L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 847 | 100.0% | 1.6% | 178 | 100.0% | 0.7% | 669 | 100.0% | 2.5% | 259 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 178 | 21.0% | 0.7% | 178 | 100.0% | 0.7% | - | - | - | 52 | 20.1% | 0.6% |
| Femme | 669 | 79.0% | 2.5% | - | - | - | 669 | 100.0% | 2.5% | 207 | 79.9% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 36 | 4.2% | 0.5% | 4 | 2.2% | 0.1% | 32 | 4.7% | 0.9% | 9 | 3.4% | 0.3% |
| 25 à 34 ans | 46 | 5.5% | 0.6% | 2 | 1.1% | 0.1% | 44 | 6.6% | 1.1% | 23 | 8.9% | 0.7% |
| 35 à 49 ans | 217 | 25.6% | 1.7% | 55 | 31.0% | 0.9% | 162 | 24.2% | 2.5% | 114 | 44.1% | 1.8% |
| 50 à 59 ans | 218 | 25.7% | 2.5% | 61 | 34.0% | 1.4% | 157 | 23.5% | 3.5% | 88 | 33.8% | 2.4% |
| 60 ans et plus | 331 | 39.0% | 2.0% | 56 | 31.7% | 0.8% | 274 | 41.0% | 3.1% | 25 | 9.8% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 626 | 73.9% | 2.7% | - | - | - | 626 | 93.5% | 2.7% | 198 | 76.3% | 2.8% |
| Personne de référence | 341 | 40.3% | 1.2% | 164 | 92.3% | 0.8% | 177 | 26.4% | 2.4% | 81 | 31.2% | 0.9% |
| Responsable des achats | 708 | 83.6% | 2.0% | 90 | 50.3% | 0.7% | 619 | 92.4% | 2.7% | 211 | 81.3% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 1.8% | 2.9% | 4 | 2.4% | 1.3% | 11 | 1.6% | 5.6% | - | - | - |
| Petits patrons | 37 | 4.4% | 2.3% | 11 | 6.2% | 0.9% | 26 | 3.9% | 6.2% | 27 | 10.4% | 1.8% |
| Affaires et Cadres | 75 | 8.9% | 1.5% | 19 | 10.5% | 0.6% | 56 | 8.4% | 2.6% | 63 | 24.4% | 1.4% |
| Professions intermédiaires | 104 | 12.3% | 1.4% | 18 | 10.4% | 0.5% | 86 | 12.8% | 2.3% | 74 | 28.4% | 1.2% |
| Employés | 151 | 17.8% | 1.8% | 11 | 6.4% | 0.5% | 140 | 20.9% | 2.2% | 40 | 15.4% | 2.2% |
| Ouvriers | 68 | 8.1% | 1.1% | 33 | 18.6% | 0.6% | 35 | 5.3% | 2.7% | 8 | 3.2% | 1.9% |
| Retraités | 238 | 28.1% | 1.8% | 42 | 23.6% | 0.7% | 196 | 29.3% | 2.8% | 12 | 4.5% | 5.3% |
| Autres inactifs | 159 | 18.7% | 1.6% | 39 | 22.0% | 1.1% | 120 | 17.9% | 1.9% | 35 | 13.6% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 2.7% | 3.0% | 5 | 2.7% | 1.3% | 19 | 2.8% | 4.5% | - | - | - |
| Petits patrons | 44 | 5.2% | 1.6% | 12 | 6.5% | 0.8% | 33 | 4.9% | 2.7% | 44 | 17.0% | 1.6% |
| Affaires et Cadres | 103 | 12.1% | 1.5% | 17 | 9.8% | 0.5% | 86 | 12.8% | 2.4% | 103 | 39.7% | 1.5% |
| Professions intermédiaires | 112 | 13.2% | 1.4% | 23 | 13.0% | 0.6% | 89 | 13.3% | 2.3% | 112 | 43.2% | 1.4% |
| Employés | 98 | 11.6% | 1.8% | 12 | 6.7% | 0.5% | 86 | 12.9% | 2.7% | - | - | - |
