L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1412 | 100.0% | 2.7% | 290 | 100.0% | 1.2% | 1122 | 100.0% | 4.1% | 413 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 290 | 20.5% | 1.2% | 290 | 100.0% | 1.2% | - | - | - | 102 | 24.7% | 1.1% |
| Femme | 1122 | 79.5% | 4.1% | - | - | - | 1122 | 100.0% | 4.1% | 311 | 75.3% | 3.6% |
| Age | ||||||||||||
| 15 à 24 ans | 43 | 3.0% | 0.6% | 14 | 4.7% | 0.4% | 29 | 2.6% | 0.8% | 16 | 3.8% | 0.5% |
| 25 à 34 ans | 99 | 7.0% | 1.3% | 19 | 6.7% | 0.5% | 79 | 7.1% | 2.0% | 45 | 11.0% | 1.4% |
| 35 à 49 ans | 307 | 21.7% | 2.4% | 83 | 28.7% | 1.3% | 224 | 19.9% | 3.5% | 166 | 40.1% | 2.7% |
| 50 à 59 ans | 321 | 22.7% | 3.7% | 71 | 24.4% | 1.7% | 251 | 22.3% | 5.6% | 139 | 33.7% | 3.9% |
| 60 ans et plus | 642 | 45.5% | 4.0% | 103 | 35.6% | 1.4% | 539 | 48.0% | 6.1% | 47 | 11.4% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 1077 | 76.3% | 4.6% | - | - | - | 1077 | 96.0% | 4.6% | 301 | 72.7% | 4.2% |
| Personne de référence | 617 | 43.7% | 2.2% | 271 | 93.4% | 1.3% | 347 | 30.9% | 4.7% | 167 | 40.3% | 1.9% |
| Responsable des achats | 1219 | 86.3% | 3.4% | 166 | 57.2% | 1.3% | 1053 | 93.8% | 4.6% | 347 | 83.8% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 1.3% | 3.7% | 4 | 1.5% | 1.4% | 15 | 1.3% | 7.5% | 1 | 0.2% | 2.1% |
| Petits patrons | 30 | 2.2% | 1.9% | 12 | 4.3% | 1.0% | 18 | 1.6% | 4.3% | 28 | 6.8% | 1.9% |
| Affaires et Cadres | 144 | 10.2% | 2.9% | 41 | 14.0% | 1.4% | 103 | 9.2% | 4.8% | 126 | 30.5% | 2.8% |
| Professions intermédiaires | 177 | 12.6% | 2.4% | 41 | 14.1% | 1.1% | 137 | 12.2% | 3.7% | 146 | 35.4% | 2.4% |
| Employés | 243 | 17.2% | 2.8% | 24 | 8.2% | 1.1% | 219 | 19.5% | 3.5% | 50 | 12.1% | 2.8% |
| Ouvriers | 102 | 7.2% | 1.6% | 55 | 19.0% | 1.1% | 47 | 4.2% | 3.6% | 8 | 1.8% | 1.7% |
| Retraités | 486 | 34.4% | 3.8% | 89 | 30.8% | 1.5% | 397 | 35.4% | 5.7% | 6 | 1.6% | 2.9% |
| Autres inactifs | 211 | 14.9% | 2.1% | 24 | 8.1% | 0.6% | 187 | 16.7% | 3.0% | 48 | 11.5% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 30 | 2.1% | 3.8% | 5 | 1.7% | 1.3% | 25 | 2.2% | 6.0% | - | - | - |
| Petits patrons | 47 | 3.3% | 1.7% | 13 | 4.5% | 0.9% | 34 | 3.0% | 2.8% | 47 | 11.3% | 1.7% |
| Affaires et Cadres | 183 | 12.9% | 2.6% | 43 | 14.7% | 1.2% | 140 | 12.5% | 4.0% | 183 | 44.2% | 2.6% |
| Professions intermédiaires | 184 | 13.0% | 2.3% | 47 | 16.1% | 1.1% | 137 | 12.2% | 3.5% | 184 | 44.5% | 2.3% |
| Employés | 148 | 10.5% | 2.7% | 28 | 9.5% | 1.2% | 120 | 10.7% | 3.7% | - | - | - |
| Ouvriers | 194 | 13.8% | 2.0% | 51 | 17.6% | 1.0% | 143 | 12.8% | 3.2% | - | - | - |
