% | 18 | 5.9% | 0.9% | 51 | 7.7% | 1.7% | 5 | 1.2% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 72 | 7.4% | 1.0% | 19 | 6.2% | 0.6% | 53 | 8.0% | 1.3% | 35 | 8.1% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 191 | 19.8% | 1.6% | 58 | 18.9% | 1.0% | 133 | 20.3% | 2.0% | 64 | 14.9% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 161 | 16.7% | 2.1% | 55 | 18.0% | 1.4% | 106 | 16.1% | 2.8% | 69 | 16.1% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 181 | 18.8% | 2.3% | 63 | 20.6% | 1.5% | 118 | 18.0% | 3.4% | 90 | 20.9% | 2.3% |
| 65 000 euros et plus par an | 170 | 17.7% | 4.0% | 63 | 20.7% | 2.5% | 107 | 16.3% | 6.2% | 133 | 31.0% | 4.6% |
| Refus | 72 | 7.5% | 2.0% | 20 | 6.4% | 1.3% | 52 | 8.0% | 2.6% | 28 | 6.6% | 2.1% |
| Ne sait pas | 8 | 0.8% | 0.5% | 4 | 1.5% | 0.6% | 4 | 0.5% | 0.4% | 2 | 0.5% | 0.3% |
