L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1325 | 100.0% | 2.5% | 277 | 100.0% | 1.1% | 1048 | 100.0% | 3.8% | 407 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 277 | 20.9% | 1.1% | 277 | 100.0% | 1.1% | - | - | - | 78 | 19.1% | 0.9% |
| Femme | 1048 | 79.1% | 3.8% | - | - | - | 1048 | 100.0% | 3.8% | 329 | 80.9% | 3.8% |
| Age | ||||||||||||
| 15 à 24 ans | 58 | 4.4% | 0.8% | 12 | 4.2% | 0.3% | 47 | 4.4% | 1.3% | 18 | 4.5% | 0.6% |
| 25 à 34 ans | 159 | 12.0% | 2.1% | 38 | 13.9% | 1.0% | 121 | 11.5% | 3.1% | 60 | 14.8% | 1.9% |
| 35 à 49 ans | 404 | 30.5% | 3.2% | 83 | 29.8% | 1.3% | 322 | 30.7% | 5.0% | 183 | 45.0% | 2.9% |
| 50 à 59 ans | 313 | 23.6% | 3.6% | 70 | 25.3% | 1.7% | 243 | 23.2% | 5.5% | 120 | 29.6% | 3.3% |
| 60 ans et plus | 390 | 29.4% | 2.4% | 74 | 26.8% | 1.0% | 316 | 30.1% | 3.5% | 25 | 6.2% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 979 | 73.9% | 4.2% | - | - | - | 979 | 93.5% | 4.2% | 317 | 77.7% | 4.5% |
| Personne de référence | 554 | 41.8% | 2.0% | 259 | 93.3% | 1.3% | 295 | 28.2% | 4.0% | 139 | 34.2% | 1.6% |
| Responsable des achats | 1101 | 83.1% | 3.1% | 145 | 52.3% | 1.1% | 956 | 91.3% | 4.2% | 339 | 83.2% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 29 | 2.2% | 5.6% | 7 | 2.7% | 2.3% | 21 | 2.0% | 11.0% | - | - | - |
| Petits patrons | 42 | 3.1% | 2.5% | 14 | 4.9% | 1.1% | 28 | 2.7% | 6.7% | 37 | 9.0% | 2.5% |
| Affaires et Cadres | 115 | 8.7% | 2.3% | 24 | 8.5% | 0.8% | 91 | 8.7% | 4.2% | 91 | 22.4% | 2.0% |
| Professions intermédiaires | 174 | 13.1% | 2.4% | 39 | 14.1% | 1.1% | 135 | 12.9% | 3.6% | 139 | 34.1% | 2.3% |
| Employés | 334 | 25.2% | 3.9% | 32 | 11.6% | 1.4% | 302 | 28.9% | 4.8% | 78 | 19.0% | 4.4% |
| Ouvriers | 144 | 10.9% | 2.2% | 86 | 31.1% | 1.7% | 58 | 5.5% | 4.4% | 13 | 3.1% | 2.8% |
| Retraités | 318 | 24.0% | 2.5% | 56 | 20.3% | 0.9% | 261 | 24.9% | 3.8% | 10 | 2.4% | 4.4% |
| Autres inactifs | 170 | 12.8% | 1.7% | 19 | 6.8% | 0.5% | 151 | 14.4% | 2.4% | 41 | 10.0% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 43 | 3.3% | 5.6% | 6 | 2.1% | 1.6% | 38 | 3.6% | 9.1% | - | - | - |
| Petits patrons | 72 | 5.4% | 2.7% | 16 | 5.8% | 1.1% | 56 | 5.3% | 4.5% | 72 | 17.6% | 2.7% |
| Affaires et Cadres | 150 | 11.3% | 2.1% | 25 | 8.9% | 0.7% | 125 | 11.9% | 3.5% | 150 | 36.8% | 2.1% |
| Professions intermédiaires | 186 | 14.0% | 2.3% | 37 | 13.5% | 0.9% | 149 | 14.2% | 3.8% | 186 | 45.7% | 2.3% |
| Employés | 156 | 11.8% | 2.8% | 34 | 12.3% | 1.5% | 122 | 11.6% | 3.7% | - | - | - |
| Ouvriers | 270 | 20.4% | 2.8% | 80 | 28.9% | 1.5% | 190 | 18.1% | 4.2% | - | - | - |