| Retraités | 559 | 39.6% | 3.7% | 90 | 31.1% | 1.4% | 469 | 41.8% | 5.6% | - | - | - |
| Autres inactifs | 68 | 4.8% | 1.9% | 14 | 4.9% | 1.0% | 54 | 4.8% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 295 | 20.9% | 3.0% | 34 | 11.9% | 0.8% | 261 | 23.2% | 4.7% | 56 | 13.5% | 2.4% |
| 2 personnes | 618 | 43.8% | 3.4% | 141 | 48.7% | 1.6% | 477 | 42.5% | 5.0% | 119 | 28.8% | 2.8% |
| 3 personnes | 210 | 14.9% | 2.3% | 42 | 14.4% | 0.9% | 169 | 15.0% | 3.7% | 100 | 24.2% | 2.5% |
| 4 personnes | 163 | 11.5% | 1.7% | 53 | 18.4% | 1.1% | 109 | 9.8% | 2.3% | 86 | 20.8% | 1.8% |
| 5 personnes et + | 126 | 8.9% | 2.2% | 19 | 6.6% | 0.7% | 107 | 9.5% | 3.5% | 53 | 12.7% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 374 | 26.5% | 2.4% | 98 | 33.8% | 1.4% | 276 | 24.6% | 3.3% | 189 | 45.8% | 2.5% |
| Non | 1038 | 73.5% | 2.8% | 192 | 66.2% | 1.1% | 846 | 75.4% | 4.5% | 224 | 54.2% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 319 | 22.6% | 2.7% | 67 | 23.1% | 1.2% | 252 | 22.5% | 4.0% | 75 | 18.1% | 2.2% |
| Agglo. - 20 000 hab | 296 | 20.9% | 3.3% | 44 | 15.3% | 1.0% | 251 | 22.4% | 5.4% | 75 | 18.1% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 211 | 15.0% | 3.0% | 40 | 14.0% | 1.2% | 171 | 15.2% | 4.7% | 64 | 15.4% | 3.0% |
| Agglo. + 100 000 hab | 347 | 24.6% | 2.2% | 66 | 22.9% | 0.9% | 280 | 25.0% | 3.5% | 106 | 25.6% | 1.9% |
| Agglo. Paris | 239 | 16.9% | 2.7% | 71 | 24.7% | 1.7% | 167 | 14.9% | 3.6% | 94 | 22.7% | 2.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 274 | 19.4% | 2.8% | 76 | 26.1% | 1.6% | 199 | 17.7% | 3.9% | 104 | 25.1% | 2.4% |
| Nord Pas de Calais | 95 | 6.7% | 3.0% | 12 | 4.0% | 0.8% | 84 | 7.4% | 5.0% | 17 | 4.1% | 1.7% |
| Lorraine | 42 | 3.0% | 2.2% | 13 | 4.4% | 1.3% | 30 | 2.7% | 3.0% | 4 | 0.9% | 0.7% |
| Alsace | 19 | 1.3% | 1.2% | 1 | 0.4% | 0.2% | 18 | 1.6% | 2.2% | 4 | 0.9% | 0.8% |
| Franche-Comté | 21 | 1.5% | 2.1% | 3 | 0.9% | 0.5% | 18 | 1.6% | 3.6% | 4 | 1.0% | 1.5% |
| Champagne Ardennes | 30 | 2.1% | 2.7% | 8 | 2.8% | 1.6% | 22 | 2.0% | 3.8% | 11 | 2.7% | 3.8% |
| Picardie | 20 | 1.4% | 1.3% | - | - | - | 20 | 1.8% | 2.5% | 7 | 1.7% | 1.6% |
| Bourgogne | 35 | 2.5% | 2.5% | 11 | 3.7% | 1.6% | 24 | 2.1% | 3.4% | 7 | 1.7% | 1.8% |
| Haute Normandie | 34 | 2.4% | 2.3% | 8 | 2.6% | 1.1% | 27 | 2.4% | 3.4% | 11 | 2.7% | 2.4% |
| Basse Normandie | 40 | 2.8% | 3.3% | 5 | 1.8% | 0.9% | 35 | 3.1% | 5.4% | 16 | 3.9% | 4.4% |
| Centre | 60 | 4.2% | 2.9% | 18 | 6.3% | 1.8% | 42 | 3.7% | 3.9% | 19 | 4.7% | 3.1% |
