L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1217 | 100.0% | 2.3% | 437 | 100.0% | 1.7% | 781 | 100.0% | 2.9% | 404 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 437 | 35.9% | 1.7% | 437 | 100.0% | 1.7% | - | - | - | 157 | 38.8% | 1.7% |
| Femme | 781 | 64.1% | 2.9% | - | - | - | 781 | 100.0% | 2.9% | 248 | 61.2% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 89 | 7.3% | 1.2% | 39 | 9.0% | 1.1% | 50 | 6.4% | 1.4% | 39 | 9.7% | 1.2% |
| 25 à 34 ans | 77 | 6.3% | 1.0% | 38 | 8.7% | 1.0% | 39 | 5.0% | 1.0% | 41 | 10.1% | 1.3% |
| 35 à 49 ans | 248 | 20.4% | 2.0% | 110 | 25.1% | 1.8% | 139 | 17.8% | 2.2% | 151 | 37.2% | 2.4% |
| 50 à 59 ans | 227 | 18.7% | 2.6% | 91 | 20.9% | 2.2% | 136 | 17.4% | 3.1% | 119 | 29.5% | 3.3% |
| 60 ans et plus | 576 | 47.3% | 3.6% | 159 | 36.4% | 2.2% | 417 | 53.4% | 4.7% | 55 | 13.6% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 738 | 60.6% | 3.1% | - | - | - | 738 | 94.5% | 3.1% | 229 | 56.7% | 3.2% |
| Personne de référence | 581 | 47.7% | 2.1% | 382 | 87.4% | 1.9% | 199 | 25.5% | 2.7% | 176 | 43.6% | 2.0% |
| Responsable des achats | 956 | 78.6% | 2.7% | 246 | 56.4% | 1.9% | 710 | 90.9% | 3.1% | 307 | 75.9% | 2.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.6% | 1.4% | 5 | 1.1% | 1.6% | 2 | 0.3% | 1.2% | 0 | 0.1% | 1.4% |
| Petits patrons | 40 | 3.3% | 2.4% | 21 | 4.9% | 1.8% | 18 | 2.3% | 4.3% | 36 | 8.9% | 2.4% |
| Affaires et Cadres | 148 | 12.2% | 2.9% | 64 | 14.8% | 2.2% | 84 | 10.7% | 3.9% | 138 | 34.2% | 3.1% |
| Professions intermédiaires | 155 | 12.7% | 2.1% | 52 | 11.8% | 1.4% | 103 | 13.2% | 2.8% | 123 | 30.4% | 2.0% |
| Employés | 140 | 11.5% | 1.6% | 34 | 7.8% | 1.5% | 106 | 13.6% | 1.7% | 42 | 10.4% | 2.4% |
| Ouvriers | 112 | 9.2% | 1.7% | 80 | 18.4% | 1.6% | 32 | 4.0% | 2.4% | 10 | 2.4% | 2.2% |
| Retraités | 405 | 33.3% | 3.1% | 118 | 26.9% | 2.0% | 288 | 36.8% | 4.2% | 4 | 1.0% | 1.8% |
| Autres inactifs | 211 | 17.3% | 2.1% | 63 | 14.3% | 1.7% | 148 | 18.9% | 2.3% | 51 | 12.5% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.7% | 1.1% | 5 | 1.1% | 1.4% | 4 | 0.5% | 0.9% | - | - | - |
| Petits patrons | 59 | 4.9% | 2.2% | 27 | 6.2% | 1.9% | 32 | 4.1% | 2.6% | 59 | 14.7% | 2.2% |
| Affaires et Cadres | 205 | 16.8% | 2.9% | 76 | 17.4% | 2.2% | 128 | 16.5% | 3.6% | 205 | 50.6% | 2.9% |
| Professions intermédiaires | 140 | 11.5% | 1.7% | 53 | 12.2% | 1.3% | 87 | 11.1% | 2.2% | 140 | 34.7% | 1.7% |
| Employés | 69 | 5.6% | 1.2% | 25 | 5.6% | 1.1% | 44 | 5.7% | 1.4% | - | - | - |
| Ouvriers | 157 | 12.9% | 1.6% | 87 | 19.9% | 1.7% | 70 | 9.0% | 1.5% | - | - | - |
