L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2935 | 100.0% | 5.6% | 910 | 100.0% | 3.6% | 2025 | 100.0% | 7.4% | 1045 | 100.0% | 5.9% |
| Sexe | ||||||||||||
| Homme | 910 | 31.0% | 3.6% | 910 | 100.0% | 3.6% | - | - | - | 353 | 33.8% | 3.9% |
| Femme | 2025 | 69.0% | 7.4% | - | - | - | 2025 | 100.0% | 7.4% | 692 | 66.2% | 8.0% |
| Age | ||||||||||||
| 15 à 24 ans | 123 | 4.2% | 1.7% | 47 | 5.1% | 1.3% | 76 | 3.7% | 2.1% | 54 | 5.1% | 1.7% |
| 25 à 34 ans | 293 | 10.0% | 3.8% | 91 | 10.0% | 2.4% | 202 | 10.0% | 5.2% | 118 | 11.3% | 3.7% |
| 35 à 49 ans | 739 | 25.2% | 5.8% | 266 | 29.2% | 4.3% | 474 | 23.4% | 7.4% | 443 | 42.4% | 7.1% |
| 50 à 59 ans | 656 | 22.4% | 7.6% | 212 | 23.3% | 5.1% | 444 | 21.9% | 10.0% | 320 | 30.6% | 8.9% |
| 60 ans et plus | 1123 | 38.3% | 7.0% | 294 | 32.3% | 4.1% | 829 | 40.9% | 9.3% | 110 | 10.6% | 6.9% |
| Individu | ||||||||||||
| Ménagères | 1900 | 64.7% | 8.1% | - | - | - | 1900 | 93.9% | 8.1% | 645 | 61.8% | 9.1% |
| Personne de référence | 1428 | 48.6% | 5.1% | 834 | 91.6% | 4.1% | 594 | 29.3% | 8.0% | 477 | 45.7% | 5.4% |
| Responsable des achats | 2320 | 79.1% | 6.5% | 453 | 49.8% | 3.5% | 1867 | 92.2% | 8.2% | 799 | 76.5% | 7.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 45 | 1.5% | 8.7% | 7 | 0.8% | 2.1% | 38 | 1.9% | 19.5% | 3 | 0.3% | 7.9% |
| Petits patrons | 106 | 3.6% | 6.5% | 58 | 6.4% | 4.8% | 48 | 2.4% | 11.3% | 90 | 8.6% | 6.1% |
| Affaires et Cadres | 330 | 11.3% | 6.6% | 108 | 11.9% | 3.7% | 222 | 11.0% | 10.3% | 294 | 28.1% | 6.5% |
| Professions intermédiaires | 453 | 15.4% | 6.1% | 173 | 19.0% | 4.7% | 279 | 13.8% | 7.5% | 385 | 36.8% | 6.3% |
| Employés | 463 | 15.8% | 5.4% | 63 | 6.9% | 2.8% | 400 | 19.8% | 6.3% | 119 | 11.4% | 6.7% |
| Ouvriers | 280 | 9.5% | 4.3% | 186 | 20.5% | 3.6% | 93 | 4.6% | 7.1% | 24 | 2.3% | 5.3% |
| Retraités | 833 | 28.4% | 6.5% | 212 | 23.3% | 3.5% | 621 | 30.7% | 9.0% | 27 | 2.6% | 12.2% |
| Autres inactifs | 425 | 14.5% | 4.3% | 102 | 11.2% | 2.8% | 323 | 15.9% | 5.1% | 104 | 10.0% | 3.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 78 | 2.6% | 10.0% | 12 | 1.3% | 3.4% | 65 | 3.2% | 15.9% | - | - | - |
| Petits patrons | 169 | 5.7% | 6.3% | 63 | 7.0% | 4.4% | 105 | 5.2% | 8.6% | 169 | 16.1% | 6.3% |
| Affaires et Cadres | 390 | 13.3% | 5.5% | 113 | 12.5% | 3.2% | 277 | 13.7% | 7.8% | 390 | 37.3% | 5.5% |
| Professions intermédiaires | 486 | 16.6% | 6.0% | 177 | 19.4% | 4.2% | 309 | 15.3% | 7.9% | 486 | 46.5% | 6.0% |
| Employés | 261 | 8.9% | 4.7% | 65 | 7.2% | 2.8% | 196 | 9.7% | 6.0% | - | - | - |
| Ouvriers | 403 | 13.7% | 4.2% | 189 | 20.8% | 3.7% | 215 | 10.6% | 4.7% | - | - | - |