| Ouvriers | 124 | 14.7% | 1.3% | 37 | 20.9% | 0.7% | 87 | 13.0% | 1.9% | - | - | - |
| Retraités | 290 | 34.2% | 1.9% | 42 | 23.6% | 0.6% | 248 | 37.1% | 3.0% | - | - | - |
| Autres inactifs | 53 | 6.2% | 1.5% | 30 | 16.8% | 2.0% | 23 | 3.4% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 172 | 20.2% | 1.8% | 21 | 11.9% | 0.5% | 150 | 22.5% | 2.7% | 33 | 12.7% | 1.4% |
| 2 personnes | 353 | 41.7% | 1.9% | 65 | 36.7% | 0.7% | 288 | 43.0% | 3.0% | 80 | 30.8% | 1.9% |
| 3 personnes | 96 | 11.3% | 1.0% | 22 | 12.2% | 0.5% | 74 | 11.1% | 1.6% | 34 | 13.2% | 0.9% |
| 4 personnes | 135 | 16.0% | 1.4% | 49 | 27.8% | 1.1% | 86 | 12.8% | 1.8% | 66 | 25.4% | 1.4% |
| 5 personnes et + | 92 | 10.8% | 1.6% | 20 | 11.5% | 0.8% | 71 | 10.6% | 2.3% | 46 | 17.9% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 224 | 26.5% | 1.4% | 52 | 29.0% | 0.7% | 173 | 25.8% | 2.0% | 119 | 45.8% | 1.6% |
| Non | 623 | 73.5% | 1.7% | 126 | 71.0% | 0.7% | 497 | 74.2% | 2.6% | 140 | 54.2% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 244 | 28.7% | 2.0% | 58 | 32.7% | 1.0% | 185 | 27.7% | 3.0% | 70 | 27.2% | 2.1% |
| Agglo. - 20 000 hab | 190 | 22.4% | 2.1% | 46 | 25.8% | 1.1% | 144 | 21.5% | 3.1% | 47 | 18.2% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 99 | 11.7% | 1.4% | 18 | 10.4% | 0.6% | 81 | 12.0% | 2.2% | 30 | 11.7% | 1.4% |
| Agglo. + 100 000 hab | 196 | 23.2% | 1.2% | 33 | 18.7% | 0.4% | 163 | 24.3% | 2.0% | 62 | 23.9% | 1.1% |
| Agglo. Paris | 119 | 14.0% | 1.4% | 22 | 12.5% | 0.5% | 97 | 14.4% | 2.1% | 49 | 19.1% | 1.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 158 | 18.6% | 1.6% | 35 | 19.9% | 0.8% | 123 | 18.3% | 2.4% | 55 | 21.1% | 1.2% |
| Nord Pas de Calais | 51 | 6.0% | 1.6% | 18 | 9.8% | 1.1% | 34 | 5.0% | 2.0% | 5 | 1.9% | 0.5% |
| Lorraine | 35 | 4.2% | 1.8% | 11 | 6.4% | 1.2% | 24 | 3.6% | 2.4% | 9 | 3.4% | 1.6% |
| Alsace | 39 | 4.6% | 2.5% | 3 | 2.0% | 0.5% | 35 | 5.3% | 4.4% | 8 | 3.1% | 1.7% |
| Franche-Comté | 10 | 1.2% | 1.1% | 3 | 1.7% | 0.7% | 7 | 1.1% | 1.5% | 3 | 1.1% | 1.0% |
| Champagne Ardennes | 16 | 1.8% | 1.4% | 4 | 2.4% | 0.8% | 11 | 1.7% | 2.0% | 4 | 1.6% | 1.4% |
| Picardie | 22 | 2.5% | 1.4% | 8 | 4.7% | 1.1% | 13 | 2.0% | 1.7% | 8 | 2.9% | 1.7% |
| Bourgogne | 18 | 2.1% | 1.3% | 2 | 1.0% | 0.3% | 16 | 2.4% | 2.2% | 5 | 1.8% | 1.3% |
| Haute Normandie | 27 | 3.2% | 1.8% | 9 | 5.1% | 1.3% | 18 | 2.7% | 2.4% | 7 | 2.7% | 1.6% |
| Basse Normandie | 22 | 2.5% | 1.8% | 6 | 3.1% | 1.0% | 16 | 2.4% | 2.5% | 10 | 4.0% | 2.9% |
| Centre | 57 | 6.7% | 2.7% | 16 | 9.0% | 1.6% | 41 | 6.1% | 3.8% | 16 | 6.1% | 2.5% |