| Retraités | 500 | 41.1% | 3.3% | 127 | 29.2% | 1.9% | 373 | 47.7% | 4.4% | - | - | - |
| Autres inactifs | 79 | 6.5% | 2.2% | 36 | 8.3% | 2.4% | 43 | 5.5% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 223 | 18.3% | 2.3% | 55 | 12.5% | 1.3% | 168 | 21.5% | 3.0% | 52 | 13.0% | 2.2% |
| 2 personnes | 601 | 49.3% | 3.3% | 202 | 46.1% | 2.3% | 399 | 51.1% | 4.2% | 120 | 29.8% | 2.9% |
| 3 personnes | 149 | 12.2% | 1.6% | 83 | 18.9% | 1.8% | 66 | 8.4% | 1.4% | 70 | 17.4% | 1.8% |
| 4 personnes | 153 | 12.6% | 1.6% | 61 | 13.9% | 1.3% | 92 | 11.8% | 2.0% | 97 | 24.1% | 2.1% |
| 5 personnes et + | 93 | 7.6% | 1.7% | 37 | 8.5% | 1.4% | 56 | 7.1% | 1.8% | 64 | 15.8% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 260 | 21.3% | 1.7% | 104 | 23.7% | 1.4% | 156 | 20.0% | 1.8% | 164 | 40.7% | 2.2% |
| Non | 958 | 78.7% | 2.6% | 333 | 76.3% | 1.9% | 625 | 80.0% | 3.3% | 240 | 59.3% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 222 | 18.3% | 1.9% | 66 | 15.1% | 1.2% | 156 | 20.0% | 2.5% | 64 | 15.8% | 1.9% |
| Agglo. - 20 000 hab | 260 | 21.3% | 2.9% | 84 | 19.2% | 1.9% | 176 | 22.5% | 3.8% | 86 | 21.3% | 3.1% |
| Agglo. 20 000 à 100 000 hab | 125 | 10.3% | 1.8% | 46 | 10.4% | 1.4% | 80 | 10.2% | 2.2% | 48 | 11.9% | 2.3% |
| Agglo. + 100 000 hab | 408 | 33.5% | 2.6% | 166 | 38.1% | 2.2% | 241 | 30.9% | 3.0% | 120 | 29.8% | 2.1% |
| Agglo. Paris | 202 | 16.6% | 2.3% | 75 | 17.2% | 1.8% | 127 | 16.3% | 2.8% | 86 | 21.3% | 2.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 235 | 19.3% | 2.4% | 81 | 18.6% | 1.8% | 154 | 19.7% | 3.0% | 100 | 24.8% | 2.3% |
| Nord Pas de Calais | 63 | 5.2% | 2.0% | 18 | 4.1% | 1.2% | 45 | 5.8% | 2.7% | 16 | 4.0% | 1.6% |
| Lorraine | 62 | 5.1% | 3.2% | 25 | 5.6% | 2.6% | 37 | 4.8% | 3.8% | 19 | 4.6% | 3.5% |
| Alsace | 48 | 3.9% | 3.1% | 16 | 3.6% | 2.1% | 32 | 4.2% | 4.0% | 13 | 3.1% | 2.8% |
| Franche-Comté | 17 | 1.4% | 1.8% | 9 | 2.0% | 1.9% | 8 | 1.1% | 1.7% | 9 | 2.1% | 3.0% |
| Champagne Ardennes | 12 | 1.0% | 1.1% | 8 | 1.9% | 1.6% | 4 | 0.5% | 0.7% | 4 | 1.0% | 1.3% |
| Picardie | 39 | 3.2% | 2.5% | 13 | 3.0% | 1.7% | 26 | 3.3% | 3.2% | 13 | 3.3% | 3.0% |
| Bourgogne | 67 | 5.5% | 4.9% | 13 | 2.9% | 2.0% | 54 | 6.9% | 7.5% | 12 | 2.9% | 3.1% |
| Haute Normandie | 20 | 1.7% | 1.4% | 4 | 0.8% | 0.5% | 17 | 2.1% | 2.1% | 8 | 2.0% | 1.7% |
| Basse Normandie | 16 | 1.3% | 1.3% | 3 | 0.8% | 0.6% | 13 | 1.6% | 2.0% | 6 | 1.6% | 1.8% |
| Centre | 55 | 4.5% | 2.7% | 33 | 7.5% | 3.3% | 22 | 2.8% | 2.0% | 14 | 3.5% | 2.2% |
| Pays de Loire | 81 | 6.6% | 2.7% | 27 | 6.2% | 1.9% | 54 | 6.9% | 3.4% | 17 | 4.2% | 1.9% |