| Retraités | 955 | 32.6% | 6.4% | 226 | 24.8% | 3.4% | 729 | 36.0% | 8.7% | - | - | - |
| Autres inactifs | 192 | 6.5% | 5.4% | 65 | 7.1% | 4.3% | 128 | 6.3% | 6.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 560 | 19.1% | 5.7% | 112 | 12.3% | 2.6% | 448 | 22.1% | 8.1% | 130 | 12.5% | 5.5% |
| 2 personnes | 1188 | 40.5% | 6.5% | 378 | 41.6% | 4.3% | 810 | 40.0% | 8.6% | 291 | 27.9% | 6.9% |
| 3 personnes | 418 | 14.2% | 4.5% | 144 | 15.8% | 3.1% | 274 | 13.6% | 5.9% | 214 | 20.5% | 5.4% |
| 4 personnes | 469 | 16.0% | 5.0% | 168 | 18.4% | 3.6% | 301 | 14.9% | 6.4% | 263 | 25.1% | 5.6% |
| 5 personnes et + | 300 | 10.2% | 5.4% | 109 | 11.9% | 4.2% | 191 | 9.4% | 6.3% | 146 | 14.0% | 5.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 852 | 29.0% | 5.4% | 298 | 32.7% | 4.1% | 554 | 27.4% | 6.6% | 481 | 46.0% | 6.4% |
| Non | 2083 | 71.0% | 5.7% | 613 | 67.3% | 3.4% | 1470 | 72.6% | 7.8% | 564 | 54.0% | 5.5% |
| Habitat | ||||||||||||
| Communes rurales | 721 | 24.6% | 6.0% | 255 | 28.1% | 4.5% | 465 | 23.0% | 7.4% | 218 | 20.8% | 6.5% |
| Agglo. - 20 000 hab | 547 | 18.6% | 6.1% | 165 | 18.1% | 3.8% | 382 | 18.9% | 8.2% | 167 | 16.0% | 6.1% |
| Agglo. 20 000 à 100 000 hab | 409 | 13.9% | 5.9% | 126 | 13.9% | 3.8% | 283 | 14.0% | 7.7% | 150 | 14.4% | 7.1% |
| Agglo. + 100 000 hab | 864 | 29.4% | 5.5% | 230 | 25.2% | 3.0% | 634 | 31.3% | 7.8% | 324 | 31.0% | 5.8% |
| Agglo. Paris | 394 | 13.4% | 4.5% | 134 | 14.7% | 3.2% | 260 | 12.9% | 5.6% | 186 | 17.8% | 4.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 482 | 16.4% | 5.0% | 155 | 17.0% | 3.3% | 327 | 16.2% | 6.4% | 205 | 19.6% | 4.7% |
| Nord Pas de Calais | 198 | 6.8% | 6.2% | 50 | 5.5% | 3.2% | 148 | 7.3% | 8.9% | 67 | 6.4% | 6.6% |
| Lorraine | 119 | 4.0% | 6.2% | 43 | 4.7% | 4.6% | 76 | 3.7% | 7.7% | 28 | 2.7% | 5.3% |
| Alsace | 73 | 2.5% | 4.7% | 32 | 3.5% | 4.2% | 41 | 2.0% | 5.1% | 18 | 1.7% | 3.9% |
| Franche-Comté | 40 | 1.4% | 4.2% | 13 | 1.5% | 2.9% | 27 | 1.3% | 5.4% | 14 | 1.3% | 5.0% |
| Champagne Ardennes | 63 | 2.2% | 5.7% | 25 | 2.8% | 4.8% | 38 | 1.9% | 6.6% | 24 | 2.3% | 8.2% |
| Picardie | 73 | 2.5% | 4.7% | 28 | 3.1% | 3.8% | 45 | 2.2% | 5.6% | 24 | 2.3% | 5.4% |
| Bourgogne | 100 | 3.4% | 7.3% | 32 | 3.5% | 4.9% | 68 | 3.3% | 9.4% | 26 | 2.5% | 6.8% |
| Haute Normandie | 72 | 2.5% | 4.9% | 20 | 2.2% | 2.8% | 52 | 2.6% | 6.7% | 33 | 3.1% | 7.1% |
| Basse Normandie | 55 | 1.9% | 4.6% | 22 | 2.4% | 3.9% | 33 | 1.6% | 5.2% | 25 | 2.4% | 6.9% |
| Centre | 157 | 5.3% | 7.6% | 50 | 5.5% | 5.1% | 107 | 5.3% | 10.0% | 46 | 4.4% | 7.3% |
