L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 685 | 100.0% | 1.3% | 60 | 100.0% | 0.2% | 625 | 100.0% | 2.3% | 205 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 60 | 8.8% | 0.2% | 60 | 100.0% | 0.2% | - | - | - | 13 | 6.1% | 0.1% |
| Femme | 625 | 91.2% | 2.3% | - | - | - | 625 | 100.0% | 2.3% | 192 | 93.9% | 2.2% |
| Age | ||||||||||||
| 15 à 24 ans | 50 | 7.2% | 0.7% | 5 | 8.3% | 0.1% | 44 | 7.1% | 1.2% | 3 | 1.5% | 0.1% |
| 25 à 34 ans | 365 | 53.2% | 4.8% | 22 | 36.1% | 0.6% | 343 | 54.9% | 8.8% | 110 | 53.8% | 3.4% |
| 35 à 49 ans | 210 | 30.6% | 1.7% | 25 | 41.8% | 0.4% | 184 | 29.5% | 2.9% | 74 | 36.2% | 1.2% |
| 50 à 59 ans | 39 | 5.7% | 0.5% | 8 | 13.8% | 0.2% | 31 | 5.0% | 0.7% | 16 | 7.7% | 0.4% |
| 60 ans et plus | 22 | 3.2% | 0.1% | - | - | - | 22 | 3.5% | 0.2% | 2 | 0.9% | 0.1% |
| Individu | ||||||||||||
| Ménagères | 592 | 86.4% | 2.5% | - | - | - | 592 | 94.7% | 2.5% | 191 | 93.1% | 2.7% |
| Personne de référence | 139 | 20.3% | 0.5% | 55 | 91.7% | 0.3% | 84 | 13.4% | 1.1% | 26 | 12.6% | 0.3% |
| Responsable des achats | 600 | 87.5% | 1.7% | 23 | 37.6% | 0.2% | 577 | 92.4% | 2.5% | 178 | 86.9% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.6% | 2.1% | - | - | - | 11 | 1.8% | 5.7% | 1 | 0.4% | 2.1% |
| Petits patrons | 9 | 1.3% | 0.6% | - | - | - | 9 | 1.5% | 2.2% | 3 | 1.7% | 0.2% |
| Affaires et Cadres | 65 | 9.4% | 1.3% | 5 | 7.9% | 0.2% | 60 | 9.6% | 2.8% | 50 | 24.4% | 1.1% |
| Professions intermédiaires | 104 | 15.2% | 1.4% | 8 | 12.9% | 0.2% | 96 | 15.4% | 2.6% | 67 | 33.0% | 1.1% |
| Employés | 240 | 35.0% | 2.8% | 15 | 24.1% | 0.6% | 225 | 36.1% | 3.6% | 54 | 26.6% | 3.1% |
| Ouvriers | 75 | 11.0% | 1.2% | 28 | 46.8% | 0.5% | 47 | 7.5% | 3.6% | 10 | 5.0% | 2.3% |
| Retraités | 16 | 2.4% | 0.1% | - | - | - | 16 | 2.6% | 0.2% | 2 | 0.9% | 0.8% |
| Autres inactifs | 165 | 24.0% | 1.7% | 5 | 8.3% | 0.1% | 160 | 25.6% | 2.5% | 17 | 8.2% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 2.2% | 1.9% | 0 | 0.8% | 0.1% | 14 | 2.3% | 3.5% | - | - | - |
| Petits patrons | 19 | 2.7% | 0.7% | - | - | - | 19 | 3.0% | 1.5% | 19 | 9.2% | 0.7% |
| Affaires et Cadres | 72 | 10.5% | 1.0% | 5 | 7.9% | 0.1% | 67 | 10.7% | 1.9% | 72 | 35.0% | 1.0% |
| Professions intermédiaires | 114 | 16.7% | 1.4% | 8 | 12.9% | 0.2% | 106 | 17.0% | 2.7% | 114 | 55.8% | 1.4% |
| Employés | 124 | 18.1% | 2.2% | 15 | 25.1% | 0.7% | 109 | 17.5% | 3.4% | - | - | - |
| Ouvriers | 234 | 34.2% | 2.4% | 28 | 46.8% | 0.5% | 206 | 32.9% | 4.5% | - | - | - |