| Retraités | 380 | 28.7% | 2.5% | 64 | 23.2% | 1.0% | 316 | 30.2% | 3.8% | - | - | - |
| Autres inactifs | 68 | 5.1% | 1.9% | 15 | 5.3% | 1.0% | 53 | 5.1% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 251 | 18.9% | 2.6% | 38 | 13.8% | 0.9% | 213 | 20.3% | 3.8% | 46 | 11.2% | 1.9% |
| 2 personnes | 469 | 35.4% | 2.6% | 98 | 35.5% | 1.1% | 370 | 35.3% | 3.9% | 110 | 27.0% | 2.6% |
| 3 personnes | 213 | 16.1% | 2.3% | 59 | 21.3% | 1.3% | 154 | 14.7% | 3.3% | 92 | 22.6% | 2.3% |
| 4 personnes | 225 | 17.0% | 2.4% | 58 | 21.0% | 1.2% | 167 | 15.9% | 3.5% | 92 | 22.7% | 2.0% |
| 5 personnes et + | 167 | 12.6% | 3.0% | 23 | 8.4% | 0.9% | 144 | 13.7% | 4.7% | 67 | 16.5% | 2.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 457 | 34.5% | 2.9% | 105 | 38.1% | 1.5% | 352 | 33.6% | 4.2% | 196 | 48.1% | 2.6% |
| Non | 867 | 65.5% | 2.4% | 172 | 61.9% | 1.0% | 696 | 66.4% | 3.7% | 211 | 51.9% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 353 | 26.7% | 3.0% | 74 | 26.7% | 1.3% | 279 | 26.7% | 4.5% | 91 | 22.2% | 2.7% |
| Agglo. - 20 000 hab | 315 | 23.8% | 3.5% | 63 | 22.6% | 1.4% | 253 | 24.1% | 5.4% | 90 | 22.1% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 171 | 12.9% | 2.5% | 29 | 10.4% | 0.9% | 143 | 13.6% | 3.9% | 47 | 11.7% | 2.2% |
| Agglo. + 100 000 hab | 370 | 27.9% | 2.4% | 84 | 30.2% | 1.1% | 286 | 27.3% | 3.5% | 131 | 32.1% | 2.3% |
| Agglo. Paris | 115 | 8.7% | 1.3% | 28 | 10.2% | 0.7% | 87 | 8.3% | 1.9% | 48 | 11.9% | 1.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 144 | 10.9% | 1.5% | 40 | 14.3% | 0.9% | 104 | 10.0% | 2.0% | 49 | 12.1% | 1.1% |
| Nord Pas de Calais | 87 | 6.6% | 2.7% | 22 | 7.9% | 1.4% | 65 | 6.2% | 3.9% | 19 | 4.7% | 1.9% |
| Lorraine | 55 | 4.1% | 2.8% | 12 | 4.5% | 1.3% | 42 | 4.0% | 4.3% | 6 | 1.4% | 1.1% |
| Alsace | 47 | 3.6% | 3.0% | 6 | 2.0% | 0.7% | 42 | 4.0% | 5.2% | 9 | 2.1% | 1.9% |
| Franche-Comté | 32 | 2.4% | 3.3% | 12 | 4.2% | 2.5% | 20 | 1.9% | 4.0% | 12 | 2.8% | 4.1% |
| Champagne Ardennes | 37 | 2.8% | 3.4% | 11 | 3.8% | 2.0% | 27 | 2.6% | 4.6% | 10 | 2.5% | 3.4% |
| Picardie | 27 | 2.0% | 1.7% | 6 | 2.0% | 0.7% | 21 | 2.0% | 2.7% | 8 | 1.9% | 1.7% |
| Bourgogne | 52 | 3.9% | 3.8% | 13 | 4.8% | 2.0% | 39 | 3.7% | 5.4% | 6 | 1.5% | 1.6% |
| Haute Normandie | 35 | 2.7% | 2.4% | 12 | 4.5% | 1.8% | 23 | 2.2% | 2.9% | 15 | 3.6% | 3.2% |
| Basse Normandie | 28 | 2.1% | 2.3% | 4 | 1.5% | 0.7% | 24 | 2.3% | 3.7% | 8 | 1.9% | 2.1% |
| Centre | 55 | 4.2% | 2.7% | 18 | 6.6% | 1.8% | 37 | 3.5% | 3.5% | 16 | 3.9% | 2.5% |