| Pays de Loire | 120 | 8.5% | 4.0% | 13 | 4.6% | 0.9% | 107 | 9.5% | 6.7% | 26 | 6.4% | 2.9% |
| Bretagne | 113 | 8.0% | 4.2% | 26 | 9.1% | 2.0% | 87 | 7.7% | 6.3% | 18 | 4.5% | 2.4% |
| Poitou Charentes | 49 | 3.4% | 3.3% | 12 | 4.1% | 1.7% | 37 | 3.3% | 4.7% | 13 | 3.1% | 3.1% |
| Aquitaine | 73 | 5.2% | 2.6% | 10 | 3.6% | 0.8% | 63 | 5.6% | 4.3% | 17 | 4.2% | 1.9% |
| Midi Pyrénées | 72 | 5.1% | 2.9% | 21 | 7.2% | 1.7% | 51 | 4.6% | 4.0% | 29 | 7.0% | 3.3% |
| Limousin | 18 | 1.3% | 3.0% | 3 | 1.0% | 1.0% | 15 | 1.4% | 4.7% | 4 | 1.0% | 2.5% |
| Auvergne | 31 | 2.2% | 2.7% | 4 | 1.3% | 0.7% | 28 | 2.5% | 4.6% | 5 | 1.1% | 1.6% |
| Rhône Alpes | 119 | 8.5% | 2.3% | 13 | 4.7% | 0.5% | 106 | 9.4% | 3.9% | 48 | 11.7% | 2.4% |
| Languedoc Roussillon | 35 | 2.5% | 1.5% | 4 | 1.5% | 0.4% | 30 | 2.7% | 2.5% | 13 | 3.3% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 111 | 7.8% | 2.5% | 28 | 9.8% | 1.4% | 82 | 7.3% | 3.6% | 35 | 8.4% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1072 | 75.9% | 2.5% | 214 | 73.8% | 1.0% | 858 | 76.5% | 3.9% | 347 | 84.1% | 2.2% |
| Presque tous les jours | 215 | 15.2% | 3.5% | 57 | 19.5% | 2.1% | 159 | 14.1% | 4.7% | 43 | 10.5% | 3.1% |
| 1 à 2 fois par semaine | 96 | 6.8% | 3.2% | 11 | 3.9% | 0.9% | 85 | 7.6% | 4.8% | 15 | 3.7% | 3.0% |
| 1 à 3 fois par mois | 21 | 1.5% | 5.2% | 8 | 2.8% | 4.4% | 13 | 1.1% | 5.9% | 5 | 1.2% | 8.3% |
| Moins souvent | 8 | 0.6% | 7.2% | - | - | - | 8 | 0.7% | 11.0% | 2 | 0.5% | 9.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 2.3% | 2.4% | 9 | 3.1% | 1.4% | 23 | 2.1% | 3.1% | 2 | 0.6% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 63 | 4.5% | 3.2% | 7 | 2.5% | 0.9% | 56 | 5.0% | 4.6% | 2 | 0.4% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 136 | 9.6% | 2.7% | 20 | 7.0% | 1.0% | 116 | 10.3% | 3.9% | 7 | 1.6% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 196 | 13.9% | 2.8% | 38 | 13.2% | 1.3% | 158 | 14.1% | 4.0% | 47 | 11.3% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 346 | 24.5% | 2.8% | 79 | 27.2% | 1.4% | 267 | 23.8% | 4.0% | 79 | 19.1% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 193 | 13.7% | 2.5% | 45 | 15.5% | 1.2% | 148 | 13.2% | 3.9% | 72 | 17.4% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 214 | 15.2% | 2.8% | 39 | 13.5% | 0.9% | 175 | 15.6% | 5.1% | 97 | 23.5% | 2.5% |
| 65 000 euros et plus par an | 119 | 8.4% | 2.8% | 34 | 11.7% | 1.3% | 85 | 7.6% | 4.9% | 77 | 18.6% | 2.7% |
| Refus | 88 | 6.3% | 2.5% | 17 | 6.0% | 1.1% | 71 | 6.3% | 3.5% | 26 | 6.3% | 2.0% |
| Ne sait pas | 24 | 1.7% | 1.5% | 1 | 0.2% | 0.1% | 23 | 2.1% | 2.8% | 5 | 1.1% | 0.7% |
