L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3005 | 100.0% | 5.7% | 1080 | 100.0% | 4.3% | 1925 | 100.0% | 7.0% | 990 | 100.0% | 5.5% |
| Sexe | ||||||||||||
| Homme | 1080 | 35.9% | 4.3% | 1080 | 100.0% | 4.3% | - | - | - | 388 | 39.2% | 4.2% |
| Femme | 1925 | 64.1% | 7.0% | - | - | - | 1925 | 100.0% | 7.0% | 602 | 60.8% | 6.9% |
| Age | ||||||||||||
| 15 à 24 ans | 105 | 3.5% | 1.4% | 31 | 2.9% | 0.8% | 74 | 3.9% | 2.0% | 31 | 3.1% | 1.0% |
| 25 à 34 ans | 318 | 10.6% | 4.2% | 118 | 11.0% | 3.2% | 199 | 10.3% | 5.1% | 133 | 13.4% | 4.1% |
| 35 à 49 ans | 913 | 30.4% | 7.2% | 398 | 36.9% | 6.4% | 514 | 26.7% | 8.0% | 468 | 47.3% | 7.5% |
| 50 à 59 ans | 723 | 24.1% | 8.4% | 288 | 26.6% | 6.9% | 435 | 22.6% | 9.8% | 265 | 26.8% | 7.3% |
| 60 ans et plus | 947 | 31.5% | 5.9% | 245 | 22.7% | 3.4% | 702 | 36.5% | 7.9% | 93 | 9.4% | 5.9% |
| Individu | ||||||||||||
| Ménagères | 1819 | 60.5% | 7.8% | - | - | - | 1819 | 94.5% | 7.8% | 575 | 58.1% | 8.1% |
| Personne de référence | 1573 | 52.4% | 5.6% | 1006 | 93.2% | 4.9% | 567 | 29.4% | 7.6% | 489 | 49.4% | 5.5% |
| Responsable des achats | 2380 | 79.2% | 6.6% | 602 | 55.7% | 4.7% | 1778 | 92.3% | 7.8% | 755 | 76.3% | 6.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 48 | 1.6% | 9.4% | 12 | 1.1% | 3.8% | 36 | 1.9% | 18.7% | 2 | 0.2% | 6.2% |
| Petits patrons | 113 | 3.8% | 6.9% | 62 | 5.7% | 5.1% | 51 | 2.7% | 12.3% | 93 | 9.4% | 6.3% |
| Affaires et Cadres | 278 | 9.2% | 5.5% | 107 | 9.9% | 3.7% | 171 | 8.9% | 7.9% | 242 | 24.4% | 5.4% |
| Professions intermédiaires | 483 | 16.1% | 6.5% | 208 | 19.3% | 5.6% | 275 | 14.3% | 7.4% | 410 | 41.4% | 6.8% |
| Employés | 557 | 18.5% | 6.5% | 94 | 8.7% | 4.2% | 463 | 24.1% | 7.3% | 118 | 11.9% | 6.6% |
| Ouvriers | 401 | 13.4% | 6.2% | 307 | 28.4% | 6.0% | 94 | 4.9% | 7.2% | 14 | 1.4% | 3.1% |
| Retraités | 736 | 24.5% | 5.7% | 189 | 17.5% | 3.2% | 547 | 28.4% | 7.9% | 18 | 1.8% | 8.2% |
| Autres inactifs | 388 | 12.9% | 3.9% | 101 | 9.3% | 2.8% | 287 | 14.9% | 4.5% | 92 | 9.3% | 2.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 80 | 2.6% | 10.3% | 10 | 1.0% | 2.8% | 69 | 3.6% | 16.8% | - | - | - |
| Petits patrons | 160 | 5.3% | 6.0% | 70 | 6.5% | 4.8% | 90 | 4.7% | 7.3% | 160 | 16.1% | 6.0% |
| Affaires et Cadres | 351 | 11.7% | 5.0% | 107 | 9.9% | 3.0% | 244 | 12.7% | 6.9% | 351 | 35.4% | 5.0% |
| Professions intermédiaires | 479 | 16.0% | 5.9% | 211 | 19.5% | 5.0% | 268 | 13.9% | 6.8% | 479 | 48.4% | 5.9% |
| Employés | 339 | 11.3% | 6.1% | 112 | 10.4% | 4.8% | 227 | 11.8% | 7.0% | - | - | - |
| Ouvriers | 558 | 18.6% | 5.8% | 300 | 27.8% | 5.8% | 259 | 13.4% | 5.7% | - | - | - |