| Pays de Loire | 55 | 6.5% | 1.8% | 6 | 3.1% | 0.4% | 49 | 7.3% | 3.1% | 14 | 5.3% | 1.5% |
| Bretagne | 40 | 4.7% | 1.5% | 2 | 1.0% | 0.1% | 38 | 5.7% | 2.8% | 16 | 6.1% | 2.0% |
| Poitou Charentes | 47 | 5.6% | 3.2% | 15 | 8.5% | 2.1% | 32 | 4.8% | 4.1% | 13 | 5.0% | 3.2% |
| Aquitaine | 35 | 4.1% | 1.2% | 2 | 1.2% | 0.2% | 33 | 4.9% | 2.3% | 17 | 6.5% | 1.9% |
| Midi Pyrénées | 38 | 4.5% | 1.5% | 4 | 2.2% | 0.3% | 34 | 5.1% | 2.7% | 15 | 5.6% | 1.7% |
| Limousin | 21 | 2.4% | 3.3% | 3 | 1.5% | 0.9% | 18 | 2.7% | 5.5% | 6 | 2.1% | 3.2% |
| Auvergne | 20 | 2.3% | 1.7% | 6 | 3.1% | 1.0% | 14 | 2.1% | 2.3% | 6 | 2.4% | 2.1% |
| Rhône Alpes | 57 | 6.8% | 1.1% | 12 | 6.7% | 0.5% | 45 | 6.8% | 1.7% | 12 | 4.6% | 0.6% |
| Languedoc Roussillon | 30 | 3.5% | 1.3% | 5 | 2.8% | 0.4% | 25 | 3.7% | 2.0% | 13 | 5.1% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 51 | 6.0% | 1.2% | 9 | 4.9% | 0.4% | 42 | 6.3% | 1.8% | 20 | 7.6% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 699 | 82.5% | 1.6% | 158 | 88.7% | 0.8% | 541 | 80.8% | 2.5% | 225 | 86.9% | 1.4% |
| Presque tous les jours | 91 | 10.8% | 1.5% | 14 | 8.0% | 0.5% | 77 | 11.5% | 2.3% | 26 | 9.9% | 1.9% |
| 1 à 2 fois par semaine | 51 | 6.0% | 1.7% | 6 | 3.3% | 0.5% | 45 | 6.7% | 2.5% | 7 | 2.6% | 1.3% |
| 1 à 3 fois par mois | 6 | 0.7% | 1.6% | - | - | - | 6 | 0.9% | 2.9% | 2 | 0.6% | 2.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 5 | 0.6% | 0.4% | - | - | - | 5 | 0.7% | 0.7% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 30 | 3.5% | 1.5% | 3 | 1.7% | 0.4% | 27 | 4.0% | 2.2% | 4 | 1.6% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 69 | 8.1% | 1.4% | 13 | 7.4% | 0.6% | 55 | 8.3% | 1.9% | 7 | 2.6% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 84 | 9.9% | 1.2% | 24 | 13.5% | 0.8% | 60 | 8.9% | 1.5% | 21 | 8.3% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 225 | 26.6% | 1.8% | 26 | 14.6% | 0.5% | 199 | 29.7% | 3.0% | 45 | 17.5% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 163 | 19.3% | 2.1% | 37 | 20.5% | 0.9% | 127 | 18.9% | 3.3% | 55 | 21.3% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 149 | 17.5% | 1.9% | 33 | 18.7% | 0.8% | 115 | 17.2% | 3.3% | 70 | 26.9% | 1.8% |
| 65 000 euros et plus par an | 58 | 6.8% | 1.3% | 21 | 11.5% | 0.8% | 37 | 5.5% | 2.1% | 37 | 14.3% | 1.3% |
| Refus | 62 | 7.3% | 1.8% | 22 | 12.1% | 1.4% | 41 | 6.1% | 2.0% | 17 | 6.6% | 1.3% |
| Ne sait pas | 4 | 0.5% | 0.3% | - | - | - | 4 | 0.6% | 0.5% | 2 | 0.9% | 0.4% |