| Bretagne | 49 | 4.0% | 1.8% | 9 | 2.0% | 0.7% | 40 | 5.2% | 2.9% | 11 | 2.8% | 1.5% |
| Poitou Charentes | 43 | 3.6% | 2.9% | 18 | 4.1% | 2.5% | 26 | 3.3% | 3.3% | 10 | 2.4% | 2.4% |
| Aquitaine | 57 | 4.7% | 2.0% | 27 | 6.1% | 2.0% | 31 | 3.9% | 2.1% | 18 | 4.4% | 2.0% |
| Midi Pyrénées | 47 | 3.9% | 1.9% | 18 | 4.2% | 1.5% | 29 | 3.7% | 2.2% | 14 | 3.4% | 1.5% |
| Limousin | 8 | 0.7% | 1.3% | 6 | 1.4% | 2.0% | 2 | 0.3% | 0.7% | 4 | 0.9% | 2.1% |
| Auvergne | 22 | 1.8% | 1.9% | 4 | 0.9% | 0.7% | 19 | 2.4% | 3.1% | 9 | 2.2% | 3.1% |
| Rhône Alpes | 137 | 11.2% | 2.6% | 59 | 13.6% | 2.3% | 77 | 9.9% | 2.8% | 63 | 15.5% | 3.2% |
| Languedoc Roussillon | 42 | 3.4% | 1.8% | 10 | 2.4% | 0.9% | 31 | 4.0% | 2.5% | 18 | 4.6% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 97 | 7.9% | 2.2% | 37 | 8.4% | 1.8% | 60 | 7.7% | 2.6% | 27 | 6.6% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 951 | 78.1% | 2.2% | 344 | 78.8% | 1.6% | 607 | 77.8% | 2.8% | 354 | 87.7% | 2.2% |
| Presque tous les jours | 148 | 12.2% | 2.4% | 54 | 12.5% | 2.0% | 94 | 12.0% | 2.8% | 32 | 8.0% | 2.3% |
| 1 à 2 fois par semaine | 106 | 8.7% | 3.5% | 37 | 8.6% | 3.0% | 69 | 8.8% | 3.9% | 12 | 2.9% | 2.3% |
| 1 à 3 fois par mois | 2 | 0.2% | 0.5% | 1 | 0.2% | 0.4% | 1 | 0.1% | 0.5% | 2 | 0.5% | 3.2% |
| Moins souvent | 10 | 0.8% | 9.1% | - | - | - | 10 | 1.3% | 13.8% | 4 | 1.0% | 16.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 2.7% | 2.4% | 4 | 1.0% | 0.7% | 28 | 3.6% | 3.8% | 3 | 0.7% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 55 | 4.5% | 2.8% | 18 | 4.2% | 2.4% | 37 | 4.7% | 3.0% | 2 | 0.4% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 97 | 7.9% | 1.9% | 31 | 7.0% | 1.5% | 66 | 8.4% | 2.2% | 10 | 2.4% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 126 | 10.3% | 1.8% | 41 | 9.3% | 1.4% | 85 | 10.9% | 2.2% | 33 | 8.3% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 244 | 20.1% | 2.0% | 96 | 22.0% | 1.7% | 148 | 19.0% | 2.2% | 56 | 13.9% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 161 | 13.2% | 2.1% | 58 | 13.2% | 1.5% | 103 | 13.2% | 2.7% | 65 | 16.2% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 243 | 20.0% | 3.1% | 97 | 22.3% | 2.3% | 146 | 18.7% | 4.2% | 98 | 24.2% | 2.6% |
| 65 000 euros et plus par an | 133 | 10.9% | 3.1% | 51 | 11.8% | 2.0% | 81 | 10.4% | 4.7% | 91 | 22.5% | 3.2% |
| Refus | 90 | 7.4% | 2.5% | 25 | 5.7% | 1.6% | 65 | 8.4% | 3.2% | 32 | 7.9% | 2.4% |
| Ne sait pas | 36 | 3.0% | 2.3% | 16 | 3.6% | 2.1% | 21 | 2.6% | 2.4% | 14 | 3.6% | 2.2% |