| Retraités | 857 | 28.5% | 5.7% | 202 | 18.7% | 3.1% | 654 | 34.0% | 7.8% | - | - | - |
| Autres inactifs | 182 | 6.1% | 5.2% | 68 | 6.3% | 4.5% | 115 | 5.9% | 5.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 554 | 18.4% | 5.7% | 133 | 12.3% | 3.1% | 421 | 21.9% | 7.6% | 114 | 11.5% | 4.8% |
| 2 personnes | 1067 | 35.5% | 5.8% | 344 | 31.8% | 3.9% | 724 | 37.6% | 7.7% | 235 | 23.7% | 5.6% |
| 3 personnes | 478 | 15.9% | 5.1% | 203 | 18.7% | 4.3% | 275 | 14.3% | 6.0% | 225 | 22.7% | 5.7% |
| 4 personnes | 596 | 19.8% | 6.3% | 259 | 24.0% | 5.5% | 338 | 17.5% | 7.2% | 283 | 28.6% | 6.0% |
| 5 personnes et + | 310 | 10.3% | 5.5% | 142 | 13.2% | 5.5% | 168 | 8.7% | 5.5% | 134 | 13.5% | 5.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1024 | 34.1% | 6.5% | 432 | 40.0% | 6.0% | 592 | 30.8% | 7.0% | 498 | 50.3% | 6.6% |
| Non | 1981 | 65.9% | 5.4% | 648 | 60.0% | 3.6% | 1333 | 69.2% | 7.1% | 492 | 49.7% | 4.8% |
| Habitat | ||||||||||||
| Communes rurales | 795 | 26.5% | 6.6% | 268 | 24.8% | 4.7% | 528 | 27.4% | 8.4% | 237 | 24.0% | 7.1% |
| Agglo. - 20 000 hab | 666 | 22.1% | 7.4% | 257 | 23.8% | 6.0% | 408 | 21.2% | 8.8% | 186 | 18.8% | 6.8% |
| Agglo. 20 000 à 100 000 hab | 387 | 12.9% | 5.5% | 157 | 14.5% | 4.8% | 230 | 11.9% | 6.3% | 129 | 13.0% | 6.1% |
| Agglo. + 100 000 hab | 787 | 26.2% | 5.0% | 271 | 25.0% | 3.6% | 516 | 26.8% | 6.4% | 277 | 27.9% | 4.9% |
| Agglo. Paris | 370 | 12.3% | 4.2% | 127 | 11.8% | 3.1% | 243 | 12.6% | 5.3% | 161 | 16.2% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 469 | 15.6% | 4.8% | 158 | 14.7% | 3.4% | 310 | 16.1% | 6.1% | 184 | 18.6% | 4.2% |
| Nord Pas de Calais | 194 | 6.5% | 6.0% | 80 | 7.4% | 5.2% | 114 | 5.9% | 6.8% | 49 | 4.9% | 4.8% |
| Lorraine | 132 | 4.4% | 6.9% | 49 | 4.6% | 5.2% | 83 | 4.3% | 8.5% | 35 | 3.6% | 6.7% |
| Alsace | 74 | 2.5% | 4.8% | 28 | 2.6% | 3.7% | 46 | 2.4% | 5.7% | 26 | 2.6% | 5.6% |
| Franche-Comté | 52 | 1.7% | 5.4% | 16 | 1.4% | 3.3% | 36 | 1.9% | 7.3% | 17 | 1.7% | 6.1% |
| Champagne Ardennes | 65 | 2.2% | 5.9% | 33 | 3.1% | 6.2% | 32 | 1.7% | 5.6% | 21 | 2.1% | 7.0% |
| Picardie | 87 | 2.9% | 5.6% | 25 | 2.4% | 3.4% | 61 | 3.2% | 7.7% | 28 | 2.9% | 6.5% |
| Bourgogne | 94 | 3.1% | 6.8% | 41 | 3.8% | 6.3% | 52 | 2.7% | 7.3% | 25 | 2.5% | 6.6% |
| Haute Normandie | 82 | 2.7% | 5.5% | 33 | 3.1% | 4.7% | 48 | 2.5% | 6.2% | 32 | 3.2% | 6.9% |
| Basse Normandie | 78 | 2.6% | 6.4% | 31 | 2.9% | 5.4% | 47 | 2.4% | 7.3% | 21 | 2.2% | 5.9% |
| Centre | 160 | 5.3% | 7.8% | 68 | 6.3% | 6.9% | 92 | 4.8% | 8.6% | 43 | 4.3% | 6.7% |
