L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1541 | 100.0% | 2.9% | 555 | 100.0% | 2.2% | 986 | 100.0% | 3.6% | 361 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 555 | 36.0% | 2.2% | 555 | 100.0% | 2.2% | - | - | - | 127 | 35.3% | 1.4% |
| Femme | 986 | 64.0% | 3.6% | - | - | - | 986 | 100.0% | 3.6% | 234 | 64.7% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 53 | 3.5% | 0.7% | 30 | 5.4% | 0.8% | 23 | 2.4% | 0.6% | 13 | 3.6% | 0.4% |
| 25 à 34 ans | 180 | 11.7% | 2.4% | 66 | 12.0% | 1.8% | 114 | 11.6% | 2.9% | 64 | 17.8% | 2.0% |
| 35 à 49 ans | 342 | 22.2% | 2.7% | 129 | 23.3% | 2.1% | 212 | 21.5% | 3.3% | 142 | 39.5% | 2.3% |
| 50 à 59 ans | 309 | 20.1% | 3.6% | 122 | 22.0% | 2.9% | 187 | 18.9% | 4.2% | 98 | 27.3% | 2.7% |
| 60 ans et plus | 656 | 42.6% | 4.1% | 207 | 37.3% | 2.8% | 450 | 45.6% | 5.1% | 43 | 11.9% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 944 | 61.2% | 4.0% | - | - | - | 944 | 95.7% | 4.0% | 225 | 62.3% | 3.2% |
| Personne de référence | 748 | 48.5% | 2.7% | 497 | 89.6% | 2.4% | 250 | 25.4% | 3.4% | 161 | 44.5% | 1.8% |
| Responsable des achats | 1219 | 79.1% | 3.4% | 305 | 55.1% | 2.4% | 914 | 92.7% | 4.0% | 256 | 70.9% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 34 | 2.2% | 6.6% | 12 | 2.2% | 3.7% | 22 | 2.2% | 11.3% | 4 | 1.1% | 11.0% |
| Petits patrons | 42 | 2.7% | 2.6% | 25 | 4.5% | 2.0% | 17 | 1.8% | 4.1% | 36 | 10.0% | 2.4% |
| Affaires et Cadres | 86 | 5.6% | 1.7% | 39 | 7.1% | 1.4% | 47 | 4.8% | 2.2% | 66 | 18.3% | 1.5% |
| Professions intermédiaires | 185 | 12.0% | 2.5% | 58 | 10.4% | 1.6% | 127 | 12.9% | 3.4% | 149 | 41.4% | 2.5% |
| Employés | 302 | 19.6% | 3.5% | 55 | 9.8% | 2.4% | 248 | 25.1% | 3.9% | 49 | 13.7% | 2.8% |
| Ouvriers | 194 | 12.6% | 3.0% | 141 | 25.5% | 2.8% | 52 | 5.3% | 4.0% | 8 | 2.3% | 1.9% |
| Retraités | 528 | 34.3% | 4.1% | 163 | 29.3% | 2.7% | 365 | 37.1% | 5.3% | 10 | 2.9% | 4.7% |
| Autres inactifs | 170 | 11.0% | 1.7% | 62 | 11.2% | 1.7% | 107 | 10.9% | 1.7% | 37 | 10.3% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 53 | 3.4% | 6.8% | 9 | 1.7% | 2.6% | 43 | 4.4% | 10.5% | - | - | - |
| Petits patrons | 73 | 4.7% | 2.7% | 31 | 5.5% | 2.1% | 42 | 4.3% | 3.4% | 73 | 20.1% | 2.7% |
| Affaires et Cadres | 110 | 7.2% | 1.6% | 40 | 7.3% | 1.2% | 70 | 7.1% | 2.0% | 110 | 30.5% | 1.6% |
| Professions intermédiaires | 178 | 11.6% | 2.2% | 56 | 10.1% | 1.3% | 122 | 12.4% | 3.1% | 178 | 49.3% | 2.2% |
| Employés | 146 | 9.5% | 2.6% | 62 | 11.2% | 2.7% | 83 | 8.5% | 2.6% | - | - | - |
| Ouvriers | 306 | 19.9% | 3.2% | 138 | 24.9% | 2.7% | 168 | 17.1% | 3.7% | - | - | - |