| Retraités | 24 | 3.5% | 0.2% | - | - | - | 24 | 3.8% | 0.3% | - | - | - |
| Autres inactifs | 83 | 12.1% | 2.4% | 4 | 6.5% | 0.3% | 79 | 12.7% | 3.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 25 | 3.7% | 0.3% | 1 | 1.1% | - | 25 | 3.9% | 0.4% | 4 | 1.9% | 0.2% |
| 2 personnes | 113 | 16.6% | 0.6% | 7 | 11.9% | 0.1% | 106 | 17.0% | 1.1% | 38 | 18.5% | 0.9% |
| 3 personnes | 226 | 33.0% | 2.4% | 26 | 43.2% | 0.6% | 200 | 32.0% | 4.3% | 92 | 44.9% | 2.3% |
| 4 personnes | 159 | 23.2% | 1.7% | 12 | 20.0% | 0.3% | 147 | 23.5% | 3.1% | 37 | 18.1% | 0.8% |
| 5 personnes et + | 162 | 23.6% | 2.9% | 14 | 23.8% | 0.6% | 147 | 23.6% | 4.9% | 34 | 16.6% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 554 | 80.8% | 3.5% | 51 | 83.8% | 0.7% | 503 | 80.5% | 6.0% | 162 | 78.9% | 2.1% |
| Non | 131 | 19.2% | 0.4% | 10 | 16.2% | 0.1% | 122 | 19.5% | 0.6% | 43 | 21.1% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 141 | 20.6% | 1.2% | 7 | 12.0% | 0.1% | 134 | 21.4% | 2.1% | 34 | 16.6% | 1.0% |
| Agglo. - 20 000 hab | 120 | 17.6% | 1.3% | 6 | 10.4% | 0.1% | 114 | 18.2% | 2.4% | 31 | 15.1% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 69 | 10.0% | 1.0% | 8 | 12.8% | 0.2% | 61 | 9.8% | 1.7% | 22 | 10.6% | 1.0% |
| Agglo. + 100 000 hab | 208 | 30.3% | 1.3% | 26 | 42.9% | 0.3% | 182 | 29.1% | 2.2% | 51 | 24.8% | 0.9% |
| Agglo. Paris | 147 | 21.5% | 1.7% | 13 | 21.8% | 0.3% | 134 | 21.5% | 2.9% | 67 | 32.8% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 172 | 25.1% | 1.8% | 14 | 23.2% | 0.3% | 158 | 25.3% | 3.1% | 73 | 35.5% | 1.7% |
| Nord Pas de Calais | 66 | 9.7% | 2.1% | 7 | 12.0% | 0.5% | 59 | 9.4% | 3.5% | 16 | 7.9% | 1.6% |
| Lorraine | 18 | 2.6% | 0.9% | 1 | 2.2% | 0.1% | 17 | 2.7% | 1.7% | 2 | 1.2% | 0.5% |
| Alsace | 15 | 2.2% | 1.0% | 3 | 5.7% | 0.5% | 12 | 1.8% | 1.4% | 6 | 2.7% | 1.2% |
| Franche-Comté | 12 | 1.8% | 1.3% | - | - | - | 12 | 2.0% | 2.5% | 3 | 1.4% | 1.0% |
| Champagne Ardennes | 13 | 1.9% | 1.2% | 1 | 1.0% | 0.1% | 12 | 2.0% | 2.1% | 0 | 0.2% | 0.1% |
| Picardie | 25 | 3.6% | 1.6% | 4 | 6.7% | 0.5% | 21 | 3.3% | 2.6% | 2 | 0.9% | 0.4% |
| Bourgogne | 24 | 3.5% | 1.7% | 2 | 3.3% | 0.3% | 22 | 3.5% | 3.0% | 7 | 3.6% | 1.9% |
| Haute Normandie | 20 | 2.9% | 1.3% | - | - | - | 20 | 3.2% | 2.6% | 6 | 3.0% | 1.3% |
| Basse Normandie | 19 | 2.8% | 1.6% | 1 | 1.0% | 0.1% | 18 | 2.9% | 2.9% | 9 | 4.3% | 2.4% |
| Centre | 21 | 3.1% | 1.0% | 3 | 5.2% | 0.3% | 18 | 2.9% | 1.7% | 8 | 3.8% | 1.2% |