| Pays de Loire | 180 | 6.0% | 6.0% | 60 | 5.6% | 4.2% | 120 | 6.2% | 7.6% | 49 | 4.9% | 5.4% |
| Bretagne | 187 | 6.2% | 6.9% | 73 | 6.7% | 5.6% | 114 | 5.9% | 8.2% | 65 | 6.5% | 8.3% |
| Poitou Charentes | 114 | 3.8% | 7.6% | 45 | 4.1% | 6.3% | 69 | 3.6% | 8.9% | 37 | 3.8% | 9.1% |
| Aquitaine | 160 | 5.3% | 5.7% | 54 | 5.0% | 4.0% | 105 | 5.5% | 7.2% | 61 | 6.2% | 6.8% |
| Midi Pyrénées | 139 | 4.6% | 5.6% | 47 | 4.3% | 3.9% | 92 | 4.8% | 7.2% | 51 | 5.2% | 5.8% |
| Limousin | 46 | 1.5% | 7.4% | 21 | 2.0% | 7.1% | 25 | 1.3% | 7.7% | 11 | 1.1% | 6.4% |
| Auvergne | 65 | 2.2% | 5.7% | 20 | 1.8% | 3.6% | 45 | 2.4% | 7.6% | 15 | 1.5% | 5.0% |
| Rhône Alpes | 272 | 9.0% | 5.1% | 97 | 8.9% | 3.8% | 175 | 9.1% | 6.4% | 113 | 11.4% | 5.7% |
| Languedoc Roussillon | 122 | 4.1% | 5.2% | 31 | 2.8% | 2.8% | 91 | 4.7% | 7.4% | 35 | 3.5% | 4.7% |
| Provence Alpes Côte d'Azur, Corse | 236 | 7.9% | 5.4% | 71 | 6.5% | 3.4% | 166 | 8.6% | 7.1% | 72 | 7.3% | 4.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2393 | 79.6% | 5.6% | 885 | 82.0% | 4.2% | 1507 | 78.3% | 6.9% | 853 | 86.2% | 5.4% |
| Presque tous les jours | 368 | 12.3% | 6.0% | 128 | 11.9% | 4.7% | 240 | 12.5% | 7.2% | 93 | 9.4% | 6.8% |
| 1 à 2 fois par semaine | 211 | 7.0% | 7.0% | 59 | 5.5% | 4.7% | 151 | 7.9% | 8.6% | 40 | 4.0% | 7.8% |
| 1 à 3 fois par mois | 27 | 0.9% | 6.9% | 7 | 0.7% | 3.9% | 20 | 1.0% | 9.4% | 4 | 0.4% | 6.1% |
| Moins souvent | 6 | 0.2% | 5.7% | - | - | - | 6 | 0.3% | 8.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 63 | 2.1% | 4.6% | 23 | 2.2% | 3.7% | 40 | 2.1% | 5.4% | 5 | 0.5% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 102 | 3.4% | 5.1% | 17 | 1.6% | 2.2% | 85 | 4.4% | 6.9% | 10 | 1.0% | 3.9% |
| De 12 000 à moins de 18 000 euros par an | 301 | 10.0% | 6.0% | 80 | 7.4% | 3.9% | 220 | 11.5% | 7.4% | 31 | 3.1% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 363 | 12.1% | 5.3% | 115 | 10.6% | 3.9% | 248 | 12.9% | 6.3% | 82 | 8.3% | 5.5% |
| De 24 000 à moins de 36 000 euros par an | 747 | 24.9% | 6.1% | 268 | 24.8% | 4.7% | 479 | 24.9% | 7.3% | 197 | 19.9% | 5.6% |
| De 36 000 à moins de 45 000 euros par an | 508 | 16.9% | 6.6% | 197 | 18.2% | 5.1% | 311 | 16.2% | 8.2% | 210 | 21.2% | 7.3% |
| De 45 000 à moins de 65 000 euros par an | 436 | 14.5% | 5.6% | 194 | 17.9% | 4.5% | 242 | 12.6% | 7.0% | 199 | 20.1% | 5.2% |
| 65 000 euros et plus par an | 248 | 8.3% | 5.8% | 114 | 10.6% | 4.5% | 134 | 7.0% | 7.7% | 180 | 18.2% | 6.3% |
| Refus | 208 | 6.9% | 5.9% | 59 | 5.4% | 3.8% | 149 | 7.8% | 7.4% | 64 | 6.5% | 4.9% |
| Ne sait pas | 29 | 1.0% | 1.8% | 13 | 1.2% | 1.8% | 16 | 0.8% | 1.9% | 12 | 1.2% | 1.8% |