| Pays de Loire | 172 | 5.9% | 5.7% | 34 | 3.8% | 2.4% | 137 | 6.8% | 8.7% | 67 | 6.4% | 7.5% |
| Bretagne | 158 | 5.4% | 5.9% | 55 | 6.1% | 4.3% | 103 | 5.1% | 7.4% | 47 | 4.5% | 6.0% |
| Poitou Charentes | 103 | 3.5% | 6.9% | 33 | 3.7% | 4.7% | 69 | 3.4% | 8.9% | 37 | 3.5% | 9.0% |
| Aquitaine | 170 | 5.8% | 6.1% | 70 | 7.7% | 5.2% | 101 | 5.0% | 6.9% | 52 | 5.0% | 5.8% |
| Midi Pyrénées | 153 | 5.2% | 6.2% | 44 | 4.8% | 3.6% | 109 | 5.4% | 8.5% | 62 | 5.9% | 7.0% |
| Limousin | 51 | 1.7% | 8.2% | 17 | 1.8% | 5.6% | 34 | 1.7% | 10.5% | 19 | 1.8% | 11.0% |
| Auvergne | 83 | 2.8% | 7.2% | 21 | 2.3% | 3.8% | 62 | 3.0% | 10.3% | 20 | 1.9% | 6.8% |
| Rhône Alpes | 239 | 8.1% | 4.5% | 71 | 7.8% | 2.8% | 168 | 8.3% | 6.1% | 97 | 9.3% | 4.9% |
| Languedoc Roussillon | 119 | 4.0% | 5.1% | 28 | 3.1% | 2.6% | 90 | 4.5% | 7.4% | 42 | 4.0% | 5.7% |
| Provence Alpes Côte d'Azur, Corse | 255 | 8.7% | 5.8% | 65 | 7.1% | 3.1% | 190 | 9.4% | 8.2% | 92 | 8.8% | 6.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2322 | 79.1% | 5.4% | 731 | 80.3% | 3.5% | 1591 | 78.6% | 7.3% | 906 | 86.7% | 5.7% |
| Presque tous les jours | 390 | 13.3% | 6.4% | 123 | 13.5% | 4.5% | 267 | 13.2% | 8.0% | 98 | 9.4% | 7.1% |
| 1 à 2 fois par semaine | 190 | 6.5% | 6.3% | 46 | 5.0% | 3.6% | 144 | 7.1% | 8.2% | 34 | 3.3% | 6.6% |
| 1 à 3 fois par mois | 29 | 1.0% | 7.3% | 11 | 1.2% | 5.7% | 19 | 0.9% | 8.7% | 6 | 0.6% | 10.8% |
| Moins souvent | 4 | 0.1% | 3.2% | - | - | - | 4 | 0.2% | 4.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 1.4% | 3.0% | 13 | 1.4% | 2.0% | 28 | 1.4% | 3.8% | 1 | 0.1% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 88 | 3.0% | 4.4% | 24 | 2.6% | 3.1% | 64 | 3.2% | 5.2% | 7 | 0.7% | 2.9% |
| De 12 000 à moins de 18 000 euros par an | 228 | 7.8% | 4.5% | 59 | 6.5% | 2.9% | 169 | 8.3% | 5.7% | 36 | 3.5% | 4.7% |
| De 18 000 à moins de 24 000 euros par an | 367 | 12.5% | 5.3% | 95 | 10.4% | 3.2% | 272 | 13.5% | 6.9% | 88 | 8.4% | 5.9% |
| De 24 000 à moins de 36 000 euros par an | 690 | 23.5% | 5.6% | 204 | 22.4% | 3.6% | 486 | 24.0% | 7.4% | 207 | 19.8% | 5.9% |
| De 36 000 à moins de 45 000 euros par an | 504 | 17.2% | 6.6% | 156 | 17.2% | 4.0% | 348 | 17.2% | 9.1% | 205 | 19.6% | 7.1% |
| De 45 000 à moins de 65 000 euros par an | 498 | 17.0% | 6.4% | 191 | 21.0% | 4.4% | 307 | 15.2% | 8.9% | 225 | 21.6% | 5.9% |
| 65 000 euros et plus par an | 307 | 10.5% | 7.2% | 111 | 12.2% | 4.4% | 195 | 9.6% | 11.3% | 202 | 19.4% | 7.0% |
| Refus | 172 | 5.9% | 4.8% | 51 | 5.6% | 3.4% | 121 | 6.0% | 6.0% | 57 | 5.5% | 4.3% |
| Ne sait pas | 40 | 1.4% | 2.5% | 6 | 0.7% | 0.8% | 34 | 1.7% | 4.0% | 15 | 1.5% | 2.3% |