| Pays de Loire | 39 | 5.7% | 1.3% | 3 | 4.7% | 0.2% | 36 | 5.8% | 2.3% | 13 | 6.3% | 1.4% |
| Bretagne | 28 | 4.1% | 1.1% | 3 | 4.5% | 0.2% | 26 | 4.1% | 1.8% | - | - | - |
| Poitou Charentes | 16 | 2.3% | 1.1% | 4 | 6.5% | 0.6% | 12 | 1.9% | 1.5% | 1 | 0.3% | 0.2% |
| Aquitaine | 30 | 4.4% | 1.1% | - | - | - | 30 | 4.9% | 2.1% | 8 | 3.9% | 0.9% |
| Midi Pyrénées | 33 | 4.9% | 1.4% | - | - | - | 33 | 5.4% | 2.6% | 11 | 5.4% | 1.3% |
| Limousin | 7 | 1.0% | 1.1% | 0 | 0.4% | 0.1% | 6 | 1.0% | 2.0% | 4 | 2.0% | 2.4% |
| Auvergne | 12 | 1.8% | 1.1% | 1 | 1.0% | 0.1% | 12 | 1.9% | 2.0% | 1 | 0.7% | 0.5% |
| Rhône Alpes | 62 | 9.0% | 1.2% | 9 | 14.5% | 0.3% | 53 | 8.5% | 1.9% | 20 | 9.7% | 1.0% |
| Languedoc Roussillon | 31 | 4.5% | 1.3% | 1 | 2.3% | 0.1% | 29 | 4.7% | 2.4% | 7 | 3.6% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 21 | 3.1% | 0.5% | 3 | 5.7% | 0.2% | 18 | 2.9% | 0.8% | 7 | 3.3% | 0.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 618 | 90.3% | 1.4% | 50 | 82.1% | 0.2% | 569 | 91.0% | 2.6% | 187 | 91.6% | 1.2% |
| Presque tous les jours | 53 | 7.8% | 0.9% | 10 | 16.9% | 0.4% | 43 | 6.9% | 1.3% | 14 | 6.7% | 1.0% |
| 1 à 2 fois par semaine | 10 | 1.5% | 0.3% | 1 | 1.1% | 0.1% | 10 | 1.5% | 0.5% | 4 | 1.7% | 0.7% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.8% | - | - | - | 3 | 0.5% | 1.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 40 | 5.8% | 2.9% | - | - | - | 40 | 6.3% | 5.3% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 30 | 4.3% | 1.5% | 5 | 8.3% | 0.7% | 25 | 3.9% | 2.0% | 1 | 0.7% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 109 | 15.9% | 2.2% | - | - | - | 109 | 17.4% | 3.7% | 14 | 6.8% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 83 | 12.1% | 1.2% | 6 | 10.5% | 0.2% | 76 | 12.2% | 1.9% | 23 | 11.4% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 165 | 24.1% | 1.3% | 17 | 29.0% | 0.3% | 148 | 23.7% | 2.2% | 45 | 21.9% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 94 | 13.7% | 1.2% | 17 | 27.8% | 0.4% | 77 | 12.4% | 2.0% | 34 | 16.8% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 105 | 15.4% | 1.4% | 5 | 7.6% | 0.1% | 101 | 16.1% | 2.9% | 49 | 24.0% | 1.3% |
| 65 000 euros et plus par an | 20 | 3.0% | 0.5% | 6 | 9.3% | 0.2% | 15 | 2.4% | 0.8% | 20 | 9.8% | 0.7% |
| Refus | 24 | 3.5% | 0.7% | 1 | 1.0% | - | 23 | 3.7% | 1.1% | 17 | 8.5% | 1.3% |
| Ne sait pas | 15 | 2.2% | 1.0% | 4 | 6.5% | 0.5% | 11 | 1.8% | 1.4% | - | - | - |