| Retraités | 594 | 38.6% | 4.0% | 174 | 31.3% | 2.6% | 420 | 42.6% | 5.0% | - | - | - |
| Autres inactifs | 81 | 5.3% | 2.3% | 44 | 8.0% | 3.0% | 37 | 3.7% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 290 | 18.8% | 3.0% | 96 | 17.4% | 2.3% | 194 | 19.7% | 3.5% | 36 | 9.9% | 1.5% |
| 2 personnes | 642 | 41.6% | 3.5% | 202 | 36.4% | 2.3% | 440 | 44.6% | 4.7% | 107 | 29.6% | 2.5% |
| 3 personnes | 201 | 13.0% | 2.2% | 88 | 15.8% | 1.9% | 113 | 11.5% | 2.5% | 75 | 20.7% | 1.9% |
| 4 personnes | 234 | 15.2% | 2.5% | 95 | 17.2% | 2.0% | 139 | 14.1% | 3.0% | 95 | 26.2% | 2.0% |
| 5 personnes et + | 174 | 11.3% | 3.1% | 74 | 13.3% | 2.9% | 100 | 10.2% | 3.3% | 49 | 13.6% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 415 | 26.9% | 2.6% | 152 | 27.3% | 2.1% | 263 | 26.7% | 3.1% | 165 | 45.7% | 2.2% |
| Non | 1126 | 73.1% | 3.1% | 403 | 72.7% | 2.3% | 723 | 73.3% | 3.8% | 196 | 54.3% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 539 | 35.0% | 4.5% | 169 | 30.5% | 3.0% | 369 | 37.5% | 5.9% | 135 | 37.4% | 4.0% |
| Agglo. - 20 000 hab | 343 | 22.3% | 3.8% | 130 | 23.4% | 3.0% | 213 | 21.6% | 4.6% | 56 | 15.6% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 216 | 14.0% | 3.1% | 65 | 11.7% | 2.0% | 151 | 15.3% | 4.1% | 56 | 15.5% | 2.6% |
| Agglo. + 100 000 hab | 320 | 20.8% | 2.0% | 134 | 24.2% | 1.8% | 186 | 18.8% | 2.3% | 85 | 23.6% | 1.5% |
| Agglo. Paris | 123 | 8.0% | 1.4% | 56 | 10.1% | 1.3% | 67 | 6.8% | 1.5% | 28 | 7.8% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 167 | 10.9% | 1.7% | 76 | 13.7% | 1.6% | 91 | 9.3% | 1.8% | 32 | 9.0% | 0.7% |
| Nord Pas de Calais | 123 | 8.0% | 3.8% | 47 | 8.5% | 3.0% | 76 | 7.7% | 4.6% | 25 | 7.0% | 2.5% |
| Lorraine | 46 | 3.0% | 2.4% | 17 | 3.1% | 1.8% | 29 | 2.9% | 2.9% | 15 | 4.1% | 2.8% |
| Alsace | 52 | 3.3% | 3.3% | 35 | 6.3% | 4.7% | 16 | 1.7% | 2.1% | 12 | 3.3% | 2.6% |
| Franche-Comté | 37 | 2.4% | 3.9% | 10 | 1.7% | 2.0% | 28 | 2.8% | 5.6% | 8 | 2.3% | 2.9% |
| Champagne Ardennes | 46 | 3.0% | 4.1% | 25 | 4.5% | 4.7% | 21 | 2.1% | 3.6% | 14 | 3.7% | 4.6% |
| Picardie | 71 | 4.6% | 4.6% | 26 | 4.7% | 3.5% | 45 | 4.6% | 5.7% | 18 | 5.0% | 4.1% |
| Bourgogne | 54 | 3.5% | 4.0% | 14 | 2.5% | 2.2% | 40 | 4.1% | 5.6% | 8 | 2.3% | 2.2% |
| Haute Normandie | 44 | 2.8% | 2.9% | 13 | 2.3% | 1.8% | 31 | 3.2% | 4.0% | 11 | 3.0% | 2.3% |
| Basse Normandie | 50 | 3.2% | 4.1% | 12 | 2.2% | 2.1% | 37 | 3.8% | 5.9% | 13 | 3.6% | 3.6% |
| Centre | 72 | 4.6% | 3.5% | 32 | 5.8% | 3.2% | 40 | 4.0% | 3.7% | 19 | 5.3% | 3.0% |