| Pays de Loire | 87 | 6.6% | 2.9% | 13 | 4.8% | 0.9% | 74 | 7.0% | 4.6% | 31 | 7.5% | 3.4% |
| Bretagne | 99 | 7.5% | 3.7% | 13 | 4.7% | 1.0% | 86 | 8.2% | 6.2% | 28 | 6.8% | 3.6% |
| Poitou Charentes | 76 | 5.8% | 5.1% | 23 | 8.4% | 3.3% | 53 | 5.1% | 6.8% | 22 | 5.3% | 5.3% |
| Aquitaine | 88 | 6.6% | 3.1% | 23 | 8.2% | 1.7% | 65 | 6.2% | 4.5% | 26 | 6.4% | 2.9% |
| Midi Pyrénées | 78 | 5.9% | 3.2% | 14 | 5.1% | 1.2% | 64 | 6.1% | 5.0% | 32 | 8.0% | 3.7% |
| Limousin | 17 | 1.3% | 2.7% | 4 | 1.3% | 1.2% | 13 | 1.3% | 4.1% | 4 | 0.9% | 2.1% |
| Auvergne | 36 | 2.7% | 3.1% | 2 | 0.8% | 0.4% | 34 | 3.2% | 5.6% | 10 | 2.4% | 3.3% |
| Rhône Alpes | 124 | 9.3% | 2.3% | 13 | 4.7% | 0.5% | 111 | 10.6% | 4.0% | 49 | 12.0% | 2.5% |
| Languedoc Roussillon | 50 | 3.8% | 2.1% | 5 | 2.0% | 0.5% | 44 | 4.2% | 3.6% | 23 | 5.7% | 3.2% |
| Provence Alpes Côte d'Azur, Corse | 71 | 5.4% | 1.6% | 11 | 3.9% | 0.5% | 60 | 5.7% | 2.6% | 27 | 6.5% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1066 | 80.5% | 2.5% | 221 | 79.7% | 1.1% | 845 | 80.7% | 3.9% | 355 | 87.2% | 2.2% |
| Presque tous les jours | 165 | 12.5% | 2.7% | 46 | 16.7% | 1.7% | 119 | 11.4% | 3.6% | 39 | 9.6% | 2.8% |
| 1 à 2 fois par semaine | 83 | 6.3% | 2.7% | 6 | 2.2% | 0.5% | 77 | 7.3% | 4.3% | 13 | 3.3% | 2.6% |
| 1 à 3 fois par mois | 9 | 0.7% | 2.3% | 4 | 1.4% | 2.1% | 5 | 0.5% | 2.4% | - | - | - |
| Moins souvent | 1 | 0.1% | 1.2% | - | - | - | 1 | 0.1% | 1.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 33 | 2.5% | 2.4% | 6 | 2.3% | 1.0% | 26 | 2.5% | 3.5% | 4 | 0.9% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 55 | 4.1% | 2.7% | 13 | 4.8% | 1.7% | 41 | 4.0% | 3.4% | 6 | 1.4% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 113 | 8.5% | 2.2% | 12 | 4.2% | 0.6% | 101 | 9.6% | 3.4% | 10 | 2.5% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 181 | 13.7% | 2.6% | 28 | 10.3% | 1.0% | 153 | 14.6% | 3.9% | 33 | 8.1% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 331 | 25.0% | 2.7% | 60 | 21.7% | 1.1% | 271 | 25.9% | 4.1% | 70 | 17.1% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 234 | 17.7% | 3.0% | 63 | 22.6% | 1.6% | 172 | 16.4% | 4.5% | 89 | 21.8% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 175 | 13.2% | 2.3% | 43 | 15.6% | 1.0% | 132 | 12.6% | 3.8% | 88 | 21.5% | 2.3% |
| 65 000 euros et plus par an | 115 | 8.7% | 2.7% | 34 | 12.3% | 1.3% | 81 | 7.7% | 4.7% | 84 | 20.7% | 2.9% |
| Refus | 73 | 5.5% | 2.1% | 17 | 6.2% | 1.1% | 56 | 5.4% | 2.8% | 20 | 5.0% | 1.5% |
| Ne sait pas | 15 | 1.1% | 0.9% | - | - | - | 15 | 1.4% | 1.8% | 4 | 0.9% | 0.6% |