| Pays de Loire | 84 | 5.5% | 2.8% | 32 | 5.8% | 2.2% | 52 | 5.3% | 3.3% | 17 | 4.7% | 1.9% |
| Bretagne | 120 | 7.8% | 4.5% | 31 | 5.6% | 2.4% | 89 | 9.0% | 6.4% | 23 | 6.4% | 2.9% |
| Poitou Charentes | 84 | 5.5% | 5.6% | 30 | 5.4% | 4.2% | 54 | 5.5% | 7.0% | 26 | 7.3% | 6.4% |
| Aquitaine | 75 | 4.9% | 2.7% | 24 | 4.3% | 1.8% | 51 | 5.2% | 3.5% | 15 | 4.1% | 1.6% |
| Midi Pyrénées | 73 | 4.7% | 3.0% | 20 | 3.7% | 1.7% | 53 | 5.4% | 4.1% | 25 | 6.8% | 2.8% |
| Limousin | 23 | 1.5% | 3.6% | 7 | 1.3% | 2.4% | 15 | 1.6% | 4.7% | 2 | 0.4% | 0.9% |
| Auvergne | 46 | 3.0% | 4.0% | 10 | 1.8% | 1.8% | 36 | 3.6% | 6.0% | 15 | 4.1% | 5.0% |
| Rhône Alpes | 150 | 9.7% | 2.8% | 52 | 9.5% | 2.1% | 97 | 9.9% | 3.5% | 44 | 12.1% | 2.2% |
| Languedoc Roussillon | 47 | 3.1% | 2.0% | 13 | 2.3% | 1.1% | 35 | 3.5% | 2.8% | 4 | 1.0% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 78 | 5.0% | 1.8% | 27 | 4.9% | 1.3% | 50 | 5.1% | 2.2% | 16 | 4.6% | 1.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1109 | 72.0% | 2.6% | 426 | 76.7% | 2.0% | 684 | 69.3% | 3.1% | 292 | 80.8% | 1.8% |
| Presque tous les jours | 253 | 16.4% | 4.1% | 86 | 15.4% | 3.1% | 167 | 17.0% | 5.0% | 45 | 12.6% | 3.3% |
| 1 à 2 fois par semaine | 155 | 10.1% | 5.1% | 39 | 7.0% | 3.1% | 116 | 11.8% | 6.6% | 20 | 5.7% | 4.0% |
| 1 à 3 fois par mois | 21 | 1.4% | 5.3% | 5 | 0.8% | 2.5% | 17 | 1.7% | 7.7% | 1 | 0.4% | 2.2% |
| Moins souvent | 2 | 0.1% | 2.0% | - | - | - | 2 | 0.2% | 3.1% | 2 | 0.6% | 9.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 1.3% | 1.5% | 10 | 1.9% | 1.6% | 10 | 1.1% | 1.4% | 4 | 1.1% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 77 | 5.0% | 3.9% | 17 | 3.1% | 2.3% | 60 | 6.0% | 4.9% | 7 | 1.9% | 2.8% |
| De 12 000 à moins de 18 000 euros par an | 166 | 10.8% | 3.3% | 67 | 12.0% | 3.3% | 100 | 10.1% | 3.4% | 11 | 3.1% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 258 | 16.8% | 3.7% | 86 | 15.5% | 2.9% | 172 | 17.5% | 4.4% | 53 | 14.6% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 405 | 26.3% | 3.3% | 134 | 24.1% | 2.3% | 271 | 27.5% | 4.1% | 65 | 17.9% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 248 | 16.1% | 3.2% | 87 | 15.7% | 2.2% | 161 | 16.3% | 4.2% | 83 | 22.9% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 164 | 10.7% | 2.1% | 66 | 12.0% | 1.5% | 98 | 9.9% | 2.8% | 63 | 17.3% | 1.6% |
| 65 000 euros et plus par an | 94 | 6.1% | 2.2% | 56 | 10.2% | 2.2% | 37 | 3.8% | 2.1% | 49 | 13.5% | 1.7% |
| Refus | 101 | 6.5% | 2.8% | 27 | 4.9% | 1.8% | 73 | 7.4% | 3.6% | 25 | 6.8% | 1.9% |
| Ne sait pas | 8 | 0.5% | 0.5% | 4 | 0.7% | 0.5% | 4 | 0.4% | 0.4% | 3 | 0.8% | 0.4% |
